NOVALITY

What NOVALITY does

NOVALITY (legal entity: SERVICIOS URBANOS AVANZADOS S.L.) is a Spanish industrial-technology company headquartered in Sevilla that designs, manufactures, and installs smart urban furniture, primarily secure parking for bicycles and electric scooters (Surface, Hybrid, Underground), with extensions into smart beach lockers, proximity recycling points (Puntos Limpios de Proximidad), and modular container enclosures (Cubrecontenedores). The underground parking solution, patented in July 2020 under the predecessor entity Novatecnic, was the first of its kind. Core technology comprises a proprietary PLC industrial controller with encrypted communications, anti-graffiti HPL and Krion® (Porcelanosa) materials, and a proprietary iOS/Android app delivering real-time availability, advance reservations, virtual TPV payments, electric charging control, and optional photovoltaic and digital signage add-ons. The platform is Fiware Ready certified, enabling interoperability with European smart-city ecosystems via open standards.

Revenue is generated primarily through B2G hardware sales to Spanish municipalities, with three named streams: (i) design/manufacture/installation of smart urban furniture (hardware), (ii) ongoing app-based parking management services (recurring subscription-like), and (iii) optional equipment and customization (professional services). The go-to-market is sales-led B2G, targeting city councils and transport authorities directly, often supported by EU and FEDER funding programs that lower procurement friction for municipalities. Pricing for end users is volumetric and modest — Murcia public pricing is €0.10/hour, €1/day, €10/month — while Madrid's Plaza de Castilla is operated as a free pilot (since September 2025). The customer base is concentrated in Spanish public-sector clients (named: Madrid, Murcia, Las Rozas, Dos Hermanas, Marbella, Torremolinos, Alcalá de Guadaíra, Santa Cruz de Tenerife, Gobierno del Principado de Asturias, Metro de Sevilla, CRTM, Agencia de Obra Pública de Andalucía), with international expansion signaled via EU Xpande grants but not yet evidenced in revenue.

Operationally, NOVALITY manages 1,800+ parking spaces across 30+ Spanish cities with a headcount of 1–10, runs 100% in-country manufacturing, and operates active in five Spanish regions: Andalucía, Madrid, Murcia, Comunidad Valenciana, and Canarias. Recent validation includes the RedBici 2025 award for best bicycle parking infrastructure, the 2022 Fundación Renault "Best Practices in Sustainable Mobility" recognition, and SACE 2024 industry recognition. The company is privately held, founder-operated, with no disclosed institutional equity; capital structure consists of small EU grants (IDEA/FEDER totaling ~€84K disclosed in 2023) and an open funding round reported by El Economista aimed at scaling revenue to €20M.

Name

NOVALITY

Legal name

SERVICIOS URBANOS AVANZADOS S.L.

Website

https://novality.es

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Spanish industrial-technology company that designs, manufactures, and installs smart urban furniture — secure bicycle and e-scooter parking, beach lockers, proximity recycling points, and container covers — sold B2G to Spanish municipalities via a proprietary app and Fiware-standard integrations.

Ownership category

akta.pro rank

Product category

Smart Urban Furniture / Smart City Infrastructure

NAICS

Institutional Furniture Manufacturing (337127), Consumer Electronics and Appliances Rental (53221)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC)

Keywords

• Smart urban furniture
• Secure bicycle parking
• Electric scooter parking
• Smart city infrastructure
• IoT micromobility solutions

Headquarters

HQ city

Sevilla

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Smart Urban Furniture Sales (B2G): Design, manufacture, and installation of smart urban furniture including secure bicycle and scooter parking, beach lockers, proximity recycling points, and waste container covers sold to municipalities and government entities. 100% national manufacturing with integral process control.
2. App-based Parking Management Services: Ongoing app management services for parking facilities, including real-time space management, booking fees, and payment processing through virtual TPV.
3. Optional Equipment and Customization: Additional revenue from optional equipment including photovoltaic panels, digital information/advertising screens, various sensors, recycling points, and proximity parcel lockers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

NOVALITY designs, manufactures, and installs smart urban furniture — primarily secure parking modules for bicycles and electric scooters (Surface, Hybrid, and patented Underground variants), along with smart Beach Lockers, Proximity Recycling Points, and Cubrecontenedores. All products are managed through a proprietary mobile app (iOS/Android) providing real-time availability, keyless access, advance reservations, virtual TPV payments, and electric charging control. The company sells directly to Spanish municipalities and public transport authorities, frequently leveraging EU grant funding.

