GlucksteinHome
GlucksteinHome is a Canadian home furnishings and design brand that sells bedding, furniture, lighting, wallpaper, and decor through Hudson's Bay, Home Depot Canada, and Costco Canada, serving Canadian homeowners with designer-driven accessible-luxury products and content.
- Company typePrivate
- Founded2013
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What GlucksteinHome does
GlucksteinHome is a privately held Canadian home furnishings and interior design brand founded by Brian Gluckstein, headquartered in Toronto, Canada. The company offers curated home goods across multiple categories including bedding, bath, tabletop, furniture, lighting, rugs, decor, and wallpaper, with a notable proprietary focus on consumer-friendly peel-and-stick wallpaper technology that is removable, repositionable, and washable.
The business operates through a multi-tier brand and channel structure. The core GlucksteinHome brand distributes premium furnishings through Hudson's Bay (The Bay) in-store and online; the GlucksteinElements sub-brand distributes more accessible products such as vanities, lighting, mirrors, wallpaper, and hardware exclusively through The Home Depot Canada; and the GlucksteinStudio sub-brand offers limited-edition premium collections through Costco Canada warehouses. GlucksteinHome also generates revenue from book publishing, with Brian Gluckstein's debut 'The Art of Home' becoming a Globe and Mail bestseller distributed through Amazon, Indigo, Rizzoli, and Barnes & Noble.
The company is a design and brand-licensing studio rather than a manufacturer, employing 11-50 staff and relying on retail partners for product distribution. Its target customers are Canadian homeowners and design enthusiasts seeking designer-quality, accessible-luxury home products. Marketing is content-led, centered on Brian Gluckstein's personal brand authority, an Ideas + Advice blog, seasonal lookbooks, social media presence, and an annual Princess Margaret Home Lottery showhome partnership that has produced 12 grand-prize showhomes since 2013.
GlucksteinHome firmographics
Firmographics- Name
- GlucksteinHome
- Legal name
- GlucksteinHome Inc.
- Website
- https://glucksteinhome.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GlucksteinHome is a Canadian home furnishings and design brand that sells bedding, furniture, lighting, wallpaper, and decor through Hudson's Bay, Home Depot Canada, and Costco Canada, serving Canadian homeowners with designer-driven accessible-luxury products and content.
- Ownership category
- akta.pro rank
Where GlucksteinHome is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
GlucksteinHome business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Others
Revenue model
- Home Furnishings and Decor Sales: GlucksteinHome generates revenue through the sale of home furnishings and décor products including bedding, bath, tabletop, furniture, lighting, rugs, wallpaper, and window treatments. Products are sold through retail partners and the company's own brand presence. GlucksteinElements products (vanities, lighting, mirrors, wallpaper, hardware) are sold through The Home Depot Canada, while GlucksteinHome products (furniture, bedding, dinnerware, glassware) are sold through The Bay.
- Licensing and Brand Partnerships: Brian Gluckstein's brand is licensed across multiple product categories and retail partners, including GlucksteinStudio exclusive collections at Costco Canada. The company also publishes books (The Art of Home) generating additional licensing and publishing revenue.
- Book Publishing: Brian Gluckstein's debut book 'Brian Gluckstein: The Art of Home' published by Figure.1 Publishing is a Globe and Mail bestseller, available through major retailers including Amazon, Indigo, Rizzoli, and Barnes & Noble.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
GlucksteinHome product offering
Product offeringCore offering
GlucksteinHome is a Canadian home furnishings and décor brand offering bedding, bath, tabletop, furniture, lighting, rugs, wallpaper, and window treatments designed by Brian Gluckstein. The brand operates through multiple sub-brands (GlucksteinHome, GlucksteinElements, GlucksteinStudio) distributed via Canadian retail partners including The Bay, Home Depot Canada, and Costco Canada.
