NASMA

What NASMA does

NASMA (National Association of Student Money Advisers) is the UK-wide professional membership association for student money advisers working in higher and further education. Founded in 1995 and incorporated as a registered charity (no. 1142415) and company limited by guarantee, it serves practitioners across all four UK nations who advise students on funding, fees and financial wellbeing. Its core constituency is institutional student money advisers in universities and FE colleges, supported by associate members and a governance board that includes national policy representatives for England, Scotland, Wales and Northern Ireland.

The association's product set centres on tiered membership (Individual at £150/pa, Educational groups ranging £405-£1,200/pa, and Associate), a JISCMail-hosted discussion forum, an accreditation scheme with CPD hours, live training courses and webinars, regional meetings held approximately three times per membership year, the annual Student Money Advice Awards, the National Student Money Week campaign, and an annual conference (2026 confirmed for Glasgow). Underlying technology is deliberately lightweight: a WordPress website, the JISCMail forum provided by Jisc, web analytics, and remarketing cookies. There is no proprietary platform, mobile application, or public API, and no in-house AI capability beyond a Jisc-collaborated training session on AI in student money advice.

NASMA's revenue model is a classic membership-association mix: recurring subscription income from individual and institutional members, fee income from paid training workshops (specialist sessions up to £100) and conference registrations (£50-£75 per session), supplemented by free webinars and campaign sponsorship within the National Student Money Week programme. The operating footprint is small at 1-10 employees, and the organisation is member-governed rather than investor-backed, with no disclosed funding rounds or external equity.

Name

NASMA

Legal name

The National Association of Money Advisers

Website

https://nasma.org.uk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

NASMA is the UK-wide professional membership association for student money advisers in higher and further education, founded in 1995. It provides training, accreditation, networking and advocacy services to practitioners advising students on funding and financial wellbeing across all four UK nations.

Ownership category

akta.pro rank

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions: Annual membership fees from individual and institutional members. Individual membership at £150/pa; Educational memberships for groups of 3-10 members ranging from £405 to £1,200/pa.
2. Training and Events: Revenue from conference registrations, training courses, and professional development events. Course prices range from £0 for member-exclusive sessions to £100 for specialized workshops.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

NASMA is a UK-wide professional association providing membership, training, and a peer-support network for Student Money Advisers working in higher and further education institutions. Its paid offerings include tiered Individual, Educational, and Associate memberships; live training courses and webinars on UK student finance; regional meetings; an annual conference; and an accreditation scheme with CPD hours, all delivered through the nasma.org.uk website and in-person events.

Product overview

NASMA is a membership-based professional association offering a unified platform of services for student money advisers across UK higher and further education. The core offerings consist of tiered membership types (Individual, Educational, Associate) providing access to a JISCMail-based professional forum, regional training meetings, and annual conference. These are complemented by a structured training programme including live webinars and courses on student finance topics, an accreditation scheme with CPD hours, the annual Student Money Advice Awards, and the flagship National Student Money Week campaign. The #exceptional initiative, developed with JS Group, showcases innovation in the sector. Together, these services create a comprehensive support network for professionals working in student funding and money advice.

Differentiator

Problem solved

Functional benefit

Products and services

• NASMA Individual Membership Paid annual subscription for individual Student Money Advisers or those whose remit includes money advice in a university, college, students' union, or further education college. Provides voting rights, JISCMail mail-base access, subscriber-only resources, conference rates, and eligibility to apply for Accredited Membership status. Priced at £150.00 per annum.
• NASMA Educational Membership Paid annual group membership for institutions (universities, colleges, students' unions, FE colleges) with tiered pricing for 3, 5, 8, or 10 named members. Lead contact can manage and transfer named individuals at no additional cost. Group pricing ranges from £405 (3 members) to £1,200 (10 members) per annum.
• NASMA Associate Membership Paid annual subscription for those not working in roles eligible for full Individual membership. Provides the same benefits as Individual and Educational membership except mail-base access and eligibility to stand for elected office. Application is at the discretion of the NASMA Board.
• NASMA Annual Conference 2026 Annual conference providing networking opportunities with NASMA members from across the UK and a programme of training and development workshops. The 2026 conference runs 8-10 June at the Glasgow Marriott Hotel. Conference session prices range from £0 (NASMA Members Only) to £75.00 for individual sessions.
• NASMA Live Courses & Training Webinars Live and interactive online courses with real case studies, followed by summary documents for later reference. Topics include student finance across the four UK nations, Universal Credit updates, financial wellbeing workshops, debt advice, and AI in student money advice. Course prices range from £0 for member-exclusive sessions (e.g. SAAS Funding Awareness, AI in Student Money Advice) to £100 for specialist workshops such as 'Dealing with Guarantor Debts'.

