Weightless

What Weightless does

Weightless is a Norwegian women's athleisure and everyday-fashion clothing brand targeting active women who want modern, Scandinavian-inspired wardrobe staples including jeans, jackets, shoes, swimwear, and related apparel. The brand is operated under tights.no AS, a Norwegian private limited company headquartered at Brynsveien 11, Oslo, and is sold exclusively through the tights.no direct-to-consumer e-commerce storefront — the same platform that hosts adjacent categories such as men's apparel, footwear, supplements, health products, and training equipment. The offering is positioned around flattering fit, quality materials, and up-to-date Scandinavian design trends, with customer-facing policies including free shipping above 999 NOK, a 100-day open purchase (return) policy, and the Tights Club loyalty program.

The technology underlying Weightless is the tights.no e-commerce platform itself; no proprietary technology stack, mobile app, API, or SDK is publicly disclosed. The company runs 1–10 employees and reports a cumulative footprint of approximately 1,000,000 satisfied customers in Norway alongside 300,000 customer reviews across the tights.no storefront. Marketing is executed through an organic social presence across Facebook, Instagram, Snapchat, Twitter/X, TikTok, LinkedIn, and YouTube under the tights.no brand handles.

Weightless's business model is direct-to-consumer one-time-purchase apparel sales, with revenue mechanics driven by per-order product pricing rather than subscriptions or licensing. The geographic footprint is restricted to Norway, with no disclosed international shipping, partnerships, wholesale accounts, or B2B channels. There are no disclosed funding rounds, external investors, patents, trademarks, certifications, leadership bios, M&A activity, or material strategic moves beyond the brand's establishment and ongoing operation on the tights.no platform.

Name

Weightless

Legal name

tights.no AS

Website

https://weightless.no

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Weightless is a Norwegian women's athleisure and everyday-fashion brand sold exclusively through the tights.no direct-to-consumer e-commerce platform, targeting active women in Norway seeking Scandinavian-inspired, flattering wardrobe staples.

Ownership category

akta.pro rank

Product category

Women's Athleisure Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Shoe Retailers (458210)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Athleisure & Performance Apparel Retail (CRAAABAE)

Keywords

• Women's athleisure clothing
• Scandinavian fashion brand
• Feminine apparel
• Direct-to-consumer clothing
• Everyday women's wear

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Apparel Sales: Weightless generates revenue through direct-to-consumer sales of athleisure and feminine clothing products including jeans, jackets, shoes, swimwear, and other apparel items through the tights.no e-commerce platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Weightless is a Norwegian women's clothing brand specializing in athleisure and feminine everyday fashion, including jeans, jackets, shoes, swimwear, and related apparel. The brand is sold exclusively through the tights.no e-commerce platform in Norway, targeting women seeking modern, Scandinavian-inspired wardrobes that combine fitness comfort with feminine style.

Product overview

Weightless is a single-product Norwegian clothing brand offering athleisure and feminine everyday fashion. The brand provides a curated wardrobe including flattering and stretchy jeans, jackets, shoes, swimwear, and related apparel. Weightless positions itself within the modern fashion segment with Scandinavian-inspired design aesthetics, focusing on quality materials and fit.

Differentiator

Problem solved

Functional benefit

Products and services

• Weightless Women's Clothing Line A curated line of athleisure and feminine clothing for women, including flattering and stretchy jeans, jackets, shoes, swimwear, tops, tights/leggings, shorts, dresses, and sports bras, designed with Scandinavian-inspired aesthetics and quality materials for a modern everyday wardrobe.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Gymshark: Athleisure and training apparel brand that scaled through social-media-led DTC and influencer marketing—provides a reference point for a digitally native women's/fitness apparel brand with similar distribution economics.
• Sweaty Betty: Women's-focused activewear and athleisure brand with a feminine-design lens, online-led DTC and styling-driven marketing—the closest pure brand analog to Weightless in terms of customer and product mix.

Broad incumbents

• H&M: Mass-market women's apparel retailer with an extensive athleisure/sport sub-line; Norwegian presence and aggressive pricing set the value-side benchmark for Weightless's everyday athleisure range.
• Nike Women's: Global athletic apparel giant with a substantial women's division covering training, yoga and lifestyle—sets the competitive backdrop and pricing benchmark Weightless competes against online.
• Lululemon: Global women's athleisure leader competing in the same Scandinavian/Norwegian market with premium technical apparel, leggings, and lifestyle crossover clothing—directly relevant price-and-position benchmark for Weightless athleisure.
• Adidas: Global sportswear incumbent with women's training, lifestyle and Originals lines widely available through Norwegian retail and online—key competitor for share of women's athleisure spend.
• Under Armour: Performance athletic apparel brand with women's training and lifestyle categories—competing online for the same Norwegian active-women customer and overlapping strongly on leggings and sports bras.
• Decathlon: Sporting-goods retailer with private-label activewear covering women's training, running, yoga and hiking—competes on price/function for the same Norwegian active-lifestyle shopper.

Regional players

• Princess in Yellow (PIY) / NKD Active equivalents in Nordic: Smaller Nordic/regional women's activewear DTC brands offering everyday athleisure with regional design cues—useful as regional peers even if they do not directly compete in Norway today.

Emerging players

• Outdoor Voices: Women's athleisure DTC brand built around technical lifestyle apparel and a community-led marketing model—useful peer for benchmarking a small, design-led women's activewear brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/tights_no
• YouTubeyoutube.com/channel/UCpOzbsOPxcLNcJSS4h9u4yg
• Facebookfacebook.com/tightsno
• LinkedInlinkedin.com/company/weightless-as
• Instagraminstagram.com/tights.no
• TikToktiktok.com/@tights.no

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weightless