Rocket City Roller Derby

What Rocket City Roller Derby does

Rocket City Roller Derby (RCRD) is a 501(c)(3) non-profit recreational roller derby league founded in 2004 and headquartered in Huntsville, Alabama. The organization fields a chartered roster of approximately 45 skaters along with skating officials, non-skating officials (NSOs), volunteers, and announcers, and competes in full-contact, flat track roller derby under the governance of the Women's Flat Track Derby Association (WFTDA), an international body representing over 450 member leagues. Home bouts are held at Optimist Park in Huntsville, and each event typically supports a local charity, reinforcing the league's community-fundraising orientation.

RCRD generates revenue through a diversified set of small-scale streams: advance and at-door ticket sales ($15 advance / $18 at door for adults, free for children under 6), merchandise sales through its online store, tax-deductible donations, community fundraisers via GroupRaise partnerships (Krispy Kreme digital dozens, Dave & Buster's Power Cards), local event hosting including food vendors and afterparty partnerships, and a multi-sponsor program featuring local Huntsville businesses and a small number of national brands (e.g., Adobe, Triple Eight). It maintains a marketing presence across Facebook, Instagram, TikTok, YouTube, and Twitch, with home games streamed live on Twitch.

Operationally, the league is run by a volunteer Board of Directors and Executive Committee covering fundraising, sponsorship, events, merchandise, training, officiating, recruitment and retention, and WFTDA representation. The organization has no app, no public APIs, no patents or trademarks, no funding rounds, no M&A activity, and no disclosed AI/ML capabilities. Its underlying technology footprint is limited to a WordPress website, a Jotform contact form, an e-commerce storefront, and live-streaming infrastructure.

Name

Rocket City Roller Derby

Legal name

Rocket City Roller Derby

Website

https://rocketcityderby.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Rocket City Roller Derby is a 501(c)(3) non-profit recreational roller derby league founded in 2004 in Huntsville, Alabama, fielding ~45 chartered skaters and competing under WFTDA governance. It generates revenue through ticket sales, sponsorships, merchandise, donations, and community fundraisers serving local spectators, members, and Huntsville-area sponsors.

Ownership category

akta.pro rank

Product category

Recreational Sports League

NAICS

Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKADAD

Mass Participation Race Organizers (Runs, Triathlons, Cycling)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Event & Tournament Organizers (Tours, Championships, Meets)

Keywords

• Flat track roller derby
• Recreational sports league
• Community athletic programs
• Non-profit sports organization
• Women's flat track derby

Headquarters

HQ city

Huntsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from advance and at-door ticket sales for bouts and home games. Adults $15 advance / $18 at door; children under 6 free.
2. Sponsorships: Partnership with local businesses featured at home games with logo placement and promotional exposure. Sponsorship tiers available.
3. Merchandise Sales: Online store selling merchandise including tickets and promotional items.
4. Donations: Tax-deductible donations as a 501(c)(3) non-profit organization supporting safety gear, venue rentals, and insurance costs.
5. Community Fundraisers: Partnership fundraisers with Krispy Kreme (digital dozens) and Dave & Buster's (Power Cards) where portion of sales supports the league.
6. Event Hosting: Hosting bouts, scrimmages, and community events with revenue from tickets, food vendors, and afterparty partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Rocket City Roller Derby operates a non-profit recreational roller derby league offering live competitive flat-track bouts, league membership and training for skaters, officials, and volunteers, advance and at-door ticket sales for home games, an online merchandise and donation store, and recurring community fundraisers. The league is a member of the Women's Flat Track Derby Association (WFTDA) and hosts events at Optimist Park in Huntsville, Alabama.

Product overview

Rocket City Roller Derby operates as a non-profit recreational league offering roller derby sports entertainment and community programs. The organization provides bout tickets for home games featuring RCRD versus competing teams, online fundraising campaigns through partner programs, an e-commerce merchandise store, and league membership with training for skaters, officials, and volunteers. The league is governed by the Women's Flat Track Derby Association (WFTDA) and organizes events at venues including Optimist Park in Huntsville, Alabama.

