Sportsguard Laboratories

What Sportsguard Laboratories does

Sportsguard Laboratories, Inc. is a direct-to-consumer manufacturer of athletic mouthguards, founded in 1996 by Dr. Dan Brett and headquartered in Kent, Ohio. The company designs, produces, and ships custom-fit and boil-and-bite mouthguards to athletes in contact and limited-contact sports, including approximately 40+ professional sports organizations, organized amateur and youth teams, and individual consumers. All sales are conducted factory-direct through the company's own website, with no retailer or distributor layer.

The company's flagship technical asset is its proprietary PolyShok™ polymer, which it states is independently ASTM-tested at roughly 150% greater shock absorption than leading competitors. The product line is organized into custom tiers (Performance, Premium, Ultimate) priced at $64.95 each and a boil-and-bite option at $24.95. Custom orders rely on a self-impression kit that customers use at home, enabling a stated five-day turnaround, and each custom guard carries a $25,000 Limited Dental Warranty. An extensive design library covers standard color schemes, holiday and sports-themed collections, and licensed character artwork.

The business model is e-commerce-driven with three customer channels: individual DTC purchases, organized team orders at 15-35% volume discounts, and professional sports organization relationships. Operations and manufacturing are entirely domestic (Kent, Ohio); the company is privately held with no disclosed outside funding.

Name

Sportsguard Laboratories

Legal name

SportsGuard Laboratories, Inc.

Website

https://sportsguard.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Sportsguard Laboratories is a direct-to-consumer manufacturer of custom and boil-and-bite athletic mouthguards, founded in 1996 in Kent, Ohio. It sells factory-direct to individual athletes, organized teams, and 40-plus professional sports organizations using its proprietary PolyShok polymer.

Ownership category

akta.pro rank

Product category

Athletic Mouthguards / Sports Protective Equipment

NAICS

Dental Laboratories (339116), Sporting and Athletic Goods Manufacturing (33992), Dental Equipment and Supplies Manufacturing (339114)

SIC

Sporting & Athletic Goods, Nec (3949), Dental Equipment & Supplies (3843)

akta.pro industry

PRIMARYHLABAJAI

Occlusal Splints, Night Guards & Mouthguards Fabrication

Healthcare & Life Sciences/Dental Care Services/Dental Laboratories & Prosthetic Fabrication

SECONDARYCRAMAEAJ

Team Sports Protective Gear & Sports Medicine Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Team Sports Equipment Retail

Keywords

• Custom athletic mouthguards
• Sports dental protection
• Boil and bite mouthguards
• Dental impression kits
• Athletic protective equipment

Headquarters

HQ city

Kent

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Mouthguard Sales: Direct-to-consumer sales of custom-fit mouthguards manufactured from dental impressions. Products include custom mouthguards at $64.95 and boil-and-bite options at $24.95. Price includes custom designs, logos, text, free mouthguard case, and free shipping. Additional revenue from team orders with volume discounts and second mouthguard purchases at reduced rates.
2. Boil-and-Bite Mouthguard Sales: Budget-friendly mouthguard option requiring no dental impression. Sold at $24.95 with various color options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sportsguard Laboratories designs, manufactures, and sells custom-fit and boil-and-bite athletic mouthguards directly to consumers through its own e-commerce website (sportsguard.com). Custom products ($64.95) are made from at-home dental impressions using the company's Self-Impression Kit and fabricated in its Ohio lab using proprietary PolyShok™ polymer, shipped within a 5-day turnaround; boil-and-bite products ($24.95) require no impression. The line spans three protection tiers (Performance, Premium, Ultimate) for limited-contact, high-contact, and combat sports, with extensive design customization, free shipping, and a $25,000 Limited Dental Warranty.

Product overview

Sportsguard Laboratories offers a portfolio of custom-fit and boil-and-bite mouthguards for athletes at all levels. The core offering consists of Custom Solid Mouthguards ($64.95) and Custom Design Mouthguards with extensive design collections (Patterns, Animals, Nature, American, Cities, Fangs, Skins, Countries, Holidays, Fun Picks, Common Mascot Graphics), plus Custom Text/Logo personalization. A budget line of Boil + Bite Mouthguards ($24.95) provides similar designs without dental impressions. All custom products use PolyShok technology. The portfolio is organized across three protection tiers: Performance Level 1 (limited contact sports), Premium Level 2 (high contact sports), and Ultimate Level 3 (extreme contact/combat sports). Each custom mouthguard kit includes a Self-Impression Kit with tray, putty, instructions, return shipping, and free carrying case. The company provides a $25,000 Limited Dental Warranty and offers discounted team pricing (15-35% for orders of 5+).

