What Dundee Rep Theatre does

Dundee Rep and Scottish Dance Theatre Limited is a charitable producing theatre and contemporary dance company based at Tay Square, Dundee, Scotland (registered Scottish charity SC017315; company limited by guarantee SC021201). Operating for approximately nine decades since the 1930s, the organization combines two resident artistic companies under one roof: the Dundee Rep Ensemble, which produces dramatic theatre productions, and Scottish Dance Theatre, Scotland's flagship contemporary dance company, founded in 1983 and currently celebrating its 40th anniversary season. It serves a diversified audience base spanning general public ticket buyers, schools and students, community engagement participants, corporate partners, and individual donors and legacy supporters.

The business model is a hybrid charitable operation with multiple revenue streams: ticket sales (with concessions for under-16s, over-60s, disabled, unemployed, and union members; group booking discounts such as 11th ticket free for midweek performances), annual membership subscriptions, donations and legacy giving, corporate sponsorship, food and beverage across the Rep Restaurant, Bar and Cafe, education programmes (notably the Scottish Dance Theatre Summer Intensive at £500 standard / £200 subsidized for Scottish-based dancers), and venue space hire. Distribution is direct-to-consumer through a Spektrix-powered online booking system, telephone and in-person box office, and ClassForKids for engagement classes. Core operational funding is provided by Creative Scotland and Dundee City Council.

The underlying technology stack is standard for a mid-sized UK venue: Spektrix for ticketing and CRM, Sage Pay and Lloyds Bank for payment processing, ClassForKids for class bookings, Table Agent for restaurant reservations, Dotmailer/Marketo for email and marketing automation, Google Analytics, Google Tag Manager, TikTok and Facebook tracking pixels, Cloudflare Zaraz for tag management, and LiveChat for customer support. The organization holds PCI-DSS compliant payment processing and is GDPR-compliant with data hosted in the EEA. Operationally, it has invested in sustainability infrastructure (LED lighting, smart sockets, variable speed drives, building management system, secondary glazing, EV chargers) and reduced its carbon footprint by 50% since 2015, targeting net zero by 2040, with Green Tourism Gold certification held for six consecutive years.

Name

Dundee Rep Theatre

Legal name

Dundee Rep and Scottish Dance Theatre Limited

Website

https://dundeerep.co.uk

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

51–100 employees

Short description

Dundee Rep Theatre is a Scottish charitable producing theatre and home to Scottish Dance Theatre, offering dramatic productions, contemporary dance, community engagement classes, education programmes, and on-site dining, serving public audiences, schools, corporate partners, and donors in Dundee and across Scotland.

Ownership category

akta.pro rank

Product category

Performing Arts Theatre

NAICS

Dance Companies (711120), Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Touring Theatre Productions (MPAGABAC), Dance Performances (THAJAFAD)

Keywords

• Theatre productions
• Contemporary dance performances
• Community arts classes
• Dramatherapy services
• Venue box office

Headquarters

HQ city

Dundee

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Ticket Sales: Primary revenue from selling tickets to theatre productions, dance performances, and visiting company shows. Concessions available for under 16s, over 60s, people with disabilities, unemployed, and entertainment union members.
2. Memberships: Annual membership programs offering benefits to supporters, providing recurring revenue.
3. Donations and Fundraising: Charitable donations, Christmas appeals, individual donors, trusts, and foundations. Supported by Creative Scotland and Dundee City Council core funding.
4. Corporate Partnerships: Corporate sponsorship and partnership arrangements with businesses.
5. Legacy Gifts: Planned giving and bequests from supporters.
6. Food and Beverage: Rep Restaurant, Rep Cafe, Rep Bar operations serving audiences and visitors.
7. Education Programs: Summer Intensive program fees (£500 per participant, £200 subsidized for Scottish dancers), Engage class fees, and schools programs.
8. Space Rental: Hiring out theatre spaces for events and productions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Dundee Rep Theatre is a producing theatre that creates and presents in-house theatre productions through its resident ensemble and operates Scottish Dance Theatre, Scotland's flagship contemporary dance company. It sells tickets, annual memberships, classes, and educational programmes to the public, and supplements earned income with donations, corporate partnerships, public grants, food and beverage sales, and venue hire.

Product overview

Dundee Rep Theatre operates as a dual-entity performing arts venue combining Dundee Rep (theatre productions) and Scottish Dance Theatre (contemporary dance company). The venue hosts its own ensemble productions alongside visiting companies, while Scottish Dance Theatre creates and tours original choreographic works. Supporting offerings include Engage community classes and programs, dramatherapy services, school educational initiatives, on-site dining (Rep Restaurant, Bar, Cafe), and streaming services. The organisation also runs a Summer Intensive dance program and community co-creation initiatives reaching approximately 300 participants weekly. Ticket sales, class bookings, and restaurant reservations are managed through third-party platforms (Spektrix, ClassForKids, Table Agent).