Product overview

NOVALITY is an industrial and technology company offering a portfolio of intelligent urban furniture products centered on secure micromobility parking (bicycles and e-scooters) with three parking models (Surface, Hybrid, Underground), complemented by smart city solutions including Proximity Recycling Stations (Puntos Limpios de Proximidad), Beach Lockers with AED/PowerBank services, and Container Enclosures (Cubrecontenedores). All products share a unified digital management platform — the proprietary Novality APP (iOS/Android) — which provides real-time availability, advance reservations, keyless access, secure payments, and charging control. The product line uses advanced materials (Krion® from Porcelanosa, HPL with photo-imprint) and is manufactured entirely in Spain with anti-graffiti, vandal-resistant properties. Integration with smart city ecosystems is achieved via the Fiware European standard.

Differentiator

Problem solved

Functional benefit

Brands

• Surface: Surface-level bicycle and scooter parking solutions
• Hybrid
• Underground
• Beach Locker
• Puntos Limpios de Proximidad (PLP)
• Cubrecontenedores

Products and services

• Surface — Above-ground Bicycle Parking Above-ground modular bicycle parking system with individual secure lockers, digital access control via the Novality app, electric charging points, and vandal-resistant HPL/Krion® exterior. Sold to municipalities and public entities for surface installation in urban environments.
• Hybrid — Semi-subterranean Bicycle Parking Semi-subterranean bicycle parking combining space efficiency with secure individual lockers, digital app-based access, and electric vehicle charging. Adapts to varied urban terrain while maintaining security, accessibility, and the unified Novality app management layer.
• Underground — Subterranean Bicycle Parking (Patented) NOVALITY's flagship patented subterranean parking system that maximizes urban space efficiency by storing bicycles and e-scooters underground with secure individual lockers, digital management via the proprietary app, and electric charging capability.
• Aparcapatinetes — Electric Scooter Parking Dedicated secure parking module for electric scooters (VMP) with individual compartments, app-based digital access, and electric charging points. Sold to municipalities to organize micromobility in urban public spaces.
• Surface M20 — Combined Bicycle & Scooter Multimodal Parking Combined surface parking module with 10 individual bicycle lockers and electric charging (front) plus 10 e-scooter compartments with charging (rear), designed for multimodal mobility hubs with car-sharing and public transport integration.
• Puntos Limpios de Proximidad (PLP) — Proximity Recycling Station Smart proximity recycling station operational 24/7 with collection capacity for up to 15 types of special waste (electronics, batteries, oil, textiles, etc.), fill-level sensors, automatic compartment opening via app or remote control, and optional solar kit. Sold to municipalities to expand waste management coverage.
• Beach Locker — Smart Beach Locker Module Smart beach locker module with 27 compartments across three sizes (18 large for umbrellas/chairs, 4 medium for bags, 5 small for valuables), integrated power bank rental, AED defibrillator, SOS emergency button, LED lighting, and digital app-based management. Galvanized steel structure designed for marine environments. Sold to municipalities and tourism operators.
• Cubrecontenedores — Urban Container Enclosure System Side-load and rear-load urban container enclosure system that reduces visual impact, prevents vandalism, features HPL/Krion® panels with photo-imprint customization, and remains compatible with mechanized/automated waste collection vehicles. Sold to municipalities for urban waste integration.
• Novality APP — Mobile Management Platform Proprietary mobile application (iOS/Android) that serves as the unified management layer for all NOVALITY products, providing real-time spot availability, advance reservations, keyless mobile access and PIN code unlock, secure TPV payments, charging activation, and 24/7 customer support.

