GreenMobility
GreenMobility A/S operates an app-based free-floating electric carsharing service in Copenhagen and Aarhus, Denmark, with a fleet of ~1,400 EVs rentable by minute, hour, day, or week, serving urban consumers, corporate accounts, and airport travelers.
- Company typePublic
- Founded2016
- HeadquartersCopenhagen, Denmark
- Headcount51–100
- GTM typeB2C
- OfferingServices
What GreenMobility does
GreenMobility A/S operates a free-floating electric carsharing service headquartered in Copenhagen, Denmark. The company runs a fleet of approximately 1,400 electric vehicles — including Renault Zoe, Renault Megane, Polestar 2, VW ID. Buzz, and a range of electric vans (Renault Kangoo, Maxus, Mercedes eVito, Opel Vivaro, Peugeot e-Partner) — accessible exclusively through its iOS/Android mobile app. Users locate, unlock, and pay for vehicles by the minute, hour, day, or week within designated zones in Copenhagen and Aarhus, with satellite zones extending to airports (Copenhagen, Billund, Aarhus) and surrounding areas. The underlying platform integrates GPS-based zone management, satellite tracking on every vehicle, and event-triggered dashcam surveillance (handled by third-party provider TraffiTech) for damage documentation and user behavior monitoring. All-inclusive pricing — covering insurance, parking within zones, and charging at E.ON and Spirii public stations — is a core design principle.
The business model is direct-to-consumer with a product-led growth motion: users self-register in the app, verify their driving license, and can immediately book vehicles. Revenue streams span per-minute rentals (from DKK 1.57/min with prepaid Tank-op-kroner credit, or DKK 5.5/min pay-as-you-go), hourly packages (from DKK 47), daily packages (from DKK 357 with unlimited kilometers), airport surcharges (DKK 99-149), prebooking/delivery fees, and recurring subscriptions — most notably GreenSaver (up to 50% discount on rates, airport fees, and delivery) and GreenStudent (10% student discount). A B2B tier provides companies with centralized billing and trip tracking for employee mobility.
GreenMobility is publicly listed on Nasdaq Copenhagen (cph:GREENM) and was founded in 2016. The company pursued international expansion via acquisitions — Twist Mobility in Germany (July 2021) and Fetch Mobility in the Netherlands (February 2022) — but subsequently consolidated operations back to Denmark. Preliminary 2025 financial performance shows DKK 154 million in revenue (a 20% YoY increase from DKK 128 million in 2024) and DKK 53 million in EBITDA, marking a clear profitability inflection. Management guides 8-12% revenue growth and 12-16% EBITDA growth for 2026. A November 2025 non-binding Letter of Intent with Tensor targets deployment of up to 2,000 autonomous vehicles for ride-sharing in Denmark beginning in 2026, pending regulatory approval.
GreenMobility firmographics
Firmographics- Name
- GreenMobility
- Legal name
- GreenMobility A/S
- Website
- https://greenmobility.com
- Company type
- Public
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GreenMobility A/S operates an app-based free-floating electric carsharing service in Copenhagen and Aarhus, Denmark, with a fleet of ~1,400 EVs rentable by minute, hour, day, or week, serving urban consumers, corporate accounts, and airport travelers.
- Ownership category
- akta.pro rank
GreenMobility industry classification
Industry- Product category
- Electric Carsharing / Shared Urban Mobility
- NAICS
- Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- EV Car Sharing (Round-Trip & Free-Floating) (THADANAB)
- akta.pro secondary industries
- Free-Floating Carsharing (One-Way) (TLAFAMAB), EV Charging-Integrated Rentals (Bundled Charging, Roaming, Home Charger Add-ons) (THADANAJ), Managed EV Charging Software (Residential, Fleet, Workplace) (EUAFAMAA)
Keywords
Where GreenMobility is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
GreenMobility business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Infrastructure, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Per-minute rental charges: Users pay per minute for vehicle usage with rates starting from 1.57 kr./min with Tank-op-kroner prepaid balance, or 5.5 kr./min on pay-as-you-go basis.
- Time and day packages: Hour packages from 47 kr. and day packages from 357 kr. allow users to prepay for extended rental periods with included kilometers.
- GreenSaver subscription: Monthly subscription providing up to 50% discount on rates and various benefits including airport fee reductions and free vehicle delivery.
- Airport fees and surcharges: Additional fees for starting/ending trips at Copenhagen Airport (99-149 kr.), with premium charges for high season periods.
- Prebooking/delivery fees: Fees for vehicle delivery to customer addresses (minimum 10 hours advance booking in Copenhagen/Aarhus).
- Business/corporate accounts: B2B accounts for companies with employee travel, with settlement via company credit card.
