Yes Natural

What Yes Natural does

Yes Natural is a privately held Singapore-based specialty retailer that operates a single physical outlet at Lor 27 Geylang alongside an Odoo-powered direct-to-consumer e-commerce store (yesnatural.sg) with islandwide delivery. The company was founded in 2004 as Liren, rebranded to Yes Natural in 2006, and today runs three Singapore-registered private limited entities covering retail (Yes Natural Pte Ltd), distribution (Yes Natural Trading Pte Ltd), and food and beverage (Yes Natural (F&B) Pte Ltd), with 51-100 employees. Its core offering is a curated catalog of 2,500+ products spanning organic groceries, plant-based and vegan foods, natural health supplements, traditional Chinese herbs, and eco-friendly household essentials, all selected under a stated 95/5 clean-label principle (free from artificial additives, preservatives, and GMO ingredients). The Geylang site is multi-format, combining the retail store with a plant-based Chinese cuisine restaurant and a bakery producing fresh bread, pastries, and custom cakes.

Revenue is generated through three streams: one-off retail product sales (online and in-store, with free islandwide delivery above S$99 and a S$15 fee below), on-site F&B transactions at the restaurant and bakery, and a free loyalty membership that awards 1 point per S$1 spent, redeemable at 100 points = S$1 (currently split between in-store and online systems). The company acts as exclusive Singapore distributor for Taiwanese brands including LEEZEN (里仁) and Natural Element (自然緣素), giving it proprietary access to a subset of SKUs, and its products are also distributed via third-party delivery and e-commerce platforms. Differentiated operational features include an in-house temperature-controlled cold-chain delivery capability using insulated containers with ice packs and manually routed deliveries, plus real-time inventory synchronization between the online store and physical retail.

The target customer is split across three personas: primary health-conscious Singapore consumers seeking verified clean-label products, a secondary Buddhist/vegetarian community needing trusted vegetarian and traditional Chinese herbal products, and a tertiary segment of general households seeking eco-friendly pantry and household essentials. Multi-channel marketing relies on organic social (Facebook, Instagram, TikTok), blog content, and email (with a 10% first-order signup incentive), with community word-of-mouth driving top-of-funnel awareness in the health-conscious and vegetarian niche.

Name

Yes Natural

Legal name

Yes Natural Pte. Ltd.

Website

https://yesnatural.sg

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Yes Natural is a Singapore-based specialty retailer offering organic groceries, plant-based foods, natural health supplements, and traditional Chinese herbs through a Geylang retail store, an Odoo-powered e-commerce site with islandwide delivery, and an on-site plant-based restaurant and bakery.

Ownership category

akta.pro rank

Product category

Organic & Natural Grocery Retail

NAICS

Specialty Food Retailers (4452), Other Specialty Food Retailers (44529), Health and Personal Care Retailers (4561)

SIC

Retail-Food Stores (5400), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Natural/Organic Supermarkets & Chains (CRAHAEAA)

akta.pro secondary industries

Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE), Natural Personal Care & Clean Beauty Retail (within Health Food Stores) (CRAHAEAF)

Keywords

• Organic grocery retail
• Natural health supplements
• Plant-based foods
• Traditional chinese herbs
• Vegetarian bakery restaurant

Headquarters

HQ city

Midview City

HQ country

Singapore

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Product Sales: Sale of organic groceries, natural health supplements, plant-based foods, snacks, beverages, and household essentials through both physical retail store and e-commerce platform. Products are sourced globally with emphasis on clean labels and minimal processing. Revenue is generated through per-transaction sales with no subscription requirement.
2. Restaurant and Bakery F&B: On-site food service operations offering plant-based Chinese cuisine at the restaurant and freshly baked bread/pastries at the bakery, both located at the Geylang outlet.
3. Loyalty Membership Program: Free membership program where customers earn 1 point per S$1 spent. Points can be redeemed in-store at 100 points = S$1 value. Earned and redeemable separately at physical outlets; online rewards functionality is being rolled out.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Yes Natural is a Singapore-based specialty organic and natural grocery retailer that sells over 2,500 curated products including organic groceries, plant-based foods, natural health supplements, traditional Chinese herbs, and eco-friendly household essentials through a Geylang physical store, an islandwide e-commerce platform, an on-site plant-based Chinese restaurant, and an in-house bakery. Revenue is generated primarily through one-time retail product transactions, with complementary food service revenue from the restaurant and bakery divisions, supported by a free loyalty points program.

