ClassForKids
ClassForKids is a UK-based two-sided marketplace SaaS platform that helps parents discover and book thousands of kids' activity classes while providing clubs with booking, scheduling, and parent communication management tools.
- Company typePrivate
- Founded2013
- HeadquartersGlasgow, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What ClassForKids does
ClassForKids is a UK-based, private SaaS company founded in 2013 and headquartered in Glasgow, operating a two-sided marketplace that connects parents seeking children's extracurricular activities with the clubs, schools, and academies that provide them. The platform consists of two integrated product surfaces: a consumer-facing discovery platform (classforkids.io/en-GB) where parents can search and locate thousands of kids classes across the UK with location-based discovery, and a B2B club management solution that provides booking administration, parent communication tools, and scheduling for activity organizers. A dedicated parent mobile app extends the consumer-side experience beyond the web, while a 'Refer and Earn' program drives club-side word-of-mouth acquisition.
The underlying technology is a standard two-sided web and mobile platform with location-based search, parent communication features, and club-facing management tooling; no AI/ML capabilities, proprietary models, or advanced data products are disclosed. Distribution is dual-track: parents access the platform self-serve via web and app store discovery (product-led growth), while clubs are acquired through a more direct, sales-assisted motion with dedicated feature pages and pricing calls-to-action.
The business model is subscription-based recurring revenue from clubs and organizers paying for the management software; pricing tiers are not publicly disclosed. The company has raised approximately $4.06M across four disclosed funding rounds between 2015 and 2020, with the most recent being a ~$2M round in December 2020 led by Veridian Ventures. Customer concentration is low given the long-tail SMB club base, and operations remain confined to a single geography (the United Kingdom), leaving geographic expansion as the most material unaddressed growth lever.
ClassForKids firmographics
Firmographics- Name
- ClassForKids
- Legal name
- ClassForKids
- Website
- https://classforkids.co.uk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ClassForKids is a UK-based two-sided marketplace SaaS platform that helps parents discover and book thousands of kids' activity classes while providing clubs with booking, scheduling, and parent communication management tools.
- Ownership category
- akta.pro rank
ClassForKids industry classification
Industry- Product category
- Childcare & Activity Management Software
- NAICS
- Educational Support Services (611710), Educational Services (611)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Instructor Marketplaces (Find-a-Teacher / Book-a-Class) (EDAFAIAD)
- akta.pro secondary industry
- Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)
Keywords
Where ClassForKids is headquartered
LocationHeadquarters
- HQ city
- Glasgow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
ClassForKids business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Club Subscription / Management Software: Kids clubs and organisers pay for access to the management and booking system. Revenue generated through subscription model for club management software with various tiers implied by pricing page.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
ClassForKids product offering
Product offeringCore offering
ClassForKids operates a two-sided SaaS platform combining a parent-facing discovery marketplace for kids classes across the UK with a subscription-based booking and management system for clubs, schools, and academies. The platform enables parents to search, discover, and book thousands of kids activities by location, while clubs use the management software for bookings, scheduling, parent communication, and administration. Mobile apps support the parent experience and club-side operations.
Product overview
ClassForKids operates as a two-sided marketplace platform connecting parents seeking children's activities with club organisers offering classes. The platform consists of a consumer-facing discovery site where parents can search and find kids classes across the UK, paired with a separate management solution (Solutions for Clubs) that provides clubs with booking and management tools for organiser accounts.
Differentiator
Problem solved
Functional benefit
Products and services
- ClassForKids Discovery Platform A parent-facing marketplace platform that allows parents and guardians to search and discover thousands of kids classes across the UK. Includes location-based 'Find near me' search functionality and integrates with a dedicated parent mobile app for booking and communication with class providers.
- ClassForKids Solutions for Clubs A subscription-based booking and management SaaS system designed for kids clubs, schools, and academies. Enables organisers to manage classes, parent communications, bookings, and administration. Acquired through direct sales with dedicated landing pages, feature showcases, and pricing information.
