Northern Virginia Oral & Maxillofacial Surgery Associates

What Northern Virginia Oral & Maxillofacial Surgery Associates does

Northern Virginia Oral & Maxillofacial Surgery Associates is a private oral and maxillofacial surgery practice founded in 1979, operating three offices across Annandale (headquarters), Manassas, and Woodbridge, Virginia. The practice is staffed by seven board-certified or board-eligible oral and maxillofacial surgeons and one endodontist, supported by 11-50 total employees. It delivers a full scope of specialty surgical services including dental implants (traditional, All-on-4, and same-day Virtually Yours protocols), wisdom teeth removal, bone grafting, sinus augmentation, corrective jaw surgery, oral pathology and biopsy, traumatic facial injury treatment, TMJ care, and endodontic procedures including root canal therapy and apicoectomy. Diagnostic capabilities include in-office cone beam CT (CBCT) scanning and digital imaging, with sedation options ranging from local anesthetic through nitrous oxide, oral sedation, IV sedation, and general anesthesia.

The practice's core technology platform centers on advanced 3D CBCT imaging for surgical planning, proprietary same-day implant protocols, and full-arch implant systems such as TeethXpress. Its go-to-market model is primarily sales-led through a formal dentist referral network (general dentists and specialists refer complex surgical cases), supplemented by direct patient self-referrals, online appointment scheduling via Denticon, content marketing (educational blog, PULSE CHECK newsletter), social media (Facebook, Instagram), and community charitable engagement. Revenue is generated through surgical procedure fees billed to patients or submitted as PPO/out-of-network claims to major dental insurance carriers (Aetna, BCBS, Cigna, Delta Dental, MetLife, UnitedHealthcare, etc.), complemented by a recurring subscription revenue stream from the Smile Alliance Club in-house membership program ($119-$299/year tiers) and third-party financing partnerships with CareCredit and CredCompare that enable patient affordability.

The customer base consists of individual patients of all ages across Northern Virginia and parts of Maryland seeking specialty oral surgical care, plus dentist-referred patients for complex procedures exceeding general dentistry scope. The practice holds multiple recognitions including Washingtonian Top Doctor, Best of Virginia 2025, and TOP 3 Award 2026, and maintains AAOMS membership and affiliations with Penn Dental Medicine and R. Adams Cowley Shock Trauma Center.

Name

Northern Virginia Oral & Maxillofacial Surgery Associates

Legal name

Northern Virginia Oral & Maxillofacial Surgery Associates

Website

https://nvomsa.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Northern Virginia Oral & Maxillofacial Surgery Associates is a private oral surgery practice founded in 1979, operating three offices in Annandale, Manassas, and Woodbridge, Virginia, with seven oral surgeons and one endodontist serving patients across Northern Virginia.

Ownership category

akta.pro rank

Product category

Oral and Maxillofacial Surgical Services

NAICS

Offices of Dentists (621210), Offices of Dentists (6212), Offices of Dentists (62121)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Oral & Maxillofacial Surgery Group Practices (HLABAKAE)

akta.pro secondary industries

Oral & Maxillofacial Cosmetic/Aesthetic Surgery (HLABAEAJ), Dentoalveolar Surgery (Tooth Extractions & Alveoloplasty) (HLABAEAA), Oral Medicine & Mucosal Disease Surgical Management (HLABAEAH)

Keywords

• Oral surgery services
• Maxillofacial surgery
• Dental implants
• Wisdom teeth removal
• Bone grafting

Headquarters

HQ city

Annandale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Surgical procedure fees: Revenue generated from oral and maxillofacial surgical procedures including tooth extractions, wisdom teeth removal, dental implant placement, bone grafting, sinus augmentation, corrective jaw surgery, and oral pathology treatments. Billed directly to patients or submitted to dental insurance on behalf of patients.
2. In-house membership / savings plans: Smile Alliance Club annual membership programs (Core Plan at $119/year and Deluxe Plan at $299/year) providing discounted rates on dental procedures. Revenue from annual membership fees collected upfront from uninsured patients.
3. Dental insurance reimbursements: Revenue collected from insurance carriers including Aetna PPO, Anthem/BCBS, Cigna PPO, Delta Dental, Guardian, MetLife, UnitedHealthcare, and others. The practice accepts most major dental insurance plans as an out-of-network or PPO provider.
4. Third-party financing referral fees: Partnership with CareCredit, CredCompare, and other healthcare lenders generates revenue by enabling patients to finance procedures through monthly payment plans. The practice facilitates but does not directly earn financing revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Northern Virginia Oral & Maxillofacial Surgery Associates provides oral and maxillofacial surgical services to individual patients in the Northern Virginia region, including dental implants, wisdom teeth extraction, bone grafting, corrective jaw surgery, and other facial/oral surgical procedures. The practice operates across three locations (Annandale, Manassas, and Woodbridge) staffed by a team of oral surgeons and an endodontist serving patients referred by general dentists and self-referred patients.