- Tank-op-kroner (prepaid credit): Prepaid credit packages for reduced per-minute rates, valid for 180-360 days from purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pay-as-you-go: From 5.5 kr./minute |
| Usage-based | Pay-as-you-go | Prepaid minutes: From 2.50 kr./min |
| Unit Pricing | Pay-as-you-go | Hour packages: From 47 kr./hour |
| Unit Pricing | Pay-as-you-go | Day packages: From 357 kr./day |
| Usage-based | Pay-as-you-go | Airport rental: From 200 kr./day |
| Usage-based | Pay-as-you-go | Airport surcharge: 99-149 kr. |
| Subscription | Monthly | GreenSaver subscription: Monthly fee with up to 50% discount |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
GreenMobility product offering
Product offeringCore offering
GreenMobility operates a free-floating, app-based electric carsharing service in Copenhagen and Aarhus, Denmark, allowing users to locate, book, and unlock 100% electric vehicles by the minute, hour, day, or week via a smartphone app. The all-inclusive price bundles parking, public charging (E.ON and Spirii networks), and insurance, with a 1,400+ vehicle fleet including Renault Zoe, Renault Megane, Polestar 2, VW ID. Buzz and electric vans, supported by dedicated Hotspot parking and VIP airport locations.
Product overview
GreenMobility operates a unified electric carsharing platform offering app-based minute/hour/day/week rentals of electric vehicles. The core offering includes a fleet of electric vehicles (Renault Zoe, Renault Megane, Polestar 2, VW ID. Buzz) plus vans (Renault Kangoo, Maxus, Mercedes eVito, Opel Vivaro, Peugeot e-Partner). Value-added services include GreenSaver subscription (up to 50% airport discounts), GreenStudent subscription (10% student discount), airport car rental with VIP parking, prebooking with door delivery, and Hotspots (reserved VIP parking). The company is expanding into autonomous vehicles through a planned 2026 deployment with Tensor. Operations span Copenhagen, Aarhus, and surrounding satellite zones in Denmark.
Differentiator
Problem solved
Functional benefit
Brands
- GreenSaver: Monthly subscription service providing discounts and benefits including up to 50% on airport fees, minute prices, hour/day packages, and car delivery
- GreenStudent
Products and services
- Electric Carsharing Service App-based free-floating electric carsharing in Copenhagen and Aarhus, Denmark. Users download the iOS/Android app, register, verify their driver's license, locate, book, and unlock 100% electric vehicles, then start and end trips inside designated zones. Pricing is all-inclusive (parking, charging via E.ON/Spirii networks, insurance bundled) and available by the minute, hour, day, or week.
- GreenSaver Subscription Monthly subscription for frequent users, providing up to 50% discount on airport fees, vehicle delivery, per-minute rates, hour/day packages, and Tank-op-kroner top-ups, plus priority access and additional benefits.
- GreenStudent Subscription Subscription offering up to 10% discount on car rentals for eligible students, addressing budget-constrained transportation needs.
- Airport Car Rental Electric car rental at Copenhagen (P7A), Billund, and Aarhus airports with dedicated VIP parking spots, airport surcharges (99-149 DKK depending on season), and bundled electricity and insurance. Targets travelers needing airport pickup/drop-off.
- Prebooking and Vehicle Delivery Service Allows users to pre-order a vehicle for delivery to their address or within 500 meters, available in Copenhagen, Aarhus, and Antwerp with a minimum 10-12 hour advance booking requirement and associated delivery fee.
- Electric Van and Utility Vehicle Rental Rental of electric cargo and passenger vans including Renault Kangoo, Maxus, Mercedes eVito, Opel Vivaro, and Peugeot e-Partner for cargo, transport, and group travel needs.
Quantifiable outcome
- Each shared electric car removes approximately 7 private vehicles from city streets
- +3 more outcomes
Companies that use GreenMobility
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
GreenMobility technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature5 records
GreenMobility partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered strategic, core and minor.
- TensorstrategicGreenMobility and Tensor signed a non-binding Letter of Intent to deploy up to 2,000 autonomous vehicles for ride-sharing in Denmark. Initial rollout planned for Copenhagen, pending safety approvals and regulatory approval. Vehicle performance requirements must be met before full deployment.
- EnBWcorePartnership with German energy company EnBW supporting GreenMobility's entry into German market through Twist Mobility acquisition. EnBW provides infrastructure and energy solutions for electric vehicle operations in smaller German cities.
- BridgemakerminorStrategic partner supporting GreenMobility's German market entry and operations in smaller German cities alongside EnBW partnership.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
GreenMobility competitors and assessment
Company assessmentRegional players
- Voi Technology: Voi is a European micromobility operator (e-scooters and e-bikes) headquartered in Sweden with strong Nordic presence. While focused on micromobility rather than cars, it serves similar urban consumer segments and competes for shared mobility share-of-wallet in Nordic cities like Copenhagen.