Companies that use ClassForKids
Customer profileSegments2 records
Ideal customer profiles2 records
ClassForKids technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ClassForKids partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
ClassForKids competitors and assessment
Company assessmentDirect peers
- Bookwhen: UK-based online booking and class management platform for activity providers, tutors, and clubs. Closest direct competitor: serves the same SMB class-provider segment with booking/payment tools, often cited as an alternative for kids activity clubs.
- Sawyer: US-based marketplace and management platform for kids classes, camps, and activities. Same two-sided model as ClassForKids (parent discovery + provider management) but operating in the US rather than UK.
- Arlo: Training and event management software for providers of courses, workshops, and classes. Similar SMB vertical (training providers, activity organizers) with comparable booking, payment, and communication features.
- SimplyBook.me: Online booking system with tailored versions for classes, lessons, and activities. Comparable in providing booking + payment + parent communication functionality to small class providers in the UK and internationally.
Broad incumbents
- Mindbody: Large vertical SaaS and marketplace for fitness, wellness, and kids activity businesses. Operates broader than ClassForKids (fitness studios, spas) but directly competes for kids activity club management and booking software contracts.
- Acuity Scheduling: General-purpose online appointment and class booking SaaS used by many small class providers. Horizontal competitor offering scheduling/payments at lower price points, threatening ClassForKids' vertical specialization.
- ClassDojo: Widely adopted classroom and parent communication platform in K–12. Adjacent in connecting parents with educational providers; potentially overlapping on the parent communication layer for activity clubs.
- Glofox: Gym and studio management platform with bookings, payments, and member apps. Comparable as a vertical SaaS for class-based SMBs, though primarily serving fitness rather than kids activities.
Emerging players
- Activity Messenger: Communication and registration tool specialized for kids activity providers and schools. Comparable in vertical focus and SMB customer profile, with overlapping parent communication features.
- TeamUp: Management software for fitness studios and class-based businesses. Comparable booking/admin product for class-based SMBs, focused primarily on fitness but extending into broader activity categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ClassForKids social profiles
Digital presenceClassForKids financial estimates
Financial estimateRevenue estimate
Valuation estimate
ClassForKids leadership team
Management profileNumber of profiles
Profiles3 records
ClassForKids funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ClassForKids M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ClassForKids
What does ClassForKids do?
ClassForKids operates a two-sided SaaS platform combining a parent-facing discovery marketplace for kids classes across the UK with a subscription-based booking and management system for clubs, schools, and academies. The platform enables parents to search, discover, and book thousands of kids activities by location, while clubs use the management software for bookings, scheduling, parent communication, and administration. Mobile apps support the parent experience and club-side operations.
Is ClassForKids a public or private company?
ClassForKids is a private company. It is classified as venture growth investor backed and is currently operating.
When was ClassForKids founded?
ClassForKids was founded in 2013. It employs 51 to 100 people.
Where is ClassForKids based?
ClassForKids is headquartered in Glasgow, United Kingdom, in the Europe region.
How does ClassForKids make money?
One revenue line is on record: club Subscription / Management Software.
Who are ClassForKids's main competitors?
Direct peers on record are Bookwhen, Sawyer, Arlo and SimplyBook.me. Broad incumbents are Mindbody, Acuity Scheduling, ClassDojo and Glofox. Emerging players are Activity Messenger and TeamUp.
Does ClassForKids have an API?
No public API is recorded for ClassForKids.
What industry is ClassForKids in?
ClassForKids's product category is Childcare & Activity Management Software. Its primary akta.pro industry code is EDAFAIAD, Instructor Marketplaces (Find-a-Teacher / Book-a-Class), with a secondary code of EDAFAIAI, Course Bundle Subscriptions & Learning Membership Marketplaces. Its NAICS code is 611710 and its SIC code is 8200.