Surrey National Golf Club

What Surrey National Golf Club does

Surrey National Golf Club is a private golf and hospitality venue operating since 1999 on a 200+ acre site in Chaldon, Surrey (United Kingdom). Its core offering is an 18-hole championship course designed by David Williams measuring approximately 7,000 yards from championship tees and 6,300 yards from daily play tees, complemented by a 22-bay, 400-yard driving range, a short-game area, and two USGA-specification putting greens. Professional coaching is delivered by PGA-qualified staff using a SkyTrak launch monitor with video analysis, plus custom club fitting for Callaway and TaylorMade equipment.

The venue monetises through multiple revenue streams. Green fee access for visitors is tiered by day, time, and Loyalty Card status, ranging from £30 to £62 per person. Membership programmes (Full 5/7-day, Gold Card, Social, Corporate Flexi-Card) provide recurring subscription revenue and, via the Altonwood Group, access to sister courses at Westerham, Woldingham, and Godstone, plus reciprocal vouchers at The Addington. Weddings and private events use the Fountain Suite (up to 250 seated) and Terrace Room (up to 120), with combined capacity of up to 340 guests; full wedding packages range from £4,000 to £7,000+. Additional streams include Sunday lunch (£25.95–£30.95), Christmas party nights (£49.95pp) and festive lunches, PGA tuition (£35–£60 per lesson), society and corporate golf days, and junior academy holiday camps (£40/day).

Go-to-market is primarily direct-to-consumer via the venue's website (surreynational.co.uk), online tee-booking platform (e-s-p.com), phone/email enquiries, and an active social presence on Instagram, Twitter/X, and Facebook. Wedding open days, seasonal promotions, and Google/testimonial-driven earned media amplify reach. Distribution is regional (South East England), and the venue is cashless. The business operates as part of the Altonwood Group, a diversified multi-club operator.

Name

Surrey National Golf Club

Legal name

Surrey National Golf Club

Website

https://surreynational.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Surrey National Golf Club is a 200-acre Surrey-based golf and hospitality venue operating an 18-hole championship course, 22-bay driving range, clubhouse wedding/event spaces for up to 340 guests, dining, and PGA coaching. It serves visitors, members, corporate clients, couples, and junior golfers via the Altonwood Group network.

Ownership category

akta.pro rank

Product category

Golf Clubs & Hospitality Venue

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf & Leisure Full-Service Hotels (THAGAAAH)

Keywords

• Golf course access
• Golf membership programs
• Wedding venue hire
• Corporate golf days
• Pga golf coaching

Headquarters

HQ city

Caterham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Green Fees: Visitors pay green fees to play the 18-hole championship golf course. Fees vary by day, time, and loyalty card status, ranging from £30 to £62 per person.
2. Golf Membership: Annual and flexible membership packages providing unlimited or unlimited play access across single or multiple Altonwood Group courses. Includes Full Membership (5 or 7 day), Gold Card Membership (access to 4 courses), and Social Membership.
3. Wedding & Event Hire: Venue hire for weddings, civil ceremonies, private events, and corporate functions. Packages range from £4,000 to £7,000+ for full wedding packages. Includes Fountain Suite and Terrace Room with capacities up to 340 guests.
4. Food & Beverage: Restaurant and bar services including Sunday lunches (2 courses £25.95, 3 courses £30.95), Christmas events, private dining, and banquet catering.
5. Golf Tuition: PGA-qualified golf coaching and custom club fitting services. Individual lessons from £35 (30 min) to £60 (60 min), with packages and playing lessons available. Custom fitting for Callaway and TaylorMade equipment.
6. Driving Range & Practice Facilities: 22-bay driving range, short game area, and putting greens available to members and the public for practice, with discounted rates for loyalty card holders and members.
7. Society & Corporate Golf Days: Bespoke and packaged golf days for societies, corporate groups, and charity events. Includes buggy hire, starter services, and on-course refreshments.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Surrey National Golf Club operates an 18-hole championship golf course in Chaldon, Surrey, providing green fee access, memberships, and PGA-led tuition/coaching. The venue's clubhouse doubles as a licensed civil ceremony and wedding venue with capacity for up to 340 guests, alongside restaurant services (Sunday lunch, Christmas events), corporate and society golf days, and a 22-bay practice facility. The club is part of the Altonwood Group, enabling cross-course Gold Card play across sister clubs in Southeast England.

