icbtech

What icbtech does

icbtech d.o.o. is a privately held embedded systems engineering company headquartered in Subotica, operating as a 'd.o.o.' (limited liability company) typically associated with the former Yugoslav jurisdiction, and a member of the tonwelt group. The company designs and builds proprietary hardware and firmware that link physical devices, platforms, and data for enterprise deployments, with more than 15 years of continuous field deployments and thousands of active devices in operation across multiple complex installations.

Its product portfolio is anchored on three core radio-frequency devices — RF Nexus 1 (media playback, device coordination, and precise time-based control), RF Beacon 5 (multi-protocol 868 MHz / 2.4 GHz beacon with Bluetooth support), and RF Beacon 3 (compact single-band 868 MHz beacon) — complemented by multimedia guides and, on the solutions side, an Embedded Software Platform, a Device Management Platform, Automotive Infotainment Platform, and AI Engineering and Data Analytics services. Each device combines multi-protocol hardware interfaces with custom firmware designed for precise timing, network communication, and automation, supporting real-time synchronization and modular device management across high-density distributed installations.

Revenue is generated through two primary streams: sale of proprietary embedded hardware/firmware products and custom embedded product development services. The go-to-market is B2B direct enterprise sales targeting museums and cultural institutions globally, with multi-partner development programs involving tonwelt guiding solutions, amepheas, and RSF museo. Representative enterprise customers include the Louvre Museum (Paris), Porsche Museum (Stuttgart), and Oman National Museum. Pricing is not publicly disclosed and is handled via direct enterprise quotations, with Aleksandar Pejić as managing director and founder.

Name

icbtech

Legal name

icbtech d.o.o.

Website

https://icbtech.rs

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

icbtech d.o.o. is a Subotica-based private embedded systems engineering firm that designs proprietary RF hardware and firmware — RF Nexus 1, RF Beacon 5, RF Beacon 3, and multimedia guides — for museums and cultural institutions, delivering real-time synchronization and device management solutions alongside custom product development services.

Ownership category

akta.pro rank

Product category

Embedded Systems Hardware

NAICS

Other Communications Equipment Manufacturing (33429)

SIC

Communications Equipment, Nec (3669)

akta.pro industry

PRIMARYHDAHAMAI

UWB, NFC & Short-Range Connectivity ICs

Hardware, Technology & Telecom/Semiconductors & Electronic Components/RF, Microwave & Wireless ICs

SECONDARYHDAFAEAI

Embedded & Industrial Network Interfaces (PCIe/M.2/SOM/SoC NICs)

Hardware, Technology & Telecom/Networking Equipment & Components/Network Interface & Adapter Hardware (NICs/Transceivers)

Keywords

• Embedded systems engineering
• Wireless communication devices
• RF beacon hardware
• Museum technology solutions
• Connected device platforms

Headquarters

HQ city

Subotica

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Embedded Hardware and Firmware Products: Sale of proprietary embedded devices including RF Nexus 1, RF Beacon 5, and RF Beacon 3. Products combine multi-protocol hardware with custom firmware for specific use cases in museums and cultural institutions.
2. Custom Product Development Services: Engineering services for complete embedded product development, including embedded software engineering and complete product lifecycle support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

icbtech designs, manufactures, and sells proprietary embedded hardware devices — RF Nexus 1, RF Beacon 5, and RF Beacon 3 — paired with custom firmware for precise timing, multi-protocol network communication, and automation. The company also delivers multimedia guide devices and complete embedded product development services for high-density distributed installations, with deployments concentrated in museums and cultural institutions worldwide.

Product overview

icbtech is an embedded systems engineering company with 15+ years of continuous deployments, developing software, firmware, and connected devices that link hardware, platforms, and data. The product portfolio centers on three core RF hardware devices—RF Nexus 1, RF Beacon 5, and RF Beacon 3—which are complemented by Multimedia Guides. Each device combines multi-protocol hardware interfaces with proprietary firmware designed for precise timing, network communication, and automation. The company also offers an Embedded Software Platform, Device-Management Solutions, and AI Engineering and Data Analytics services, with representative installations at major museums including the Louvre Museum in Paris, Porsche Museum in Stuttgart, and Oman National Museum.

