First Insured Insurance Agency

Insurance Brokerage Servicesfirstinsuredgroup.com

First Insured Insurance Agency is an Austin, Texas-based independent insurance agency and specialty MGA offering personal and commercial lines across Texas, Colorado, Missouri, and Utah, with vertical specialization in auto dealership insurance programs underwritten through AmTrust Retail.

Company typePrivate
Founded1999
HeadquartersAustin, United States
Headcount11–50
GTM typeB2B and B2C
OfferingServices

What First Insured Insurance Agency does

First Insured Insurance Agency is an independent insurance agency and specialty Managing General Agent (MGA) headquartered in Austin, Texas, operating under the First Group Family of Companies (parent entity First Innovations Inc., established 1999; agency launched 2015). The firm distributes both personal and commercial lines insurance to consumers, small businesses, and automobile dealerships across four states—Texas, Colorado, Missouri, and Utah—through direct customer contact, a website with online quote forms routed to a third-party consumer rate quote system, and referral channels. Its core product portfolio spans approximately two dozen lines, including personal auto, homeowners, life, flood, motorcycle, RV, watercraft, health, disability, long-term care, and farm insurance on the personal side, and Business Owner Policies, general liability, workers' compensation, commercial auto, bonds, cyber liability, EPLI, and specialized auto dealership programs on the commercial side.

The agency's distinguishing offering is its vertical specialization in automobile dealership insurance—dealer open lot, garage liability, garage keeper's liability, workers' compensation, cyber liability, and parametric hail—underwritten primarily through a partnership with AmTrust Retail and other top-rated carriers. It also holds membership in the Trusted Choice network. Within the First Group Family of Companies, First Insured sits alongside sister entities First Guard Warranty (vehicle service contracts) and First Administrative Services, creating cross-sell potential into warranty and dealer back-office offerings.

Revenue is generated through carrier commissions on policies placed on behalf of customers; the firm represents multiple carriers to enable competitive quoting rather than operating as a captive agent. There is no proprietary technology platform disclosed, no external institutional funding, and no public financial reporting. Leadership includes President Mike Edwards (37 years of industry experience), CFO/COO Emily Stuetelberg (a major shareholder since 2018), and Account Manager Ashleigh Fonsen. The agency is privately held and operates with an 11-50 employee footprint.

First Insured Insurance Agency firmographics

Firmographics

Name: First Insured Insurance Agency
Legal name: First Innovations Inc.
Website: https://firstinsuredgroup.com
Company type: Private
Founded year: 1999
Operating status: Operating
Headcount range: 11–50 employees
Short description: First Insured Insurance Agency is an Austin, Texas-based independent insurance agency and specialty MGA offering personal and commercial lines across Texas, Colorado, Missouri, and Utah, with vertical specialization in auto dealership insurance programs underwritten through AmTrust Retail.
Ownership category
akta.pro rank

First Insured Insurance Agency industry classification

Industry

Product category: Insurance Brokerage Services
NAICS: Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
SIC: Insurance Agents, Brokers & Service (6411)
akta.pro primary industry: Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

Independent insurance agency
Commercial insurance broker
Personal lines insurance
Auto dealership insurance
Workers compensation insurance

Where First Insured Insurance Agency is headquartered

Location

Headquarters

HQ city: Austin
HQ country: United States
HQ region: North America

Offices1 record

Markets served

First Insured Insurance Agency business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

Insurance Commission Revenue: As an independent insurance agency/broker, First Insured earns commissions from insurance carriers for policies placed on behalf of customers. They represent multiple insurance companies (multiple carriers to quote) allowing them to offer competitive rates to customers.

Pricing tiers

Model	Billing	Price
Other	Annual	Quote-based insurance pricing - no tiered pricing model

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

First Insured Insurance Agency product offering

Product offering

Core offering

First Insured Insurance Agency is an independent insurance brokerage representing multiple carriers to provide personal and commercial lines insurance products. The agency places coverage across auto, home, life, health, business, and specialty insurance, with a focused specialty program for automobile dealerships underwritten by AmTrust Retail and other top-rated insurers. Customers access coverage through quote forms on the website, phone, or at the Austin, Texas office, and the agency earns commissions from carriers for policies placed.

Product overview

First Insured Insurance Agency operates as an independent insurance agency offering a comprehensive portfolio of both personal and commercial lines insurance products. The agency functions as a full-service independent insurance broker working with multiple carriers. Personal lines include automobile, homeowners, life, umbrella, flood, motorcycle, recreational vehicle, watercraft, windstorm, health, disability, long-term care, and farm insurance, along with GAP and auto warranty add-on products. Commercial lines encompass Business Owners Policies (BOP), general liability, workers compensation, commercial auto, auto dealership specialty coverage, bonds, commercial property, EPLI, and cyber liability insurance. The agency specializes particularly in automobile dealership insurance programs underwritten by AmTrust Retail and other top-rated insurers. Quote and customer service capabilities are available online through integrated forms for policy management, claims reporting, and document requests.

