Mission Point Resort

What Mission Point Resort does

Mission Point Resort is a family-owned, seasonal lakefront resort on the sunrise side of Mackinac Island, Michigan, operating from late April through October. The property comprises 243 guest rooms and suites across two buildings (Main Lodge and Straits Lodge) on 18 acres overlooking Lake Huron, and was acquired by the Ware family in 2014 from founder John Shufelt (1987). It serves leisure travelers, families, couples, wedding parties, corporate groups, and associations, anchored by six farm-to-ferry dining outlets, a full-service Aveda spa (Lakeside Spa & Salon), 38,000 square feet of meeting and event space, weddings capacity ranging from 15 to 300 guests, retail (Chairished Moments), and recreational offerings including bike rentals and an 18-hole putting course (Greens of Mackinac).

The underlying technology stack is a conventional independent-resort MarTech and booking architecture rather than a proprietary platform: the official site (missionpoint.com) integrates live webcam streaming, Matterport virtual tours, and an RFP system for weddings and meetings; package bookings are routed through rezeze/rezline; spa scheduling runs on Zenoti; and distribution is amplified through WeddingWire, The Knot, TripAdvisor, social channels, and email. The resort does not maintain a native mobile app and exposes no documented API surface.

Mission Point's revenue model is a multi-stream hospitality operation: room accommodations are the primary revenue anchor (with mandatory 6% Michigan Sales Tax, 10% Resort Levy, and 4% Mackinac Island Assessment Fee), supplemented by transaction-based dining, spa, and activity revenue, professional-services pricing for weddings and meeting/event production, and omnichannel retail. Go-to-market is direct-to-consumer via website and toll-free reservations, supplemented by a sales-led motion for weddings (dedicated sales manager, RFP tool, vendor shows) and corporate groups. Guest access requires ferry transit (Shepler's Mackinac Ferry primarily, plus Arnold Transit and Fresh Air Aviation), making the resort's distribution structurally locked to island-arrival logistics.

Name

Mission Point Resort

Legal name

Mission Point Resort

Website

https://missionpoint.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Mission Point Resort is a family-owned, seasonal lakefront resort on Mackinac Island, Michigan, offering 243 rooms across two lodges, six dining outlets, an Aveda spa, weddings, and corporate events for leisure and group travelers.

Ownership category

akta.pro rank

Product category

Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Resort Convention Hotels (THAGALAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Resort hospitality
• Destination weddings
• Spa services
• Corporate meetings
• Vacation packages

Headquarters

HQ city

Mackinac Island

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Room Accommodations: 243 guest rooms and suites across Main Lodge and Straits Lodge with varying price points based on room type, season, and availability. Main Lodge Queen rooms are smallest at 200 sq ft; Presidential Suite is largest at 1,200 sq ft.
2. Dining: Six restaurants and eateries offering farm-to-ferry dining including Chianti (fine dining), Round Island Kitchen (casual), Bistro on the Greens, and grab-and-go café. Revenue from food and beverage sales.
3. Spa Services: Full-service Lakeside Spa & Salon offering Aveda massage, facials, body treatments, nail care, and hair services. Additional revenue from spa packages and bridal services.
4. Packages and Activities: Bundled vacation packages including Sunrise Side Bed & Breakfast, Pooch at the Point pet package, Fall Experience package, and Wawashkamo Golf Package. Activity revenue from bike rentals, putting course, and lawn games.
5. Meetings & Events: 38,000 square feet of flexible indoor and outdoor meeting space hosting corporate retreats, conferences, and social events. Revenue from venue rental, catering, and event services.
6. Weddings: Wedding venue services including ceremony and reception packages at various venues (Great Lawn, Gazebo, Promenade Deck, Cypress Room, Sound Stage, Summit Room). Revenue from venue rental, catering, and wedding planning services.
7. Retail Shopping: Chairished Moments marketplace featuring Michigan-based apparel, accessories, home decor, toys, and souvenirs. Seasonal operation with both on-site and online shopping.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Mission Point Resort operates a 243-room family-owned lakefront resort on Mackinac Island, Michigan, offering lodging across the Main Lodge and Straits Lodge, six dining outlets under a farm-to-ferry concept, an Aveda full-service spa, 38,000 sq ft of meeting and wedding venues, retail shopping, and recreational activities (bike rentals, putting course, gardens) on 18 acres overlooking Lake Huron. It bundles these into Bed & Breakfast, pet-friendly, and golf packages and provides end-to-end wedding and corporate event planning.

