Superquinquin

What Superquinquin does

Superquinquin is a French consumer cooperative operating a network of participatory supermarkets in the Lille metropolitan area. Founded as an association in 2020 and legally constituted as a SAS Coopérative under SCC loi 47 in October 2022, it runs three physical stores (Lille Fives, Val de Marque in Villeneuve d'Ascq, and sur Deûle in Lomme) with a fourth planned for Wasquehal in January 2027. The offering centers on a 4,000+ SKU grocery assortment spanning produce, dairy, meat, bulk/Vrac, beverages, and household items, sourced from 100+ local producers and artisans within a 100km radius. Customers are simultaneously owners: each member purchases at least €100 in cooperative shares and contributes 2h45 of in-store work every four weeks, with one-person-one-vote governance through General Assemblies.

The cooperative applies a fixed ~23% retail margin versus ~35% at conventional French supermarkets, using volunteer labor and short supply chains to underprice competitors while remaining non-profit — all surplus is reinvested into development rather than distributed as dividends. The operating stack is built primarily on Odoo (member portal, e-boutique, shift scheduling), supplemented by Slack for cooperator communications, the Trobz Foodcoop12 platform for onboarding, and Poiscaille for click-and-collect seafood. Distribution is exclusively through physical storefronts accessible to current members, supplemented by a member-only e-boutique for pre-orders tied to events. Membership crossed 500 cooperators in February 2026, with active recruitment of 300 additional members to support the Wasquehal opening.

The go-to-market is community-led and event-driven: prospective cooperators attend information meetings, purchase shares (often in 2x or 4x installments by cheque), and onboard through the Odoo portal. Growth is sustained through word-of-mouth, open shopping days, producer markets, the Maill'Food Festival, and earned media coverage on France 3 and La Voix du Nord. The model has institutional backing from MEL, DRAAF Hauts-de-France, Région Hauts-de-France, and ethical financiers La NEF and Crédit Mutuel, and in 2024 won the Prix du Meilleur impact environnemental et sociétal from CIC Nord Ouest.

Name

Superquinquin

Legal name

SuperQuinquin

Website

https://superquinquin.fr

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Superquinquin is a French consumer cooperative operating a network of member-owned participatory supermarkets in the Lille metropolitan area, where 500+ cooperators own shares, contribute volunteer labor, and shop 4,000+ locally sourced grocery SKUs at a fixed ~23% margin.

Ownership category

akta.pro rank

Product category

Cooperative Supermarket Retail

NAICS

Grocery and Convenience Retailers (4451), All Other General Merchandise Retailers (455219)

SIC

Retail-Variety Stores (5331), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Member-Owned Food Cooperatives (CRAHALAA)

akta.pro secondary industry

Farm-to-Consumer Cooperative Markets (Local Producer Co-ops) (CRAHALAG)

Keywords

• Cooperative supermarket retail
• Participatory grocery store
• Local organic produce
• Bulk food retail
• Member-owned grocery

Headquarters

HQ city

Lille

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail product sales: SuperQuinquin operates as a non-profit cooperative. Revenue comes from retail sales of groceries and household products to members. The cooperative applies a fixed, reduced margin of approximately 23% on all products (compared to 35% average for conventional retailers). All profits are reinvested in the cooperative's development rather than distributed to members.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

SuperQuinquin operates cooperative and participatory supermarkets in the Lille metropolitan area where members purchase cooperative shares (parts sociales), contribute 2h45 of work every 4 weeks, and gain access to over 4,000 quality products at reduced prices. The non-profit model applies a fixed ~23% margin (versus ~35% at conventional retailers) and emphasizes organic, local, and bulk offerings sourced primarily from producers within a 100 km radius.

Product overview

SuperQuinquin is a cooperative and participatory supermarket network operating multiple store locations in the Lille metropolitan area of France. The offering consists of a unified cooperative supermarket model where members are co-owners who make democratic decisions and contribute 2h45 of work every 4 weeks. The company operates three physical store locations (Lille Fives, Val de Marque, and sur Deûle in Lomme) plus an online e-boutique and member portal for managing cooperative participation. Products span across fruits/vegetables, dairy, meat, bakery, beverages, bulk/vrac, and household categories, all emphasizing organic, local, and ethically-sourced options at reduced prices (approximately 23% margin vs. 35% at traditional supermarkets). A fourth location in Wasquehal is planned for January 2027.

