Gardeco
- Company typePrivate
- Founded1996
- HeadquartersKidderminster, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Gardeco firmographics
Firmographics- Name
- Gardeco
- Legal name
- Gardeco Limited
- Website
- https://gardeco.co.uk
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Gardeco industry classification
Industry- Product category
- Outdoor Heating & Garden Products
- SIC
- Retail-Retail Stores, Nec (5990)
- akta.pro primary industry
- Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)
- akta.pro secondary industry
- Outdoor Décor & Garden Accents Retail (Yard Art, Planters Décor, Doormats) (CRAIACAI)
Keywords
Where Gardeco is headquartered
LocationHeadquarters
- HQ city
- Kidderminster
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Gardeco business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales: Gardeco generates revenue through direct sales of imported outdoor heating products (chimeneas, fire bowls, BBQ accessories) and garden décor items (animal footstools, moss products) via their e-commerce website. The company also offers trade accounts with different pricing for business customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual consumer products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Gardeco product offering
Product offeringCore offering
Gardeco is a UK-based specialist importer and online retailer of real fire outdoor products and gardening equipment. Its core offering includes Mexican clay chimeneas, cast iron chimeneas, steel chimeneas, cast iron fire bowls, and related accessories, complemented by animal-shaped footstools, ECOMOSS-SUPAMOSS biodegradable hanging basket liners, pizza ovens, BBQ accessories, and wheelbarrows. Products are sold direct-to-consumer through the Gardeco e-commerce website, with a separate trade zone providing trade pricing to business resellers.
Product overview
Gardeco is a specialist importer and online retailer of outdoor living products, primarily focusing on real fire products (chimeneas and fire bowls), animal-shaped footstools, and gardening equipment. The product portfolio consists of three main categories: (1) Real Fire Products including Mexican clay chimeneas (handmade in Mexico with Aztec, Celtic, and decorative designs), cast iron chimeneas, steel chimeneas, and fire bowls with various fuel capabilities; (2) BBQ and Cooking Accessories specifically designed for outdoor fires including grills, cooking irons, pizza stones, and various pans; (3) Decorative Home Products including animal-shaped footstools made from leatherette, synthetic fur, velvet, and tartan materials; and (4) Gardening Products including ECOMOSS-SUPAMOSS biodegradable hanging basket liners and wheelbarrows. The company operates as a single unified e-commerce platform without modular product architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Mexican Clay Chimeneas
- Cast Iron Chimeneas 100% cast iron chimeneas suitable for gardens, featuring traditional designs with decorative elements and positioned as durable, high-heat-output outdoor heating products for UK consumers.
- Steel Chimeneas Mid-century retro and modern design chimeneas constructed from steel, featuring contemporary aesthetics alongside functional outdoor heating capabilities, sold to UK consumers seeking modern-styled garden heating.
- Cast Iron Fire Bowls Traditional cast iron fire bowls with decorative scroll legs, suitable for large fires and burning wood, charcoal, or coal, with some models including BBQ grills, sold to UK consumers for outdoor heating and open-fire gatherings.
- Animal-Shaped Footstools Animal-shaped padded footstools, including Highland Cow, Brown Cow, horse, pig, sheep, and woolly mammoth designs, made with leatherette, synthetic fur, velvet, or tartan exterior materials with wooden legs, imported and sold by Gardeco as decorative indoor or garden-adjacent home products.
- ECOMOSS-SUPAMOSS Hanging Basket Liners Moisture-retentive natural fabric hanging basket liners, 100% biodegradable including plastic backing, made in the UK from recycled natural and biodegradable fibres, sold to UK gardeners and trade customers as sustainable basket liner products.
- Pizza Ovens Outdoor pizza ovens, including the Pizzaro Chimalin AFC in natural clay finish, designed for outdoor cooking with stands included, sold to UK consumers as part of Gardeco's outdoor cooking range.