Quantifiable outcome

• 0 robberies - 'Seguridad Total – 0 Robos' (Total Security - 0 Robberies)
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Sacyr GreencoreStrategic or Co-development Partner · 5 September 2023Strategic alliance with Sacyr Green to create urban bicycle parking solutions. Joint development of smart parking infrastructure projects combining Sacyr's construction capabilities with Novality's technology.
• FIWARE FoundationcoreTechnology or IntegrationFiware Ready certified technology partner. Novality's systems integrate with the European Fiware standard for smart city interoperability, enabling integration with other platforms and open-source smart city infrastructure.
• Porcelanosa Grupo (Krion®)coreTechnology or IntegrationMaterial supplier partnership for Krion® solid surface material used in smart urban furniture. Krion® offers anti-graffiti properties, fire resistance, acoustic absorption, and high durability for outdoor urban environments.
• Schneider Electric (Life is On)supportingTechnology or IntegrationTechnology partner through Schneider Electric's 'Life is On' ecosystem for smart building and urban solutions. Energy efficiency and automation technology integration.
• AEDIVEsupportingGTM or Marketing PartnerMember of AEDIVE (Asociación Empresarial para el Desarrollo e Impulso de la Movilidad Eléctrica en España). Industry association for electric mobility promotion.
• Smart City ClustersupportingGTM or Marketing PartnerMember of Smart City Cluster, Spanish industry association for smart city solutions and urban innovation.
• EIT Urban MobilitysupportingGTM or Marketing PartnerEuropean Institute of Innovation and Technology's Urban Mobility initiative, supporting sustainable urban mobility solutions.
• AMBEsupportingGTM or Marketing PartnerMember of AMBE (Asociación de Marcas de Bicicletas de España) to collaborate on improving urban mobility and promoting cycling infrastructure.
• NovatecniccoreStrategic or Co-development PartnerParent company relationship with Novatecnic, which launched the Novality patent in 2020. Original patent holder and technology developer for underground parking systems.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Worldsensing: Worldsensing is a Spanish/European IoT company providing smart city infrastructure monitoring and parking solutions. They overlap in B2G sales to municipalities and FIWARE-aligned IoT technology, though broader in scope (mining, construction).

Direct peers

• Urbiotica: Urbiotica is a Spanish IoT company specializing in smart parking sensors and smart city solutions. It is the most direct domestic peer, sharing the Spanish market, B2G sales model, and focus on parking occupancy and management technology.
• Bikeep: Bikeep is an Estonian smart bike parking company offering secure individual bike lockers with app-based access and charging, directly competing with Novality's Surface, Hybrid, and Underground products across European cities.
• VelopA: VelopA is a Dutch manufacturer of bike parking solutions including lockers, racks, and shelters. They supply European municipalities and transit hubs with comparable secure bicycle parking products and similar customer base.
• Smoove: Smoove is a French micromobility company providing bike parking infrastructure and bike-sharing systems. Comparable in addressing secure bike storage for European cities with a similar B2G/B2B sales motion.
• ParkHelp Technology: ParkHelp is a Spanish smart parking company providing IoT sensors, guidance systems, and management platforms. They are a direct domestic peer in the Spanish B2G smart parking market with similar technology and customer profile.
• Falco Bikesafe: Falco is a Dutch manufacturer of bike parking infrastructure including secure lockers, two-tier racks, and communal storage. They serve European municipalities with a comparable B2G model and similar product architecture.

Broad incumbents

• EasyPark Group: EasyPark is a leading European smart parking platform with broad coverage across multiple countries. While primarily focused on car parking payments, their municipal relationships and parking tech stack position them as a broader incumbent in the same market.
• SWARCO: SWARCO is a large Austrian traffic and parking technology company offering smart parking sensors, guidance systems, and urban mobility solutions. They are a broad incumbent with deeper resources competing for the same municipal smart parking tenders.
• JCDecaux: JCDecaux is a global outdoor advertising and street furniture giant that supplies urban infrastructure to municipalities worldwide. They compete with Novality in the broader smart urban furniture and public infrastructure market, often through major public tenders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/novality
• YouTubeyoutube.com/@novality
• Facebookfacebook.com/novality.urbansmart
• LinkedInlinkedin.com/company/novatecnic
• Instagraminstagram.com/novality_es

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOVALITY