Bodywise

What Bodywise does

Bodywise Ltd. is a UK-based private limited company headquartered in Cowes on the Isle of Wight, operating as the manufacturer of the Liquid Silk brand of personal lubricant. The company's core product is a predominantly water-based hybrid lubricant formulated to reduce friction and deliver a long-lasting, non-tacky, silky-smooth experience; the formula is colour- and fragrance-free, incorporates moisturising properties, and is described as "tried and tested" with easily removable residue. Liquid Silk is sold in three size variants — 50ml (£6.00-£13.00), 250ml (£13.00-£100.00), and 500ml (£23.00-£110.00) — with the SKU range structured to serve both individual purchases and multi-pack wholesale orders.

The company operates a dual-channel go-to-market model. Its primary channel is direct-to-consumer e-commerce via liquidsilk.com, a self-serve storefront supporting secure credit card payment processing and same-day order dispatch, with product information localised across 25 European languages. Its secondary channel is a wholesale trade account program targeting retailers and distributors in the adult pleasure and sexual health industry; trade applicants must provide company registration and VAT numbers for approval. Shipping is available to EU and select international destinations but is explicitly restricted from the United States and Canada.

Bodywise self-describes as a lean organisation, with a headcount band of 11-50 employees and no disclosed funding rounds, institutional investors, or parent entities. The company operates from a single facility on the Isle of Wight, supports a no-quibble returns policy for direct purchases, and provides dedicated customer service via phone and email. No acquisitions, partnerships, leadership changes, AI capabilities, patents, or public financial disclosures are referenced in the available source material.

Name

Bodywise

Legal name

Bodywise Ltd.

Website

https://liquidsilk.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bodywise Ltd. is a UK-based private manufacturer of Liquid Silk, a water-based hybrid personal lubricant sold direct-to-consumer via its own e-commerce site and wholesale to adult retailers across European markets.

Ownership category

akta.pro rank

Product category

Personal Lubricants

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Vaginal Moisturizers & Lubricants (CRABAIAI)

Keywords

• Personal lubricants
• Intimate wellness products
• Water-based lubricant
• Sexual wellness manufacturing
• Hybrid lubricant formula

Headquarters

HQ city

Cowes

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Bodywise generates revenue through direct one-time sales of Liquid Silk lubricant products in various sizes (50ml, 250ml, 500ml). The company sells directly to consumers via their e-commerce website and to trade customers (retailers/distributors) through their wholesale program.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

Bodywise Ltd. manufactures and sells Liquid Silk, a predominantly water-based hybrid personal lubricant formulated to reduce friction and deliver a lasting, non-tacky, silky-smooth experience with moisturising properties. The product line is available in 50ml, 250ml, and 500ml bottle sizes and is distributed both direct-to-consumer via the liquidsilk.com e-commerce site and through wholesale trade accounts serving retailers and distributors in the adult pleasure and sexual health industry across Europe.

Product overview

Bodywise Ltd. is a manufacturer of personal care products, with its primary offering being the Liquid Silk product line. Liquid Silk is a predominantly water-based hybrid lubricant designed to reduce friction and provide a long-lasting, non-tacky, silky-smooth experience. The product is colour and fragrance free and has moisturising properties. The portfolio consists of three size variants: 50ml, 250ml, and 500ml bottles, sold both direct-to-consumer through the online shop and to trade retailers via wholesale accounts. The tried and tested formula means any residue is easily removed and leaves a soft feel if used on skin.

Differentiator

Problem solved

Functional benefit

Products and services

• Liquid Silk A predominantly water-based hybrid personal lubricant manufactured by Bodywise Ltd., designed to reduce friction and deliver a lasting, non-tacky, silky-smooth experience. The formula is colour- and fragrance-free with moisturising properties and easy residue removal. Available in 50ml, 250ml, and 500ml bottle sizes. Sold direct-to-consumer via liquidsilk.com and through wholesale trade accounts to retailers and distributors in the adult pleasure and sexual health industry across Europe.
• Liquid Silk 50ml Bottle Single 50ml bottle of Liquid Silk personal lubricant, priced from £6.00 (individual) to £13.00 (3-pack). Sold via the liquidsilk.com e-commerce storefront and through wholesale trade accounts.
• Liquid Silk 250ml Bottle Single 250ml bottle of Liquid Silk personal lubricant, priced from £13.00 (individual) to £100.00 (10-pack). Sold via the liquidsilk.com e-commerce storefront and through wholesale trade accounts.
• Liquid Silk 500ml Bottle Single 500ml bottle of Liquid Silk personal lubricant, priced from £23.00 (individual) to £110.00 (6-pack). Sold via the liquidsilk.com e-commerce storefront and through wholesale trade accounts.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Pjur Group: German-based premium lubricant manufacturer with a broad personal lubricant portfolio. Direct overlap in product type, European wholesale distribution, and adult retail channel focus.
• Uberlube: Premium intimate wellness brand specializing in silicone-based lubricant. Comparable in premium positioning, DTC-first GTM, and intimate wellness category focus.
• System JO (United Consortium): US-based manufacturer of personal lubricants with strong wholesale distribution in the adult pleasure channel. Direct comparable in product category, channel strategy, and SKU tiering.
• YES Organic Lubricants: UK-based manufacturer of organic, water-based intimate lubricants. Closely comparable in geography, formulation philosophy (water-based, body-safe), and consumer positioning.
• Sliquid LLC: Direct competitor in the premium water-based and hybrid personal lubricant category. Closest comparable in product positioning, channel mix (DTC + wholesale), and consumer target.

Broad incumbents

• Durex (Reckitt Benckiser): Global market-leading sexual wellness brand owned by Reckitt. Operates across condoms, lubricants, and vibrators with massive retail distribution. Competes broadly in the same category but at mass-market scale.
• K-Y (Church & Dwight): Iconic lubricant brand now owned by Church & Dwight. Dominant in US retail pharmacy distribution. Broad incumbent competing on shelf presence and brand recognition.
• Lovehoney Group: UK-based global intimate wellness retailer and private-label manufacturer. Operates both as a customer (wholesale buyer for retailers) and as a competing brand owner across lubricant and accessory categories.

Emerging players

• Bijoux Indiscrets: European boutique intimate wellness brand with own-manufactured lubricant and accessory lines. Comparable in DTC/wholesale hybrid model and premium European positioning, though smaller scale.

Regional players

• Hathor Professional: Australia-based intimate wellness manufacturer serving APAC markets. Comparable in product category and wholesale distribution model, but operates in a different geography and does not directly compete in Bodywise's European footprint.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/liquid-silk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bodywise