Franchise Supermarket

What Franchise Supermarket does

Franchise Supermarket Ltd is a UK-based online marketplace that connects prospective franchisees with franchisors seeking to recruit new franchisees. Founded in 2014 and headquartered at 115 City Road, Unit D, Norwich, Norfolk, the company operates a single web platform at franchisesupermarket.co.uk that lists franchise opportunities searchable by industry (70+ categories including accountancy, automotive, care, cleaning, coffee, education, fitness, food, gardening, hair & beauty, home care, internet, pet, property, recruitment, retail, service, sports, training, and travel & leisure), investment level (under £10,000 to over £100,000), and franchise type (dedicated premises, high street retail, kiosk, office, restaurant, vehicle, work from home). Additional features include a location-based 'Local Franchise Opportunities' search, an Advice & Guidance content hub, news/case studies, and event listings such as The International Franchise Show at Excel London.

The underlying technology is described as a web-based marketplace with a franchise listing database, search and filtering capabilities, and a user inquiry management system; no APIs, SDKs, or AI/ML capabilities are disclosed. The company does not publish a mobile app and has no third-party integrations on record.

The business model is a freemium, two-sided marketplace. Prospective franchisees browse the directory and submit inquiries at no cost; franchisors pay for featured listings and qualified lead forwarding under an affiliate/referral revenue model. Go-to-market relies on content marketing, SEO, email newsletters, organic social, and event participation. The company is privately held with 1-10 employees, no disclosed funding, no parent company, and operates exclusively within the United Kingdom.

Name

Franchise Supermarket

Legal name

Franchise Supermarket Ltd

Website

https://franchisesupermarket.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Franchise Supermarket Ltd is a UK-based online marketplace that connects prospective franchisees with franchisors via a searchable directory of 250+ franchise brands across 70+ industries, monetizing through franchisor lead-generation fees.

Ownership category

akta.pro rank

Product category

Franchise Marketplace

akta.pro primary industry

Franchise Resale & Franchise Brokerage (Transfers/Resales) (FSAEAIAG)

Keywords

• Franchise marketplace
• Franchise directory
• Franchise lead generation
• Franchise advertising
• Franchise opportunities UK

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Lead Generation / Inquiry Fees: Franchise Supermarket generates revenue by collecting user inquiries through their platform and forwarding them to franchisors. Users can browse listings for free, but franchisors pay to have their opportunities featured and receive qualified leads from prospective franchisees who submit information requests.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Franchise Supermarket operates an online franchise marketplace that connects prospective franchisees with franchisors across the United Kingdom. The platform provides a searchable directory of franchise opportunities organized by industry (over 70 categories including accountancy, automotive, care, cleaning, coffee, education, fitness, food, retail, and more), investment level (£10K–£100K+), and franchise type (dedicated premises, high street retail, kiosk, office, restaurant, vehicle-based, work-from-home). Franchisees browse and submit inquiries for free, while franchisors pay for featured listings and receive qualified leads from prospective buyers.

Product overview

Franchise Supermarket is a UK franchise opportunities marketplace operating as a single unified platform that connects prospective franchisees with franchisors. The core product is the online franchise marketplace and directory, which organizes opportunities by industry (accountancy, automotive, care, cleaning, coffee, education, fitness, food, gardening, hair & beauty, home care, internet, pet, property, recruitment, retail, service, sports, training, travel & leisure), investment level (under £10,000 to over £100,000), and franchise type (dedicated premises, high street retail, kiosk, office, restaurant, vehicle, work from home). Additional services include advertising for franchisors, expert advice and guidance content, news and case studies, franchise events/discovery days, and local opportunity search functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Franchise Supermarket Marketplace Online franchise marketplace platform that connects prospective franchisees with franchisors across the UK, featuring a searchable directory of franchise listings organized by industry, investment level, and franchise type. Free for prospective franchisees to browse and submit inquiries.
• Franchise Services for Franchisors Paid advertising and marketing service enabling franchisors to list and promote their franchise opportunities to prospective franchisees on the platform. Includes featured listings and qualified lead generation from prospect inquiries.

Quantifiable outcome

• 97% of franchisees achieve profitability (cited from industry data)

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Point Franchise: UK-targeted online franchise directory that matches prospective franchisees with brands by sector, investment, and lifestyle, with a comparable lead-generation business model and content marketing engine.
• Franchise Local: UK franchise directory focused on local franchise opportunities, providing a similar browse/filter/inquire experience to Franchise Supermarket and competing for the same UK franchisee and franchisor segments.
• Franchise Direct: Global franchise portal with a dedicated UK presence that lists opportunities by industry and investment level and supports franchisor lead generation — overlapping product, audience, and revenue model with Franchise Supermarket.
• Whichfranchise: A long-standing UK franchise opportunity portal that lists franchise brands by industry and investment level and forwards inquiries to franchisors — the closest direct marketplace competitor to Franchise Supermarket in the UK.

Broad incumbents

• Yell: UK's leading online business directory with broad SMB marketing services; competes indirectly for franchise-related search traffic and local business discovery, especially via its marketplace and digital ads products.
• British Franchise Association (bfa): The UK's main franchise industry body, which runs its own 'Find a Franchise' directory and accreditation scheme — a larger, established incumbent that influences franchisor credibility and competes for discovery traffic.

Emerging players

• Startups.co.uk: UK small-business resource site that includes a franchise opportunities section, advice content, and lead-gen — an adjacent niche media property competing for the same 'buy a franchise' search intent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FranSupermarket
• LinkedInlinkedin.com/company/franchise-supermarket

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franchise Supermarket