Art Piece

What Art Piece does

Art Piece (legally M2R Investment Limited) operates a curated multi-brand wellness platform across two physical locations in Hong Kong—a 27-story flagship at 3 Matheson Street, Causeway Bay, and a second site at 53 Carnarvon Road, Tsim Sha Tsui. Within these premises, the company hosts a roster of independent service brands—THANN Sanctuary (spa), IKIGAI Yoga & Meditation, ANHAO Wellness (Pilates and Barre), TeamX (Les Mills group fitness), AP Academy (high-performance training), House of Beauty (aesthetic treatments across three sub-clinics), and Future Seed Learning Lab (STEAM for children)—and provides the booking, payment, and AP Club loyalty infrastructure that connects them. Booking is handled through Mindbody (for AP Academy), WhatsApp, the Shopify-powered e-commerce site, and on-site counters; smart gym equipment with InBody body composition analysis supports the Fitness Pass product.

The platform operates on a pay-as-you-go model with no mandatory membership fees. Individual services are priced per class or treatment: yoga and pilates classes range from HK$133 to HK$595, with multi-class packages starting at HK$800-HK$1,700; the Fitness Pass offers two-hour gym slots at HK$180 capped at four users per session; and spa and aesthetic treatments are priced per package. Revenue streams include class and treatment passes, fitness pass subscriptions, gift card sales (HK$300-1,000 denominations), corporate wellness contracts, studio rental, AP Club loyalty engagement, and member-exclusive retail products (Food With Benefits and ZYPHR). Validities on passes range from three days to one month, and gift card balances expire 180 days after redemption.

Art Piece serves two principal customer segments: Hong Kong-based individual wellness consumers seeking yoga, pilates, barre, fitness, spa, and beauty services, and corporate clients purchasing employee wellness programs and team-building event venue rental. Adjacent customer groups include prenatal and postnatal women (via specialized class tracks) and children and youth aged 3-16 (via Future Seed Learning Lab and AP Academy youth programs). All operations are confined to Hong Kong; international orders are explicitly not accepted.

Name

Art Piece

Legal name

M2R Investment Limited

Website

https://artpiecehk.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Art Piece operates a Hong Kong wellness platform across a 27-story Causeway Bay flagship and Tsim Sha Tsui location, hosting multiple independent brands including THANN, IKIGAI, ANHAO, TeamX, AP Academy, and House of Beauty, serving individual consumers and corporate clients via no-membership-fee, pay-as-you-go pricing.

Ownership category

akta.pro rank

Headquarters

HQ city

Sha Tin

HQ country

Hong Kong SAR China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Class and Treatment Passes: Customers purchase individual class or treatment passes for yoga, pilates, barre, fitness, spa, and beauty services. Passes are sold as single sessions, multi-class packages, or unlimited access passes with validity periods ranging from 3 days to 1 month. Revenue is generated on a per-transaction basis at point of sale.
2. Fitness Pass Membership: Monthly fitness pass offering access to gym facilities at the Causeway Bay location on a per-session booking basis. Customers book two-hour slots rather than paying a fixed monthly fee, providing flexibility without long-term commitment.
3. AP Club Loyalty Rewards: Members accumulate AP points from all purchases which can be redeemed for gifts and cash vouchers. Points-driven engagement encourages repeat purchases across all service categories.
4. Gift Card Sales: Pre-paid gift cards sold in denominations of HK$300, HK$500, and HK$1,000. Upon redemption, value is converted to Cash Dollars in the member's account, valid for 180 days.
5. Corporate Wellness Programs: B2B offerings targeting corporate clients, providing private classes, customized fitness programs, and exclusive discounts on wellness and beauty services for employees, as well as venue rental for team building events.
6. Studio Rental: Hourly rental of Art Piece's multi-purpose event spaces for corporate events, workshops, team building activities, and private functions.
7. Retail Products: Sale of wellness and beauty products through the online store, including Food With Benefits and ZYPHR brands, exclusively available to AP Club members.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Art Piece is a Hong Kong-based beauty and wellness club operating a single 27-story flagship facility in Causeway Bay with a secondary location in Tsim Sha Tsui. It curates and hosts multiple independent third-party wellness brands (THANN Sanctuary, IKIGAI Yoga, ANHAO Wellness Pilates & Barre, TeamX group fitness, AP Academy, House of Beauty) within one venue, unified through the AP Club loyalty program, an integrated booking system, and a Shopify-powered e-commerce store.