Differentiator

Problem solved

Functional benefit

Products and services

• Roller Derby Bout Tickets

Quantifiable outcome

• Over 20 years of continuous operation since 2004

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Women's Flat Track Derby Association (WFTDA)coreStrategic or Co-development PartnerRCRD is a proud member of the WFTDA, the international governing body for women's flat track roller derby. WFTDA has over 450 member leagues across six continents. RCRD adheres to WFTDA standards and participates in the organization's initiatives to grow and advance flat track roller derby worldwide.
• The Fret ShopminorGTM or Marketing PartnerLocal Huntsville music store sponsoring RCRD home games with logo featured on sponsor section of website.
• Allied Digital PrintingminorGTM or Marketing PartnerLocal Huntsville printing services company providing printing support for posters, programs, and promotional materials.
• Triple EightminorGTM or Marketing PartnerGear manufacturer sponsoring RCRD with logo featured on sponsor section of website.
• Shag's Rock & SportsminorGTM or Marketing PartnerLocal venue partner hosting afterparty events following home games at 1117 Jordan Ln NW A, Huntsville, AL 35816.
• The Pony BamaminorGTM or Marketing PartnerLocal Huntsville bar/restaurant sponsoring RCRD home games with logo featured on sponsor section of website.
• The Lioce GroupminorGTM or Marketing PartnerLocal business sponsor featured on RCRD website sponsor section.
• zenbusinessminorGTM or Marketing PartnerBusiness services platform sponsoring RCRD home games.
• AdobeminorGTM or Marketing PartnerTechnology company sponsoring RCRD with logo featured on sponsor section of website.
• Discovery Life ScienceminorGTM or Marketing PartnerHuntsville-area life science company sponsoring RCRD home games with logo featured on sponsor section.
• Krispy KrememinorGTM or Marketing PartnerFundraising partnership through GroupRaise where customers order 'digital dozens' of donuts and a portion supports RCRD's operational costs including safety gear, venue rentals, and insurance.
• Dave & Buster'sminorGTM or Marketing PartnerFundraising partnership through GroupRaise where customers purchase Power Cards for gaming and dining, with a portion supporting RCRD's league operations and expenses.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Steel City Roller Derby: Pittsburgh-based WFTDA-member roller derby league. Same flat track sport, WFTDA membership, non-profit governance, and bout-based revenue model as RCRD.
• Denver Roller Derby: Long-tenured WFTDA-member roller derby league in Denver, Colorado. Same sport, governance structure (WFTDA), and community-funded non-profit model as RCRD, though at significantly larger scale.
• Rose City Rollers: Portland-based WFTDA-member women's flat track roller derby league and one of the most established in the U.S. Closely comparable to RCRD in structure: non-profit league, bout ticket sales, sponsorships, merchandise, and community-driven operations, though operating at larger scale.
• Texas Roller Derby: One of the largest and oldest WFTDA leagues in the U.S., based in Austin, Texas. Comparable sport and league format; serves as a benchmark for what a scaled WFTDA non-profit roller derby league can become.
• Charm City Roller Derby (Baltimore): Baltimore-based WFTDA flat track roller derby league. Similar non-profit, community-driven model, similar bout ticketing and sponsorship structure to RCRD.
• Atlanta Roller Derby: Southeast U.S. WFTDA-member roller derby league. Comparable in offering (flat track bouts, ticketed home games, sponsorships, merchandise) and operating in an adjacent regional market to RCRD.
• Nashville Roller Derby: WFTDA-member roller derby league in Nashville, Tennessee — an explicit interleague opponent of RCRD (Nashville Brawl Stars). Same flat track format, similar non-profit community model, and overlapping Southeast U.S. geography make it a strong direct peer.

Broad incumbents

• Women's Flat Track Derby Association (WFTDA): International governing body for women's flat track roller derby with 450+ member leagues. Not a competitor but the institutional framework RCRD operates within; relevant for benchmarking governance, competition standards, and growth opportunities.
• USA Roller Sports: National governing body for roller sports in the United States, recognized by the USOPC. Provides broader context for the roller sports category that roller derby falls under, including traditional track and inline disciplines.

Emerging players

• Junior Roller Derby Association (JRDA): Governing body for junior/youth flat track roller derby. RCRD is already fielding junior teams (Mad Mayhem, The World); JRDA represents the formal pipeline and standards for that segment of the sport.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@rocketcityrollerderbytv7860
• Facebookfacebook.com/rocketcityderby
• Instagraminstagram.com/rocketcityderby
• TikToktiktok.com/@rocketcityrollerderby
• Xx.com/RocketCityDerby
• LinkedInlinkedin.com/company/rocketcityrollerderby

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocket City Roller Derby