CL Industries
CL Industries manufactures proprietary pre-blended pool finish materials—quartz, pebble, and polished marble aggregates—for residential and commercial swimming pools, sold exclusively through trained authorized applicators and pool builders in the U.S. and select international markets.
- Company typePrivate
- Founded1987
- HeadquartersOrlando, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What CL Industries does
CL Industries, Inc. is a U.S. manufacturer of proprietary pre-blended pool finish materials serving the residential and commercial swimming pool construction and renovation market. The company is a wholly-owned subsidiary of Consolidated Minerals, Inc. (CMI), founded in 1987 in Leesburg, Florida by Browne Gregg; CMI became 100% employee-owned through an ESOP in June 2018. CL Industries operates a manufacturing facility in Orlando, Florida, and its parent group also includes Aquavations, Universal Aggregate Solutions, and Mallard Global Logistics, providing vertical integration into raw materials and logistics.
The company's product portfolio is organized into three finish categories: Quartz (Krystal Krete, Sunstone, Sunstone Select), Pebble (Sunstone Pearl, Sunstone Pearl Ice, CrystalStones Natural, CrystalStones Smooth, CrystalStones Micro Luxe), and Polished marble (Hydrazzo, Hydrazzo Pacifico). Underlying technology combines enriched white Portland cement with ceramic-coated quartz aggregates, hand-selected pebbles, or blended white marble aggregates. The company also offers Craftsman Products (bonding agents, deck finishes, polishing equipment) for applicators. All finishes are backed by a 10-year limited warranty. The company claims 40+ years of industry presence and self-describes as the world leader in exposed aggregate pool finishes.
CL Industries operates an exclusively B2B, channel-driven GTM model. Products are not sold directly to homeowners; they must be purchased and applied by factory-approved authorized applicators. A national sales team with seven territory managers covers the Northeast, South Florida, Midwest, North Texas/Western U.S., Southeast U.S., South Central U.S., and the Caribbean, supplemented by channel partners Blake Sales Associates and Performance Link Group. Revenue is generated through one-time product sales of pool finish materials. The company markets through its website, blog, resource library, email newsletter, and industry association sponsorships (FSPA, Watershape, Genesis/PHTA, PHTA, NPC). Pricing is quote-based and not publicly disclosed.
CL Industries firmographics
Firmographics- Name
- CL Industries
- Legal name
- CL Industries, Inc.
- Website
- https://clindustries.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CL Industries manufactures proprietary pre-blended pool finish materials—quartz, pebble, and polished marble aggregates—for residential and commercial swimming pools, sold exclusively through trained authorized applicators and pool builders in the U.S. and select international markets.
- Ownership category
- akta.pro rank
CL Industries industry classification
Industry- Product category
- Pool Finishes / Pool Construction Materials
- NAICS
- Paint and Coating Manufacturing (325510), Adhesive Manufacturing (32552)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Pool Decking & Surrounds (HSAPALAK)
- akta.pro secondary industry
- Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)
Keywords
Where CL Industries is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
CL Industries business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Pool Finish Products: CL Industries generates revenue through the sale of pre-blended pool finish materials (Quartz, Pebble, and Polished products) to authorized pool builders and applicators. Products are sold through a B2B channel where customers must purchase through certified applicators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Quote-based pricing through authorized applicators |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
CL Industries product offering
Product offeringCore offering
CL Industries manufactures and sells proprietary pre-blended pool finish materials — Quartz, Pebble, and Polished marble lines — for residential and commercial swimming pools. Products are sold exclusively through authorized applicators and pool builders, who install them as the interior surface of new pools or renovations. The company also supplies complementary Craftsman Products (bonding agents, deck finishes, polishing equipment, additives) to its applicator network.
Product overview
CL Industries is a manufacturer of proprietary pre-blended pool finishes for commercial and residential swimming pools. The company's product portfolio consists of three main product lines organized by finish type: Quartz finishes (Krystal Krete, Sunstone, Sunstone Select), Pebble finishes (Sunstone Pearl, Sunstone Pearl Ice, Crystal Stones Natural, Crystal Stones Smooth, Crystal Stones Micro Luxe), and Polished finishes (Hydrazzo, Hydrazzo Pacifico). Additionally, CL Industries offers Craftsman Products including bonding agents, building materials, deck finishes, and polishing equipment for authorized applicators and pool builders. All products are backed by a 10-year limited warranty and must be applied by factory-approved authorized applicators.
Differentiator
Problem solved
Functional benefit
Brands
- Hydrazzo: Polished marble pool finish line featuring silky smooth texture with proven durability of exposed aggregates, offering resistance to spot etching, stains, scale, and algae adhesion.
- Krystal Krete
- SunStone
- SunStone Select
- SunStone Pearl
- SunStone Pearl Ice
- CrystalStones Natural
- CrystalStones Smooth
- CrystalStones Micro Luxe
- Hydrazzo Pacifico
Products and services
- Krystal Krete Quartz Pool Finish
Quantifiable outcome
- 10-year warranty coverage available for all pre-blended pool finishes
- +1 more outcomes
Companies that use CL Industries
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
CL Industries technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
CL Industries partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- FSPA (Florida Swimming Pool Association)minorCL Industries is a proud sponsor of FSPA, a major industry association supporting the swimming pool industry in Florida. This sponsorship demonstrates commitment to the pool industry community.