Differentiator

Problem solved

Functional benefit

Brands

• SportsGuard: Primary brand for custom and boil-and-bite mouthguards for sports athletes
• PolyShok™

Products and services

• Custom Solid Mouthguard Custom-fit solid color mouthguard priced at $64.95, fabricated from a dental impression mailed in via the Self-Impression Kit. Made of two fused layers of proprietary PolyShok material at approximately 2.5–4 mm thickness. Includes free mouthguard case, free shipping, and a $25,000 Limited Dental Warranty. Targeted at athletes in limited-contact, high-contact, and combat sports who prefer a plain color guard.
• Custom Sportsguard Design Mouthguard Custom mouthguard at $64.95 featuring pre-designed graphic patterns across multiple collections: Patterns (Argyle, Chevron, Floral, Geometric, Houndstooth, Paisley, Plaid, PolkaDot, Stripes, Tie-die), American themes (Marines, Navy, Army, LibertyBell, BaldEagle, StatueOfLiberty), Animals (Basset, Lab, TigerCat, Shark, Eagle, Lion, Wolf, Dolphin, etc.), Nature (BambooForest, CherryBlossom, Mountains, Volcano, etc.), Cities (Chicago, D.C., Houston, LosAngeles, NewYork, Vegas, Nashville), Fangs (BlackFangs, BlueFang, GoldFang, RedFang, SilverFang, etc.), Skins (Alligator, LeopardSkin, TigerStripes, Zebra, etc.), Countries (flags of 30+ countries), Holidays, Common Mascots, and Fun Picks. Made to dental impressions using PolyShok material, includes free case, free shipping, and $25,000 Limited Dental Warranty.
• Custom Text or Logo Mouthguard Custom mouthguard at $64.95 with personalized text or logo (e.g., team name, player number, custom graphic). Fabricated from dental impressions using PolyShok material with choice of base color. Includes free mouthguard case, free shipping, and $25,000 Limited Dental Warranty. Targeted at teams and individual athletes wanting branded guards.
• Boil + Bite Mouthguard Budget-friendly mouthguard priced at $24.95 that requires no dental impression; the user softens the guard in hot water and bites to mold it to their teeth. Available in solid colors (Black, Blue, Vegas Gold, Purple, Green, Hot Pink, Maroon, Navy, Orange, Red, Sky Blue, White, Yellow) and same design options as the custom guards. Targeted at price-sensitive athletes and youth/beginner users.
• Performance Level 1 Mouthguard Thinnest mouthguard tier providing protection without interfering with breathing, drinking, or talking. Designed for limited-contact sports including baseball, basketball, motorcross, soccer, softball, and wrestling. Available as both custom-fit (from dental impression) and boil-and-bite variants.
• Premium Level 2 Mouthguard Thicker mouthguard tier providing greater protection than Performance Level 1 while still allowing breathing, drinking, and talking. Designed for high-contact sports including football, field hockey, hockey, lacrosse, roller derby, and rugby. Available as both custom-fit and boil-and-bite variants.
• Ultimate Level 3 Mouthguard Thickest mouthguard tier delivering maximum protection while still allowing breathing, drinking, and talking. Designed for extreme impact and combat sports including boxing, jiu-jitsu, karate, MMA, and taekwondo. Available as both custom-fit and boil-and-bite variants.
• Self-Impression Kit Home dental impression kit that allows customers to create their own dental mold without visiting a dentist. Includes mouthguard tray, impression putty, instructions, postage-paid return shipping label, return box, and a free mouthguard carrying case. Ships with the newly crafted custom mouthguard; underpins the entire custom-fit ordering workflow.

Quantifiable outcome

• Over 150% more shock absorbent than traditional mouthguard materials (EVA)
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Venum: Venum is a global combat sports equipment brand that includes mouthguards in its MMA, boxing, and Brazilian jiu-jitsu product lines. Comparable in the Ultimate Level 3 combat sports segment, though broader in apparel and gloves.
• Under Armour: Under Armour is a major athletic apparel brand that produces boil-and-bite mouthguards and broader protective athletic gear as part of its portfolio. A broad incumbent competing for the same athletic-customer wallet but not specialized in custom dental-grade products.

Direct peers

• Shock Doctor: Shock Doctor is the leading branded sports mouthguard and protective gear manufacturer in the US, offering both boil-and-bite and custom-fit mouthguards across retail and team channels. It is the most directly comparable peer to Sportsguard's custom athletic mouthguard offering.
• Battle Sports: Battle Sports produces custom mouthguards and protective gear targeted at football, lacrosse, and combat sports athletes. Its team sales motion and self-impression kit parallel Sportsguard's go-to-market.
• OPRO: OPRO is a UK-based custom mouthguard specialist, supplying self-impression mouthguards to athletes and teams across multiple sports. Their direct-to-consumer model and self-impression kit workflow are nearly identical to Sportsguard's.
• Gladiator Custom Mouthguards: Gladiator produces custom-fit mouthguards with multiple protection levels, directly serving athletes in contact and combat sports. Closely overlaps Sportsguard's three-tier (Performance/Premium/Ultimate) product structure.
• Truth Custom Mouthguards: Truth manufactures made-to-order custom mouthguards from dental impressions shipped to athletes. Operates an analogous direct-to-consumer lab model with team-dealer programs for youth sports.
• SISU Mouthguards: SISU sells thin, custom-fit mouthguards direct to consumer across combat and contact sports, emphasizing comfort and breathability. Comparable in DTC positioning, material science marketing, and customization depth.

Emerging players

• Denta-Gard: Denta-Gard provides custom mouthguards primarily through dentist and orthodontist channels with home impression systems, overlapping Sportsguard's home impression kit logistics and custom dental-fabrication model.
• EverSmile: EverSmile produces aligner-friendly and sports mouthguards with dental-channel distribution. Overlaps the custom-mouthguard fabrication category though focused more on dental alignment adjacencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SLIguard
• Facebookfacebook.com/sportsguard
• Instagraminstagram.com/sportsguard3d
• LinkedInlinkedin.com/company/sportsguard-laboratories-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportsguard Laboratories