Product overview

Mission Point Resort is a family-owned lakefront resort on Mackinac Island offering a unified hospitality experience centered around accommodation services. The resort operates two distinct guest room buildings—the Main Lodge (with upscale suites and convenient access to amenities) and the Straits Lodge (dog-friendly options closer to town)—comprising 243 total rooms and suites. Beyond lodging, the resort provides ancillary services including Lakeside Spa & Salon (Aveda spa), six dining outlets (Chianti, Round Island Kitchen, Bistro on the Greens, and others), 38,000 sq ft of meeting/event space, comprehensive wedding services, retail shopping at Chairished Moments, and recreational activities including bike rentals and an 18-hole putting course. Packages like Sunrise Side Bed & Breakfast, Pooch at the Point, and Wawashkamo Golf combine accommodation with curated experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Chairished Moments: On-site marketplace featuring accessories, apparel, home decor from Michigan designers, children's toys, picnic supplies, and souvenirs.
• Lakeside Spa & Salon
• Lakeside Spa
• Chianti
• Round Island Kitchen
• Bistro on the Greens

Products and services

• Mission Point Resort (Main Lodge & Straits Lodge Accommodations) Family-owned lakefront resort offering 243 guest rooms and suites across the Main Lodge and Straits Lodge, with access to dining, spa, gardens, and event venues on 18 acres overlooking Lake Huron. Targeted at leisure travelers, families, couples, and event groups.
• Lakeside Spa & Salon Mackinac Island's largest Aveda full-service spa offering nail services, hair care, massages, facials, body treatments, sauna, steam rooms, and a relaxation room, with online booking via Zenoti. Available to resort guests and day-pass visitors.
• Dining (Six Restaurants & Eateries) Farm-to-ferry dining across six on-property outlets including Chianti (fine dining), Round Island Kitchen (family casual), Bistro on the Greens, and a grab-and-go café, featuring locally sourced Michigan ingredients. Available to resort guests and walk-in diners.
• Meeting & Event Spaces 38,000 square feet of flexible indoor and outdoor meeting space for corporate retreats, conferences, association meetings, and social events, with full-service catering and AV support.
• Wedding Services Comprehensive destination wedding services on Mackinac Island including venue selection (Great Lawn, Gazebo, Promenade Deck, Cypress Room, Sound Stage, Summit Room, Tranquility Point), catering, vendor coordination, and dedicated wedding planning. Targets couples from 15 guests (intimate) to 300 guests (Great Lawn).
• Chairished Moments Marketplace On-site resort marketplace featuring apparel, accessories, home decor from Michigan designers, children's toys, picnic supplies, and souvenirs. Operates seasonally with both on-site and online shopping.
• Sunrise Side Bed & Breakfast Package Vacation package including accommodations, $25 daily breakfast credit per adult/teen at any Mission Point restaurant, round-trip Shepler's Ferry tickets, and luggage transfer.
• Pooch at the Point Pet Package Dog-friendly package including accommodations, $25 daily food & beverage credit per adult/teen, $100 dog fee, dog welcome amenity, round-trip ferry tickets, and luggage transfer.
• Wawashkamo Golf Package Golf package including accommodations, one round of golf at Wawashkamo Golf Club with rental clubs and carts, and one round on the Greens of Mackinac putting course.
• Bike Rentals On-site bike rentals including multi-speed bikes, child bikes, tandems, and tagalongs/burleys, available by hour, half day, full day, 24 hours, or 3 days.
• Greens of Mackinac Putting Course 18-hole putting course available for guest recreation, with Glow Golf offered during summer evenings from Memorial Day through Labor Day.