Differentiator

Problem solved

Functional benefit

Products and services

• Dundee Rep Theatre Productions In-house theatre productions featuring the Dundee Rep Ensemble, including dramatic plays, musicals, and gig theatre (e.g. The Singer with KT Tunstall, 1984, A History of Paper with Alan Cumming and Shirley Henderson). Targeted at general public audiences attending live performances.
• Scottish Dance Theatre Performances Scotland's flagship contemporary dance company, presenting original choreographic works, touring productions, and collaborative performances. Celebrating 40th anniversary season in 2023/24. For general public audiences and touring venues.
• Engage Classes Weekly performing arts classes for all ages and experience levels covering theatre, dance, and creative skills, including drama therapy. Over 17 classes weekly reaching 300 people aged 0-90. Booked via ClassForKids with bursary places.
• Scottish Dance Theatre Summer Intensive Annual intensive dance programme led by Artistic Director Joan Clevillé and Rehearsal Director Charlie Brittain, including contemporary dance classes, repertoire sessions, and creative workshops. For professional dancers and graduates. Priced at £500 full price or £200 subsidized for Scottish-based dancers.
• Rep Restaurant On-site dining venue with seasonal menus featuring local produce, vegan and vegetarian options. Open to theatre patrons and the general public. Reservations via Table Agent.
• Rep Bar and Rep Cafe Bar service for pre-performance and interval drinks, plus café service within the theatre venue for visitors.
• Dramatherapy Services Therapeutic drama services supporting children and adults with mental health needs in the local community.
• Schools Programme Educational performances and workshops designed for school groups, with discounted school booking rates and curriculum-linked content.
• Venue and Space Rental Hiring out theatre spaces for events, productions, and corporate functions.
• Membership Programme Annual membership scheme offering supporters recurring benefits including priority booking and ticket discounts.
• Gift Vouchers Dundee Rep gift vouchers available for purchase, valid for tickets and purchases at the venue.
• Streaming Services Digital streaming of selected Dundee Rep performances and events for remote audiences.
• Companion Ticket Scheme Free companion tickets for patrons who require support to attend performances, subject to registration.

Quantifiable outcome

• 50% carbon footprint reduction (445 to 223 tonnes)
• +5 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Culture for Climate ScotlandcoreStrategic or Co-development PartnerPartnership with culture-for-climate.scot for guidance on environmental practices. The theatre's funding relies heavily on carbon footprint reduction and annual emissions reporting to CCS.
• Theatre GreenbookcoreStrategic or Co-development PartnerInitiative adopted by the theatre to help reduce emissions for stage performances and sustainable production practices.
• Green TourismminorOthersCertification programme for sustainable tourism. Theatre has held Gold award for 6 consecutive years.
• SpektrixcoreTechnology or IntegrationBox office software provider for online ticket sales and box office management.
• ClassForKidscoreTechnology or IntegrationBooking platform for Engage classes and programmes. Classes bookable at engage-at-drsdt.classforkids.io
• Binn GroupminorOthersWaste contractor that removes and recycles all forms of waste including paints, substances, WEEE, batteries, and furniture.
• Scrap AnticsminorStrategic or Co-development PartnerCommunity partner that receives donated unusual items for reuse in workshops or resale to support their charitable work.
• Dundee and Angus CollegeminorStrategic or Co-development PartnerEducation partner for Rep Engage programmes.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Leeds Playhouse: UK regional producing theatre with a resident company and similar scale of headcount/operations, providing a useful comparator for producing theatre economics outside London.
• Eden Court Highlands: Inverness-based regional theatre and cinema venue hosting producing and visiting work, comparable as a multi-purpose Scottish arts venue with combined theatre/dance/cinema programming and public funding base.
• Citizens Theatre: Glasgow-based producing theatre that commissions, produces, and hosts its own theatre productions, comparable to Dundee Rep as a Scottish producing repertory theatre reliant on a mix of public funding, ticket sales, and donations.
• Royal & Derngate: Northampton-based producing theatre with in-house productions and a wide community engagement programme, closely comparable to Dundee Rep's producing-plus-community engagement operating model.
• Traverse Theatre: Edinburgh-based producing theatre focused on new writing and contemporary work, sharing Dundee Rep's producing-theatre model, Creative Scotland funding relationship, and Scottish touring circuit.
• Scottish Ballet: Glasgow-based national dance company, Scotland's flagship ballet company and a direct analogue to Scottish Dance Theatre's role as Scotland's flagship contemporary dance company; both publicly funded and touring nationally/internationally.
• Bristol Old Vic: One of the UK's oldest continuously operating theatres and a producing theatre comparable in mission to Dundee Rep, with a heritage venue, ensemble programming, and similar revenue mix.
• Royal Lyceum Theatre Company: Edinburgh-based repertory producing theatre with a resident company model, closely analogous to Dundee Rep's ensemble structure and Scottish public funding dependence.

Broad incumbents

• Sadler's Wells: London's flagship dance venue and producer, a broader incumbent in the UK dance ecosystem that hosts and commissions contemporary dance including work by Scottish Dance Theatre peers.
• National Theatre of Scotland: Scotland's national producing theatre company, operating without a fixed venue and commissioning touring work across Scotland; a broader incumbent that draws from the same Creative Scotland funding pool as Dundee Rep.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC29cP5FsZpDb1kMuIggBZBg
• Facebookfacebook.com/DundeeRep
• Instagraminstagram.com/dundeerep
• Xx.com/DundeeRep

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dundee Rep Theatre