Båstadgruppen

What Båstadgruppen does

Båstadgruppen is a Swedish, privately held e-commerce company headquartered in Ängelholm that sells shoes, garments, and accessories with an explicit focus on workwear and safety footwear. The company's stated functional positioning is that comfort is a core design attribute rather than an afterthought, and its principal job-to-be-done is providing comfortable workwear and safety shoes for workers who must wear protective gear for long shifts. Operationally, it runs a direct-to-consumer commerce channel via its website bastadgruppen.com; the company is categorized as having 51-100 employees and shows no app, no public API, no SDK, no patented technology, and no proprietary software features in the available source material.

The business model is described in source material as e-commerce-led distribution of workwear and safety shoes; no pricing model (subscription, lease, try-before-you-buy) is publicly disclosed, no customer segment breakdown is provided, and no named enterprise or B2B customers appear in the data. The legal entity is registered as Båstadgruppen, and Jonas Cedås is the sole disclosed executive at the Group CEO level. There are no documented funding rounds, M&A transactions, partnerships, geographic expansion events, regulatory actions, or restructuring events in the input data, indicating either a bootstrapped posture or that such activity is not publicly surfaced. Operating geographies, social media profiles, and parent-subsidiary structures are not disclosed beyond the Swedish domicile in Ängelholm.

Because the available material is limited — there are no specific product SKUs, no sub-brands, no certifications or compliance artifacts (e.g., EN ISO safety footwear standards), and no revenue, ARR, or transaction-volume disclosures — the company's commercial scale, customer mix, and unit economics cannot be triangulated from first-party data alone. The picture presented is consistent with a small Nordic specialty online retailer focused on a comfort-led value proposition in workwear and protective footwear, but lacks the granular evidence (pricing, customer logos, retention metrics, GMV) typically used to benchmark comparable European specialty e-commerce players.

Name

Båstadgruppen

Legal name

Båstadgruppen

Website

https://bastadgruppen.com

Company type

Private

Headcount range

51–100 employees

Short description

Båstadgruppen is a Swedish e-commerce retailer based in Ängelholm that sells workwear, safety shoes, garments, and accessories with comfort as a core design focus, serving professional and trades consumers who require protective apparel and footwear.

Ownership category

akta.pro rank

Product category

Workwear and Safety Footwear

NAICS

Footwear Manufacturing (3162), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Shoe Stores (5661), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro industry

PRIMARYCRAAACAE

Work, Safety & Occupational Footwear

Consumer Products & Retail/Apparel, Footwear & Accessories/Footwear Brands & Manufacturing

SECONDARYIMAOAEAC

Workwear, Uniforms & Safety Apparel Cut & Sew

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Apparel Manufacturing (Cut & Sew)

Keywords

• Workwear apparel
• Safety footwear
• Occupational clothing
• Industrial workwear
• Comfort workwear

Headquarters

HQ city

Ängelholm

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Core offering

Båstadgruppen is a Swedish retailer that sells workwear apparel and safety footwear through its e-commerce platform bastadgruppen.com. The product range is positioned around comfort as the central design consideration, addressing a market where traditional workwear is often valued primarily for durability and basic compliance. Customers can browse and order occupational clothing and safety shoes online for delivery in Sweden.

Product overview

Båstadgruppen is a workwear and safety shoes company offering products focused on comfort. Based on the source material, the company provides workwear apparel and safety footwear with an emphasis on wearer comfort. No specific named product modules, sub-products, or distinct brand portfolios are detailed in the available source.

Differentiator

Problem solved

Functional benefit

Products and services

• Workwear Apparel Comfort-focused occupational clothing sold through the Båstadgruppen e-commerce platform, intended for workers in industrial, construction, manufacturing, logistics, and similar occupational settings in Sweden.
• Safety Footwear Safety shoes offered by Båstadgruppen with comfort as the central design consideration, sold via bastadgruppen.com for workers who need compliant protective footwear for daily workplace use.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Emerging players

• Elten: German manufacturer of safety and occupational footwear sold through specialist dealers. Directly comparable on the safety footwear subcategory even though distribution model is more dealer-led than Båstadgruppen's e-commerce focus.
• Uvex: German safety equipment specialist with strong portfolio in safety footwear and protective apparel. Comparable on the safety footwear category and on selling into European industrial buyers.

Direct peers

• Snickers Workwear: Workwear brand focused on tradespeople, including work trousers, jackets and complementary footwear. Comparable on target end-user (professional trades) and category mix within workwear.
• Procurator: Nordic supplier of workwear, personal protective equipment and workplace safety products. Directly comparable to Båstadgruppen in serving the same Swedish industrial and construction customers with workwear and safety footwear.
• Mascot Workwear: Danish workwear manufacturer producing certified safety footwear, trousers and outerwear sold across Europe. Overlaps with Båstadgruppen on safety footwear and workwear garments for industrial buyers.
• Skydda: Swedish distributor of PPE and workwear with both physical stores and digital channels. Closely comparable on product mix (safety shoes and workwear) and on the same Swedish occupational buyer base.
• Blåkläder: Swedish workwear manufacturer and brand selling durable garments and footwear for trades and industry. Comparable as a Sweden-based workwear and safety footwear specialist with similar end-customer focus.

Broad incumbents

• Ahlsell: Nordic technical wholesale distributor of products for installers, builders and facility managers, including workwear and safety footwear. Overlaps with Båstadgruppen on occupational product categories and customer base.
• Hultafors Group: Nordic group of professional tools and PPE brands serving construction and industrial end markets. Comparable as a broader portfolio player operating in the same channels and customer base as Båstadgruppen.
• Würth: Global supplier of fasteners, tools, workwear and PPE to trades and industry. Comparable on the workwear/PPE category and on serving professional trades, though at vastly larger scale and broader assortment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Bastadgruppen
• LinkedInlinkedin.com/company/bastadgruppen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Båstadgruppen