Projet Vertical

What Projet Vertical does

Projet Vertical is a privately held Quebec outdoor adventure operator founded in 2015 and based in La Malbaie, Charlevoix. The company provides guided via ferrata, zipline, rappel, and rock climbing experiences, with its operations physically anchored at the cliff face and roof of the Fairmont Le Manoir Richelieu hotel. Its signature assets are the Via Ferrata La Charlevoix route — a 500+ meter engineered course including vertiginous wooden traverses, a monkey bridge, and an integrated 400-meter zipline launched from the hotel roof at speeds up to approximately 50 km/h — available in both summer and winter variants, and accessible to participants aged 8 and older.

The underlying technology stack is physical rather than digital: steel-cable via ferrata infrastructure, engineered wooden traverses, and a hotel-rooftop zipline built under a Quebec construction license (RBQ #: 5796-4165-01) and accredited by Aventure écotourisme Québec (AEQ) for quality and safety. The company does not maintain proprietary software; online bookings are processed through a third-party reservation platform (yoplanning.pro), and the bilingual (French/English) website serves as the primary marketing and conversion asset. A physical Projet Vertical kiosk operates inside the Fairmont hotel near the elevators for participant check-in.

The business model is direct-to-consumer, transactional ticket sales priced per participant: the Combo Via Ferrata + Zipline at 89.99 CAD + tax and the standalone Great Zipline at 29.99 CAD + tax, with mandatory online booking. Additional revenue streams include group bookings (15+ participants, handled by a dedicated coordinator), gift voucher sales, and bespoke corporate and school excursions. The customer base consists primarily of Fairmont hotel guests and individual tourists visiting the Charlevoix region, supplemented by group and corporate clients. No revenue, funding, or investor information is disclosed in the source data.

Name

Projet Vertical

Legal name

Projet vertical

Website

https://projetvertical.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Projet Vertical operates guided via ferrata, zipline, rappel, and rock climbing experiences anchored at the Fairmont Le Manoir Richelieu in La Malbaie, Quebec, serving hotel guests, individual tourists, and group clients in the Charlevoix region.

Ownership category

akta.pro rank

Product category

Outdoor Adventure Services

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Technical Outdoor Guiding Services (Hiking, Trekking, Mountaineering) (THAAALAA)

akta.pro secondary industries

Aerial Adventure & Flight Schools (Paragliding, Hang Gliding, Paramotoring) (THAAAKAA), Zipline Mega-Jumps & Giant Swing Experiences (Canyon Swing, Rope Swing) (THAAAMAD)

Keywords

• Outdoor adventure activities
• Via ferrata tours
• Zipline experiences
• Guided rock climbing
• Adventure ecotourism

Headquarters

HQ city

La Malbaie

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Zipline ticket sales: Per-person, per-activity transactional ticket sales for the 400 m zipline launched from the Fairmont hotel roof, priced at 29.99 CAD + tax per person. Mandatory online booking.
2. Via Ferrata + Zipline Combo ticket sales: Combined via ferrata and zipline experience priced at 89.99 CAD + tax per person (8 years and older), transacted online.
3. Group bookings (15+ persons): Special rates offered for groups of 15 or more (school groups, corporate groups, friends). Custom scheduling provided by group coordinator Caroline Fortier.
4. Gift voucher / certificate sales: Gift certificates/vouchers available; redeemed by emailing [email protected] with voucher number, contact info, and preferred date/time.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Projet Vertical operates guided outdoor adventure activities — including a 500+ meter via ferrata climbing route, a 400-meter rooftop zipline, rappel, and rock climbing — built into the cliff face beneath the Fairmont Le Manoir Richelieu in La Malbaie, Quebec. Activities are sold as per-person tickets (with combo and group packages) and delivered on-site by qualified guides under a Quebec construction license.

