MASED Representaciones

What MASED Representaciones does

MASED Representaciones SAC (DBA MASED Perú) is a privately held Peruvian B2B distributor founded in 2017 and headquartered in Lima. The company operates as the exclusive or principal representative in Peru for more than 20 international manufacturers of laboratory equipment, medical devices, and biotechnology products, organized across five commercial lines: molecular biology and genetic sequencing (e.g., Promega, MGI, Bio-Rad), human reproductive medicine and IVF consumables (e.g., Genea Biomedx culture media, Minvitro), animal reproductive biotechnology (e.g., Minitube artificial vaginas, semen diluents, cryopreservation equipment, Agtech, MVE liquid nitrogen tanks, Cryologic freeze control), general laboratory equipment (e.g., Accu-Scope microscopes, Adam balances, Stakpure water purification, Raypa analytical instruments, Accuris), and medical simulators (e.g., Prestan CPR manikins, AED trainers, ultrasound devices).

The company monetizes primarily through the resale of capital equipment and consumables (reagents, culture media, diluents, and single-use supplies) sourced from its international principals, with pricing handled on a quote basis via phone, WhatsApp, email, or website inquiry. Revenue mechanics are characteristic of a specialty distribution business: typically modest-to-moderate hardware margins on equipment and higher-frequency, lower-ticket repeat revenue from reagents and consumables, supported by technical advisory services that the company positions as a differentiator against direct OEM sales or generic resellers. Sales are executed through a direct field sales team handling enterprise and institutional accounts plus a self-serve/contact-driven digital channel for mid-market and long-tail buyers.

MASED serves 500+ customers across education and research, healthcare (including reproductive medicine clinics), pharmaceutical, food industry and quality control, mining, and animal reproduction/livestock breeding operations throughout Peru. The company is independent (no parent, no external investment, no M&A history), and its growth has been entirely organic since inception. There is no public financial disclosure, no disclosed headcount, and the entire operating footprint is single-country (Peru).

Name

MASED Representaciones

Legal name

MASED Representaciones SAC

Website

https://masedperu.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

MASED Representaciones is a Lima-based B2B distributor founded in 2017 that represents over 20 international laboratory, medical, and biotechnology equipment brands (Promega, MGI, Bio-Rad, Minitube, Genea Biomedx, etc.) across Peru, serving 500+ customers in research, healthcare, animal reproduction, and industrial sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment and Consumables Distribution: MASED generates revenue through the distribution and sale of laboratory equipment, medical devices, reagents, and consumables from internationally recognized brands. The company serves various sectors including education, research, healthcare, pharmaceutical, food industry, and mining in Peru.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

MASED Representaciones SAC is a Peruvian B2B distributor and authorized representative of international laboratory and medical equipment brands, operating since 2017. The company sells laboratory equipment, medical devices, reagents, consumables, and biotechnology products across five commercial lines: Molecular Biology and Sequencing, Human Reproductive Medicine, Animal Reproductive Biotechnology, Laboratory Equipment, and Ultrasound and Medical Simulators. The company serves over 500 clients across education, research, healthcare, pharmaceutical, food, mining, and veterinary sectors in Peru.

