Mastering Business Development

What Mastering Business Development does

Mastering Business Development Inc. (MBDi) is a privately held, North Carolina-incorporated business development training and consulting firm founded circa 1980 and headquartered in the Charlotte, NC region, with founder and owner William B. Scheessele. The company delivers instructor-led business development training in-person and online, plus BD consulting services, to individual professionals, corporate teams, government contractors (including NDIA-affiliated defense firms), and executive leadership.

The firm's core technology is a proprietary business development methodology combining behavioral psychology, HUMINT-based client engagement processes, and systematic pre-capture planning frameworks. The HUMINT® Client Engagement Process and the registered MBDi Business Development Process (grounded in prospect qualification and Socratic questioning) form the differentiated methodology, supplemented by the "12 Core Competencies" and "4 Cornerstones" competency frameworks. Products span individual training, corporate/team training, advanced training, BD sales assessments, BD consulting, and strategy & planning services.

MBDi generates revenue through professional services fees from scheduled public workshops, custom corporate engagements, consulting fees for assessments and strategy work, and a recurring executive briefs/content stream. The go-to-market is sales-led, combining content marketing (BD Insights blog, executive briefs), events (public workshops at NDIA HQ in Arlington, VA and other regional locations), and direct sales via phone (704-553-0000) and Calendly-enabled consultation scheduling. No pricing is publicly disclosed, and the company operates with 11-50 employees across Charlotte, Washington D.C., Jackson MS, and a training presence at NDIA Headquarters in Arlington, VA.

Name

Mastering Business Development

Legal name

Mastering Business Development Inc.

Website

https://mbdi.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Mastering Business Development Inc. (MBDi) is a Charlotte, NC-based consulting and training firm delivering proprietary HUMINT-based business development training, workshops, and consulting services to individual BD professionals, corporate teams, government contractors, and executive leadership.

Ownership category

akta.pro rank

Product category

Professional Training and Consulting Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Learning & Development (L&D) & Training Management (EDABAIAC)

akta.pro secondary industry

Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Business development training
• Sales training workshops
• Capture planning consulting
• BD consulting services
• Executive sales training

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Training Services: Instructor-led business development training programs delivered in-person or online. Includes individual executive training workshops and corporate/team training engagements. Revenue generated through registration fees for scheduled workshops and custom training engagements.
2. Consulting Services: BD consulting engagements including strategy and planning, BD sales assessments, and individual consultation sessions. Revenue generated through consulting fees and assessment services.
3. Executive Briefs and Content: Premium content resources including executive briefs on revenue growth and business development topics, potentially available through download or subscription.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Mastering Business Development (MBDi) provides instructor-led business development training programs and consulting services focused on the pre-capture planning stage of the BD acquisition lifecycle. Core offerings include flagship 2-day executive training workshops (delivered in-person or online), individual and corporate/team training programs, advanced training refreshers, BD sales assessments, BD consulting, and strategy and planning services, all built around a proprietary HUMINT-based Client Engagement Process methodology.

Product overview

Mastering Business Development (MBDi) offers a comprehensive suite of instructor-led business development training programs and consulting services. The core offering is the Mastering Business Development® training program, which is available in individual, corporate/team, and advanced formats, delivered both in-person and online. The company provides a proprietary HUMINT® Client Engagement Process methodology for client engagement. Additional offerings include BD Sales Assessments, BD Consulting, and Strategy & Planning services. The product portfolio is structured around their flagship 2-day Executive Training workshops, supported by ongoing consulting and assessment tools, all focused on improving pre-capture planning stages in the BD acquisition lifecycle for optimized sales and revenue results.

Differentiator

Problem solved

Functional benefit

Products and services

• Mastering Business Development® (MBDi) Training Program Flagship instructor-led business development training program delivered in-person or online, utilizing role playing, script development, and proven practical processes for optimized sales and revenue results. Curriculum spans introductory to advanced levels and focuses on optimizing individual thinking and behavior for distinct roles and customer engagement focus.
• Individual Training Personalized business development training for individual professionals seeking to improve their sales and client engagement skills, delivered through public workshops (in-person or online).
• Corporate/Team Training Team-based business development training programs designed for organizations looking to improve collective revenue generation capabilities, typically delivered on-site at client locations.
• Advanced Training Advanced training and refreshers to enhance skills and accelerate careers for experienced business development professionals, with intake handled by phone (Carla) and Calendly scheduling.
• Mastering Business Development® Executive Training (2-Day On-Site Program) Intensive 2-day in-person executive training covering critical thinking, behavioral skills, client engagement, diagnostic interviewing, and opportunity qualification techniques, held at NDIA Headquarters (Arlington, VA) and other locations.
• BD Sales Assessments Evaluative tools to assess business development capabilities and identify areas for improvement in individual or team performance.
• BD Consulting Consulting services to help organizations address business development challenges and improve revenue results.
• Strategy & Planning Strategic consulting services focused on planning and developing business development strategies for organizational growth.

Quantifiable outcome

• Graduates take away best practices, a framework and strategy that can be applied immediately to increase leads, customer engagement and revenue generation

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Brooks Group: Sales training and consulting firm with proprietary Impact Selling methodology. Comparable to MBDi as a specialist B2B sales training provider delivering workshops and consulting to corporate clients.
• ValueSelling Associates: B2B sales training company built around a proprietary ValueSelling framework. Directly comparable to MBDi's IP-driven, methodology-led approach to sales/BD training and consulting.
• Richardson Sales Performance: B2B sales training and consulting firm with proprietary sales methodologies and capability assessments. Directly comparable to MBDi's blend of training, consulting, and sales assessments targeting enterprise clients.
• Sandler Training: Global sales training franchise with a proprietary methodology and instructor-led workshops. Closely comparable to MBDi as a methodology-driven B2B sales/BD training provider selling both individual and corporate engagements.
• Force Management: B2B sales transformation company offering methodology-based training (e.g., Command of the Message, Force Formula). Comparable to MBDi in selling proprietary sales frameworks and consulting to enterprise sales teams.
• JBarrows Sales Training: B2B sales training and consulting firm offering instructor-led workshops, virtual training, and sales coaching. Comparable to MBDi in providing structured, instructor-led BD/sales training with a content and methodology library.
• RAIN Group: Sales training and consulting firm offering methodology-driven programs (e.g., sales presentations, consultative selling). Comparable to MBDi as a specialist BD/sales training provider with both public workshops and corporate engagements.
• Winning by Design: Sales training and consulting firm with the proprietary Blueprint methodology. Comparable to MBDi as a structured, framework-driven sales training and consulting provider serving B2B organizations.

Broad incumbents

• Dale Carnegie Training: Established corporate training provider spanning sales, leadership, and professional development. Comparable to MBDi in delivering instructor-led sales/BD curricula to corporate teams and individuals, though at much greater scale and breadth.

Emerging players

• Sales Assembly: Membership-based sales training and community platform for B2B sales professionals. Adjacent and partially overlapping with MBDi as it pursues sales/BD practitioner education through a modern, community-driven delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MasteringBD
• Facebookfacebook.com/masteringbd
• LinkedInlinkedin.com/company/mbdi

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mastering Business Development