Minasoft

What Minasoft does

Minasoft is a Vietnam-based software solutions provider that builds and sells online business management, e-commerce, and B2B tools for small and medium enterprises. Founded in April 2019 as a subsidiary of Minara (an entity whose operations trace back to February 2012), the company is headquartered at 182 Tran Binh Trong in Ho Chi Minh City and operates a secondary office in Dĩ An. Its product portfolio comprises MinaPOS, a multi-branch point-of-sale and inventory management system; iTimer, a GPS-verified time tracking and automated payroll platform; ERP implementation services consolidating accounting, HR, warehouse, and sales data; custom cross-platform mobile application development built on React Native and Flutter; professional website development; and an exclusive template marketplace for website and landing page designs.

Minasoft's technology stack is conventional web and mobile SaaS — server-backed applications with multi-layer encryption, Touch ID/Face ID biometric authentication, role-based access controls, and real-time data synchronization — delivered as managed online platforms. Products are positioned as complementary offerings rather than modules of a single integrated platform, and the company emphasizes a six-step professional implementation methodology (analysis, strategy, execution, testing, handover, and ongoing support) covering both software subscription revenue and one-time project-based services.

The company monetizes through recurring SaaS subscriptions for its proprietary products (MinaPOS, iTimer, ERP) and project-based professional services for custom development. All pricing is custom-quoted through website contact forms, with no published tiers. Go-to-market is sales-led and direct, targeting domestic Vietnamese SMEs via SEO, content marketing, email, and Zalo presence, with no resellers or marketplace distribution. There are no disclosed external funding rounds, no published revenue figures, and no named management team, indicating a privately held, self-funded micro-enterprise of approximately 5 employees serving a fragmented SMB customer base that includes Tablet Plaza, Vivifoods, AXON Company, Dass, Yay, Getfit, Haroct, Ngoc Trai Hoang Gia, and Sakos.

Name

Minasoft

Legal name

CÔNG TY TNHH THƯƠNG MẠI DỊCH VỤ MINASOFT

Website

https://minasoft.vn

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Minasoft is a Vietnam-based software subsidiary of Minara that provides SaaS products (MinaPOS, iTimer, ERP) and custom web/mobile development services to small and medium enterprises across Vietnam's retail, distribution, and services sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions (SaaS): Recurring subscription revenue generated from proprietary software products including MinaPOS (retail management), iTimer (time tracking and workforce management), and ERP systems. These are sold as managed online platforms with ongoing access fees for small and medium enterprises.
2. Professional Services: One-time project-based revenue from custom software development services including website programming, mobile application development (iOS & Android), and ERP implementation. The implementation follows a structured 6-step professional process: analysis, strategy, execution, testing, handover, and ongoing development support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Minasoft is an online customer management and customer care application platform providing online business solutions, e-commerce, and B2B services for small and medium enterprises in Vietnam. The company sells proprietary SaaS products including MinaPOS (retail point-of-sale), iTimer (time tracking and workforce management), and an ERP system, alongside professional services for custom website and mobile app development.

Product overview

Minasoft is an online customer management and care application platform providing online business solutions, e-commerce, and B2B services for small and medium enterprises. The company offers a portfolio of distinct services and solution products rather than a unified platform: (1) Lập trình Website (Website Development) for professional website creation; (2) Lập trình Ứng dụng Di động (Mobile App Development) for cross-platform app building; (3) Triển khai ERP (ERP Implementation) for enterprise resource planning; (4) MinaPOS, a retail point-of-sale management solution; (5) iTimer, an intelligent time tracking and personnel management system; and (6) Minasoft Template, an exclusive template marketplace for websites and landing pages. These offerings function as standalone services/products under the Minasoft brand rather than as modules of a single integrated platform.

Differentiator

Problem solved

Functional benefit

Brands

• MinaPOS: Comprehensive point-of-sale management solution for retail businesses
• iTimer

Products and services

• MinaPOS Complete point-of-sale management solution for retail businesses featuring fast sales processing, barcode scanning, intelligent real-time inventory management, multi-branch data consolidation on a single account, CRM with customer loyalty programs, revenue reporting, and multi-channel payment integration (QR Code, e-wallets, bank cards, cash).
• iTimer Intelligent time tracking and personnel management system supporting multi-device check-in (mobile, tablet, laptop), GPS tracking and geofencing for location verification, flexible shift scheduling, online leave management, automatic payroll calculation synchronized with attendance data, and work performance reporting dashboards.
• Triển khai ERP (ERP Implementation) Comprehensive ERP system implementation for managing company resources including accounting, human resources, warehouse, and sales operations, with centralized data consolidation, real-time business intelligence dashboards, and role-based access control with advanced data encryption.
• Lập trình Website (Website Development) Professional website design and development service with modern technology, fast loading speed, high security, easy content management, responsive design across devices, SEO optimization, multilingual support, and SSL/HTTPS security.
• Lập trình Ứng dụng Di động (Mobile App Development) Cross-platform mobile application development for iOS and Android using React Native and Flutter, with real-time backend systems, multi-layer encryption, and biometric authentication (Touch ID, Face ID).
• Minasoft Template Exclusive repository of professional website and landing page designs available for deployment, offering ready-made templates for businesses.

Quantifiable outcome

• Automated payroll and shift management reduces manual workload and processing errors for HR and finance teams
• +3 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• KiotViet: Vietnam's leading POS and retail management SaaS for SMEs. Directly competes with MinaPOS on point-of-sale, inventory, and multi-branch retail workflows for the same Vietnamese small-business segment.
• iPOS: Vietnamese cloud POS solution targeting SMEs and retail chains. Competes head-to-head with MinaPOS on barcode scanning, inventory, and multi-store management functionality.
• Sapo: Vietnamese omnichannel retail and POS platform serving SMEs with sales, inventory, and e-commerce tools. Overlaps directly with Minasoft's MinaPOS and website development offerings for the same domestic target market.
• Bravo Software: Vietnamese ERP solution provider for SMEs and mid-market firms. Closely comparable to Minasoft's ERP implementation service and consolidated accounting/HR/warehouse/sales functionality.
• 1Office: Vietnamese unified workplace and HR management SaaS targeting SMEs. Comparable to Minasoft's iTimer and broader workforce/productivity suite for Vietnamese businesses.
• Getfly CRM: Vietnamese CRM and sales-management SaaS for SMEs. Comparable to Minasoft's customer-engagement/CRM functionality embedded within its ERP and POS solutions.
• MISA: Major Vietnamese accounting and ERP software vendor serving SMEs and enterprises. Directly comparable to Minasoft's ERP implementation offering and adjacent to its POS/inventory suite.
• Haravan: Vietnamese omnichannel commerce platform offering POS, e-commerce, and retail SaaS for SMEs. Comparable to Minasoft's integrated retail/website/e-commerce positioning for the same domestic SME audience.
• FastWork: Vietnamese workforce management and HR SaaS platform serving SMEs. Overlaps directly with Minasoft's iTimer time tracking, shift management, and payroll automation features.

Broad incumbents

• Shopify POS: Global commerce platform with POS functionality serving retailers and SMEs worldwide. Operates as a broader incumbent in retail/SME SaaS that competes with MinaPOS for multi-channel retail and inventory workflows, though not specialized for the Vietnamese market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/minasoftvietnam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minasoft