Quantifiable outcome

• CPD hours available through accreditation scheme and training attendance

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• JS GroupcoreStrategic or Co-development PartnerNASMA launched the '#exceptional' innovative practice project in partnership with JS Group. The purpose is to highlight and share interesting, distinctive, and stand-out examples of how members are innovating in student financial support. A digest of innovation examples was produced, and the campaign will be featured throughout the NASMA Annual Conference.
• Save the StudentminorGTM or Marketing PartnerSave the Student sponsored the Student Money Advice Awards 2025. Tom Allingham from Save the Student participated in the judging panel.
• JiscminorStrategic or Co-development PartnerNASMA collaborated with Matthew Townsend, Senior AI Specialist at Jisc, to host an open discussion forum around AI in student money advice. Jisc is a UK technology consortium for higher education.
• The London Foundation for Banking & Finance (LFBF)minorStrategic or Co-development PartnerDr George Hoare from LFBF delivered a conference keynote on Financial Capability in the UK, drawing on commissioned research by LFBF and covering findings on young people's financial capability and attitudes towards cryptocurrencies.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Advance HE: Larger UK professional body covering governance, leadership, teaching, and student-facing services across HE — overlaps with NASMA on CPD/accreditation and policy work for HE professionals, but with broader portfolio.
• GuildHE: UK membership body for smaller and specialist HE institutions — overlaps on institutional membership base and sector advocacy, but operates at college leadership level rather than adviser level.
• Association of Colleges (AoC): Larger UK membership body representing further education colleges, with a broader remit including NASMA's target institutions — overlaps on FE membership and policy representation but covers whole-college rather than money-advice function specifically.

Direct peers

• Student Minds: UK charity supporting student mental health, operating as a membership/affiliate network for HE institutions with training, conferences, and student-facing campaigns — structurally similar to NASMA's model of training professionals who serve students.
• AMOSSHE: Association of Managers of Student Services in Higher Education — the most directly comparable UK membership association for student services professionals in HE, sharing membership model, conference, training, and policy advocacy structure with NASMA.
• UCISA: Universities and Colleges Information Systems Association — UK membership body for HE digital/IT leaders, sharing the niche professional-association-for-HE-function model, conferences, training events, and policy advocacy.
• Association of University Administrators (AUA): UK professional association for HE administrators, offering tiered membership, CPD, accreditation, regional events, and an annual conference — directly comparable governance and value-proposition structure to NASMA.

Others

• Money and Pensions Service (MaPS): UK statutory body promoting financial capability across the UK — thematically related (NASMA has a Financial Capability Champion board role) and overlap on training content for advisers, but not a membership body.
• Save the Student: UK student-focused media/advice platform (and NASMA Awards sponsor) — adjacent rather than competing; provides student-facing money/financial guidance and shares thematic overlap on student funding content.
• National Union of Students (NUS): UK student-led organisation representing students' unions — adjacent in the student-support ecosystem and shares policy advocacy on student funding, but represents students rather than advisers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/nasma_uk
• Facebookfacebook.com/profile.php?id=100092208153224
• LinkedInlinkedin.com/company/national-association-of-student-money-advisers
• Instagraminstagram.com/nasma_uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NASMA