- Wheelbarrows and Gardening Equipment Wheelbarrows and other gardening equipment offered as part of Gardeco's specialist gardening range for UK consumers and trade customers.
- Trade Zone Access Dedicated trade access zone on gardeco.co.uk that provides registered trade customers with trade prices, promotional information, and up-to-date product availability for reselling Gardeco's chimenea, fire bowl, and garden product ranges.
Companies that use Gardeco
Customer profileSegments2 records
Ideal customer profiles2 records
Gardeco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gardeco partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Gardeco competitors and assessment
Company assessmentBroad incumbents
- Not On The High Street: UK curated online marketplace for home, garden, and gift products. Competes for specialty home and garden décor purchases, particularly the animal footstool line.
- B&Q: UK's largest home improvement and garden retailer carrying outdoor heating, BBQ, and garden décor products. While far broader in assortment, B&Q competes directly for the same UK consumers buying chimeneas and fire pits.
- Wayfair UK: Large online home goods marketplace with extensive chimenea, fire pit, and outdoor décor assortment. Competes for the same DTC e-commerce customer but lacks Gardeco's specialist curation.
- Homebase: UK high-street home and garden retailer with seasonal outdoor heating, BBQ, and garden décor ranges. Overlaps with Gardeco's core consumer segment across price points.
Regional players
- Waitrose Garden: UK online garden centre backed by the Waitrose brand, selling premium garden products and outdoor accessories. Targets a similar upper-middle UK consumer segment as Gardeco.
- The Range: UK value-led home, garden, and leisure retailer with strong outdoor and seasonal product ranges. Competes on price for entry-level chimeneas and fire pits.
- Suttons: UK heritage seeds, plants, and gardening supplies retailer with online and catalogue channels. Comparable in scale and DTC model for UK gardening consumers.
- Thompson & Morgan: UK heritage mail-order and online garden products retailer with gardening equipment and accessories. Overlaps with Gardeco's gardening equipment and outdoor product ranges.
Direct peers
- Crocus: UK online garden retailer offering premium outdoor products, plants, and garden décor with content-led content marketing similar to Gardeco. Comparable in size and DTC orientation.
- Primrose: UK online garden and outdoor living retailer selling garden décor, planters, and outdoor heating accessories. Closely comparable DTC garden specialist with overlapping customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Gardeco social profiles
Digital presenceGardeco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gardeco leadership team
Management profileNumber of profiles
Gardeco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gardeco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gardeco
What does Gardeco do?
Gardeco is a UK-based specialist importer and online retailer of real fire outdoor products and gardening equipment. Its core offering includes Mexican clay chimeneas, cast iron chimeneas, steel chimeneas, cast iron fire bowls, and related accessories, complemented by animal-shaped footstools, ECOMOSS-SUPAMOSS biodegradable hanging basket liners, pizza ovens, BBQ accessories, and wheelbarrows. Products are sold direct-to-consumer through the Gardeco e-commerce website, with a separate trade zone providing trade pricing to business resellers.
Is Gardeco a public or private company?
Gardeco is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gardeco founded?
Gardeco was founded in 1996. It employs 11 to 50 people.
Where is Gardeco based?
Gardeco is headquartered in Kidderminster, United Kingdom, in the Europe region.
How does Gardeco make money?
One revenue line is on record: direct Product Sales.
Who are Gardeco's main competitors?
Broad incumbents on record are Not On The High Street, B&Q, Wayfair UK and Homebase. Regional players are Waitrose Garden, The Range, Suttons and Thompson & Morgan. Direct peers are Crocus and Primrose.
Does Gardeco have an API?
No public API is recorded for Gardeco.
What industry is Gardeco in?
Gardeco's product category is Outdoor Heating & Garden Products. Its primary akta.pro industry code is CRAIAIAI, Outdoor Heating, Fire Pits & Fireplaces Retail, with a secondary code of CRAIACAI, Outdoor Décor & Garden Accents Retail (Yard Art, Planters Décor, Doormats). Its SIC code is 5990.