Product overview
GlucksteinHome operates as a home furnishings and decor brand with two distinct product lines: the core GlucksteinHome brand (sold at Hudson's Bay and direct-to-consumer) offering a full range of products including bedding, bath, tabletop, furniture, lighting, rugs, and decor; and the more accessible GlucksteinElements sub-brand available exclusively at The Home Depot Canada featuring vanities, lighting, mirrors, wallpaper, area rugs, and door hardware. A newer limited-edition line called GlucksteinStudio (launched at Costco Canada) offers premium bedding. The portfolio spans furniture pieces like the Bennett and Beckett sofas, Olivia accent chair, and various tables; bedding collections including Supima and Juliette lines; bath products such as HydraSpa towels; tabletop items including Delphine and Rowan dinnerware, Fete glassware; lighting fixtures from chandeliers to table and floor lamps; peel-and-stick wallpapers; and area rugs. The company also publishes design books through Brian Gluckstein's authorship.
Differentiator
Problem solved
Functional benefit
Brands
- GlucksteinHome: Premium home furnishings brand offering bedding, bath, tabletop, furniture, lighting, rugs, decor, and wallpaper through Hudson's Bay and direct retail channels.
- GlucksteinElements
- GlucksteinStudio
Products and services
- GlucksteinHome Bedding Collection Duvet covers, sheet sets, pillowcases, and throws. Featured lines include Supima bedding collection and Juliette bedding for residential consumers.
- GlucksteinHome Bath Collection Bathroom products including towels (HydraSpa, Hammam) and accessories for residential consumers.
- GlucksteinHome Tabletop + Bar Collection Dinnerware lines including Delphine, Rowan, and Blanche collections. Also features glassware (Colette, Fete) and serveware for home entertaining.
- GlucksteinHome Furniture Collection Indoor and outdoor furniture including sofas (Bennett, Beckett, Portland), chairs (Olivia, Serena, Camden), tables (Fusion, Emerson, Sanborn, Larissa, Parker, Decker bed), and storage (Hamilton cabinet, Blair credenza).
- GlucksteinHome Lighting Collection Interior and exterior lighting including table lamps (Ixia, Langley, Carmen), floor lamps (Radison, Dunlop, Wyatt), chandeliers (Dorset, Carlyle), and pendant lights (Orly, Falla, Lowell).
- GlucksteinHome Rugs + Decor Collection Area rugs including Bedford, Ariella, and Otis collections. Decorative accessories including wall art (Cybel, Northcliffe, Salinas, Paris) and toss cushions.
- GlucksteinElements Wallpaper Peel-and-stick wallpapers including Faux Grasscloth, Limestone Tile, Jardin, Paper Weave, and Woodgrain patterns. Removable, repositionable, and washable for easy consumer installation, available through GlucksteinElements at Home Depot Canada.
- GlucksteinStudio Berkeley Sheet Set Limited-edition bedding set made from 100% cotton sateen with 300 thread count, featuring a glencheck pattern. Available exclusively at Costco Canada warehouses in crisp white, warm taupe, light grey, and deep blue colourways.
- Brian Gluckstein: The Art of Home (Book) Globe and Mail bestseller featuring 10 residential projects with 256 full-colour pages of interior design photography and advice. Published by Figure.1 Publishing and available at Amazon, Indigo, Rizzoli, and Barnes & Noble.
Companies that use GlucksteinHome
Customer profileSegments2 records
Ideal customer profiles2 records
GlucksteinHome technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
GlucksteinHome partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Princess Margaret Cancer Foundation / Princess Margaret Home LotterycoreBrian Gluckstein has designed 12 Princess Margaret Home Lottery grand prize showhomes since 2013, supporting cancer research through the Princess Margaret Cancer Foundation. The annual showhome project generates significant brand visibility and media coverage nationally.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
GlucksteinHome competitors and assessment
Company assessmentBroad incumbents
- CB2: Modern home furnishings retailer (Crate & Barrel sibling) targeting younger, design-conscious shoppers with furniture, lighting, and décor. Overlaps in furniture, lighting, rugs, and décor categories with GlucksteinHome.
