Bergersen Flis

What Bergersen Flis does

Bergersen Flis (also operating under the trade names Studio Bergersen, Flisekompaniet, and Flisekompaniet Studio Bergersen) is a Norwegian building-materials distributor specializing in tiles and associated surface products. Founded in 1996 and headquartered in Oslo, the company operates three owned showrooms in Norway's three largest commercial metros (Oslo, Bergen, and Trondheim), serving a hybrid customer base of professional specifiers (contractors, developers, architects, and pro-kunder) and private retail buyers undertaking home renovations, bathroom, and kitchen projects.

The core product portfolio spans seven tile categories: stone (Stein), metal (Metall), marble (Marmor), concrete (Betong), decor and color (Dekor og Farge), wood (Tre), and terrazzo, sourced in part through partnerships with Italian manufacturers La Fenice (Suveya, Meco collections) and Sant'Agostino (Glow, Pixel collections). The company's underlying commercial technology is described as a digital showroom and visual design consultation platform supported by separate private-customer and professional-customer web storefronts, complemented by an annual inspiration magazine (FLISER - hjem og baderom) and physical showrooms offering sample materials and project-design guidance.

Commercially, Bergersen Flis generates revenue through one-time project-based tile sales transacted via showrooms and a dedicated field-sales function. Pricing is not publicly disclosed and operates on a quote-based model for professional projects, with no subscription, recurring, or platform-monetization layer visible in the data. Headcount is reported at 101-250 employees, and the company emphasizes sustainability and long-life-cycle products as a positioning lever for both professional and consumer buyers.

Name

Bergersen Flis

Website

https://bergersenflis.no

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Bergersen Flis is a Norwegian tile and stone distributor (founded 1996) operating three owned showrooms in Oslo, Bergen, and Trondheim, supplying professional contractors, developers, and architects as well as private retail customers with stone, marble, wood, concrete, and terrazzo tile collections.

Ownership category

akta.pro rank

Product category

Building Materials Retail

NAICS

Other Building Material Dealers (444180), Brick, Stone, and Related Construction Material Merchant Wholesalers (42332)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

akta.pro secondary industry

Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused) (CRAIAFAK)

Keywords

• Tile distribution
• Building material retail
• Tile showroom services
• Construction project sales
• Stone and ceramic supply

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tile and stone product sales: One-time transaction-based sales of tiles and associated products including stone, metal, marble, concrete, decor/color, wood, and terrazzo varieties. Sales through showrooms and project sales channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Bergersen Flis distributes tiles and stone products across seven material categories (stone, metal, marble, concrete, decor and color, wood, and terrazzo) through three physical Studio Bergersen showrooms in Norway. The company supports sales with project salespeople, design consultation, sample materials, and an annual inspiration magazine, serving both professional construction customers and private retail buyers.

Product overview

Flisekompaniet Studio Bergersen is a Norwegian tile and stone retailer operating as a multi-category product portfolio complemented by professional project services. The core offering consists of seven tile product lines: Stein (Stone), Metall (Metal), Marmor (Marble), Betong (Concrete), Dekor og Farge (Decor and Color), Tre (Wood), and Terrazzo — each sold through showrooms in Oslo, Bergen, and Trondheim. The company differentiates through a project sales division targeting architects, contractors, and developers, and publishes an annual inspiration magazine (FLISER - hjem og baderom) to drive consumer engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Stein (Stone) tiles Stone tiles offered as part of Flisekompaniet Studio Bergersen's tile portfolio, sold to both residential and professional customers for construction and renovation projects.
• Metall (Metal) tiles Metal-effect tiles offered as part of the Studio Bergersen tile collection, providing industrial aesthetic options for interior design projects.
• Marmor (Marble) tiles Marble tiles offered as part of the tile portfolio, providing elegant and luxurious stone surface options for residential and commercial projects.
• Betong (Concrete) tiles Concrete-effect tiles available in the collection, offering modern industrial aesthetics for contemporary interior design.
• Dekor og Farge (Decor and Color) tiles Decorative and colored tiles offering vibrant design options for creating personalized interior spaces.
• Tre (Wood) tiles Wood-effect tiles that combine the aesthetic of natural wood with tile durability, suitable for floors and walls.
• Terrazzo tiles Terrazzo-effect tiles available in various colors and patterns, providing contemporary decorative surface options.
• Showroom services Professional project assistance through three showrooms (Oslo, Bergen, Trondheim) offering guidance, sample materials, and creative project support for architects, contractors, developers, and professional customers.
• Project sales services Dedicated project sales team providing guidance, technical solutions, and sustainable products with long lifespan for all types of construction and renovation projects.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• La FenicecoreTechnology or IntegrationLa Fenice is a tile supplier whose products are featured in Studio Bergersen showrooms. Notable products include Suveya and Meco collections. The partnership provides high-quality tile options for Studio Bergersen customers.
• Sant'AgostinocoreTechnology or IntegrationSant'Agostino is a tile manufacturer whose products are showcased at Studio Bergersen. Featured collections include Glow and Pixel. The partnership expands Studio Bergersen's product portfolio with Italian tile designs.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Bauhaus Norge: Large Scandinavian big-box home improvement and building materials chain with a tile assortment. Competes with Bergersen Flis for tile purchases but offers a much broader hardware/DIY range, lacking the specialist tile design positioning.
• Porcelanosa: Spanish-origin premium tile manufacturer with owned showrooms across Europe and a presence in Scandinavia. Comparable as a design-led tile supplier with a project-sales orientation, though operating globally rather than Norway-only.
• Optimera: Major Norwegian distributor of building materials serving contractors and developers. Comparable in its trade-customer base, but Optimera's tile range sits within a much broader building-supply portfolio rather than a focused tile design offering.
• XL-BYGG: Norwegian building materials cooperative serving both trade professionals and DIY consumers. Overlaps with Bergersen Flis on trade-customer reach but distributes a much broader building-supply mix rather than specializing in tile design.
• Byggmakker: Norwegian building materials retail chain serving professional and consumer customers. Overlaps with Bergersen Flis at the project-customer and DIY segments but lacks a dedicated tile showroom or curated design portfolio.
• Monter: Norwegian building materials retailer owned by Kesko, serving both professionals and consumers. Comparable trade-customer overlap and DIY reach, but operates as a general building supplier rather than a tile specialist.
• Bygmax: Nordic discount building materials retailer with stores across Norway. Competes on price-led building supply purchases, including basic tiles, but does not offer the curated, design-led tile showroom experience that defines Bergersen Flis.

Others

• Marazzi Group: Major Italian tile manufacturer whose products are widely distributed in Scandinavia through tile specialists. Functions as an upstream supplier rather than a direct competitor, but its branded collections are routinely stocked by Norway's tile specialists, including Bergersen Flis-adjacent retailers.

Direct peers

• Mosaikhjørnet: Norwegian specialty retailer focused on tiles, mosaics, and natural stone for residential and project customers. Closely comparable to Bergersen Flis on product category, design-led positioning, and small-format specialty retail.
• Modena Fliser: Norwegian tile and stone specialty retailer with showrooms targeting both professional and private customers. Closely comparable to Bergersen Flis in product category, customer mix (contractors, architects, consumers), and showroom-led go-to-market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BergersenFlisOffisielleside
• LinkedInlinkedin.com/company/bergersen-flis-as

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bergersen Flis