Differentiator

Problem solved

Functional benefit

Products and services

• RF Nexus 1 Embedded hardware device combining multi-protocol hardware interfaces with firmware for media playback, device coordination, and precise time-based control within a single system, targeted at museum multimedia, infotainment, and synchronized installations.
• RF Beacon 5 Multi-protocol RF beacon operating in the 868 MHz and 2.4 GHz bands with Bluetooth support, designed for reliable performance in complex distributed embedded infrastructure installations such as museums and cultural venues.
• RF Beacon 3 Compact single-band RF beacon operating in the 868 MHz band with multi-protocol hardware interfaces and firmware for timing, network communication, and automation in space-constrained embedded deployments.
• Multimedia Guides Embedded device product for multimedia guidance applications, part of icbtech's connected device ecosystem and used for visitor guide and infotainment scenarios in museums and cultural institutions.
• Embedded Software Engineering Engineering service delivering embedded software development for connected devices, including firmware, network communication, and timing/automation logic for icbtech's hardware products and customer-specific programs.
• Complete Embedded Product Development End-to-end custom product development service covering the complete lifecycle of embedded products, targeted at organizations needing turnkey embedded system design, build, and deployment.
• Embedded Software Platform Software solution covering embedded software platform capabilities including automotive infotainment platforms and connectivity, timing, and synchronization, used to support icbtech's hardware and customer deployments.
• Device-Management Solutions Solution providing modular embedded device management, including a device-management platform for monitoring and operating high-density distributed embedded device fleets in complex installations.
• AI Engineering and Data Analytics Solution offering AI engineering and data analytics services applied to embedded device and device-management contexts, complementing icbtech's hardware and platform offerings.

Quantifiable outcome

• Thousands of active embedded devices operating worldwide in complex installations

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• tonwelt guiding solutionscoreStrategic or Co-development PartnerStrategic partner within tonwelt group. tonwelt is a leading provider of guiding solutions for museums and cultural institutions. icbtech is a member of tonwelt group, suggesting deep integration in museum technology solutions ecosystem.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Smartify: Smartify provides a museum visitor app with object recognition, audio guides, and digital experiences used by major museums worldwide. It competes for the same museum technology budget icbtech targets, albeit with a software/app-first approach rather than embedded RF devices.
• Kontakt.io: Kontakt.io produces BLE and UWB beacons plus a cloud device-management platform for indoor location and IoT use cases. Its hardware + cloud management architecture directly parallels icbtech's RF beacons and modular device management system.
• tonwelt: tonwelt is a leading provider of multimedia and guiding solutions for museums and cultural institutions — the same core customer segment icbtech serves. As icbtech's strategic partner and the company it belongs to as a group member, tonwelt is the most directly comparable peer.
• GuideID: GuideID provides multimedia and audio guide systems for museums and tourist attractions, including hardware devices and content management platforms. It competes for the same cultural-institution embedded systems opportunity as icbtech.
• Estimote: Estimote designs and manufactures Bluetooth beacon hardware and a software platform for proximity, indoor location, and contextual experiences — a direct technical analog to icbtech's RF Beacon 3 and RF Beacon 5 product family.

Emerging players

• Cuseum: Cuseum offers a digital engagement platform for museums and cultural institutions, including interactive guides, AR, and visitor analytics. It represents an emerging software-led peer competing for the same museum technology wallet as icbtech's solutions.
• Blue Charm Beacons: Blue Charm Beacons produces BLE and Eddystone beacons for proximity marketing, indoor navigation, and asset tracking. As an emerging beacon hardware specialist, it competes for the same IoT proximity hardware opportunity icbtech's RF beacons address.

Broad incumbents

• Bloomberg Connects: Bloomberg Connects is a free museum and cultural-institution app platform backed by Bloomberg Philanthropies, serving thousands of venues globally. It is a broader-scale incumbent offering digital visitor engagement solutions overlapping with icbtech's multimedia guide offerings.
• HID Global: HID Global is a large-scale manufacturer of RFID tags, BLE beacons, and location services hardware serving enterprise and institutional customers. Its beacon/IoT hardware product line overlaps with icbtech's, though HID operates at vastly greater scale and across multiple verticals.
• Sennheiser (audio guide / Tour Guide systems): Sennheiser is a global audio hardware leader whose tour guide and visitor audio guide systems are widely deployed in museums and cultural venues. It represents a broader incumbent competitor in the on-site visitor audio/multimedia hardware segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/icbtech.io
• LinkedInlinkedin.com/company/icbtech-d.o.o.
• Instagraminstagram.com/icbtech

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about icbtech