Lucid Vue

What Lucid Vue does

Lucid Vue (legal entity Blue Pill VR Pty Ltd, trading since 2017, headquartered in Toorak, Victoria, Australia) is a 3D visualisation studio that produces photorealistic renders, animations, interactive browser-based web tours, VR display suites, and mobile AR applications for property developers, real estate agents, and architects. Its technical foundation is built on Unreal Engine-based real-time rendering for VR experiences, with a multi-format deliverable stack spanning web, headset-based VR, and tablet/smartphone AR — all positioned to replace or augment physical display suites for off-the-plan property marketing. The company claims a structural delivery advantage, completing projects in roughly half the time of competitors without quality compromise.

The core product set comprises six offerings under the Lucid Vue brand: Interactive Web Tours (browser-based, no hardware required), Virtual Reality (immersive digital display suites), Video and Animation (cinematic flythroughs and lifestyle animations), Renders & Architectural Visualisation, Augmented Reality (on-site visualisation via mobile devices), and the Vue Platform, which bundles personalisation, multimedia, contract integration, and deposit collection into a single sales workflow tool. The Vue sub-brand, launched in 2019, represents an attempt to move beyond per-project services into recurring, transaction-adjacent tooling.

Commercial operations are project-based professional services sold via direct sales to enterprise clients in Australia, UAE, Japan, and New Zealand. Pricing is quote-based and not publicly disclosed; multi-year contracts are common (e.g., Lifestyle Communities partnership spanning 4+ years; Simonds Homes engaged across multiple product ranges). Revenue mix combines 3D visualisation services with platform-style subscription elements. Notable enterprise clients include Beulah International (200 apartments sold via VR display suite for the Paragon project), DAMAC Properties, M Develop, Ryman Healthcare, Simonds Homes, Goldfields, Wests Tigers, and Reside Projects. The studio operates with 1–10 employees and has no disclosed external funding, parent company, or institutional investors.

Name

Lucid Vue

Legal name

Blue Pill VR Pty Ltd

Website

https://lucidvue.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Lucid Vue (Blue Pill VR Pty Ltd) is an Australian 3D visualisation studio that produces photorealistic renders, interactive web tours, VR display suites, and AR experiences for property developers and real estate agents marketing off-the-plan developments across Australia, UAE, Japan, and New Zealand.

Ownership category

akta.pro rank

Product category

Real Estate 3D Visualisation Services

NAICS

Graphic Design Services (541430), Commercial Photography (541922)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

akta.pro secondary industries

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

Keywords

• 3D real estate visualization
• Architectural rendering services
• Virtual property tours
• Augmented reality marketing
• Off-plan property visualization

Headquarters

HQ city

Toorak

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. 3D Visualization Services: Production of photorealistic renders, animations, web tours, VR experiences, and AR applications for property developers and agents to market off-the-plan properties.
2. Vue Platform Subscription: Platform offering personalised customisation, multimedia integration, contract integration, and deposit collection capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Lucid Vue is a 3D visualisation agency that produces interactive web tours, photorealistic renders, virtual reality display suites, augmented reality applications, and cinematic animations for property developers and real estate agents marketing off-the-plan developments. The offering is delivered alongside the proprietary Vue Platform, which combines personalised customisation, multimedia, contract integration, and deposit collection capabilities to streamline off-the-plan property sales.

Product overview

Lucid Vue is a 3D visualisation agency specialising in real estate, offering a unified portfolio of visualisation services for off-the-plan property marketing. The core offerings include Interactive Web Tours (browser-based virtual experiences), Virtual Reality (immersive VR display suites), Video and Animation (cinematic flythroughs), Renders & Architectural Visualisation (photorealistic 3D images), and Augmented Reality (mobile-based project visualisation). The Vue Platform serves as an innovative sales and marketing tool that combines personalised customisation, multimedia integration, contract integration, and deposit collection capabilities. All services are delivered with a unique value proposition of providing market-leading quality in half the time of competitors.

Differentiator

Problem solved

Functional benefit

Brands

• Vue: An innovative platform that combines personalised customisation, multimedia, seamless contract integration, and convenient deposit-making capabilities, effectively streamlining the selling process for an enhanced and efficient experience.

Products and services

• Interactive Web Tour

Quantifiable outcome

• 680% increase in web traffic for Simonds Homes Xpress Range
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Pitch@PalaceminorStrategic or Co-development Partner · 1 January 2017Presented at Pitch@Palace 2017, a global entrepreneurship event hosted for the first time in Australia. Founded by Prince Andrew the Duke of York. Met with top entrepreneurs and influencers including His Royal Highness the Duke of York and Governor of Victoria.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• EyeSpy360: EyeSpy360 offers virtual tour technology, including 360° tours, floor plans and VR walkthroughs targeted at real estate agents and developers. It is a direct peer because it competes with Lucid Vue's Interactive Web Tour and VR products in the off-the-plan sales workflow.
• Matterport: Matterport is the dominant 3D virtual tour platform for real estate, allowing agents and developers to create immersive property walkthroughs. It is a direct peer because both companies sell immersive visualisation experiences that accelerate off-the-plan and existing property sales, with Matterport also offering recurring SaaS-style access.
• ArX Solutions: ArX Solutions is an Australian real estate visualisation agency offering 3D renders, virtual tours and interactive content for property developers. It is a direct peer because it competes with Lucid Vue for the same Australian off-the-plan and display suite engagements.
• RealSpace 3D: RealSpace 3D provides architectural rendering, 3D animation, and virtual tour services for property developers and architects. It is a direct peer because it competes for the same developer marketing budgets on photorealistic renders, animations and immersive tours.
• Nodalview: Nodalview provides real estate agents and developers with virtual visits, photo editing, floor plans and immersive media production. It is a direct peer because it combines visual content production with a SaaS delivery platform aimed at accelerating property sales, overlapping Lucid Vue's service + platform model.
• iStaging (LiveTour): iStaging offers VR tours, 3D walkthroughs and AR visualisation for real estate and interior design. It is a direct peer because it competes with Lucid Vue's VR and AR product lines for the same developer and agent buyers.
• Vntana: Vntana provides a 3D visualisation platform with features for configurators, AR/VR experiences and e-commerce integration. It is a direct peer because it overlaps with Lucid Vue's Vue Platform concept — embedding customisation, AR/VR and transactional workflows into a visualisation product.
• PropVR: PropVR is a virtual reality visualisation platform for real estate, enabling immersive 3D walkthroughs of off-the-plan and existing properties. It is a direct peer because both companies target developers and agents with VR display suite-style experiences to shorten the sales cycle.

Broad incumbents

• BluEdge: BluEdge is a large visualisation and creative production agency offering rendering, animation, VR/AR and interactive media for enterprise and real estate clients. It is a broad incumbent because it delivers overlapping services at significantly greater scale and scope than Lucid Vue.
• The Boundary: The Boundary is a long-established architectural visualisation studio producing high-end CG renders, animations and interactive experiences for global property developers. It is a broad incumbent in the same category as Lucid Vue's render and animation work, with a much larger scale and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/champagne-soda
• Xx.com/lucidvue
• Facebookfacebook.com/lucidvue

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lucid Vue