DSM Spine + Sport
DSM Spine + Sport is a private chiropractic and physical therapy practice in Urbandale, Iowa, founded in 2011, that delivers integrated manual therapy, rehab, dry needling, pelvic health, and sports-injury services to active adults, athletes, and families across the Des Moines metro on an insurance-billed and self-pay basis.
- Company typePrivate
- Founded2011
- HeadquartersUrbandale, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What DSM Spine + Sport does
DSM Spine + Sport is a private, founder-owned chiropractic and physical therapy practice operating from a single clinic at 4456 128th Street, Urbandale, Iowa. Founded in 2011 by Dr. Jon Roed following his graduation from Northwestern Health Sciences University, the clinic employs approximately 7 clinicians (3 Doctors of Chiropractic and 4 Doctors of Physical Therapy) plus a patient coordinator and a social media marketing intern, with active hiring underway for additional physical therapists. The practice serves active adults, athletes across all competition levels, families, and women seeking pelvic health care across the Des Moines metro area, including West Des Moines, Waukee, Clive, Johnston, Grimes, Windsor Heights, and Dallas Center. Revenue is generated through fee-for-service clinical visits billed to major insurance carriers (in-network) or paid out-of-pocket by self-pay patients, supplemented by a Free Discovery Visit that functions as a no-cost 30-minute movement-assessment intake funnel.
The core service offering is an integrated care model that combines hands-on chiropractic adjustments, evidence-informed physical therapy, dry needling, functional movement assessment, Active Release Technique, and progressive rehabilitation into customized treatment plans. Specialty service lines include sports-injury rehabilitation (with claimed experience treating NCAA Division I, NFL, Olympic trial, and CrossFit Games athletes), pelvic health physical therapy (incontinence, prenatal/postpartum care, diastasis recti, pelvic pain), TMJ disorder treatment, and condition-specific programs for low back pain, neck pain, headaches, shoulder pain, knee pain, hip pain, plantar fasciitis, shin splints, and chronic pain. Patient acquisition is direct-to-consumer via the practice website, online self-serve scheduling, SMS/phone intake, a managed social media presence, patient testimonials, and the Free Discovery Visit lead magnet. Operating hours are Monday-Thursday 7:00am-5:00pm and Friday 7:00am-1:00pm.
The business operates with no disclosed outside capital, no parent company, no institutional investors, and no recorded funding rounds, M&A, or partnership activity in the available data. Revenue is not publicly disclosed. There is no evidence of AI/ML, proprietary software products, patents, certifications, or formal awards. The competitive positioning rests on multi-disciplinary clinical talent, a true 1:1 care model with no double booking or productivity-metric pressure, insurance-network participation, and local brand credibility built over more than a decade in the Des Moines market.
DSM Spine + Sport firmographics
Firmographics- Name
- DSM Spine + Sport
- Legal name
- DSM Spine + Sport
- Website
- https://dsmspinesport.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DSM Spine + Sport is a private chiropractic and physical therapy practice in Urbandale, Iowa, founded in 2011, that delivers integrated manual therapy, rehab, dry needling, pelvic health, and sports-injury services to active adults, athletes, and families across the Des Moines metro on an insurance-billed and self-pay basis.
- Ownership category
- akta.pro rank
DSM Spine + Sport industry classification
Industry- Product category
- Chiropractic and Physical Therapy Services
- NAICS
- Offices of Chiropractors (62131), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- General Chiropractic Care (HSADALAA)
- akta.pro secondary industries
- Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG), Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), Pain Management (Spine & Musculoskeletal) (HLAKALAM), Sports Medicine (HLAKALAB), Foot & Ankle (HLAKALAG), Shoulder & Elbow (HLAKALAI)
Keywords
Where DSM Spine + Sport is headquartered
LocationHeadquarters
- HQ city
- Urbandale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DSM Spine + Sport business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Clinical Services Revenue: Fee-for-service healthcare revenue from chiropractic adjustments, physical therapy sessions, dry needling, and related treatments. Services are billed to insurance (in-network with most major carriers) or directly to patients. First appointments run 45-60 minutes with ongoing treatment plans tailored to patient needs.
- Free Discovery Visit (Lead Generation): Offers complimentary 30-minute initial consultation to attract new patients, demonstrating value before committing to paid treatment. This serves as a patient acquisition tool.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One time | Free Discovery Visit - 30 minute initial consultation |
| Other | Pay-as-you-go | Standard Treatment Sessions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
DSM Spine + Sport product offering
Product offeringCore offering
DSM Spine + Sport is a chiropractic and physical therapy practice that delivers integrated hands-on treatment combining chiropractic adjustments, physical therapy, dry needling, functional movement assessment, and progressive rehabilitation. The clinic treats musculoskeletal conditions including back pain, neck pain, headaches, sports injuries, shoulder/knee/hip pain, and provides specialized pelvic health physical therapy. Services are offered on a 1:1 patient care basis with no double booking, in-network with most major insurance carriers, and supplemented by a free 30-minute Discovery Visit.
Product overview
DSM Spine + Sport is a chiropractic and physical therapy practice offering integrated healthcare services for pain relief and injury recovery. The core offerings include chiropractic care (spinal adjustments, joint manipulation, soft tissue rehab) and physical therapy (progressive rehabilitation, therapeutic exercises, movement assessment), supplemented by dry needling services. The practice specializes in treating conditions including low back pain, sciatica, neck pain, headaches, shoulder pain, knee pain, hip pain, sports injuries, shin splints, plantar fasciitis, and pelvic health issues. They offer a Free Discovery Visit as an entry point for new patients, and maintain a team of Doctors of Chiropractic (DC) and Doctors of Physical Therapy (DPT) providing collaborative, patient-centered care.