Product overview

Northern Virginia Oral & Maxillofacial Surgery Associates operates as a multi-location oral surgery practice offering a comprehensive range of surgical and endodontic services. The practice consists of three office locations (Annandale, Manassas, and Woodbridge) and provides core surgical services including dental implants (traditional and All-on-4), wisdom teeth removal, bone grafting, sinus augmentation, oral pathology/biopsy, and traumatic facial injury treatment. The practice also offers endodontic services through Dr. Deepika Ganesh including root canal therapy, retreatment, and apicoectomy. Anesthesia and sedation options include local anesthetic, nitrous oxide, oral sedation, IV sedation, and general anesthesia. Diagnostic capabilities include cone beam CT scanning. The service portfolio is complemented by a dental savings membership program (Smile Alliance Club) and financing partnerships with CareCredit and CredCompare for patient payment flexibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Implants Surgical placement of titanium or similar dental implants to replace missing teeth for individual patients, including single-tooth, multi-tooth, and full-arch restorations.
• Wisdom Teeth Removal Surgical extraction of impacted or symptomatic third molars (wisdom teeth) for adolescent and adult patients, typically performed under IV sedation or general anesthesia.
• Bone Grafting Surgical augmentation of jaw bone to restore volume for dental implants or to repair bone defects, including sinus lifts and ridge augmentation.
• Corrective Jaw Surgery (Orthognathic Surgery) Surgical repositioning of the upper and/or lower jaw to correct skeletal bite discrepancies, facial asymmetry, and related functional or aesthetic concerns.
• Tooth Extractions Surgical removal of damaged, decayed, or non-restorable teeth for adult and pediatric patients, including complex and multi-rooted extractions.
• Root Canal Therapy (Endodontics) Endodontic treatment to remove infected or inflamed pulp and save natural teeth, provided by the practice's in-house endodontist.

Quantifiable outcome

• Serving patients of all ages in Northern Virginia and surrounding Maryland communities

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Smile Alliance ClubcoreGTM or Marketing PartnerSmile Alliance Club is an in-house dental savings/membership program (not insurance) offered by NVOMSA that provides 20-25% discounts on dental procedures for uninsured patients. Membership costs $119-$299/year and covers exams, cleanings, x-rays, oral surgery, implants, and more at participating locations.
• Make-A-Wish FoundationminorOthersCharitable partnership supporting the Make-A-Wish Foundation, which grants wishes to children with critical illnesses. NVOMSA participates as a community charitable partner at its Annandale and Manassas locations.
• The Children's Inn at NIHminorOthersCharitable partnership supporting The Children's Inn at NIH, which provides free lodging for families of children undergoing treatment at the National Institutes of Health. NVOMSA participates as a community charitable partner.
• Ellen S. Flanagan Memorial FundminorOthersCharitable partnership supporting the Ellen S. Flanagan Memorial Fund through the Community Foundation for Northern Virginia, which supports education and community programs. NVOMSA participates as a community charitable partner at its Annandale and Manassas locations.
• Woodbridge Comfort Dental CareminorChannel Partner/ Reseller/ DistributorWoodbridge Comfort Dental Care referred a patient to NVOMSA for advanced oral surgery services. This represents an informal referral partnership between local dental practices.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Maryland Oral Surgery Associates: Direct peer in the Maryland suburbs that draws some patients away from NVOMSA's Woodbridge location. Offers comparable full-scope oral surgery with similar surgeon credentials and CBCT capability.
• Washington Oral Surgery: Direct peer in the greater DC metro offering dental implants, extractions, and corrective jaw surgery. Overlaps significantly in target patient demographics and serves competing referral networks from general dentists.
• Virginia Oral & Facial Surgery: Direct peer in Virginia offering oral and maxillofacial surgery with multiple locations; overlaps in service catalog (implants, wisdom teeth, bone grafting, pathology) and competes for the same mid-Atlantic referring dentists.
• Loudoun Oral & Maxillofacial Surgery: Direct peer in Northern Virginia offering overlapping oral surgery services (implants, wisdom teeth, extractions, pathology). Competes for the same referring dentist network and patient catchment in the Dulles/Loudoun County corridor.
• Fairfax Oral and Maxillofacial Surgery: Direct peer in Fairfax, VA — geographically adjacent and serving overlapping Northern Virginia suburbs. Competes for the same specialist referral relationships and patient base for implants and oral surgery.

Emerging players

• ClearChoice Dental Implant Centers: National implant-focused chain with locations in the DC metro area. Competes most directly for higher-ticket full-arch implant cases (All-on-4/TeethXpress), but uses a corporate retail model vs. NVOMSA's referral-based specialist model.

Broad incumbents

• Affordable Dentures & Implants: National DSO specializing in extractions and implants with multiple mid-Atlantic locations. Competes directly with NVOMSA on dental implant pricing and same-day service, often at lower price points.
• Heartland Dental: Large national DSO supporting general and specialty dental practices. While not a direct oral surgery competitor, it influences the broader DMV dental market through affiliated general practices that direct referrals to oral surgery partners.
• Specialty Dental Brands: PE-backed DSO platform aggregating pediatric dentistry and oral surgery practices nationwide. Represents a potential roll-up acquirer or competitive threat as it consolidates independent oral surgery groups in the mid-Atlantic.
• Aspen Dental: National DSO with established locations in Virginia offering general dentistry plus implants and extractions. Represents a competitor for higher-acuity and self-pay patients, especially with its in-house financing offerings.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/northernvaoralandmaxillofacialsurgeryassociates
• Instagraminstagram.com/nvosurgery
• Xx.com/labrioladds

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northern Virginia Oral & Maxillofacial Surgery Associates