Product overview

Art Piece is a Hong Kong-based beauty and wellness club operating a 27-story single-building facility in Causeway Bay with a second location in Tsim Sha Tsui. The platform functions as a curated marketplace of wellness services, hosting multiple independent third-party brands and studios under one roof. The core AP Club membership serves as the access and loyalty layer for the entire ecosystem, enabling consumers to earn and redeem points across all services. On top of the membership program, the product portfolio is organized into distinct service verticals: (1) Fitness & Performance — AP Academy (sports science-based group training including HYROX, CORE, METCON, BOOST, MAX), TeamX (Les Mills group fitness, dance, HIIT, TRX), Art Piece Fitness Pass (self-directed gym access), and Future Seed Learning Lab (STEAM for children); (2) Mind-Body Wellness — IKIGAI Yoga & Meditation (yoga, warm yoga, prenatal, meditation) and ANHAO Wellness Pilates and Barre (Reformer Pilates, barre); (3) Spa & Beauty — THANN Sanctuary (award-winning spa and massage) and House of Beauty (MediCo, BodiTone, CapiLux aesthetic treatments); and (4) Ancillary Services — AP Club Gift Cards (prepaid cards in HK$300/500/1000 denominations), Studio Rental, and Corporate Wellness Programs. The business model is platform-based: Art Piece provides the physical venue, booking infrastructure, and AP Club loyalty layer, while independent licensed service providers (ANHAO, IKIGAI, TeamX, THANN, House of Beauty, AP Academy) deliver their own branded services within the facility.

Differentiator

Problem solved

Functional benefit

Brands

• AP Club: The membership and loyalty program for Art Piece customers, managing reward points, member benefits, and exclusive shopping zones.
• AP Club Member Portal
• Food With Benefits
• ZYPHR

Products and services

• AP Club Membership Art Piece's loyalty program with no membership fee, allowing customers to earn AP Points on all purchases across the venue, redeemable for gifts and cash vouchers. Provides access to member-exclusive shopping zones (Food With Benefits, ZYPHR).
• AP Club Gift Card Prepaid gift cards available in HK$300, HK$500, and HK$1,000 denominations. Redeemable for courses, treatments, and spa services at Art Piece, with funds converted to Cash Dollars in the member's account valid for 180 days.
• TeamX Group Fitness Group fitness studio within Art Piece Causeway Bay offering Les Mills branded classes (BODYCOMBAT, BODYPUMP, BODYJAM), dance fitness (Zumba, K-Pop Funky Dance, Jazz Funk), TRX, HIIT, and XSlim functional training.
• IKIGAI Yoga & Meditation Yoga and meditation studio operated within Art Piece with 20+ teachers delivering 100+ classes weekly. Offers Creative Yoga, Meditation, Warm Yoga, Prenatal Yoga, Energise, Align, Relax, Strengthen, and Meditate classes. Available at both Causeway Bay and Tsim Sha Tsui.
• ANHAO Wellness Pilates STOTT Pilates studio operated within Art Piece using Merrithew Reformer equipment. Specializes in Reformer Pilates with emphasis on mind-body connection and precise muscle activation. Offers Reformer, Mat, Prenatal Reformer, and Reformer Stretching classes.
• ANHAO Wellness Barre Barre studio on 6/F of Art Piece Causeway Bay, marketed as Hong Kong's largest barre studio. Offers Beginner, Open, Stretching, and Endurance classes combining ballet, Pilates, and yoga elements.
• THANN Sanctuary Spa Thai-inspired award-winning spa within Art Piece Causeway Bay, recognized by Condé Nast Traveler as one of the Top 55 Best Spas in the World. Offers Signature Massage, Swedish Massage, Aroma Massage, Abhyanga, Healing Stone, Thai Herbal Compress, and Nano Shiso Anti-Aging Facial using THANN natural products.
• House of Beauty Multi-floor beauty clinic within Art Piece Causeway Bay covering MediCo House (1540nm collagen rejuvenation), BodiTone House (non-contact RF fat reduction), and CapiLux House (810nm/940nm dual-wavelength laser hair removal).
• Art Piece Fitness Pass Flexible two-hour gym access pass at the Causeway Bay facility (25/F) priced at HK$180 per session. Maximum 4 people per timeslot; includes InBody analysis, VIP lounge, changing rooms, showers, and lockers.
• AP Academy High-Performance Training Sports science-based high-performance training using the APT Model. Programs include CORE, MOTION, METCON, META-RESIS, TONE, BOOST, MAX, HYROX, OLAP Lite, and Youth Athletic Program. Semi-private format with 1 coach per 2-8 students, using Velocity-based Training technology.
• Future Seed Learning Lab (STEAM) STEAM-focused children's educational program within Art Piece covering Science, Technology, Engineering, Arts, and Mathematics for young learners.
• Studio Rental Multi-functional event space available for corporate workshops, team building events, brainstorming sessions, and private functions with versatile layouts and modern technology.
• Corporate Wellness Program B2B program offering private classes, customized fitness programs, and exclusive employee discounts across Pilates, Yoga, Aerial Yoga, Barre, HIIT, Dance Fitness, TRX, BODYPUMP, Meditation, Sound Healing, Spa, and beauty services.