- Crate & Barrel: Specialty home furnishings retailer offering furniture, kitchen, and décor across North America. Competes with GlucksteinHome in tabletop, bedding, lighting, and décor categories across the same retail landscape.
- RH (Restoration Hardware): Premium home furnishings brand offering furniture, lighting, textiles, and décor through galleries and online. Competes with GlucksteinHome at the premium end of the home furnishings market with a much larger scale and global footprint.
- West Elm: Modern home furnishings retailer and Williams-Sonoma subsidiary offering furniture, rugs, lighting, bedding, and décor. Overlaps across virtually all GlucksteinHome product categories with broader assortment and scale.
- Williams Sonoma (Pottery Barn, Williams Sonoma Home): Large specialty home furnishings retailer operating Pottery Barn, Williams Sonoma Home, and West Elm brands. Competes for the same Canadian homeowner customer across overlapping furniture, bedding, and décor categories through established retail infrastructure.
Direct peers
- Studio McGee / McGee & Co. Interior design studio with eponymous home furnishings brand selling furniture, rugs, lighting, and décor through DTC and retail channels. Closely comparable to GlucksteinHome's designer-brand-led home furnishings model.
- Magnolia (Joanna Gaines): Designer-led home brand founded by Joanna Gaines offering furniture, décor, and home improvement products through major retail partnerships (including Target's Hearth & Hand line). Most structurally analogous to GlucksteinHome given the personal-brand-led, multi-tier retail distribution model.
- Nate Berkus: Interior designer with branded home product lines (bedding, furniture, décor) distributed through major retailers including Living Spaces and Target. Mirrors GlucksteinHome's designer-to-retailer brand deployment.
- Jonathan Adler: Designer-led home brand offering furniture, lighting, decorative accessories, and tabletop products through DTC and select retail. Comparable to GlucksteinHome in the personal-designer identity and broad home furnishings positioning.
- Shabby Chic (Rachel Ashwell): Designer-led home brand with furniture, bedding, and décor collections distributed through major retailers and licensing. Comparable to GlucksteinHome as a personal-designer-identity-led home goods brand with multi-channel retail distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
GlucksteinHome social profiles
Digital presenceGlucksteinHome financial estimates
Financial estimateRevenue estimate
Valuation estimate
GlucksteinHome leadership team
Management profileNumber of profiles
Profiles1 record
GlucksteinHome funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GlucksteinHome M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GlucksteinHome
What does GlucksteinHome do?
GlucksteinHome is a Canadian home furnishings and décor brand offering bedding, bath, tabletop, furniture, lighting, rugs, wallpaper, and window treatments designed by Brian Gluckstein. The brand operates through multiple sub-brands (GlucksteinHome, GlucksteinElements, GlucksteinStudio) distributed via Canadian retail partners including The Bay, Home Depot Canada, and Costco Canada.
Is GlucksteinHome a public or private company?
GlucksteinHome is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GlucksteinHome founded?
GlucksteinHome was founded in 2013. It employs 11 to 50 people.
Where is GlucksteinHome based?
GlucksteinHome is headquartered in Toronto, Canada, in the North America region.
How does GlucksteinHome make money?
Three revenue lines are on record. Home Furnishings and Decor Sales are the primary driver. The others are licensing and Brand Partnerships and book Publishing.
Who are GlucksteinHome's main competitors?
Broad incumbents on record are CB2, Crate & Barrel, RH (Restoration Hardware), West Elm and Williams Sonoma (Pottery Barn, Williams Sonoma Home). Direct peers are Studio McGee / McGee & Co., Magnolia (Joanna Gaines), Nate Berkus, Jonathan Adler and Shabby Chic (Rachel Ashwell).
Does GlucksteinHome have an API?
No public API is recorded for GlucksteinHome.