Reallife Television

What Reallife Television does

Reallife Television S.p.A., founded in 1999 and headquartered in Milan with a secondary office in Rome, is an Italian B2B multimedia production and content services provider. The company delivers four integrated service pillars — Digital Services (content aggregation, web/mobile, UX, apps, digital PR, web TV, digital signage, streaming), Social Media Services (community management, social marketing, strategy, content creation, analysis & benchmarking), Video & TV Content Services (playout, entertainment, TV formats, integrated storytelling, documentaries, corporate video, 360° video, AR, news, multilingual editorial, copywriting), and Events Services (integrated communication, consumer/corporate events, retail experience, promo, PR, influencer marketing). Its client base spans Italian and international broadcasters (RAI, Mediaset, Radio 105, Radio Montecarlo, Virgin Radio, Disney Channel) and large enterprise brands across fashion, telecom, automotive, insurance, FMCG, and technology (Benetton, Vodafone, Wind, Tre, BMW, Allianz, Nestlé, Cisco).

The business operates a substantial production infrastructure — 30 graphics and 3D video workstations, HD ingestion and playout systems, 300 TB of storage, 20 servers, audio studios, 400 Mbps internet bandwidth, and satellite parabolic reception connecting directly to all major Italian broadcasters — supplemented by ENG crews across Italian territory and a multilingual editorial team with native speakers in 11 languages. Operating cadence is 24/7, 365 days per year, producing approximately 1,000 video productions and 3,000 content pieces annually. The company is ISO 9001:2015 certified for audio-video content development and publishing, digital services, and event promotion and management.

The commercial model is professional services: enterprise field sales targeting major Italian and international brands, broadcasters, and corporations, with project-based and ongoing retainer engagements across the four service pillars. Go-to-market is relationship-driven, leveraging 20+ years of continuity with named clients including Benetton, Ansa, RAI, Mediaset, BMW, Vodafone, Nestlé, Allianz, Cisco, Disney Channel, and others. Pricing is custom-quoted per project scope; no standardized pricing or self-serve channel exists. Geographic reach is concentrated in Italy (Lombardy and Lazio regions), with multilingual teams supporting international and multinational clients operating in or via Italy.

Name

Reallife Television

Legal name

Reallife Television S.p.A.

Website

https://reallifetv.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Reallife Television S.p.A. is an Italian B2B multimedia production firm founded in 1999, delivering integrated digital, social media, video/TV, and event services to enterprise brands and broadcasters from offices in Milan and Rome.

Ownership category

akta.pro rank

Product category

Multimedia Production Services

NAICS

Motion Picture and Video Industries (5121), Motion Picture and Video Production (51211), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Unscripted/Reality TV Production (Live-Action) (MPADABAC)

akta.pro secondary industries

Graphics, Branding & Character Generation (CG) (MPAHAKAF), Hybrid/Virtual Corporate Events & Webcasts (Town Halls, Virtual Launches) (MPAGAHAK)

Keywords

• Multimedia production services
• Video production services
• Digital content services
• Broadcast production
• Event management services

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Professional Services - Digital Production: Full-service audiovisual production including content aggregation, website and mobile development, UX design, apps, digital PR, online reputation management, web TV, and digital signage. B2B service model with project-based and ongoing retainer engagements.
2. Professional Services - Video and TV Content: Broadcast and streaming content production including emission and playout, entertainment production, TV formats, integrated storytelling, documentary films, corporate videos, news and editorial content. Multilingual journalism and copywriting services for international markets.
3. Professional Services - Events: Integrated communication and event management services including consumer events, corporate events, retail experience activations, promotional marketing, PR and networking, engagement innovation, and influencer marketing.
4. Social Media and Community Services: Social media marketing, strategy, content creation, community management, analysis and benchmarking services for brands seeking digital presence.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Reallife Television provides integrated multimedia production services across four pillars: Digital Services (content aggregation, web and mobile development, apps, digital PR, online reputation management, web TV, digital signage, and streaming), Social Media Services (community management, social media marketing, strategy, and content creation), Video & TV Content Services (broadcast emission and playout, entertainment production, TV formats, corporate video, 360° video, augmented reality, and multilingual news), and Event Services (corporate and consumer events, retail experience, promotion marketing, PR, and influencer marketing). Deliverables are produced end-to-end from ideation through production, delivery, and ongoing monitoring for enterprise clients.

Product overview

Reallife Television is a multimedia services company offering a unified portfolio of integrated communication services rather than a single software product. The company provides four interconnected service pillars: Digital Services (web, mobile, apps, streaming), Social Media Services (community management, social marketing), Video & TV Content Services (production, playout, 360° video, augmented reality), and Events Services (corporate/consumer events, influencer marketing). These services are delivered by a team of 60+ professionals across Milan and Rome, operating 365 days per year with full production capabilities including multilingual editorial support in 11 languages.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Services

Quantifiable outcome

• 1000 video productions and 3000 content pieces produced annually
• +2 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• GroupM Italy: Italian operations of WPP's media investment group, providing media planning, buying and content services to enterprise advertisers. Adjacent overlap on content production and broadcaster relationships.
• M&C Saatchi Italy: Italian office of global advertising network M&C Saatchi, providing creative, content and digital services to enterprise brands. Comparable service portfolio for Italian enterprise RFPs.
• Publicis Groupe Italy: Italian operations of global advertising holding company Publicis, offering integrated creative, content, digital and media services. Competes for the same enterprise brand and broadcaster RFPs.
• Dentsu Italy: Italian arm of global advertising group Dentsu, providing integrated content, media and digital services to enterprise clients. Comparable multinational brand customer roster and full-service production model.
• Vice Media: Global digital content production company serving brands with video, editorial and branded entertainment. Overlaps with Reallife's video/TV and digital storytelling capabilities at a much larger scale.

Direct peers

• Webedia: French-headquartered digital media group operating multilingual content production, brand and broadcaster services across Europe. Most comparable to Reallife given its multilingual editorial model and integrated content/brand offering.
• Connexia: Italian integrated digital marketing agency offering content production, social media and digital services to enterprise brands. Closely matches Reallife's digital + social + content service mix and Italian enterprise customer base.
• Studio71: International digital content production and distribution network producing video, social and branded content for publishers and brands. Comparable multilingual, multi-platform content production model.
• Beintoo: Italian digital media and data company providing content, audience and brand services. Comparable Italian digital media production and brand-services orientation.

Regional players

• Cairo Communication: Italian media group operating editorial, broadcasting and digital properties. Comparable Italian market focus and broadcaster adjacency, though vertically integrated into media ownership.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RealLifeTvTwit
• Facebookfacebook.com/797590566936779
• LinkedInlinkedin.com/company/reallife-tv

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reallife Television