- Watershape Consulting & DesignminorCL Industries is a proud sponsor of Watershape Consulting & Design, an industry organization focused on pool design and construction education.
- Genesis (PHTA)minorCL Industries is a proud sponsor of Genesis, a PHTA (Pool and Hot Tub Alliance) affiliated organization providing education and training for pool professionals.
- PHTA (Pool and Hot Tub Alliance)minorCL Industries is a proud sponsor of PHTA, the primary industry association for pool and hot tub professionals in North America.
- NPC (National Plasterers Council)minorCL Industries is a proud sponsor of NPC, the National Plasterers Council, which sets industry standards for pool plastering and finishing.
- Blake Sales AssociatescoreWestern U.S. territory sales representative for CL Industries products, managing relationships with pool builders and applicators in the western region.
- Performance Link GroupcoreSales group covering South East U.S., South Florida and The Caribbean regions for CL Industries, supporting pool builders and applicators in these territories.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
CL Industries competitors and assessment
Company assessmentBroad incumbents
- PPG Industries: Global coatings manufacturer serving architectural, industrial, and protective coatings markets. Overlaps with CL Industries at the broader coatings/formulated surface-treatment level and represents a potential competitive or partnership threat if it expands into pool-specific decorative finishes.
- Quikrete: Large-scale manufacturer of concrete, cement, and specialty pool products including pool plaster mixes. Operates broadly across building materials but overlaps with CL Industries in cement-based pool finish commodities and adjacent pool construction products.
Others
- LATICRETE International: Manufacturer of tile and stone installation systems, waterproofing, and pool construction products. Sells adjacent products into the same pool construction channel as CL Industries (applicators and pool builders), particularly for tile and water-feature installations.
- Aquavations: Sister company under parent Consolidated Minerals, Inc., focused on pool and water-feature products. Operates as a related entity within the same corporate umbrella rather than as a direct competitor, sharing distribution and raw-material sourcing.
Emerging players
- EcoFinish: Manufacturer of sprayed polymer aquaBRIGHT pool finishes that compete for the same applicator-installed pool resurfacing jobs as CL Industries' cement/aggregate finishes, representing a technology-substitution alternative within the same pool construction channel.
Direct peers
- Southern Grouts & Mortars (SGM): Manufacturer of pool finishes including the Diamond Brite and River Rok exposed aggregate product lines, plus tile grouts and concrete repair products. Direct competitor to CL Industries in cementitious pool finishes for residential and commercial installations.
- Pebble Technology International: Original manufacturer of Pebble Tec and Pebble Sheen exposed aggregate pool finishes. Directly competes with CL Industries' Sunstone Pearl and Crystal Stones lines across residential and commercial pool projects in North America.
- Wet Edge Technologies: Manufacturer of premium pool finishes including Pearl Matrix, QuartzScapes, and StoneScapes product lines. Competes head-to-head with CL Industries' Quartz and Pebble finish families in the U.S. specialty pool finishes category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
CL Industries social profiles
Digital presenceCL Industries financial estimates
Financial estimateRevenue estimate
Valuation estimate
CL Industries leadership team
Management profileNumber of profiles
Profiles9 records
CL Industries funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CL Industries M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CL Industries
What does CL Industries do?
CL Industries manufactures and sells proprietary pre-blended pool finish materials — Quartz, Pebble, and Polished marble lines — for residential and commercial swimming pools. Products are sold exclusively through authorized applicators and pool builders, who install them as the interior surface of new pools or renovations. The company also supplies complementary Craftsman Products (bonding agents, deck finishes, polishing equipment, additives) to its applicator network.
Is CL Industries a public or private company?
CL Industries is a private company. It is classified as management employee owned and is currently operating.
When was CL Industries founded?
CL Industries was founded in 1987. It employs 1 to 10 people.
Where is CL Industries based?
CL Industries is headquartered in Orlando, United States, in the North America region.
How does CL Industries make money?
One revenue line is on record: pool Finish Products.
Who are CL Industries's main competitors?
Broad incumbents on record are PPG Industries and Quikrete. Others are LATICRETE International and Aquavations. EcoFinish is listed as an emerging player. Direct peers are Southern Grouts & Mortars (SGM), Pebble Technology International and Wet Edge Technologies.
Does CL Industries have an API?
No public API is recorded for CL Industries.
What industry is CL Industries in?
CL Industries's product category is Pool Finishes / Pool Construction Materials. Its primary akta.pro industry code is HSAPALAK, Pool Decking & Surrounds, with a secondary code of CRAJAKAL, Pool & Spa Chemicals (Chlorination, pH Control, Algaecides). Its NAICS code is 325510 and its SIC code is 2851.