Differentiator

Problem solved

Functional benefit

Products and services

• Yes Natural Retail Store (Geylang) Physical specialty grocery store at 53 Lor 27 Geylang, Singapore, carrying over 2,500 curated organic groceries, plant-based foods, natural health supplements, traditional Chinese herbs, and eco-friendly household essentials. Open daily 10:30am-8:30pm, with self-collection available for online orders. Targets individual consumers in Singapore's health-conscious, vegetarian, and Buddhist communities.
• Yes Natural Online Store (yesnatural.sg)
• Yes Natural Restaurant On-site plant-based Chinese restaurant at 57 Lor 27 Geylang, Singapore, serving vegetarian and vegan Chinese cuisine. Open Monday-Friday for lunch (11:00am-3:00pm) and dinner (4:45pm-9:00pm), Saturday-Sunday for dinner (4:30pm-9:00pm), and extended hours on public holidays and lunar 1st/15th days. Targets vegetarians, vegans, and Buddhist diners in Singapore.
• Yes Natural Bakery On-site bakery at 55 Lor 27 Geylang, Singapore, producing and selling freshly baked bread, pastries, and custom cakes daily. Open Monday-Sunday 9:30am-8:30pm (9:30am-7:00pm on public holidays). Accepts custom cake orders via direct contact. Targets walk-in retail customers and bulk/corporate buyers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• LEEZEN (里仁)coreChannel Partner/ Reseller/ DistributorLEEZEN is a Taiwanese natural food brand specializing in vegetarian and organic products. Yes Natural Trading Pte Ltd serves as the exclusive Singapore distributor for LEEZEN products, including their popular Leezen Home Recipe Stewed Soup (家传红烧汤), cookies, rice cakes, and snack products. The partnership provides Singapore consumers access to LEEZEN's range of clean-label vegetarian foods.
• Natural Element (自然缘素)coreChannel Partner/ Reseller/ DistributorNatural Element is a Taiwanese brand dedicated to fully plant-based (vegan) food formulations. Yes Natural is the Singapore distributor for their Ginger Duck Hotpot Soup Base (薑母鴨火鍋湯底), a popular vegan reinterpretation of the traditional Taiwanese dish. The product holds full vegan (全素) certification.
• Heritage Snacks & Food Company (NUT WALKER)minorChannel Partner/ Reseller/ DistributorThailand-based snack manufacturer producing the NUT WALKER brand of roasted nuts. Their products including Mixed Nuts Natural Toasted & Salted are distributed through Yes Natural in Singapore.
• 8 Herbs (&HERBS)minorChannel Partner/ Reseller/ DistributorBrand producing dried fruits and herbal products including Dried Black Mulberries (黑桑葚干). Distributed by Blue Sky Delight Pte Ltd in Singapore; available through Yes Natural.
• 上宏茂公司 (Shang Hongmao) with National Taiwan UniversityminorStrategic or Co-development PartnerPartnership for the development of the Mushroom Family Health Drink (菇蕈家族养生露) - a product featuring ten types of mushrooms cultivated and fermented together, concentrated into a 300ml ready-to-drink liquid using patented extraction technology. Note: This is a product sold at Yes Natural, not Yes Natural's own partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Little Farms: Singapore-based premium organic and natural grocery retailer with multiple physical stores and online delivery. Closest direct competitor in target customer (health-conscious Singaporeans), assortment (organic, natural, free-from), and omnichannel model.
• Green Common: Plant-based retail and dining concept from Green Monday with Singapore presence, combining grocery with a plant-based restaurant. Strongly comparable to Yes Natural's retail-plus-plant-based-F&B integration.
• Ryan's Grocery: Singapore specialty grocer focused on organic, gluten-free, and allergen-friendly products, with physical stores and an e-commerce site. Overlaps directly with Yes Natural on specialty organic assortment and health-conscious target customer.
• The Organic Grocer: Singapore online-first organic grocery delivering islandwide with a curated natural and organic assortment. Directly comparable to Yes Natural's e-commerce business and target demographic.

Regional players

• Wellness Grocer (Malaysia-based): Malaysia-headquartered online natural and organic grocery that ships to Singapore. Comparable assortment and customer base; regional competitor that could enter Singapore more aggressively.

Emerging players

• iHerb: Global online retailer of natural products, supplements, and health foods shipping to Singapore. Overlaps with Yes Natural's natural supplement and health-product assortment, particularly via cross-border e-commerce.

Broad incumbents

• Cold Storage: Major Singapore supermarket chain (Dairy Farm Group) with growing organic, natural, and imported assortment. Broader incumbent competing on convenience, scale, and price rather than specialty depth.
• RedMart (Lazada): Large online grocery platform in Singapore offering organic and natural products alongside general groceries. Competes most directly on Yes Natural's e-commerce and delivery proposition.
• FairPrice Finest (NTUC FairPrice): Premium banner of Singapore's dominant supermarket co-operative, offering organic, natural, and imported SKUs at scale. Comparable on assortment overlap but vastly larger footprint and pricing power.
• Sheng Siong: Singapore supermarket chain with growing online presence and an expanding organic range. Less premium than Yes Natural but competes for the same mainstream household organic shopper.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/yesnaturalsingapore
• Instagraminstagram.com/yesnaturalsingapore
• TikToktiktok.com/@yesnatsg
• LinkedInlinkedin.com/company/yes-natural-trading-pte-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yes Natural