Experience Dynamics
Experience Dynamics is a founder-led UX and Service Design consulting firm founded in 2001, serving enterprise, government, and non-profit clients with inclusive design, service design, and organizational UX transformation services.
- Company typePrivate
- Founded2001
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Experience Dynamics does
Experience Dynamics is a privately-held UX and Service Design consulting firm founded in 2001 by Frank Spillers and headquartered in Portland, Oregon. The firm provides human-centered design, inclusive design, service design, and organizational UX transformation services to enterprise organizations, government agencies, and non-profit/rights-based clients. Its core methodology blends human-centered design frameworks with organizational change management, rather than a packaged software product, and the firm's intellectual property is concentrated in proprietary service frameworks and the founder's domain expertise. Service lines include Service Design, Inclusive Design, Organizational Transformation, Enterprise UX, Impact Consulting for non-profits and governments, plus specialized offerings in VR/AR UX, accessibility testing, usability testing, and expert design reviews.
The firm generates revenue exclusively through professional services fees on a project-based, custom-quoted engagement model with multi-year contract cadence. Go-to-market is direct enterprise sales driven by the founder, using a personal-brand website (frankspillers.com), content marketing via an active UX blog, case studies, client testimonials, and Calendly-based discovery calls. Named clients span 30+ organizations across technology (Intel, Microsoft, IBM, HP, Logitech), financial services (Wells Fargo, Capital One, Chase, KeyBank), healthcare (Merck, Johnson & Johnson, Blue Cross Blue Shield), automotive (Honda, Land Rover, Caterpillar, AutoNation), retail/hospitality (Target, Four Seasons), media (NBC), telecommunications (Verizon), and public sector (World Bank, United Nations, City of New York, Greater London Authority).
The firm is founder-owned and bootstrapped with no venture capital, no parent company, no disclosed subsidiaries, and no funding rounds on record. It has operated continuously for 24+ years, with an active website through 2025-2026 and ongoing thought-leadership publication. Growth is constrained by its boutique scale (11-50 employees) and heavy dependence on the founder as the principal client-facing expert, while its competitive position rests on deep experience, an enterprise/government client roster, and specialization in inclusive design and service design.
Experience Dynamics firmographics
Firmographics- Name
- Experience Dynamics
- Legal name
- Experience Dynamics
- Website
- https://experiencedynamics.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Experience Dynamics is a founder-led UX and Service Design consulting firm founded in 2001, serving enterprise, government, and non-profit clients with inclusive design, service design, and organizational UX transformation services.
- Ownership category
- akta.pro rank
Experience Dynamics industry classification
Industry- Product category
- UX Consulting Services
- NAICS
- Management Consulting Services (54161), Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Brand Experience (BX) & Service Design (BPAFAEAI)
- akta.pro secondary industries
- Customer Experience (CX) & Journey Strategy (MPAAAFAI), Customer Experience (CX) & Digital Experience (BPAHAEAC), Learning Experience Design (LXD) & UX for Learning (EDAGAKAF)
Keywords
Where Experience Dynamics is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Markets served
Experience Dynamics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Consulting Services: Project-based consulting engagements providing UX and service design expertise to enterprise clients. Engagements include organizational transformation, expert design reviews, usability testing, and strategic UX advisory services. Revenue is generated through professional services fees for delivered consulting work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Project-Based Pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Experience Dynamics product offering
Product offeringCore offering
Experience Dynamics delivers project-based UX and Service Design consulting to enterprise organizations, governments, and non-profits, covering inclusive design, human-centered design, organizational UX transformation, enterprise UX, usability testing, expert design reviews, and emerging VR/AR UX advisory. Engagements are sold directly through the founder's website with custom scoping, and a client testimonial cites a $1M revenue outcome from working with founder Frank Spillers.
