What Strava Technology Group does

Velosio, operating under Strava Technology Group, is a US-based Microsoft and NetSuite implementation partner that designs and delivers ERP, CRM, data, and cloud infrastructure solutions for midmarket and emerging enterprise clients. The firm builds on the Dynamics 365 stack (Finance, Business Central, Sales, Customer Service, Customer Insights, Field Service, Project Operations), Microsoft Power Platform (Power Apps, Power Automate, Power BI, Power Pages, Copilot Studio), Microsoft 365, Microsoft Fabric, and the proprietary Velosio Insights analytics platform, supplemented by vertical-specific IP such as SilverLeaf for Horticulture and Cannabis, Advanced Projects, AXIO, Velosio Express, and Velosio Pay. The technology foundation is a Microsoft-aligned cloud delivery model extended with project accelerators, BI templates, and domain-tuned add-ons that compress implementation timelines for midmarket buyers.

The company monetizes through a mix of project-based professional services (ERP and CRM implementations, data and analytics engagements, project recovery), recurring managed services for Dynamics and Azure estates (including legacy AX, GP, NAV, and SL support), and software licensing revenue from its roles as a Direct Microsoft CSP Tier 1 and Indirect CSP Distributor. Go-to-market combines direct enterprise and midmarket sales with channel partner co-selling, with over 80% of business sourced from client and partner referrals. Pricing is custom and quote-based, tied to scope and project complexity, typically structured as multi-year engagements. Customers span professional services, manufacturing and distribution, agribusiness and horticulture, cannabis, and field service providers, including named accounts such as AtriCure, Midwest Industrial Supply, KidderMathews, Scott Madden, Port of Longview, BGSF, and Phillips.

Name

Strava Technology Group

Legal name

Velosio

Website

https://stravatechgroup.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Velosio, operating under Strava Technology Group, is a US-based Microsoft Dynamics 365 and NetSuite implementation partner delivering ERP, CRM, data, and cloud services to midmarket and emerging enterprise clients across professional services, manufacturing, distribution, and regulated verticals.

Ownership category

akta.pro rank

Product category

Enterprise Software Implementation Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

Enterprise Application Modernization & Upgrades (incl. S/4HANA, cloud migrations) (BPAEAGAG), Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO), Professional Services Automation (PSA) & Services ERP (HDAEAEAF)

Keywords

• Microsoft Dynamics 365 implementation
• Cloud ERP consulting
• CRM solution provider
• Microsoft cloud partner
• Business Central solutions

Headquarters

HQ city

Marlton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Cloud ERP Implementation and Consulting: Professional services revenue from implementing Microsoft Dynamics 365 ERP solutions (Finance, Business Central) and Oracle NetSuite for midmarket and enterprise clients. Services include assessment, implementation, migration, and optimization.
2. CRM Implementation Services: Consulting and implementation services for Dynamics 365 CRM products including Sales, Customer Service, Customer Insights, Field Service, and Project Operations.
3. Microsoft Licensing and CSP: Revenue from reselling Microsoft 365, Azure, Dynamics 365, and Power Platform licenses as a Direct CSP Tier 1 and Indirect CSP Distributor. Includes software licensing, subscription management, and volume licensing services.
4. Data, Analytics and AI Services: Business intelligence, data analytics, and AI implementation services using Azure, Microsoft Fabric, and Power BI, along with proprietary Velosio Insights platform.
5. Ongoing Support and Managed Services: Application support, cloud infrastructure management, and managed services for Dynamics and Azure environments including support for legacy systems (Dynamics AX, GP, NAV, SL).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Strava Technology Group delivers Microsoft Dynamics 365 ERP and CRM implementation, migration, and ongoing support, alongside Oracle NetSuite ERP services, for midmarket and emerging enterprise customers. It also resells Microsoft cloud licensing as a Direct CSP Tier 1 and Indirect CSP Distributor and provides data, analytics, AI, and managed services on Azure, Microsoft Fabric, and the Power Platform, supplemented by proprietary accelerators and industry-specific solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Velosio Insights: Business intelligence and analytics platform providing real-time data analysis and visualization for clients
• Velosio Express
• Velosio Pay
• SilverLeaf
• Advanced Projects for D365 BC

Products and services

• Velosio Insights Proprietary business intelligence and analytics solution enabling clients to create high-value data fabrics for real-time data gathering, analysis, and visualization, built on Azure, Microsoft Fabric, and Power BI for organizations needing decision-ready insight from their Microsoft Cloud Platform estate.
• Velosio Express for D365 BC Express deployment offering for Dynamics 365 Business Central that streamlines implementation time-to-value, aimed at midmarket customers needing a predictable, accelerated rollout of Business Central.
• SilverLeaf for Horticulture (D365 BC) Industry-specific ERP solution for greenhouse growers and horticulture businesses built on Dynamics 365 Business Central, supporting crop management, inventory tracking, and operational visibility.
• SilverLeaf for Cannabis (D365 BC) Compliance-ready ERP solution for cannabis businesses built on Dynamics 365 Business Central, addressing regulatory tracking, inventory control, and traceability requirements of cannabis cultivators and operators.
• Advanced Projects for D365 BC Project accounting software add-on for Dynamics 365 Business Central designed for architects, engineering firms, software publishers, and technology service and advisor firms that need project cost tracking, resource utilization, and project profitability reporting.
• AXIO Finance and operations solution that complements Microsoft Dynamics 365 Finance, providing additional configurability and customization for finance-led ERP deployments.
• Velosio Pay Payment processing and financial transaction solution integrated with Dynamics 365, supporting payments workflows within Microsoft-based ERP and CRM environments.
• Project Recovery Services ERP and CRM rescue and recovery services that take over failed or stalled Microsoft Dynamics and NetSuite implementations, stabilizing projects and delivering them to completion for clients with previously troubled deployments.
• Microsoft Dynamics 365 ERP Implementation Services Cloud ERP implementation and consulting services for Microsoft Dynamics 365 Finance, Business Central, and Supply Chain Management, including assessment, implementation, migration, and optimization for midmarket and enterprise clients.
• Microsoft Dynamics 365 CRM Implementation Services Consulting and implementation services for Microsoft Dynamics 365 CRM products including Sales, Customer Service, Customer Insights, Field Service, and Project Operations for midmarket and enterprise buyers.
• Oracle NetSuite ERP Services Authorized Oracle NetSuite ERP implementation, migration, and support services for midmarket companies, including specialized NetSuite Paycor Integration.
• Microsoft Cloud Licensing and CSP Distribution Resale and distribution of Microsoft 365, Azure, Dynamics 365, and Power Platform licenses delivered through Direct CSP Tier 1 and Indirect CSP Distributor channels, including software licensing, subscription management, and volume licensing services.
• Ongoing Support and Managed Services Application support, cloud infrastructure management, and managed services for Dynamics and Azure environments, including support for legacy systems (Dynamics AX, GP, NAV, SL) for clients requiring ongoing operational ownership.

