The Wild Oven

What The Wild Oven does

The Wild Oven is a UK-based catering company, founded in November 2012 by Danni Kerby and late co-founder James, specialising in wood-fired cooking delivered via mobile kitchens built into classic Land Rover Defenders. Headquartered at Billesley Manor Farm near Stratford-upon-Avon, the company serves weddings, corporate events, private celebrations, and festivals across the Cotswolds, Oxfordshire, Warwickshire, Worcestershire, and Gloucestershire, with capability to handle events of 10 to 300+ guests and produce up to 140–160 wood-fired pizzas per hour per unit.

Its core offering comprises three service formats: a Wood-Fired Sharing Feast (fire-roasted meats, seasonal vegetables, breads, and dressings served on sharing boards with table service), Grazing Boards/Tables (styled displays of local cheeses, charcuterie, and artisan items), and Festival Style catering (casual counter service direct from the Defender kitchen). Supporting products include dedicated wedding, corporate, and party catering packages, plus wood-fired pizzas, beef burgers, and bacon rolls. The signature technical differentiator is the converted-vehicle fleet — self-sufficient mobile kitchens that arrive on-site with no venue infrastructure required and function as both cooking apparatus and event centrepiece.

The revenue model is per-event professional services with unit pricing per guest (£11.50–£110 depending on menu tier and event type), plus a Setup and Service Fee (£1,300–£1,700) and travel surcharges beyond a 45-minute radius from the Warwickshire base. Pricing is publicly disclosed, requires VAT, and is offered via direct website enquiry with optional tasting feasts held at the company headquarters. Go-to-market relies on a sales-led motion (direct enquiry, tasting consultations) reinforced by venue referral partnerships, wedding planner networks, and social media content. The company is bootstrapped and founder-owned, with no external funding, no parent company, and no franchise or reseller model — all revenue is direct-to-customer transactional.

Name

The Wild Oven

Legal name

The Wild Oven Ltd

Website

https://thewildoven.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

The Wild Oven is a UK catering company that delivers wood-fired feasts, grazing tables, and pizza from mobile Land Rover Defender kitchens for weddings, corporate events, and private celebrations across the Cotswolds and surrounding counties, using locally sourced British produce.

Ownership category

akta.pro rank

Headquarters

HQ city

Stratford-upon-avon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Event Catering Services: Per-event catering for weddings, corporate events, and private celebrations. Pricing per guest with setup and service fees. Revenue is transaction-based per event with no recurring subscription component.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

The Wild Oven is a UK-based catering company that provides wood-fired Italian cuisine catering for weddings, corporate events, and private celebrations across the Cotswolds, Oxfordshire, Warwickshire, Worcestershire, and Gloucestershire. Its signature offering uses mobile wood-fired ovens built into classic Land Rover Defenders that travel to event venues, cooking pizzas and slow-roasted meats on-site. The company delivers three primary service formats: wood-fired sharing feasts with table service, abundant grazing tables, and casual festival-style counter service.

Product overview

The Wild Oven is a catering company offering three main service formats: Wood-Fired Sharing Feast (full fire-cooked dining experience with table service), Grazing Boards/Tables (abundant styled food displays with cheeses, charcuterie, and artisanal items), and Festival Style Catering (casual counter service from mobile Land Rover kitchens). Core services include wedding catering, corporate catering, event catering, and party catering. Their signature offering is wood-fired pizza cooked on-site from hand-rolled dough, served from converted Land Rover Defender vehicles that serve as mobile kitchens. The company operates across the Cotswolds, Oxfordshire, Warwickshire, and Worcestershire, serving events of 10 to 300+ guests.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Catering Full-service wedding catering featuring fire-cooked feasts and generous grazing options including setup, professional staff, equipment, and custom menu design for ceremonies and receptions across the Cotswolds, Warwickshire, and Oxfordshire.
• Corporate Catering Fire-cooked corporate catering offering seated feasts with full table service and festival-style food stations for team celebrations, product launches, Christmas parties, and networking events across the Cotswolds, Oxfordshire, and Warwickshire.
• Event Catering General event catering using wood-fired ovens built into classic Land Rover Defenders, suitable for events of 10 to 300 guests with live cooking demonstrations and on-site food preparation.
• Party Catering Catering for birthday parties and family celebrations featuring wood-fired cuisine served from vintage vehicles, with options scaled from intimate gatherings to large private celebrations.
• Wood-Fired Pizza Handcrafted wood-fired pizzas made from organic wheat milled at Shipton Mill, hand-rolled on site, and cooked within 90 seconds in wood-fired ovens, with a production capacity of up to 160 pizzas per hour from the mobile Land Rover kitchen.
• Wood-Fired Sharing Feast Immersive fire-cooked catering experience featuring whole joints slow-roasted over real wood, charred seasonal vegetables, freshly baked breads, and house-made dressings served on generous sharing boards for weddings and family-style dining events.
• Grazing Boards and Tables Abundant styled feasting tables featuring local Cotswold cheeses, British charcuterie, fresh fruits, pickles, chutneys, crackers, and breads, designed as a main event, relaxed sit-down feast, or arrival/evening side table.
• Festival Style Catering Laid-back, informal catering service where guests order fire-cooked mains and fresh seasonal sides directly from the Land Rover kitchen, ideal for festival weddings, garden parties, and spontaneous events.

