Mango Digital

What Mango Digital does

Mango Digital is a Vietnam-based data-driven creative agency founded in 2012 and headquartered in Ho Chi Minh City, operating as a member of YouNet Group's YouNet Marketing Services division alongside YouNet AM and Fanscom. The agency delivers end-to-end social-first marketing services to enterprise brand marketers in sectors including FMCG, insurance, food & beverage, technology/electronics, fintech, spirits, and travel. Its service portfolio includes social campaigns, fanpage management, viral clip and TVC production, social consultancy, and integrated digital marketing communications, anchored by proprietary methodologies: Trendvertising (trend-based creative, launched 2022), Social Media Brand Uplift (three-step brand performance solution co-developed with YouNet Media, 2020), Mango Juice (insight-finding methodology combining qualified user data, AI-powered YouNet platforms, and Category Strategist expertise, launched 2025 at MMA Innovate), and the Creative Performance Framework (three-tier measurement system: Coverage, Matched, Qualified, launched 2026).

The agency's underlying technology is built on YouNet Group's social data ecosystem—SocialHeat (social listening across Facebook, YouTube, forums, blogs, e-commerce), SociaLift (influencer classification and measurement), and SocialTrend (real-time trend dashboard)—which Mango Digital operationalizes through Qualified User filtering (anomaly detection removing spam, virtual accounts, and seeding noise) and NLP-based consumer language analysis. This data layer powers the agency's positioning as Vietnam's first Data-driven Creative Agency, a designation reinforced by the 2020 Campaign Asia-Pacific Vietnam Digital Agency of the Year award and a 2020 MMA Smarties Vietnam Gold.

Mango Digital operates a professional services business model, quoting engagements on a project-by-project or retainer basis with enterprise clients (pricing not publicly disclosed). Sales are consultative and Account-Director-led, targeting mid-to-large enterprise brand marketers. The firm has 11–50 employees, a named client roster of 16+ enterprise logos including Generali, FWD, Hanwha Life, Red Bull/Warrior, Highlands Coffee, Acecook, Samsung Vietnam, Napas, Martell/Pernod Ricard, Vietravel, and others, and serves Vietnam exclusively with no disclosed geographic expansion outside the country.

Name

Mango Digital

Legal name

Mango Digital

Website

https://mangodigital.vn

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Mango Digital is a Vietnam-based data-driven creative agency, part of YouNet Group, that delivers social campaigns, fanpage management, viral content production, and social consultancy to enterprise brand marketers in FMCG, insurance, F&B, technology, fintech, and travel sectors, leveraging YouNet's SocialHeat, SociaLift, and SocialTrend social-data platforms.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN)

akta.pro secondary industry

Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)

Keywords

• Digital marketing services
• Social media management
• Creative advertising services
• Brand campaign production
• Digital strategy consulting

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Creative Agency Services: Mango Digital generates revenue through professional services fees for social media marketing, digital campaigns, fanpage management, viral content production, and social consultancy. Services are quoted project-by-project or through retainer arrangements with enterprise brand clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Mango Digital is a Vietnam-based digital creative agency that designs and executes data-driven, social-first creative campaigns for enterprise brands. The agency delivers end-to-end social media marketing services including social campaign planning, fanpage management, viral clip/TVC production, social consultancy, and integrated digital marketing communications. It operates as a subsidiary member of YouNet Group, leveraging proprietary methodologies (Trendvertising, Mango Juice, Creative Performance Framework, Social Media Brand Uplift) and YouNet Group's social intelligence ecosystem (SocialHeat, SociaLift, SocialTrend).

Product overview

Mango Digital is a data-powered social-first creative agency and member of YouNet Group. The company operates as a unified service offering built around a portfolio of proprietary creative methodologies and ecosystem tools. Its core services include Social Campaign, Fanpage Management, Viral Clip/TVC Production, Social Consultancy, and Digital IMC Campaign. These are supported by proprietary methodologies including Trendvertising (trend-based content marketing), Mango Juice (insight extraction), and Creative Performance Framework (creative effectiveness measurement), which are powered by YouNet Group's ecosystem tools SocialHeat (social listening), SociaLift (influencer measurement), and SocialTrend (trend dashboard). The company also offers a joint product with YouNet Media called Social Media Brand Uplift. The agency operates under The Qualified Marcom (TQMC) philosophy — all creative ideas are nurtured from real signals, measured by real metrics, and optimized for real marketing effectiveness.