Quantifiable outcome

• THANN Sanctuary voted among Top 55 Best Spas globally by Condé Nast Traveler
• +7 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature10 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• THANN SanctuarycoreStrategic or Co-development PartnerTHANN Sanctuary operates its award-winning spa within Art Piece's Causeway Bay location. The spa offers Thai-inspired wellness treatments using THANN's natural product line, including signature massage, Swedish massage, aroma massage, Abhyanga massage, and healing stone treatments. Recognized as one of the world's top 55 best spas by Condé Nast Traveler.
• IKIGAI Yoga & MeditationcoreStrategic or Co-development PartnerIKIGAI operates yoga and meditation classes at both Art Piece locations (Causeway Bay and Tsim Sha Tsui). Offers 100+ classes per week across 20+ styles including yoga, sound healing, meditation, and breathwork. Classes taught by 20+ professional teachers in small boutique settings.
• ANHAO Wellness (Pilates & Barre)coreStrategic or Co-development PartnerANHAO Wellness is a boutique luxury Pilates and barre studio operating at Art Piece's Causeway Bay and Tsim Sha Tsui locations. Specializes in STOTT Pilates using Merrithew Reformer equipment. The barre studio (opened 2024) is reportedly the largest barre studio in Hong Kong, located on 6/F of Art Piece Causeway Bay.
• House of BeautycoreStrategic or Co-development PartnerHouse of Beauty operates across five floors at Art Piece's Causeway Bay location, offering MediCo House (collagen rejuvenation and lifting), BodiTone House (body sculpting and fat reduction), and CapiLux House (laser hair removal and skin rejuvenation) treatments.
• Athletic Performance Academy (AP Academy)coreStrategic or Co-development PartnerAP Academy provides high-performance group and semi-private fitness training at Art Piece's Causeway Bay location. Offers HYROX training, functional fitness, strength conditioning, and youth athletic programs. Uses the APT Model training system with sports science methodologies including Velocity-based Training.
• TeamXcoreStrategic or Co-development PartnerTeamX operates group fitness classes at Art Piece's Causeway Bay location, offering Les Mills courses (BODYCOMBAT, BODYPUMP, BODYJAM), dance fitness (Zumba, Funky Dance, Jazz Funk), TRX, HIIT, and XSlim functional training. Provides a social, party-style group workout experience.
• Future Seed Learning LabminorStrategic or Co-development PartnerFuture Seed Learning Lab provides STEAM (Science, Technology, Engineering, Arts, Mathematics) courses for children at Art Piece, targeting the children's education and youth development segment.
• Les MillscoreTechnology or IntegrationLes Mills (originating from New Zealand, established 1968) provides group fitness programming including BODYCOMBAT, BODYPUMP, and BODYJAM classes offered through TeamX at Art Piece. Programs are developed by international teams of coaches, dance designers, and exercise physiologists, updated quarterly with new music and choreography.
• STOTT Pilates (Merrithew)coreTechnology or IntegrationANHAO Wellness teaches STOTT methodology Pilates, specifically Reformer Pilates. The studio is equipped with Merrithew Reformer machines, Cadillac trapeze tables, barrels, and stability chairs from Canada. STOTT Pilates emphasizes mind-body connection, precise muscle activation, and body awareness.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• ClassPass: Global wellness aggregator that distributes demand to boutique studios including those in HK; an emerging channel that competes for the same end consumer and could either become a partner or a substitute for Art Piece's direct booking flow.

Direct peers

• Fitness First Hong Kong: International premium gym chain with a substantial HK footprint; offers overlapping fitness services but operates a traditional membership model, contrasting with Art Piece's pay-as-you-go approach.
• Physical Fitness (Hong Kong): Established Hong Kong multi-discipline gym and wellness operator with multiple locations; directly competes for the same HK wellness consumer across fitness, yoga, pilates, and spa.
• Flex Studio: Hong Kong boutique pilates and yoga studio chain operating multiple locations; competes directly with ANHAO Wellness at Art Piece for Reformer Pilates and yoga clientele in HK.
• Pure Yoga Hong Kong: Hong Kong's flagship premium yoga chain operating multiple studio locations; directly comparable to Art Piece's IKIGAI Yoga and multi-discipline wellness positioning within the same city and price tier.
• Pure Fitness Hong Kong: Premium multi-location fitness operator in Hong Kong; comparable to Art Piece's AP Academy, TeamX and Fitness Pass offering, targeting the same high-income HK consumer with a premium pay-as-you-go and membership model.
• SkyClub Premium Fitness: Premium Hong Kong gym operator targeting affluent professionals with high-end facilities; comparable to Art Piece's Fitness Pass and AP Academy positioning in the same HK premium tier.

Broad incumbents

• Anytime Fitness Asia: Global 24-hour gym franchise with significant Asian presence; a broad incumbent serving the same fitness consumer base but with a fundamentally different convenience-and-affordability positioning versus Art Piece's premium curated model.
• 24/7 Fitness Asia: Large regional budget-to-mid-tier fitness chain across Asia; competes with Art Piece on fitness access but at a different price point and brand positioning, serving overlapping but broader mass-market demand.

Regional players

• Mandarin Oriental Hong Kong Spa: Luxury hotel-based spa in Hong Kong targeting similar high-income clientele as THANN Sanctuary at Art Piece; comparable on the spa and wellness experience but bundled with hotel hospitality rather than a standalone club destination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ArtPieceHK
• Instagraminstagram.com/artpiece_hk
• LinkedInlinkedin.com/company/art-piece-hk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Art Piece