Quantifiable outcome

• Canapés: 1.5 per guest per choice; Pizza: 1 per guest recommended for full meals; Service rate: up to 160 pizzas per hour
• +1 more outcomes

Named customers10 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Oasis EventscoreStrategic or Co-development Partner · 3 May 2013Boutique tent and event styling company based in the Cotswolds. Partnership for weddings and parties featuring combined offerings: Oasis Events provides stunning boutique and Bedouin tents with draping and lighting; The Wild Oven provides fire-cooked catering. Jointly create 'Wood-fired Woodland Wedding' packages with grazing tables and wood-fired pizza.
• MOR BakeryminorOthersLocal artisan bakery in Chipping Campden providing sourdough bread, focaccia, and brioche buns for catering events. The Wild Oven featured catering at MOR Bakery's Christmas event.
• Todenham Manor FarmcoreOthersQuality meat supplier providing high-welfare meats including pork belly, chicken, and lamb for wood-fired feasts. Primary protein supplier referenced in menu descriptions.
• The Cotswold Cheese CompanyminorOthersLocal cheese supplier for grazing tables and cheese selections. Part of the network of Cotswolds producers.
• Shipton MillminorOthersOrganic flour supplier for pizza dough. Wheat grown in fields around Shipton Mill, milled to finest grade for hand-stretched pizza bases.
• Bohemia CanvasminorOthersTipi/marquee hire company. Partnered on Cotswold wedding case study featuring marquee setup with 160 guests.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spit & Roast: UK mobile hog roast and BBQ event catering company serving weddings and private events; directly comparable to The Wild Oven as a mobile, fire-cooked catering service targeting UK weddings and celebrations.

Broad incumbents

• Compass Group: Global food services and support services major operating across contract catering, including events; comparable as a broad incumbent in the same food services space, though not focused on the mobile wood-fired wedding niche.
• Baxter Storey: UK premium contract caterer serving workplace, hospitality and event clients; comparable as a broader UK premium caterer in overlapping customer segments (corporate events, hospitality), though its core is contract rather than mobile event catering.
• Sodexo: Global food services and facilities management company with a UK event and hospitality catering presence; comparable as a broad incumbent in the food services category, though not specialized in mobile or fire-cooked catering.
• CH&CO: UK hospitality and event catering company serving venues, workplaces, and special events; comparable as a broader UK event caterer serving similar corporate and premium occasion customers, though not mobile- or wood-fired-specialized.
• Rhubarb Food Design: Luxury UK event catering company providing premium food for weddings, corporate events and large-scale occasions; comparable as a broader premium event caterer operating across the UK, though not specializing in mobile wood-fired cooking.
• Moving Venue: Established UK corporate and private event caterer with broad menu formats; comparable as a UK event caterer serving weddings and corporate clients, but operates from fixed kitchens rather than mobile wood-fired setups.

Others

• Weber: Global outdoor cooking equipment and grill brand; adjacent/enabling peer because The Wild Oven's mobile kitchen concept centers on wood-fired outdoor cooking equipment that overlaps with Weber's category, even though Weber is an equipment maker rather than a caterer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/thewildoven
• TikToktiktok.com/@thewildoven
• Pinterestpinterest.com/thewildoven
• Xx.com/thewildoven

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Wild Oven