Innovative Digital Export

What Innovative Digital Export does

Innovative Digital Export, operating as EsportAzione Digitale (legal entity: ESPORTAZIONEDIGITALE srl innovativa), is a Milan-based B2B digital marketing agency founded in 2021 that helps Italian agri-food producers expand sales into foreign markets. The company operates with a headcount of 1–10 employees and a share capital of €630,000, and serves a roster of more than 100 Italian producers including Fontaneto, Nonno Nanni, Veroni, Sabatino Tartufi, Consorzio Latterie Virgilio, and Laboratorio Cannavacciuolo.

The agency's core service suite combines geolocated Facebook/Instagram B2B and B2C campaigns, Google Ads, LinkedIn advertising, direct email (DEM) campaigns, Amazon Business listings, and social/editorial management, supplemented by market analysis, export strategy consulting, e-commerce and website design, and brand-protection monitoring across 90,000+ online sources. Its most distinctive operational component is a temperature-controlled 4kg-at-4°C sample delivery service that sends fresh Italian products to prospective foreign B2B customers, enabled by a proprietary database of more than 20,000 foreign commercial operator contacts and mapped distribution centers built over 25+ years of domain experience. Campaign execution is multilingual across Italian, German, and French, with active operations in France, Germany, Austria, and Japan.

The business model is primarily subscription-based, charging monthly retainers for consulting and campaign services, with sample delivery and transactional campaign fees as secondary streams. The company pairs its agency offering with NaturaleItaliano, a related-entity e-commerce and 48-hour temperature-controlled delivery platform, creating a bundled go-to-market for Italian producers seeking both demand generation and downstream fulfillment in target export markets. There is no disclosed external funding, no published revenue, and no documented AI/ML capability beyond the use of platform-provided audience targeting inside major ad networks.

Name

Innovative Digital Export

Legal name

ESPORTAZIONEDIGITALE srl

Website

https://esportazionedigitale.it

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

EsportAzione Digitale is a Milan-based B2B digital marketing agency that helps Italian agri-food producers expand sales abroad via geolocated campaigns, a proprietary 20,000+ contact database, and temperature-controlled 4kg sample delivery, serving 100+ producers across France, Germany, Austria, and Japan.

Ownership category

akta.pro rank

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Consulting Services: Strategic and operational consulting services for internationalization of Italian agri-food companies, delivered by internal and external professionals
2. Digital Marketing Campaigns: Geolocated Facebook, Instagram, Google Ads, and email marketing campaigns for Italian food producers targeting foreign B2B customers
3. Sample Delivery Services: Temperature-controlled sample delivery (4kg at 4°C) to potential B2B customers abroad as part of lead generation campaigns

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Innovative Digital Export (EsportAzione Digitale) is a B2B digital marketing agency that designs and executes geolocated social media campaigns (Facebook, Instagram, LinkedIn, Google Ads) and email marketing campaigns to help Italian agri-food producers reach foreign commercial buyers. Its offering is differentiated by a proprietary 20,000+ foreign commercial contact database built over 25+ years, a unique temperature-controlled 4kg-at-4°C sample delivery service for fresh products, and supporting services including brand protection monitoring, market analysis, export strategy consulting, and e-commerce/website design.

Product overview

EsportAzione Digitale is a digital agency specializing in international expansion for Italian agro-food producers. The company operates primarily through its NATURALEITALIANO platform for direct product sales and fulfillment, combined with a suite of digital marketing services including geolocated Facebook campaigns (B2B and B2C), Google Ads, email marketing (DEM), and social media management. Supporting services include brand protection, market analysis, export strategy development, e-commerce website design, and a temperature-controlled sample delivery service (4kg at 4°C). The company leverages a proprietary database of over 20,000 foreign commercial contacts and maintains mapped B2B distribution centers across target export markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Geolocated B2B Campaigns (Campagne Geolocalizzate B2B)

Quantifiable outcome

• Over 20,000 commercial contacts in proprietary database for targeting foreign B2B buyers
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• NaturaleItalianocoreStrategic or Co-development PartnerNaturaleItaliano is related entity offering fresh Italian product delivery service to foreign restaurants and food shops. Campaigns promote NaturaleItaliano's delivery capabilities (48h delivery, 4°C controlled temperature) alongside client products. Joint go-to-market for Italian agri-food export services.
• Michele MotturacoreOthersKey contact person for booking consultation calls via Calendly. Primary business development representative for the agency.
• Gionata CaselliminorOthersTeam member featured in company communications and campaigns.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Mailchimp: Major email marketing and automation platform used heavily by agencies serving small and mid-sized brands. Comparable where EsportAzione Digitale runs DEM campaigns, but operates at a fundamentally different layer (software tooling) versus specialized agency execution.
• Publicis Groupe: Global advertising and marketing services holding company with dedicated food and beverage clients. Comparable as an end-to-end campaign-management provider with international reach, but competing from a major-network position rather than a niche Italian agri-food specialty.
• Italian Trade Agency (ITA): Italian government agency that promotes the internationalization of Italian companies, including agri-food, through trade fairs, buyer missions, and market entry support. Directly comparable mission of helping Italian producers reach foreign B2B buyers, but operates at much larger scale and with public-sector funding rather than paid subscription model.
• Eataly: Global Italian food marketplace and retail chain operating physical stores and e-commerce across multiple countries. Shares the "Italian food to foreign markets" DNA with EsportAzione Digitale, but reaches consumers directly rather than serving producer clients through a B2B agency model.
• HubSpot: Marketing automation and CRM platform used by thousands of agencies and brands for email marketing, campaigns, and lead generation. Comparable in providing the underlying tooling for many of EsportAzione Digitale's DEM and campaign services, but as a software incumbent rather than a specialized agency.

Emerging players

• Tundra: Zero-fee B2B wholesale marketplace enabling brands to sell to business buyers globally, including food and beverage categories. Comparable in offering a digital route-to-market for producers reaching foreign B2B buyers, with a marketplace monetization model rather than agency subscriptions.

Direct peers

• Ankorstore: European B2B wholesale marketplace connecting independent brands (including food producers) with retailers across Europe. Closely comparable in enabling small/medium producers to reach foreign B2B buyers, with a recurring-platform business model and digital-led GTM motion.
• Faire: Leading B2B wholesale marketplace platform that helps brands (including specialty food) discover and sell to independent retailers globally. Comparable in providing brands with a digital channel to access foreign retail buyers; differs in being broader across categories and more marketplace/transactional in monetization.

Others

• Specialty Food Association / Fancy Food Shows: U.S. trade association and trade-show operator dedicated to specialty food producers and buyers. Adjacent comparable in connecting food producers to international B2B buyers, but ecosystem/association rather than a direct paid-services competitor.
• Cibus / Fiere di Parma (Italian food trade fairs): Major Italian agri-food B2B trade fair providing a physical marketplace where Italian producers meet foreign buyers. Comparable as a channel helping Italian food producers reach foreign B2B customers, but a trade-show organizer rather than a digital agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/esportazionedigitale
• LinkedInlinkedin.com/company/esportazionedigitale

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovative Digital Export