Differentiator
Problem solved
Functional benefit
Products and services
- Chiropractic Care
- Physical Therapy
- Dry Needling
- Pelvic Health Physical Therapy
- Sports Injury Treatment
- Shoulder Pain Treatment
- Low Back Pain Treatment
- Neck Pain Treatment
- Chronic Pain Treatment
- Free Discovery Visit
Quantifiable outcome
- Most patients significantly improved within 3-4 weeks of care
- +1 more outcomes
Companies that use DSM Spine + Sport
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
DSM Spine + Sport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
DSM Spine + Sport partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
DSM Spine + Sport competitors and assessment
Company assessmentDirect peers
- Tuck Chiropractic Clinic: Multi-provider chiropractic clinic in the Midwest/Mid-Atlantic offering integrated manual therapy and rehabilitative care. Comparable integrated approach and patient demographic (active adults, families), though Tuck emphasizes chiropractic with PT as adjunct rather than equal partners.
- Drayer Physical Therapy Institute: Outpatient PT provider (UnitedHealth/Optum-owned) operating community-based clinics focused on orthopedic and sports rehabilitation with in-network insurance billing. Comparable insurance-based fee-for-service model and musculoskeletal focus, though at much larger national scale.
- Results Physiotherapy: Outpatient PT chain emphasizing manual therapy combined with exercise-based rehabilitation, with strong specialty lines in sports and orthopedic injuries. Highly comparable clinical philosophy and target patient (active adults, athletes recovering from injury), though multi-site rather than single-location.
- Phoenix Physical Therapy: Community-based PT and sports medicine provider across the Mid-Atlantic and Midwest with focus on active adults and athletes. Directly comparable in clinical scope (sports injury rehab, manual therapy, dry needling) and direct-to-patient scheduling model.
Broad incumbents
- Chiro One Wellness Centers: Midwest-based chiropractic clinic network (now part of TVG-Medulla) offering integrated chiropractic care and wellness services. Comparable integrated wellness positioning and geographic proximity (headquartered in Illinois/Midwest), though operates at franchise scale.
- ATI Physical Therapy: Large U.S. outpatient physical therapy chain with hundreds of clinics offering orthopedic rehab, sports medicine, and worker injury programs. Comparable as a multi-provider PT practice serving active adults and athletes, though ATI is far larger and PT-only rather than integrated chiropractic+PT.
- Ivy Rehab Network: Multi-site outpatient PT and pediatric therapy provider with strong Midwest presence. Comparable target market (active adults, athletes) and treatment scope, though operating at much greater scale and lacking the in-house chiropractic integration that anchors DSM's model.
- Select Medical / NovaCare Rehabilitation: Nationwide outpatient rehabilitation provider operating NovaCare, SSM Health Physical Therapy, and other regional brands with deep insurance contracts and broad musculoskeletal service lines. Comparable insurance-based fee-for-service outpatient rehab model, though operates at enterprise scale including hospital-affiliated clinics.
- The Joint Chiropractic: National franchise chiropractic chain with hundreds of locations emphasizing accessible, insurance-free adjustments. Comparable chiropractic consumer brand and D2C funnel, but operates a volume-based, single-modality model vs. DSM's integrated 1:1 approach.
Emerging players
- Movement 101 (Pelvic Floor PT brands): Specialty pelvic health physical therapy clinics expanding across multiple U.S. metros. Comparable niche specialty service line (pelvic floor, prenatal/postpartum care) that overlaps with DSM's pelvic health offering via Dr. Sydney Reif.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
DSM Spine + Sport social profiles
Digital presenceDSM Spine + Sport financial estimates
Financial estimateRevenue estimate
Valuation estimate
DSM Spine + Sport leadership team
Management profileNumber of profiles
Profiles8 records
DSM Spine + Sport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DSM Spine + Sport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DSM Spine + Sport
What does DSM Spine + Sport do?
DSM Spine + Sport is a chiropractic and physical therapy practice that delivers integrated hands-on treatment combining chiropractic adjustments, physical therapy, dry needling, functional movement assessment, and progressive rehabilitation. The clinic treats musculoskeletal conditions including back pain, neck pain, headaches, sports injuries, shoulder/knee/hip pain, and provides specialized pelvic health physical therapy. Services are offered on a 1:1 patient care basis with no double booking, in-network with most major insurance carriers, and supplemented by a free 30-minute Discovery Visit.
Is DSM Spine + Sport a public or private company?
DSM Spine + Sport is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DSM Spine + Sport founded?
DSM Spine + Sport was founded in 2011. It employs 1 to 10 people.
Where is DSM Spine + Sport based?
DSM Spine + Sport is headquartered in Urbandale, United States, in the North America region.
How does DSM Spine + Sport make money?
Two revenue lines are on record. Clinical Services Revenue is the primary driver. The others are free Discovery Visit (Lead Generation).
Who are DSM Spine + Sport's main competitors?
Direct peers on record are Tuck Chiropractic Clinic, Drayer Physical Therapy Institute, Results Physiotherapy and Phoenix Physical Therapy. Broad incumbents are Chiro One Wellness Centers, ATI Physical Therapy, Ivy Rehab Network, Select Medical / NovaCare Rehabilitation and The Joint Chiropractic. Movement 101 (Pelvic Floor PT brands) is listed as an emerging player.
Does DSM Spine + Sport have an API?
No public API is recorded for DSM Spine + Sport.
What industry is DSM Spine + Sport in?
DSM Spine + Sport's product category is Chiropractic and Physical Therapy Services. Its primary akta.pro industry code is HSADALAA, General Chiropractic Care, with a secondary code of HSADALAG, Chiropractic Rehabilitation & Therapeutic Exercise. Its NAICS code is 62131 and its SIC code is 8011.