Minara Business Consulting

What Minara Business Consulting does

Minara Business Consulting is a privately held Vietnamese limited liability company (Công ty TNHH Tư Vấn Truyền Thông Minara) operating from Ho Chi Minh City that provides B2B digital marketing and brand communication consulting services to Vietnamese businesses. The company was established in 2014 and employs between 51 and 100 staff, operating alongside a secondary office in Dĩ An, Bình Dương province. Minara serves clients across a diversified set of verticals including FMCG, banking, electronics, real estate, technology, and consumer goods, with named logos such as Samsung, Toshiba, VP Bank, Vivifoods, Tabletplaza, and Hoàng Gia Pearl displayed on its website as loyal customers.

The company's core service portfolio comprises website design, multi-platform paid advertising management (Google Ads, Facebook Ads, Cốc Cốc Ads, and Zalo Ads), media and brand communication consulting, website and fanpage content management, hosting and VPS infrastructure, and custom management software development. Minara holds a certified Google Partner agency status (Agency ID: 2315950752) and has developed distinct software products in CRM, online sales management, and project/task management. Related entities Minara.net and Minasoft.vn extend the brand into a broader ecosystem.

Minara's revenue model is predominantly professional services-based, with one-time project fees for website and software development engagements, retainer-style fees for advertising and content management services, and recurring subscription revenue from hosting/VPS. The company's go-to-market is sales-led, relying on direct outreach, its content-rich website, and a large educational blog to capture both top-of-funnel awareness and bottom-of-funnel leads. Pricing is not publicly disclosed and is quoted on a per-engagement basis. The company appears to be founder-owned, with no disclosed institutional funding, parent company, or M&A activity.

Name

Minara Business Consulting

Legal name

Công ty TNHH TƯ VẤN TRUYỀN THÔNG MINARA

Website

https://vietnam.minara.vn

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Minara Business Consulting is a Ho Chi Minh City-based B2B digital marketing and brand communication consultancy that provides website design, multi-platform advertising management, content services, hosting, and custom software to Vietnamese businesses across FMCG, banking, electronics, and other sectors.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Marketing Consulting Services (541613), Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA), ERP, CRM & Enterprise Applications Consulting (BPAHAEAI), Strategy & Corporate Development Consulting (BPAHACAA)

Keywords

• Digital marketing services
• Brand communication consulting
• Website design services
• Advertising campaign management
• Outsourced marketing department

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Professional digital marketing services including advertising management (Google Ads, Facebook Ads, Cốc Cốc Ads, Zalo Ads), content management, and media planning. Revenue generated through service fees for campaign management and strategy consulting.
2. Website and Software Development: Custom website design and management software development services. One-time project fees for development plus ongoing maintenance support.
3. Hosting and Infrastructure: Server and hosting services providing infrastructure for client websites and applications.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Minara Business Consulting provides brand communication consulting, digital marketing, and technology implementation services to Vietnamese businesses. The firm offers website design, paid advertising management across Google, Facebook, Cốc Cốc, and Zalo, media consulting, website/fanpage content management, hosting/VPS infrastructure, custom management software (CRM, online sales, project management), and an outsourced marketing department service. These offerings are bundled into integrated digital transformation engagements for SMB and mid-market clients as well as larger brands.

Product overview

Minara Business Consulting is a digital marketing and business consulting firm offering a portfolio of integrated services centered on brand communication and strategic planning. The core offering consists of website design, multi-platform advertising (Google, Facebook, Cốc Cốc, Zalo), media consulting, and website/fanpage content management, complemented by hosting/VPS infrastructure and custom management software (CRM, online sales management, task/project management). The company also provides outsourced marketing department services. These services are marketed as complementary components of a comprehensive digital transformation offering rather than a single unified software platform with modular add-ons.