- Miles Mobility: Miles Mobility is a German free-floating carsharing operator offering per-kilometer pricing with a mix of vehicle types. As a regional player in Germany, it represents both a competitor model and a potential acquirer/partner for any future German re-entry by GreenMobility.
Emerging players
- Getaround: Getaround operates a peer-to-peer carsharing platform connecting private car owners with renters. While not directly competitive in Denmark, it represents an alternative shared mobility model and is comparable as a tech-enabled carsharing company serving similar urban consumer segments.
- Elmo Cars: Elmo is an emerging UK-based EV subscription and carsharing service offering monthly subscriptions for electric vehicles. It represents a comparable EV-first shared mobility model targeting similar urban consumers looking to avoid car ownership.
Broad incumbents
- Bolt: Bolt is a major European mobility platform offering ride-hailing, food delivery, and carsharing services (Bolt Drive). It is a well-capitalized incumbent in European mobility that could expand into free-floating EV carsharing in Nordic markets where GreenMobility operates.
- Zipcar: Zipcar is one of the largest carsharing networks globally (owned by Avis Budget Group), operating primarily in North America and the UK with a mix of station-based and free-floating models. While it doesn't directly overlap with GreenMobility's geography, it is a comparable business model in shared mobility.
- Uber Carshare: Uber operates Uber Carshare (acquired from Car Next Door) in Australia and has experimented with carsharing products in other markets. As a global mobility giant, it represents a potential competitive threat if it expands free-floating carsharing into European cities.
- Sixt share: Sixt SE operates Sixt share, a free-floating carsharing service in several European cities, as part of its broader mobility portfolio that includes traditional car rental, leasing, and subscription services. It is a strong incumbent competitor with extensive capital resources.
Direct peers
- Share Now: Share Now is a leading European free-floating carsharing service (joint venture between BMW and Mercedes-Benz Mobility) operating across multiple European cities with a mix of electric and combustion vehicles. It is the closest direct competitor to GreenMobility's free-floating EV carsharing model in Europe.
- Free2Move: Free2Move is Stellantis' mobility brand offering carsharing, rental, and subscription services across Europe and the US with a growing EV fleet. It competes directly with GreenMobility in the European free-floating carsharing space and has access to Stellantis' OEM resources.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GreenMobility social profiles
Digital presenceGreenMobility compliance and trust
Trust signalCompliance1 record
GreenMobility financial estimates
Financial estimateRevenue estimate
Valuation estimate
GreenMobility leadership team
Management profileNumber of profiles
Profiles1 record
GreenMobility subsidiaries and ownership
Company hierarchySubsidiaries2 records
GreenMobility funding detail
Funding detailFunding overview
Funding rounds6 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GreenMobility M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GreenMobility
What does GreenMobility do?
GreenMobility operates a free-floating, app-based electric carsharing service in Copenhagen and Aarhus, Denmark, allowing users to locate, book, and unlock 100% electric vehicles by the minute, hour, day, or week via a smartphone app. The all-inclusive price bundles parking, public charging (E.ON and Spirii networks), and insurance, with a 1,400+ vehicle fleet including Renault Zoe, Renault Megane, Polestar 2, VW ID. Buzz and electric vans, supported by dedicated Hotspot parking and VIP airport locations.
Is GreenMobility a public or private company?
GreenMobility is a public company. It is classified as public and is currently operating.
When was GreenMobility founded?
GreenMobility was founded in 2016. It employs 51 to 100 people.
Where is GreenMobility based?
GreenMobility is headquartered in Copenhagen, Denmark, in the Europe region.
How does GreenMobility make money?
Seven revenue lines are on record. Per-minute rental charges are the primary driver. The others are time and day packages, greenSaver subscription, airport fees and surcharges, prebooking/delivery fees, business/corporate accounts and tank-op-kroner (prepaid credit).
Who are GreenMobility's main competitors?
Regional players on record are Voi Technology and Miles Mobility. Emerging players are Getaround and Elmo Cars. Broad incumbents are Bolt, Zipcar, Uber Carshare and Sixt share. Direct peers are Share Now and Free2Move.
Does GreenMobility have an API?
No public API is recorded for GreenMobility.
What industry is GreenMobility in?
GreenMobility's product category is Electric Carsharing / Shared Urban Mobility. Its primary akta.pro industry code is THADANAB, EV Car Sharing (Round-Trip & Free-Floating), with a secondary code of TLAFAMAB, Free-Floating Carsharing (One-Way). Its NAICS code is 532111 and its SIC code is 7510.