Differentiator

Problem solved

Functional benefit

Brands

• Mango Juice: An insight-finding methodology that combines quality user data, AI-powered technology from YouNet Group, and Mango Digital's Category Strategist expertise to extract genuine consumer insights from social media noise.
• Trendvertising
• Creative Performance Framework
• Social Media Brand Uplift

Products and services

• Social Campaign End-to-end social media campaign service that designs, plans, and executes data-driven social campaigns for enterprise brand marketers in Vietnam.
• Fanpage Management Ongoing social media fanpage management service covering content planning, publishing, community engagement, and performance optimization for enterprise brand pages.
• Viral Clip/TVC Production Production service for viral social clips and TV commercials (TVCs), including concepting, scripting, shooting, and post-production tailored for digital and broadcast distribution.
• Social Consultancy Strategic social media consultancy service that advises enterprise brand marketers on social media strategy, content frameworks, and audience engagement approaches.
• Digital IMC Campaign Integrated Marketing Communications (IMC) campaign service executed across digital channels, delivering coordinated creative, media, and messaging strategies for enterprise brands.
• Trendvertising Proprietary Mango Digital creative methodology that converts social trends into advertising assets, applied as a branded creative service for enterprise brand campaigns.
• Social Media Brand Uplift Joint Mango Digital and YouNet Media branded service that measures and uplifts social media brand performance for enterprise brand clients.
• Mango Juice Proprietary Mango Digital insight-extraction methodology that distills social insights into creative briefs, offered as a branded creative service for enterprise brand marketers.
• Creative Performance Framework Proprietary Mango Digital measurement framework that evaluates the effectiveness of creative assets in driving business outcomes, offered as a branded creative performance service.

Quantifiable outcome

• Generali 'Sống Như Ý' campaign: 74 million video views in 6 weeks, 55% view-through rate, market share improved from #8 to #6, 57% business growth, Brand Awareness +13pts
• +6 more outcomes

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• YouNet GroupcoreStrategic or Co-development Partner · 1 November 2024YouNet Group is the parent technology conglomerate providing Mango Digital with its social data infrastructure. Founded in 2008, YouNet Group leads Vietnam's social listening space and provides the data platforms (SocialHeat, SociaLift, SocialTrend, Buzzmetrics) that power Mango Digital's data-driven creative methodology.
• FanscomflagshipStrategic or Co-development Partner · 1 January 2024Fanscom, a Digital Creative Agency providing integrated advertising and communications services, joined YouNet Group in January 2024. Together with Mango Digital and YouNet AM, Fanscom forms the YouNet Marketing Services unit, delivering integrated marketing solutions under the SOCIALVATION (Social Activation) model aligned with the ACC model (Awareness – Consideration – Conversion).
• YouNet AMflagshipStrategic or Co-development Partner · 1 January 2024YouNet AM is part of the YouNet Marketing Services tri-agency unit alongside Mango Digital and Fanscom. The three agencies combined create integrated marketing services following the ACC model (Awareness – Consideration – Conversion) for brands, under the YouNet Group ecosystem.
• YouNet MediacoreStrategic or Co-development Partner · 19 October 2020Mango Digital and YouNet Media signed a strategic cooperation on October 19, 2020, launching the 'Social Media Brand Uplift' product. This three-step solution (Brand Audit, Brand Planning, Brand Optimization) helps enterprises manage brand performance on social media through SocialHeat analytics combined with Mango Digital's creative execution.
• BuzzmetricscoreStrategic or Co-development Partner · 14 September 2020Mango Digital and Buzzmetrics formed a strategic partnership on September 14, 2020, launching a joint evaluation framework for measuring creative effectiveness across 8 types of social media campaigns. The partnership established benchmarks and KPIs for social media campaign types, combining Buzzmetrics' data measurement methods with Mango Digital's creative services.
• YouNet Digital (YouNet Group)coreStrategic or Co-development Partner · 13 April 2020On April 13, 2020, Mango Digital (a member of GroupCom) and YouNet Digital (from YouNet Group) formed a strategic partnership creating 'Mango Digital linked with YouNet'. This 'marriage of data and creativity' gave Mango Digital access to YouNet Group's social data ecosystem including SocialHeat, SociaLift, and SocialTrend platforms. The partnership repositioned Mango Digital as Vietnam's first Data-driven Creative Agency.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mangodigital1554
• Facebookfacebook.com/mangodigital.vn
• LinkedInlinkedin.com/company/mango-digital-vietnam

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mango Digital