Verasoni Worldwide
Verasoni Worldwide is a privately held, founder-led marketing communications consultancy founded in 2005, serving Fortune 500, middle-market, and startup clients with integrated branding, advertising, PR, digital, and social media services delivered as managed marketing and C-Suite advisory engagements.
- Company typePrivate
- Founded2005
- HeadquartersFairfield, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Verasoni Worldwide does
Verasoni Worldwide is a privately held, founder-led marketing communications advisory and consultancy founded in 2005 by CEO Abe Kasbo and headquartered in Parsippany, New Jersey. The firm provides integrated marketing communications services spanning branding, advertising, public relations, digital and social media strategy, creative production, and digital transformation, delivered through managed marketing services engagements and C-Suite advisory retainers. Verasoni explicitly positions itself as a "fiercely independent," platform-agnostic consultancy free of holding-company affiliations, serving Fortune 500 enterprises, middle-market companies, and startups across healthcare, financial services, manufacturing, nonprofit, and consumer verticals — with named clients including Henry Schein, Georgia Pacific, NeoGraft, HMH/Raritan Bay Medical Center, 1st Constitution Bank, Compliance Training Partners, and the San Diego Center for Children.
The company's revenue model rests on two streams: managed marketing services (full outsourcing of a client's marketing communications enterprise under retainer or project-based professional services arrangements) and strategic advisory services (C-Suite consulting on communications, branding, and PR strategy). Pricing is custom and not publicly disclosed. Distribution is entirely direct, driven by founder-level executive relationships and referral networks rather than resellers or marketplace channels. The underlying technology stack is not publicly disclosed; Verasoni is a services firm rather than a software product company, with no named products, modules, or platforms, although the firm has delivered AI-enabled B2B applications as part of client engagements (e.g., for Henry Schein).
The operating team is small and senior: Abe Kasbo (Founder/CEO) leads with media visibility in outlets including The New York Times, Forbes, and PBS; Rebecca Neill (COO, joined 2017) runs operations; Leslie Martinez (Director of Digital Arts and Media), Amanda Higgins (Multimedia Designer), and Victoria Castelbuono (Social Media Specialist) handle creative and digital execution. The firm has been recognized with the 2025 Small Business Council of America Humanitarian Award, the 2023 Shils Entrepreneurial Fund Excellence in Industry award, the 2018 Seton Hall Entrepreneur Hall of Fame induction, and the 2018 NJ Technology Council "Innovator to Watch" recognition, and maintains a strategic partnership with Seton Hall University's Center for Entrepreneurial & Innovation Studies.
Verasoni Worldwide firmographics
Firmographics- Name
- Verasoni Worldwide
- Legal name
- Verasoni Worldwide
- Website
- https://verasoni.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Verasoni Worldwide is a privately held, founder-led marketing communications consultancy founded in 2005, serving Fortune 500, middle-market, and startup clients with integrated branding, advertising, PR, digital, and social media services delivered as managed marketing and C-Suite advisory engagements.
- Ownership category
- akta.pro rank
Verasoni Worldwide industry classification
Industry- Product category
- Marketing Communications Services
- NAICS
- Advertising Agencies (541810), Public Relations Agencies (54182), Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311), Services-Management Services (8741)
- akta.pro primary industry
- Brand Campaign & Integrated Communications Agencies (MPAAAAAC)
- akta.pro secondary industry
- Digital & Technology Transformation Consulting (BPAHACAH)
Keywords
Where Verasoni Worldwide is headquartered
LocationHeadquarters
- HQ city
- Fairfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Verasoni Worldwide business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Managed Marketing Services: Full-service marketing partnership where Verasoni manages clients' entire marketing communications enterprise, including digital and traditional marketing, brand development, and ongoing campaign execution. Revenue generated through retainer or project-based professional services arrangements.
- Strategic Advisory Services: C-Suite advisory and consulting engagements on communications, branding, and public relations strategies. Delivered as ongoing advisory retainers or discrete consulting engagements.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Verasoni Worldwide product offering
Product offeringCore offering
Verasoni Worldwide is a marketing communications advisory and consultancy firm that delivers integrated marketing communications strategies through direct client relationships. The firm provides a unified suite of professional services spanning Creative, Media Strategy, Strategy Consulting, Managed Marketing Services, and Strategic Advisory Services covering brand strategy, advertising, public relations, social media management, and digital transformation for Fortune 500, middle-market, and startup clients in the U.S. and globally.