Product overview
Experience Dynamics is a UX and Service Design consulting firm founded in 2001 by Frank Spillers. The company operates as a single-service consultancy offering professional consulting services rather than a software product platform. The core offering is UX and Service Design consulting, which encompasses specialized service offerings including Inclusive Design, Service Design, Human Centered Design, Organizational Transformation, Enterprise UX, and Impact Consulting for non-profits and governments. Additional service offerings span Accessibility Testing, Expert Design Reviews, Ethnography/Field Studies, Interaction Design, Mobile UX Design, Usability Testing, Visual Design, and VR+AR UX Consulting.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Client testimonial: went from zero revenue to over $1M working with Frank Spillers
- +1 more outcomes
Companies that use Experience Dynamics
Customer profileNamed customers29 records
Segments5 records
Ideal customer profiles2 records
Experience Dynamics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Experience Dynamics partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Experience Dynamics competitors and assessment
Company assessmentBroad incumbents
- Fjord (Accenture Song): Fjord, part of Accenture Song, is a large-scale design and innovation consultancy offering service design and CX transformation to global enterprises — a broader incumbent in the same niche as Experience Dynamics.
- R/GA: R/GA is a global digital agency offering experience design, brand strategy, and consulting to enterprise clients — broader incumbent comparable to Experience Dynamics' enterprise CX engagements.
Direct peers
- Frog Design: Frog (part of Capgemini Invent) delivers design strategy, service design, and product UX for global enterprises, competing for the same transformation engagements Experience Dynamics targets.
- Huge Inc. Huge is a digital experience agency providing UX, service design, and product strategy for major brands, including financial services and retail clients that overlap with Experience Dynamics' portfolio.
- Ustwo Studios: Ustwo is a digital product studio providing UX, service design, and product engineering for major brands — comparable to Experience Dynamics' enterprise digital UX work.
- IDEO: IDEO is a globally recognized design and innovation consultancy offering UX, service design, and organizational transformation to Fortune 500 clients — directly comparable to Experience Dynamics' core offering and client profile.
- Nielsen Norman Group: NN/g is a leading UX research and consulting firm providing usability evaluation, expert reviews, and training — overlapping with Experience Dynamics' expert review, usability testing, and training service lines.
- Method (design consultancy): Method is a global design and engineering consultancy delivering customer experience, service design, and digital product design — comparable in service mix and enterprise client focus.
- Cooper Professional: Cooper is a UX strategy and product design consultancy founded by Alan Cooper, focused on interaction design and enterprise UX — directly comparable to Experience Dynamics' enterprise UX and interaction design offerings.
Emerging players
- Gianni Perez / Adaptive Path successor studios: Boutique UX and service design consultancies emerging in the market that target similar enterprise and impact-segment clients with comparable inclusive-design and service-design offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights3 records
Customer concentration
Experience Dynamics social profiles
Digital presenceExperience Dynamics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Experience Dynamics leadership team
Management profileNumber of profiles
Profiles1 record
Experience Dynamics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Experience Dynamics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Experience Dynamics
What does Experience Dynamics do?
Experience Dynamics delivers project-based UX and Service Design consulting to enterprise organizations, governments, and non-profits, covering inclusive design, human-centered design, organizational UX transformation, enterprise UX, usability testing, expert design reviews, and emerging VR/AR UX advisory. Engagements are sold directly through the founder's website with custom scoping, and a client testimonial cites a $1M revenue outcome from working with founder Frank Spillers.
Is Experience Dynamics a public or private company?
Experience Dynamics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Experience Dynamics founded?
Experience Dynamics was founded in 2001. It employs 11 to 50 people.
Where is Experience Dynamics based?
Experience Dynamics is headquartered in Portland, United States, in the North America region.
How does Experience Dynamics make money?
One revenue line is on record: consulting Services.
Who are Experience Dynamics's main competitors?
Broad incumbents on record are Fjord (Accenture Song) and R/GA. Direct peers are Frog Design, Huge Inc., Ustwo Studios, IDEO, Nielsen Norman Group, Method (design consultancy) and Cooper Professional. Gianni Perez / Adaptive Path successor studios is listed as an emerging player.
Does Experience Dynamics have an API?
No public API is recorded for Experience Dynamics.
What industry is Experience Dynamics in?
Experience Dynamics's product category is UX Consulting Services. Its primary akta.pro industry code is BPAFAEAI, Brand Experience (BX) & Service Design, with a secondary code of MPAAAFAI, Customer Experience (CX) & Journey Strategy. Its NAICS code is 54161 and its SIC code is 8742.