Product overview

Projet Vertical operates as a single unified outdoor adventure service rather than a multi-product software platform, anchored at the Fairmont Le Manoir Richelieu in La Malbaie, Quebec. Its core offerings are the Via Ferrata La Charlevoix (a 500+ meter guided climbing route on the hotel cliff, available in both summer and winter variants) and the Great Zipline (a 400-meter zipline launched from the hotel roof); these can be booked individually or combined as the Combo Via Ferrata + Zipline package. Supplementary bookable activities — rappel (descente en rappel) and climbing (escalade) — extend the offering, and a dedicated Group Programs product targets school and corporate bookings of 15 or more.

Differentiator

Problem solved

Functional benefit

Brands

• Via Ferrata La Charlevoix: The signature 500+ meter via ferrata route set into the cliffs beneath the Fairmont Le Manoir Richelieu in La Malbaie, Quebec, including wooden bridges, monkey bridge, and a zipline segment, with views of the St. Lawrence River.
• La Grande Tyrolienne du Fairmont / The Great Zipline at the Fairmont

Quantifiable outcome

• 500+ meters of via ferrata route with 2.5-hour experience duration
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Fairmont Le Manoir RichelieuflagshipStrategic or Co-development PartnerFairmont Le Manoir Richelieu (181 Rue Richelieu, La Malbaie, QC G5A 1X7) is the host venue for all Projet Vertical activities. The via ferrata route is built into the cliff beneath the hotel, the 400 m zipline launches from the hotel roof, and a Projet Vertical kiosk operates inside the hotel near the elevators. The Fairmont logo is co-branded on the Projet Vertical website footer.
• Aventure écotourisme Québec (AEQ)coreOthersAEQ accredits Projet Vertical under its Quality & Safety program (logo displayed on the Projet Vertical website linking to https://www.aventurequebec.ca/fr/accreditations). The accreditation signals compliance with AEQ's quality and safety standards for adventure ecotourism operators.
• Fédération québécoise de la montagne et de l'escalade (FQME)Others

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• Fairmont Le Manoir Richelieu: Host hotel partner of Projet Vertical. Comparable as a tourism ecosystem anchor — its guest flow directly drives Projet Vertical demand — and as the operator of complementary leisure amenities in Charlevoix.
• Mont Grand Fonds: Charlevoix ski/mountain resort that is a listed partner of Projet Vertical. Related as a complementary tourism operator in the same Charlevoix catchment and cross-marketing channel.

Broad incumbents

• Arbraska: Network of aerial adventure and zipline parks across Quebec. Comparable as a broader Quebec incumbent offering similar guided outdoor/zipline experiences, though at a larger portfolio scale.
• Parc national des Hautes-Gorges-de-la-Rivière-Malbaie (Sépaq): Quebec provincial park in the Charlevoix/Malbaie region offering outdoor adventure activities. Comparable as a regional outdoor recreation provider serving the same tourist base near La Malbaie.

Emerging players

• SkySpa (Tremblant) / Sky Tag: Quebec adventure/aerial activity operator. Comparable as a Quebec-based aerial adventure provider, though with a different activity mix.
• Aventures H2O: Quebec outdoor adventure operator offering guided excursions. Comparable as a regional guided outdoor adventure provider with overlapping customer segments (tourists, families, groups).

Direct peers

• Canyon Sainte-Anne: Quebec outdoor park featuring a via ferrata and suspension bridges over a canyon. Comparable because it offers guided rock-cliff adventure experiences in Quebec with similar safety-focused positioning.
• Tyroparc: Aerial adventure park in Sainte-Agathe-des-Monts, Quebec offering via ferrata, ziplines and climbing experiences. Highly comparable as a Quebec-based adventure tourism operator running guided via ferrata and zipline activities.
• Ziptrek Ecotours Tremblant: Zipline and aerial tours operator in Mont-Tremblant, Quebec. Directly comparable as a Quebec zipline tour operator with similar guest-experience and pricing model.

Regional players

• Parc Aventures Cap Jaseux: Adventure park in the Charlevoix region, Quebec, offering aerial and outdoor activities. Directly relevant as a regional competitor in the same tourist catchment, though its activities skew toward aerial courses rather than via ferrata.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Projet Vertical