What Associated Products Co. does

Associated Products Company, Inc. is a privately-held B2B distributor of electrical products headquartered in a single facility at 147 Neil Street, Memphis, Tennessee. The company operates as an intermediary that connects electrical product manufacturers with three primary customer segments: electrical contractors, downstream distributors, and electrical engineers. Established in 1964 with a current headcount of 11-50 employees, the business functions as a traditional wholesale distribution intermediary with no proprietary technology, software products, or digital commerce platform of its own.

Revenue is generated through product markup on electrical components, equipment, and supplies resold to B2B customers. The company employs a sales-led, relationship-based go-to-market motion, conducting customer acquisition through direct engagement, phone contact, and a basic website contact form hosted on Squarespace. Distribution is conducted domestically from the Memphis warehouse, with standard business hours of Monday through Friday, 8AM to 5PM. Pricing is not publicly disclosed and is handled through custom quotes based on product specifications and order volume.

The company maintains a minimal digital footprint, with a Squarespace-hosted website and social profiles on LinkedIn and X serving primarily as top-of-funnel brand visibility rather than transactional channels. No funding rounds, acquisitions, product launches, leadership changes, patents, certifications, regulatory actions, or named customer relationships are documented in the available source material. The business appears to be a long-running, privately-held electrical supply distributor operating with limited scale and no disclosed recent strategic activity beyond maintaining its core distribution operations.

Name

Associated Products Co.

Legal name

Associated Products Company, Inc

Website

https://associated-products.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Associated Products Company, Inc. is a privately-held Memphis-based B2B distributor of electrical products, connecting manufacturers with contractors, distributors, and engineers. The company has operated since 1964 with 11-50 employees using direct sales and relationship-based procurement.

Ownership category

akta.pro rank

Product category

Electrical Products Distribution

NAICS

Other Electronic Parts and Equipment Merchant Wholesalers (42369)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit) (CRAIADAE)

Keywords

• Electrical products distribution
• Commercial electrical supplies
• Industrial electrical equipment
• Electrical component distribution
• Electrical manufacturer representation

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Electrical Product Distribution: The company operates as a distributor/reseller of electrical products from manufacturer partners. Revenue is generated through the markup on products sold to contractors, distributors, and engineers. This is a traditional distribution model where the company purchases products from manufacturers and sells to end customers with a margin.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Associated Products Company is a Memphis-based warehouse distributor that purchases electrical products and components from industry-leading manufacturers and resells them to electrical contractors, distributors, and engineers. The company operates as a relationship-based B2B distribution intermediary, simplifying procurement by acting as a single point of connection between buyers and multiple manufacturer partners across the commercial and industrial electrical supply chain.

Product overview

Associated Products Company, Inc is an electrical products distributor that connects contractors, distributors, and engineers with industry-leading electrical manufacturers. As a distribution/intermediary company, they do not offer a software product or platform but rather provide access to electrical products through trusted partnerships with manufacturers.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Products Distribution Warehouse-based distribution of commercial and industrial electrical products (components, equipment, and supplies) sourced from industry-leading manufacturers, sold to electrical contractors, distributors, and engineers for use in projects, operations, and redistribution.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights1 record

Direct peers

• Mayer Electric Supply: Mayer Electric Supply is an employee-owned electrical distributor founded in 1930 serving the southeastern U.S., including a strong presence in the Memphis/Mid-South region. It is a direct peer operating in an overlapping geography with an electrical contractor and distributor focus similar to Associated Products.
• Crescent Electric Supply: Crescent Electric Supply is a regional, family-owned electrical distributor with branches across the Midwest and South. It is a direct peer as a similarly mid-sized electrical products distributor serving contractors and industrial customers in overlapping U.S. geographies.
• Elliott Electric Supply: Elliott Electric Supply is a regional electrical distributor with branches across the southern U.S., serving electrical contractors, industrial accounts, and OEM customers. It is a direct peer as a similarly-positioned mid-market electrical products distributor serving overlapping customer segments.
• State Electric Supply: State Electric Supply is a regional electrical distributor with branches in the southeastern U.S. serving contractors, commercial, and industrial customers. It is a direct peer as a similarly-sized, regionally-focused electrical products B2B distributor.
• Border States Electric: Border States Electric is a 100% employee-owned electrical distributor headquartered in North Dakota with a regional network of branches serving contractors, utilities, and industrial customers. It is a direct peer as a similarly-positioned multi-branch electrical distributor focused on contractor relationships.
• Springfield Electric Supply: Springfield Electric Supply is a regional electrical products distributor serving commercial, industrial, and residential contractors across the Midwest. It is a direct peer as a similarly-positioned regional B2B electrical distributor serving electrical contractor customers.

Broad incumbents

• WESCO International: WESCO is a major U.S. electrical, communications, and utility distribution company with a multi-thousand-employee scale. It is comparable as a broad incumbent serving the same contractor, distributor, and engineer customer types with a broader product portfolio.
• Rexel Group: Rexel is a Paris-headquartered global electrical distribution leader with a substantial U.S. branch footprint (Rexel USA). It competes in the same B2B electrical products distribution channel and is comparable as a broad incumbent with much larger scale.
• Graybar: Graybar is the largest specialized distributor of electrical, lighting, and data networking products in North America, operating hundreds of branch locations. It is the dominant broad incumbent in the same electrical distribution channel in which Associated Products operates, differing only in scale and geographic breadth.
• Sonepar: Sonepar is a Paris-based global electrical distribution group operating across North America through brands such as Cooper Electric and Viking Electric. It is directly comparable as a broad incumbent competing for the same electrical contractor and distributor customers.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/associated-products-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associated Products Co.