Quantifiable outcome

• Over 80% of business comes from client and partner referrals
• +1 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Five partnerships are on record, tiered core and strategic.

• MicrosoftcoreTechnology or IntegrationVelosio is a premier Microsoft Solutions Partner with designations in Business Applications, Modern Work, Data & AI, Digital & App Innovation, and Infrastructure. The company holds Direct CSP Tier 1 and Indirect CSP Distributor status, is FastTrack Priority Partner for D365, Copilot Jumpstart Ready Partner, and SMC Prioritized Partner. They specialize in implementing Microsoft Dynamics 365 ERP (Finance, Business Central), CRM (Sales, Customer Service, Customer Insights, Field Service, Project Operations), Azure cloud, Microsoft 365, Power Platform, and Microsoft Fabric.
• Oracle NetSuitecoreTechnology or IntegrationVelosio is an authorized Oracle NetSuite ERP partner offering NetSuite implementation, migration, and support services for midmarket companies. They provide NetSuite Paycor Integration services and have created specialized solutions for various industry segments on the NetSuite platform.
• Microsoft AzurecoreTechnology or IntegrationVelosio provides Azure infrastructure services including Azure Monitor, Azure Arc, Azure Functions, Azure Virtual Machines, Azure Databricks, Azure Data Factory, Azure Machine Learning, Azure Synapse Analytics, Microsoft Purview, Azure Backup, Microsoft Entra ID, Azure Site Recovery, Microsoft Sentinel, Microsoft Cost Management, and Azure Migrate.
• Microsoft Power PlatformcoreTechnology or IntegrationVelosio implements and supports Microsoft Power Platform including Power Apps, Power Automate, Power BI, Power Pages, and Copilot Studio for low-code application development, workflow automation, and business intelligence.
• Stratos Cloud AlliancestrategicChannel Partner/ Reseller/ DistributorStrategic channel partnership for cloud solutions distribution and co-selling. Stratos Cloud Alliance is a partner organization that Velosio collaborates with for Microsoft cloud go-to-market activities.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MCA Connect: MCA Connect is a Microsoft Dynamics 365 and Power Platform partner specializing in manufacturing and field-service-heavy midmarket implementations, overlapping substantially with Velosio's vertical go-to-market.
• Slalom: Slalom is a major Microsoft-focused consulting and implementation partner with deep Dynamics 365, Azure, and Power Platform practices serving midmarket and enterprise clients — directly comparable to Velosio's core Microsoft SI motion.
• RSM US: RSM US is a top-tier midmarket-focused Microsoft Dynamics 365 and cloud transformation partner, addressing the same middle-market buyer profile and competing for similar ERP modernization engagements.
• BDO Digital: BDO Digital is the technology consulting arm of BDO USA and a Microsoft Solutions Partner implementing Dynamics 365 ERP, CRM, and Azure for midmarket firms — directly comparable in segment and stack.
• Sikich: Sikich is a midmarket-focused Microsoft Dynamics 365 and NetSuite implementation partner with industry accelerators and managed services, closely mirroring Velosio's delivery model and verticals.
• Hitachi Solutions: Hitachi Solutions is a long-standing Microsoft Dynamics 365 (ERP/CRM) implementation partner with similar midmarket focus, proprietary accelerators, and industry-specific templates parallel to Velosio's offerings.
• Crowe LLP: Crowe is a top-10 US accounting and technology consulting firm with a Microsoft Dynamics 365 practice serving midmarket clients, competing head-to-head for ERP modernization and managed services engagements.
• Kerv (formerly PowerObjects): Kerv (PowerObjects) is one of the largest pure-play Dynamics 365/CRM and Power Platform implementation partners globally and a frequent competitor for midmarket and enterprise Dynamics engagements.

Broad incumbents

• Avanade: Avanade (Accenture/JV) is one of the largest global Microsoft SI partners with end-to-end Dynamics 365, Azure, and Microsoft 365 capabilities, competing for the same enterprise and upper-midmarket modernization engagements.

Emerging players

• NetSuite (Oracle) Implementation Partners - net consulting firms: Oracle NetSuite Solution Providers compete with Velosio's own NetSuite practice, and broader ERP SIs (e.g., Panoply Cloud, Aptean) overlap in the midmarket cloud ERP space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/stravatechgroup
• Facebookfacebook.com/stravatechgroup
• LinkedInlinkedin.com/company/strava-technology-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strava Technology Group