Product overview

MASED Representaciones is a Peruvian distributor of medical and laboratory equipment operating since 2017. Their product portfolio consists of five main commercial lines: (1) Biología Molecular y Secuenciación - molecular biology and genetic sequencing equipment including PCR systems, electrophoresis units, DNA sequencers, and reagents; (2) Medicina Reproductiva Humana - human reproductive medicine products including Genea Biomedx culture media (Geri Medium, Gavi Medium Cartridge, Vitrification Set, Warming Set, VitBase, Sperm Medium, Sperm Buffer, Sperm Wash Gradient Set, Oocyte Retrieval Buffer, Fertilisation Medium, Cleavage Medium, Blastocyst Medium), embryology equipment, andrology supplies; (3) Biotecnología Reproductiva Animal - animal reproductive biotechnology including Minitube products (artificial vaginas for various species, bull/boar models, semen diluents, cryopreservation equipment, AI instruments), Agtech products, MVE nitrogen storage tanks, and cryopreservation solutions; (4) Equipos de Laboratorio - laboratory equipment including Accu-Scope microscopes, Adam balances, Stakpure water purification systems, Raypa analytical instruments, Accuris Instruments microplate readers/washers; (5) Ecógrafos y Simuladores Médicos - medical simulators including Prestan CPR manikins, AED trainers, and medical training equipment. The company serves over 500 clients in Peru across education, research, health, quality control, pharmaceutical, food industry, and mining sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Biología Molecular y Secuenciación (Molecular Biology and Sequencing Line) Equipment and reagents for molecular biology research and genetic sequencing, including PCR systems, electrophoresis equipment, DNA sequencers, genetic identity solutions, and consumables. Brands include Promega, MGI, and Bio-Rad.
• Medicina Reproductiva Humana (Human Reproductive Medicine Line) Products for assisted reproduction including embryology equipment, andrology supplies, preimplantation genetic diagnosis tools, and culture media (Geri Medium, Gavi Medium Cartridge, Vitrification Set, Warming Set, Sperm Medium, Sperm Buffer) for IVF procedures. Brands include Genea Biomedx and Minvitro.
• Biotecnología Reproductiva Animal (Animal Reproductive Biotechnology Line) Complete range of animal reproductive biotechnology equipment including semen collection, analysis, dilution, cryopreservation, artificial insemination, embryo transfer, OPU and IVF equipment. Brands include Minitube, Agtech, MVE, Cryologic, and Kelvin.
• Equipos de Laboratorio (Laboratory Equipment Line) Laboratory equipment for education, research, and production including balances, microscopes, water purification systems, microplate readers/washers, and various analytical instruments. Brands include Accu-Scope, Adam, Stakpure, Raypa, Accuris Instruments, and Wildco.
• Ecógrafos y Simuladores Médicos (Ultrasound and Medical Simulators Line) Medical simulators and training equipment including portable ultrasound machines, CPR manikins, AED trainers, and airway management trainers for human and veterinary medical education. Brands include Prestan and SonoAir.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• PromegacoreChannel Partner/ Reseller/ DistributorMASED represents Promega products in Peru, including molecular biology reagents such as the GoScript Reverse Transcription System for research and diagnostic applications.
• MinitubecoreChannel Partner/ Reseller/ DistributorMinitube is a key partner providing animal reproductive biotechnology equipment including artificial vaginas, collection systems, semen analyzers, and insemination tools for livestock.
• Genea BiomedxcoreChannel Partner/ Reseller/ DistributorMASED distributes Genea Biomedx products for human reproductive medicine including culture media (Geri Medium, Gavi Medium Cartridge), vitrification sets, and sperm preparation solutions.
• MGIcoreChannel Partner/ Reseller/ DistributorMGI brand products for molecular biology and sequencing applications are represented by MASED in Peru.
• Bio-RadcoreChannel Partner/ Reseller/ DistributorBio-Rad laboratory equipment and reagents are distributed by MASED in the Peruvian market.
• Accu-ScopecoreChannel Partner/ Reseller/ DistributorAccu-Scope microscopes and imaging equipment including inverted microscopes, digital microscopes, and cameras are distributed by MASED.
• PrestancoreChannel Partner/ Reseller/ DistributorPrestan CPR training manikins and AED trainers are distributed by MASED for medical education and emergency training in Peru.
• AdamcoreChannel Partner/ Reseller/ DistributorAdam precision balances, moisture analyzers, and medical scales are represented by MASED for laboratory and medical applications.
• RaypacoreChannel Partner/ Reseller/ DistributorRaypa laboratory equipment including Kjeldahl digesters, distillers, and Soxhlet extractors are distributed by MASED.
• AgtechcoreChannel Partner/ Reseller/ DistributorAgtech provides animal reproductive equipment including equine semen filters, straws, and embryo transfer supplies distributed by MASED.
• KelvincoreChannel Partner/ Reseller/ DistributorKelvin liquid nitrogen generators are distributed by MASED for cryopreservation applications in reproductive biotechnology.
• StakpurecoreChannel Partner/ Reseller/ DistributorStakpure water purification systems (Omniatap and Omniapure) are distributed by MASED for laboratory water quality applications.
• ScientzminorChannel Partner/ Reseller/ DistributorScientz laboratory equipment including equine artificial vaginas are distributed by MASED.
• Accuris InstrumentscoreChannel Partner/ Reseller/ DistributorAccuris microvolume spectrophotometers, plate readers, and plate washers are distributed by MASED.
• MVEcoreChannel Partner/ Reseller/ DistributorMVE liquid nitrogen storage tanks (Lab, SC, and XC series) for cryopreservation are distributed by MASED.
• CryologiccoreChannel Partner/ Reseller/ DistributorCryologic freeze control systems for embryos and semen are distributed by MASED for reproductive biotechnology applications.
• SantacruzminorChannel Partner/ Reseller/ DistributorSantacruz laboratory reagents are distributed by MASED in Peru.
• MinvitrocoreChannel Partner/ Reseller/ DistributorMinvitro vitrification straws and insemination catheters for human reproductive medicine are distributed by MASED.
• WildcominorChannel Partner/ Reseller/ DistributorWildco Sedgewick Rafter counting chambers for microbiology are distributed by MASED.
• ABT360minorChannel Partner/ Reseller/ DistributorABT360 embryo holding and freezing media are distributed by MASED for embryo transfer procedures.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Others

