The ELYA Foundation

Name

The ELYA Foundation

Legal name

THE ELYA FOUNDATION

Website

https://theelyafoundation.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Community Wellness Services

NAICS

Voluntary Health Organizations (813212), Civic and Social Organizations (813410), Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Community Health, Prevention & Health Education (BPAGACAC)

akta.pro secondary industries

Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), International & Local Implementing NGOs (HLAJAKAD)

Keywords

• Community wellness programs
• Animal therapy services
• Mental health support
• NGO charitable services
• Stress relief events

Headquarters

HQ city

Kwun Tong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: The foundation operates as an NGO receiving donations from individuals and corporations. Donations are used to fund wellness programs, workshops, counselling services, and community events for Hong Kong's middle-aged generation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The ELYA Foundation is a Hong Kong-based non-governmental organization that delivers wellness programs, workshops, counselling sessions, offline events, and animal therapy visits targeted at Hong Kong's middle-aged generation. Its work is organized around four pillars—Sports, Pets, Travel, and Family Life—and delivered through community events such as "ELYA – The Journey of Wellness" and "Paws for Peace: Dog Care & Stress Relief Volunteer Day." The foundation produces over 1,200 acts of care annually, funded by donations and corporate partnerships.

Product overview

THE ELYA FOUNDATION is a Hong Kong-based NGO offering a unified wellness platform focused on supporting the middle-aged generation through four interconnected program pillars: Sports & Wellness, Pets & Animal Companionship, Experience-Based Healing & Travel, and Family Life & Emotional Connection. The foundation organizes tailored events and programs including workshops, counselling sessions, offline events, and animal therapy visits. Annual impact reaches over 1,200 acts of care. Events such as 'ELYA – The Journey of Wellness' serve as the primary delivery mechanism, combining inspirational sharing with interactive hands-on workshops. Promotional partner offers provide additional member benefits through fitness passes, Chinese medicine consultations, and travel services.

Differentiator

Problem solved

Functional benefit

Products and services

• ELYA – The Journey of Wellness A wellness-focused event organized by THE ELYA FOUNDATION that promotes physical, mental, and emotional health through sports, mindfulness, and holistic practices, combining inspirational sharing sessions with interactive hands-on workshops for Hong Kong's middle-aged community.
• Sports & Wellness Initiatives
• Pets & Animal Companionship Programs
• Experience-Based Healing & Travel
• Family Life & Emotional Connection Programs
• Paws for Peace: Dog Care & Stress Relief Volunteer Day
• Parents and Kids Christmas Coffee Connection

Quantifiable outcome

• Over 1,200 acts of care delivered annually to the community

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Art PieceminorGTM or Marketing PartnerSupporting partner providing promotional offer to ELYA members: complimentary one-day fitness pass valued at HK$180, valid from 21 November 2025 until 31 December 2025.
• Original Chinese Medicine ClinicminorGTM or Marketing PartnerSupporting partner offering ELYA members complimentary first consultation (valued at HK$80) with charges only for prescribed medicine, plus 50% discount on first acupuncture session (valued at HK$140).
• FeminArtminorGTM or Marketing PartnerSupporting partner providing 20% discount on all FeminArt services to ELYA members.
• ConnexusTravelminorGTM or Marketing PartnerSupporting partner offering exclusive invitation-only access to premium sports events such as World Cup 2026 cocktail sessions, subject to confirmation.

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Caritas Hong Kong: Large, established Hong Kong NGO providing community social services including family support, counselling, and wellness programs—compares to ELYA as an incumbent operating across overlapping community service categories with a broader mandate.
• Po Leung Kuk: Major Hong Kong charitable organization offering social welfare, education, and community services—compares to ELYA as an incumbent in the Hong Kong community services space with similar donor base and corporate partner ecosystem.
• Hong Kong Sheng Kung Hui Welfare Council: Hong Kong welfare organization providing family, youth, and community wellness services—compares to ELYA as an incumbent community wellness NGO operating across Hong Kong.
• Hong Kong Christian Service: Established Hong Kong NGO providing health, family, and community services—compares to ELYA as an incumbent operating overlapping community wellness programs with broader institutional backing.
• St. James Settlement: Long-established Hong Kong charitable organization providing community services spanning family, health, and elderly care—compares to ELYA as a broader incumbent offering overlapping wellness and community programs.

Regional players

• Yang Memorial Methodist Social Service: Hong Kong social service NGO offering family, youth, and mental wellness programs—compares to ELYA as a Hong Kong-focused nonprofit delivering overlapping community wellness and family-oriented programming.

Emerging players

• Kids4Kids (Hong Kong): Hong Kong nonprofit focused on youth empowerment and community service programs—compares to ELYA as a smaller, community-event-driven Hong Kong NGO leveraging corporate partnerships and member engagement.

Direct peers

• Mind Hong Kong: Hong Kong-based mental health charity focused on awareness, education, and community support for mental wellness—directly comparable to ELYA's mission of stress relief and mental health awareness for Hong Kong residents.
• The Comfort Care Foundation (毋忘愛): Hong Kong-based nonprofit providing grief support and end-of-life services to families—directly comparable as a small, mission-driven Hong Kong NGO featured alongside ELYA in joint community events targeting family wellness.
• Resolve Foundation (生命熱線): Hong Kong mental health and suicide prevention charity offering counselling and community programs—compares to ELYA as a Hong Kong NGO focused on mental health support and community wellness events.

Market position

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The ELYA Foundation