Product overview

Surrey National Golf Club operates as a unified venue offering an 18-hole championship golf course as its core product, supplemented by diverse hospitality and event services. The golf facility (approximately 7,000 yards from Championship tees) is complemented by practice amenities including a 22-bay driving range, short game area, and putting greens, plus professional coaching through PGA Qualified instructors. The clubhouse serves dual purposes with event spaces (Fountain Suite and Terrace Room) hosting weddings up to 340 guests and private events for up to 300. Additional revenue streams include dining services (Sunday lunch, Christmas events), membership programmes (Full, Gold Card, Social, and Corporate memberships across the Altonwood Group), pay-to-play green fees, and dedicated junior golf academy programmes. The venue operates as part of the Altonwood Group, which manages multiple golf clubs including Westerham, Woldingham, and Godstone.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Championship Golf Course An 18-hole championship golf course on 200+ acres in Chaldon, Surrey, designed by David Williams, measuring approximately 7,000 yards from championship tees and 6,300 yards from daily play tees, with mature trees, two lakes, USGA-spec greens and full irrigation for year-round play. Open to paying visitors and members.
• Green Fee Access and Loyalty Card Scheme Pay-as-you-play green fee access for visitors on a tiered day/time schedule (£30-£62 per person), with a free Loyalty Card scheme providing discounted rates, a 10-day advance booking window, preferential buggy hire (£42) and range ball rates.
• Golf Membership Programmes Annual subscription membership options including Full Membership (5- or 7-day), Gold Card Membership (unlimited play across Altonwood Group courses: Westerham, Surrey National, Woldingham, and Godstone, plus complimentary rounds at The Addington), Social Membership, and a Corporate Flexi-Card scheme with bearer and named cards.
• Driving Range and Practice Facilities 22-bay 400-yard driving range with multiple targets and greens, a short-game area with multi-level green and two bunkers, and two USGA-specification putting greens; available to members, visitors and loyalty-card holders at discounted rates.
• PGA Golf Tuition and Custom Club Fitting PGA-qualified one-to-one coaching using SkyTrak launch monitor for ball flight and swing analysis combined with high-quality video analysis; lessons priced from £35 (30-min) to £60 (60-min), with multi-lesson packages, 9-hole playing lessons (£120) and custom club fitting for Callaway and TaylorMade equipment.
• Junior Golf Academy Structured junior coaching programme for ages 6-14 delivered by PGA-qualified, DBS-checked coaches under SafeGolf safeguarding standards; includes Saturday group coaching, holiday camps (Easter, Summer Half-Term, Summer Holidays, Autumn Half-Term at £40/day) and a progression pathway from beginner to course play.
• Wedding and Civil Ceremony Venue Hire Licensed civil ceremony and wedding reception venue across the Fountain Suite (up to 250 seated, with private bar, sprung dance floor, balcony) and Terrace Room (up to 120, private entrance); combined hosting for up to 340 guests, with inclusive packages from £4,000 (dry hire) to £7,000+ (late-availability inclusive), arrival drinks, canapés, DJ, and décor options.
• Private Hire and Corporate Events Clubhouse venue hire for private and corporate functions including dinner dances, birthdays, school proms, baby showers, wakes, charity events, black-tie evenings and anniversaries; seated capacity up to 250 and reception capacity up to 300 across the Fountain Suite and Terrace Room.
• Sunday Lunch and Restaurant Dining Weekly Sunday lunch service with two-course (£25.95) and three-course (£30.95) chef's choice menus and views over the golf course; dietary requirements accommodated.
• Christmas Events and Festive Packages Seasonal festive offerings including Christmas Party Nights (£49.95pp 3-course with disco), Christmas Day Lunch (£83.95 adults / £38 children), Festive Sunday Carvery (£35.95), Boxing Day Carvery (£39.95) and Festive Midweek Lunches (£35.95pp) with private function availability for groups of 30+.
• Society and Corporate Golf Days Bespoke and packaged golf day experiences for societies, corporate groups and charity events, including 16 EZGO lithium buggies for hire, 1st-tee starter service, on-course drinks vehicle, and customised format options.

Quantifiable outcome

• Up to 340 guests capacity for events
• +4 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Altonwood GroupcoreStrategic or Co-development PartnerAltonwood Group is the parent company operating Surrey National Golf Club along with sister clubs Westerham, Woldingham, and Godstone. Gold Card membership provides access to all four Altonwood courses. The group manages unified membership benefits and marketing across the portfolio.
• The Addington Golf ClubminorGTM or Marketing PartnerGold Card members receive vouchers for complimentary rounds at The Addington Golf Club, extending the Altonwood Group's value proposition beyond their own four courses.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Royal Mid-Surrey Golf Club: Historic Surrey-based members' club and championship venue. Comparable as a premium 18-hole golf and event venue serving the same affluent West London/Surrey catchment.
• The Wisley Golf Club: Premium 18-hole club in Surrey offering golf memberships and event hosting. Directly comparable catchment, pricing tier, and product mix.
• The Addington Golf Club: Premium Surrey-area golf club that accepts Gold Card vouchers from Altonwood members. Comparable as a high-end public-pay 18-hole course in the same regional market.
• Woldingham Golf Club: Another Altonwood Group sister club in Surrey offering golf, memberships, and event hire. Directly comparable member/event proposition and pricing structure.
• Westerham Golf Club: Sister club within the Altonwood Group, also in Kent/Surrey. Directly comparable as a same-group 18-hole golf and event venue sharing the Gold Card membership network.
• Godstone Golf Club: Altonwood Group sister club offering 18-hole golf, memberships, and corporate/society days in Surrey. Direct network competitor within the same parent group.

Broad incumbents

• Foxhills Club & Resort: Large Surrey-based golf, leisure, and events resort with multiple courses, hotel rooms, and extensive event space. Comparable as a premium Surrey golf-and-events destination at greater scale.
• Wentworth Club: Iconic Surrey golf and country club with three championship courses. Comparable premium positioning and event hosting capability, but operates at substantially larger scale.

Regional players

• Reigate Heath Golf Club: Surrey-based golf club serving a similar local membership and visitor base. Comparable as a regional competitor for green-fee play and society bookings.
• Bletchingley Golf Club: Nearby Surrey/East Surrey golf club. Comparable as a regional 18-hole venue competing for the same visitors, societies, and wedding inquiries.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/surreynational
• Facebookfacebook.com/SurreyNational
• Instagraminstagram.com/surreynational
• LinkedInlinkedin.com/company/surrey-national-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surrey National Golf Club