Product overview
Verasoni Worldwide is a marketing communications advisory and consultancy firm, not a software product company. The company offers a unified suite of professional services including Creative, Media Strategy, and Strategy Consulting. As a service-based consultancy, Verasoni does not offer distinct software products, modules, or platforms — all deliverables are bespoke consulting and marketing services tailored to client needs. No named product brands, sub-products, or software modules were identified in the source material.
Differentiator
Problem solved
Functional benefit
Products and services
- Managed Marketing Services
Quantifiable outcome
- NeoGraft achieved 22% revenue spike from 2016 to 2018 under Verasoni's rebranding and integrated marketing campaigns
Companies that use Verasoni Worldwide
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Verasoni Worldwide technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Verasoni Worldwide partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Seton Hall University - Center for Entrepreneurial & Innovation StudiescoreFounder and CEO Abe Kasbo serves as immediate past Chair and member of the Board of Advisors for The Center for Entrepreneurial & Innovation Studies at Seton Hall University. This board position provides strategic guidance for entrepreneurial programming and student development while enhancing the firm's visibility among emerging business talent.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Verasoni Worldwide competitors and assessment
Company assessmentDirect peers
- Huge: Independent design and digital agency offering integrated marketing, brand strategy, and digital transformation services to enterprise clients — directly comparable in service mix and target buyer to Verasoni.
- The VIA Agency: Independent integrated marketing agency serving mid-sized and enterprise clients with branding, PR, digital, and creative services — comparable firm-size, ownership structure, and service breadth.
- R/GA: Integrated digital transformation and brand experience agency under IPG that delivers the same blend of brand strategy, creative, and digital experience work Verasoni provides to mid-market and Fortune 500 clients.
- Mekanism: Independent creative agency producing integrated brand campaigns, PR, and content for enterprise clients comparable to Verasoni's brand-campaign and PR-led delivery model.
- Anomaly: Independently held creative and integrated marketing agency serving Fortune 500 brands with brand strategy, advertising, and digital — peer-level in ownership model and service stack.
- Walton Isaacson: Independently owned integrated agency offering advertising, PR, digital, and brand work for enterprise clients in health, beauty, and consumer — comparable in independent positioning and full-service delivery.
- Tombras: Independent, full-service agency of similar scale providing advertising, PR, digital, and media services to enterprise and challenger brands — closest structural peer to Verasoni's independent integrated model.
- GYK Antler: Independent creative and media agency delivering integrated campaigns, brand strategy, and digital services to mid-market and enterprise clients — close independent-agency analogue.
Broad incumbents
- Critical Mass: Digital-first experience and integrated marketing agency within Omnicom; competes with Verasoni on digital transformation and brand work for enterprise clients but with substantially larger resources.
- Droga5: Creative-led integrated agency within Accenture Song; competes with Verasoni for the same brand campaign work but operates at far greater scale with global delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Verasoni Worldwide social profiles
Digital presenceVerasoni Worldwide financial estimates
Financial estimateRevenue estimate
Valuation estimate
Verasoni Worldwide leadership team
Management profileNumber of profiles
Profiles5 records
Verasoni Worldwide funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Verasoni Worldwide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Verasoni Worldwide
What does Verasoni Worldwide do?
Verasoni Worldwide is a marketing communications advisory and consultancy firm that delivers integrated marketing communications strategies through direct client relationships. The firm provides a unified suite of professional services spanning Creative, Media Strategy, Strategy Consulting, Managed Marketing Services, and Strategic Advisory Services covering brand strategy, advertising, public relations, social media management, and digital transformation for Fortune 500, middle-market, and startup clients in the U.S. and globally.
Is Verasoni Worldwide a public or private company?
Verasoni Worldwide is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Verasoni Worldwide founded?
Verasoni Worldwide was founded in 2005. It employs 11 to 50 people.
Where is Verasoni Worldwide based?
Verasoni Worldwide is headquartered in Fairfield, United States, in the North America region.
How does Verasoni Worldwide make money?
Two revenue lines are on record. Managed Marketing Services are the primary driver. The others are strategic Advisory Services.
Who are Verasoni Worldwide's main competitors?
Direct peers on record are Huge, The VIA Agency, R/GA, Mekanism, Anomaly, Walton Isaacson, Tombras and GYK Antler. Broad incumbents are Critical Mass and Droga5.
Does Verasoni Worldwide have an API?
No public API is recorded for Verasoni Worldwide.
What industry is Verasoni Worldwide in?
Verasoni Worldwide's product category is Marketing Communications Services. Its primary akta.pro industry code is MPAAAAAC, Brand Campaign & Integrated Communications Agencies, with a secondary code of BPAHACAH, Digital & Technology Transformation Consulting. Its NAICS code is 541810 and its SIC code is 7311.