Differentiator

Problem solved

Functional benefit

Brands

• Phòng Marketing thuê ngoài: Outsourced marketing department service providing comprehensive marketing solutions for businesses

Products and services

• Website Design Service Custom website design service that meets all business requirements, including consulting on building complete online sales systems for clients. Targeted at Vietnamese businesses needing a professional web presence.
• Multi-Platform Advertising (Google, Facebook, Cốc Cốc, Zalo Ads) Professional advertising management service leveraging Google Search, Facebook Ads, Cốc Cốc Ads, and Zalo Ads to maximize advertising effectiveness for client businesses.
• Media Consulting (Tư vấn truyền thông) Consulting solutions that help business owners find answers to difficult business problems in a timely, quick, and effective manner, focused on brand communication and strategic planning.
• Website/Fanpage Content Management Service Content management service for websites and fanpages that helps clients save on training and staffing costs while still achieving desired content effectiveness.
• Hosting/VPS Service Server hosting and VPS service with a management platform that enables businesses to operate and manage websites, backed by a professional technical support team.
• Custom Management Software Design Custom management software design based on specific client needs, supporting operations across diverse industries, including personnel, inventory, service, and customer management.
• Outsourced Marketing Department (Phòng Marketing thuê ngoài) Full outsourced marketing team service providing businesses with a dedicated marketing department without the need for in-house hiring, covering strategy, execution, and reporting.
• Email Marketing Consulting Consulting service for email marketing strategies and solutions to help businesses effectively reach and engage their target audience via email.

Quantifiable outcome

• KPI-based performance commitment with measurable results and transparent reporting

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationMinara is a certified Google Partner agency (Agency ID: 2315950752), indicating formal certification and partnership status for providing Google advertising services. The Google Partner badge is displayed on their website, demonstrating verified expertise in Google Ads products and campaign management.
• MinasoftcoreStrategic or Co-development PartnerMinasoft.vn is a member of the Minara system, indicating a related entity within the corporate group structure.
• Minara.netminorStrategic or Co-development PartnerMinara.net is a member of the Minara system, representing another brand within their ecosystem.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Saigon Digital: Ho Chi Minh City-based digital marketing agency providing SEO, paid media, web development, and content marketing to Vietnamese businesses — directly comparable in service mix, geography, and target segment to Minara.
• iProspect: Dentsu's global performance marketing agency specializing in paid search, SEO, and digital media buying — directly comparable to Minara's Google Ads and Facebook Ads management services.
• Isobar Vietnam: Dentsu's digital-first agency brand with Vietnam presence, focused on digital transformation, experience design, and performance marketing — comparable to Minara's web design, ads, and CRM integration capabilities.
• Mango Digital: Vietnamese digital marketing agency offering web design, performance advertising, and SEO services to local SMB and mid-market clients — a closer scale and geographic peer to Minara than global networks.
• Publicis Vietnam: Global communications group with Vietnam operations delivering advertising, media, digital, and consulting services to enterprise clients — directly comparable scope to Minara's integrated offering.
• VMLY&R: Global brand and customer experience agency with regional Asia-Pacific operations, offering advertising, CRM, and digital strategy services that compete for similar enterprise marketing budgets as Minara.
• Hakuhodo Vietnam: Japanese advertising network with Vietnam operations providing integrated marketing, digital, and brand consulting services to enterprise clients across Southeast Asia.
• Dentsu Vietnam: Global advertising and digital services network operating in Vietnam, providing media planning, performance marketing, and brand strategy — overlapping directly with Minara's Google/Facebook ads and consulting services.
• Ogilvy Vietnam: Global creative and digital marketing network with operations in Vietnam, offering integrated advertising, brand consulting, and digital transformation services to enterprise clients — directly comparable to Minara's full-service digital marketing and consulting offering.

Broad incumbents

• AKQA: WPP-owned digital design and innovation agency with Asia-Pacific operations delivering brand, digital experience, and marketing technology services — overlapping with Minara's web design and software capabilities at a larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/minara.net

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minara Business Consulting