Differentiator

Problem solved

Functional benefit

Companies that use First Insured Insurance Agency

Customer profile

Segments3 records

Ideal customer profiles3 records

First Insured Insurance Agency technology and API

Technology

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

First Insured Insurance Agency partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

AmTrust RetailcoreTechnology or IntegrationAmTrust Retail is a key underwriter for First Insured's Auto Dealer Programming, providing specialized insurance products for automobile dealerships alongside other top-rated insurers in the industry.
Trusted ChoicecoreChannel Partner/ Reseller/ DistributorFirst Insured is a member of Trusted Choice, a network of independent insurance agencies. Trusted Choice brokers work for their customers, not insurance companies, offering multiple insurance products from multiple carriers.
First Innovations Inc.coreStrategic or Co-development PartnerFirst Innovations Inc. is the parent company and sister entity within the First Group Family of Companies. First Insured was formed through vertical integration and synergy with First Innovations Inc., First Guard Warranty Corporation, and First Administrative Services Corp.
First Guard Warranty CorporationcoreStrategic or Co-development PartnerPart of the First Group Family of Companies, First Guard Warranty Corporation provides vehicle service contracts. First Insured partners with this sister company to offer customers a turnkey source of insurance and warranty products.
First Administrative Services Corp.minorStrategic or Co-development PartnerPart of the First Group Family of Companies providing administrative services support for the group's insurance operations.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

First Insured Insurance Agency competitors and assessment

Company assessment

Direct peers

Holmes Murphy & Associates: Mid-size independent insurance brokerage operating across the Midwest/southern U.S. with personal and commercial lines — comparable geographic and product breadth to First Insured.
Insurance Office of America (IOA): Large independent full-service insurance agency serving both personal and commercial clients across multiple states with multi-carrier access — analogous to First Insured's full-service retail/commercial brokerage model.
Cottingham & Butler: Regional independent agency and brokerage with strong specialty commercial lines (including niche verticals) and personal lines — comparable mid-size multi-line independent agency model.
Cross Insurance: Regional independent agency in the Northeast offering personal, commercial, and employee benefits across many carrier appointments — comparable multi-line independent agency structure.
Hilb Group: Mid-size multi-line independent insurance agency operating regionally across personal and commercial lines with multiple carrier appointments — closely comparable to First Insured's independent broker model, product breadth, and SMB/consumer mix.

Broad incumbents

Burns & Wilcox: National specialty insurance brokerage offering commercial and personal lines through carrier relationships and producer networks — overlapping playbook to First Insured's multi-carrier specialty positioning.
Brown & Brown, Inc. Large national insurance brokerage with massive retail agency footprint and specialty programs across commercial and personal lines — represents the scaled incumbent version of First Insured's multi-line independent agency model.
Acrisure: National tech-enabled insurance brokerage built through aggressive roll-ups of independent agencies like First Insured — comparable model at vastly larger scale and active acquirer of similar agencies.

Emerging players

DealerPolicy: Insurtech providing embedded digital insurance specifically to U.S. auto dealerships — direct overlap with First Insured's auto dealership specialty program, representing a tech-enabled emerging competitor in the same vertical.

Regional players

Robertson Ryan & Associates: Independent insurance agency headquartered in the upper Midwest with personal and commercial lines — comparable mid-size independent agency profile even though it does not operate in First Insured's states.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

First Insured Insurance Agency financial estimates

Financial estimate

Revenue estimate

Valuation estimate

First Insured Insurance Agency leadership team

Management profile

Number of profiles

First Insured Insurance Agency subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

First Insured Insurance Agency funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

First Insured Insurance Agency M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Insured Insurance Agency

What does First Insured Insurance Agency do?

Is First Insured Insurance Agency a public or private company?

First Insured Insurance Agency is a private company. It is classified as family owned and is currently operating.

When was First Insured Insurance Agency founded?

First Insured Insurance Agency was founded in 1999. It employs 11 to 50 people.

Where is First Insured Insurance Agency based?

First Insured Insurance Agency is headquartered in Austin, United States, in the North America region.

How does First Insured Insurance Agency make money?

One revenue line is on record: insurance Commission Revenue.

Who are First Insured Insurance Agency's main competitors?

Direct peers on record are Holmes Murphy & Associates, Insurance Office of America (IOA), Cottingham & Butler, Cross Insurance and Hilb Group. Broad incumbents are Burns & Wilcox, Brown & Brown, Inc. and Acrisure. DealerPolicy is listed as an emerging player. Robertson Ryan & Associates is listed as a regional player.

Does First Insured Insurance Agency have an API?

No public API is recorded for First Insured Insurance Agency.

What industry is First Insured Insurance Agency in?

First Insured Insurance Agency's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 524210 and its SIC code is 6411.