Differentiator

Problem solved

Functional benefit

Products and services

• Cooperative Membership (parts sociales) A membership offering that allows individuals to join the cooperative by purchasing social shares (minimum 10 shares at €10 each = €100, or 1 share at €10 for social minima beneficiaries and scholarship students). Members gain access to all stores, voting rights in General Assemblies (one person = one vote), and must contribute 2h45 of work every 4 weeks.
• E-boutique SuperQuinquin An online boutique accessible via the member portal for cooperative members to pre-order products, particularly for events such as wine and cheese evenings.
• Espace Membre (Member Portal) An Odoo-powered member dashboard providing access to e-boutique pre-orders, shopping cart, member account management, statistics, and cooperative services.

Quantifiable outcome

• 23% fixed margin vs 35% average conventional retail margin
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• La Louve (Paris)coreStrategic or Co-development PartnerHistoric partner - the participatory supermarket in Paris that inspired SuperQuinquin's model. La Louve served as the reference case for developing the cooperative model in Lille.
• BeesCoop (Belgium)minorStrategic or Co-development PartnerBelgian cooperative supermarket in Brussels. Part of the network of participatory supermarkets for mutual learning and experience sharing.
• La Cagette (Montpellier)minorStrategic or Co-development PartnerFrench cooperative supermarket in Montpellier. Part of the network of participatory supermarkets for mutual learning.
• El'Cagette (Roubaix)minorStrategic or Co-development PartnerCooperative supermarket initiative in Roubaix. Neighboring cooperative for potential collaboration in the region.
• Les Papillons BlancsminorStrategic or Co-development PartnerDisability services organization. Partnership offering inclusive consumption alternatives and community engagement opportunities.
• Haut la ConsigneminorStrategic or Co-development PartnerPartnership for glass container return and reuse promotion, supporting circular economy initiatives in the store.
• Participe Food Coop AllianceminorStrategic or Co-development PartnerAlliance bringing together cooperative supermarkets for cooperation and resource sharing projects.
• PoiscailleminorChannel Partner/ Reseller/ DistributorFish and seafood supplier. Val de Marque location serves as a pickup point for Poiscaille online orders.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Naturalia: France's largest organic retail chain, acquired by Casino Group. Overlaps with SuperQuinquin on organic and local product positioning but operates conventional retail stores open to all customers, not a member-owned cooperative.
• La Vie Claire: French organic and natural products retail chain with hundreds of stores. Comparable on organic/local sourcing but operates as a conventional retailer open to all, not a member-owned cooperative model.
• Carrefour Bio: Mainstream French hypermarket chain with a growing organic/private-label range competing on price and convenience. Represents the conventional retail competition that SuperQuinquin's fixed-margin model differentiates against.
• Biocoop: France's leading network of organic food cooperatives with hundreds of stores nationwide. Comparable in organic/local sourcing focus, but operates as a federation of independent cooperatives rather than the single-entity participatory model SuperQuinquin uses.

Direct peers

• El'Cagette: Cooperative supermarket initiative in Roubaix and named partner in SuperQuinquin's network. Operates the same participatory grocery model in a neighboring French city, providing regional proximity for collaboration and learning.
• Park Slope Food Coop: Long-running New York City member-owned food cooperative with a similar model of member work shifts in exchange for lower prices. While larger and older, it is the most globally recognized reference for the participatory supermarket format SuperQuinquin operates.
• La Louve: Cooperative and participatory supermarket in Paris that explicitly inspired SuperQuinquin's model. Both operate on the same member-ownership, volunteer-shift, fixed-margin cooperative structure, serving as the reference case for the participatory supermarket movement in France.
• La Cagette: Cooperative supermarket in Montpellier and listed partner of SuperQuinquin. Shares the member-owned, volunteer-driven supermarket model with democratic governance and a focus on local, organic products.
• BeesCoop: Belgian cooperative supermarket in Brussels and part of SuperQuinquin's referenced network. Operates the same participatory model with member labor contributions and democratic governance, serving as a close international peer in the cooperative grocery space.

Others

• Too Good To Go: Anti-food-waste marketplace that originated the same anti-waste values motivating SuperQuinquin's founding. Not a direct retail competitor, but a thematically adjacent operator in sustainable food consumption with different mechanics (surprise bags vs. cooperative supermarket).

Market position

Strengths4 records

Weaknesses2 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SuperQuinquinLille
• LinkedInlinkedin.com/company/superquinquin-sqq
• Instagraminstagram.com/superquinquin_fives
• Xx.com/sqqlille

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superquinquin