• Promega Corporation: Manufacturer of molecular biology reagents and PCR systems such as the GoScript Reverse Transcription System; MASED is Promega's Peruvian distributor, and Promega's direct sales force in larger regional markets represents both an enabler and a disintermediation risk for MASED.
• Hach (a Danaher company): Manufacturer of water analysis and laboratory testing equipment; positions alongside MASED's Stakpure lab water systems for food, mining, and environmental QC customers in Peru, often via competing regional distributors.

Broad incumbents

• Mettler-Toledo International: Manufacturer of laboratory balances, analytical instruments, and moisture analyzers — directly overlapping with MASED's Adam balances and Raypa/Kjeldahl product lines via its own direct and distributor-led sales in Latin America.
• Thermo Fisher Scientific: World's largest scientific instruments and life sciences supplier with direct operations in Peru; competing with MASED on lab equipment, reagents, and increasingly IVF/genetics products that MASED sources from third parties such as Genea Biomedx.
• Beckman Coulter: Major clinical and research lab instruments manufacturer; targets the same Peruvian hospitals, universities, and reference labs that MASED serves and uses direct sales and regional distributors as competing channels.
• Merck KGaA (MilliporeSigma): Major life science tools supplier including the Sigma-Aldrich portfolio serving Peruvian research, biotech, and pharma labs; competes with MASED via direct sales and other distributors for similar lab consumables, reagents, and equipment.
• Eppendorf SE: Global manufacturer of premium lab equipment (pipettes, centrifuges, bioreactors); addresses the same Peruvian research and biotech customers that MASED serves, both via direct and alternative distributor channels.
• Bio-Rad Laboratories: Global manufacturer of life science research and clinical diagnostics products; Bio-Rad maintains a direct presence in Peru and competes with MASED by offering overlapping molecular biology reagents and lab equipment alongside its distributor network, where MASED already serves as Bio-Rad's local distributor.
• Carl Zeiss AG: Manufacturer of microscopes and imaging systems that competes directly with Accu-Scope microscopy products MASED distributes; serves the same Peruvian research, clinical, and IVF customers via direct and distributor channels.

Direct peers

• 3B Scientific: Manufacturer of medical simulators, CPR manikins, and training equipment that competes head-to-head with MASED's Prestan-distributed simulators in Latin American medical education and emergency-response training channels.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCDNgYUlxk4FifZMXV43nEqw
• Facebookfacebook.com/masedperu
• LinkedInlinkedin.com/company/mased-representaciones-s-a-c-
• Instagraminstagram.com/mased_representaciones/?hl=es

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MASED Representaciones