Quantifiable outcome

• Dog-friendly resort with dedicated Straits Lodge rooms - unique positioning as only dog-friendly resort on Mackinac Island
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Shepler's Mackinac FerrycoreChannel Partner/ Reseller/ DistributorRecommended ferry service for Mission Point guests with departures from Mackinaw City and St. Ignace. Package bookings include round trip ferry tickets with will call pickup. Shepler's porters assist with luggage tagging for direct resort delivery.
• Arnold Transit CompanyminorChannel Partner/ Reseller/ DistributorAlternative ferry service departing from Mackinaw City and St. Ignace for guests arriving on Mackinac Island.
• Fresh Air AviationminorChannel Partner/ Reseller/ DistributorAir passenger service to Mackinac Island departing from Mackinac County Airport in St. Ignace. Taxi arrangements can be coordinated to meet flights.
• Planglow USAcoreTechnology or IntegrationPartnership for production of all to-go containers. All Planglow packaging is 100% biodegradable and compostable, supporting Mission Point's sustainability initiatives.
• Local Michigan FarmscoreStrategic or Co-development PartnerPartnerships with local farms to procure produce from the Straits area and throughout Michigan for farm-to-ferry dining concept. Reduces food miles and supports local agriculture.
• RoverminorChannel Partner/ Reseller/ DistributorRecommended app for finding trusted pet sitters during guest stays. Mission Point recommends using Rover for dog sitting services as the resort does not have dog sitters on staff.
• Mackinac Island Carriage TourscoreChannel Partner/ Reseller/ DistributorShuttle service from ferry dock to resort ($9 per adult), 24/7 horse-drawn taxi service on the island, and charter services. Cash only payments.
• AvedacoreTechnology or IntegrationAveda is the exclusive product line used at Lakeside Spa & Salon. Aveda's botanical-based hair, skin, and body care products align with the resort's wellness positioning.
• Moostach Joe TourscoreChannel Partner/ Reseller/ DistributorGroup tour operator that doubled tours including Mission Point stays from 5 departures in 2018 to 10 scheduled in 2023. Partnership credited for making the Mackinac Island tour product extremely successful.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Crystal Mountain Resort: Family-friendly Northern Michigan resort offering lodging, dining, spa, golf, and ski. Regional peer competing for Midwest family leisure and group retreat demand though operates year-round with ski in winter, offering a season-extended product mix versus Mission Point's summer-only window.
• Boyne Resorts: Family-owned operator of multiple Northern Michigan resort properties including Boyne Mountain, Boyne Highlands, and Inn at Bay Harbor. Regional peer competing for the same Midwest family leisure and golf/ski demand in a comparable geography, but operates multi-property portfolio rather than a single island asset.
• Grand Traverse Resort and Spa: Northern Michigan destination resort with 600+ rooms, multiple dining outlets, golf courses, spa, and extensive meeting space. Regional peer competing for Midwest family leisure, golf, and corporate retreat demand though located on the mainland with broader convention infrastructure.

Broad incumbents

• Auberge Resorts Collection: Luxury boutique resort collection operating 30+ properties globally including notable US destination resorts. Broad incumbent in the luxury boutique resort space that competes for the same high-end leisure and group travel demand, though at a higher price tier and with portfolio scale Mission Point cannot match.
• Kohler Hospitality: Operator of The American Club and Inn on Woodlake plus Destination Kohler in Wisconsin. Broad Midwest incumbent offering full-service resort, spa, dining, and golf, competing for the same upper-mid corporate retreat and leisure traveler demand though on a mainland destination model rather than island.

Direct peers

• Grand Hotel: Iconic luxury resort on Mackinac Island operating 397 rooms with multiple dining outlets, spa, and extensive grounds. The most direct competitor to Mission Point in the same island destination; competes for the same leisure, wedding, and group segments though positioned at a higher price point and more formal brand.
• Hotel Iroquois: Boutique luxury hotel on Mackinac Island offering rooms, on-site dining (The Carriage House), and event space. Direct Mackinac Island peer targeting overlapping upscale leisure and wedding segments, though at a smaller, more boutique scale than Mission Point.
• Island House Hotel: Harbor-front historic hotel on Mackinac Island with rooms, dining, and event facilities. Direct peer sharing the same ferry-only island market, targeting family leisure travelers and small group events within a comparable price band to Mission Point.
• The Inn at Stonecliffe: Boutique Victorian-era inn on Mackinac Island with 46 rooms, dining, and estate grounds. Direct peer competing for leisure and small-event guests within the same Mackinac Island lodging pool, differentiated by smaller scale and historic estate positioning.
• The Lake View Hotel: Historic 187-room lakefront hotel on Mackinac Island's main street with multiple dining outlets and event space. Directly competes with Mission Point for the same ferry-arriving leisure traveler, family, and group segments within the island's lodging market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/missionpointresort
• Instagraminstagram.com/missionpointresort
• TikToktiktok.com/@missionpointresort?_t=8VLfxazPaaR&_r=1
• Pinterestpinterest.com/missionpointmi
• Xx.com/mission_point
• LinkedInlinkedin.com/company/mission-point-resort

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mission Point Resort