Justlead Solutions

What Justlead Solutions does

Justlead Solutions is an Indian real estate digital marketing and lead generation platform operating the justlead.in portal and a companion Lead Management System (lms.justlead.in). Founded in 2015 and headquartered in Ghaziabad with a branch office in Pune, the company functions as a dual-sided marketplace connecting residential and commercial property seekers (buyers, sellers, renters) with real estate agents, builders, and property owners across 20+ Indian cities including Delhi NCR, Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, and Tier 2/3 markets. The platform offers property search with advanced filters, shortlisting, call scheduling with experts, RERA verification references, and home loan support integration.

The underlying technology is a web-based portal with a mobile application, a proprietary CRM (LMS) for advertiser lead management, and an AI-assisted property matching layer that combines user search behavior with third-party cookies for personalized recommendations. The platform also employs IP-based location tracking for localized results. Product surface includes a free listing tier and three paid advertiser tiers: Lead Basic Service Account (BSA), BSA + Booster, and Cost Per Lead basis — creating a freemium-to-subscription funnel.

Justlead operates as a bootstrapped sole proprietorship under Indian law with no disclosed external funding or institutional ownership. Revenue mechanics combine subscription recurring fees (BSA tiers, paid annually in advance), advertising and display placements, transaction-based cost-per-lead pricing, and a free listing funnel that drives traffic and data for paid conversion. Distribution is primarily self-serve digital with direct advertiser acquisition supported by the internal LMS CRM. Marketing relies on content/SEO, email newsletters, webinars with industry partners (e.g., Propshop, April 2021), and customer testimonials from enterprise clients including Param Homes and Square Yard, both of which have maintained 5+ year relationships with the platform.

Name

Justlead Solutions

Legal name

Justlead Solutions

Website

https://justlead.in

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Justlead Solutions is a bootstrapped Indian real estate lead generation platform operating justlead.in, connecting property buyers, sellers, and renters with real estate agents, builders, and owners across 20+ cities via a freemium portal and subscription-based advertiser CRM.

Ownership category

akta.pro rank

Product category

Online Real Estate Marketplace

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

Keywords

• Real estate marketplace
• Property listing portal
• Lead generation services
• Property advertising platform
• Online property search

Headquarters

HQ city

Ghaziabad

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Services: Justlead generates revenue through various subscription packages for advertisers including 'Lead (Basic Service Account)', 'Lead (BSA + Booster)', and other premium tiers. Paid services are offered on 100% advance payment basis with acceptance of cheque and online payment modes.
2. Advertising & Listings: Revenue generated from banner advertisements, property listings, and display ads showcased on the platform. The platform displays advertisements from builders and real estate professionals.
3. Cost Per Lead: Flexible pricing model where advertisers pay based on leads generated through the platform.
4. Free Listing (Freemium): Offers free property listings to attract users to the platform, generating traffic and data for conversion to paid services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Justlead Solutions operates justlead.in, an online real estate marketplace that connects property seekers (buyers, sellers, renters) with real estate professionals (agents, builders, property owners) across 20+ Indian cities. The platform offers property search with filters for location, type, and budget; AI-based property matching; call scheduling with experts; RERA-verified listings; and integrated home loan support. For advertisers, the company offers a tiered monetization model including free listings, paid Lead subscription accounts (BSA, BSA + Booster), a Cost Per Lead performance model, banner advertising, and access to a proprietary Lead Management System (LMS) CRM.

Product overview

Justlead Solutions operates a unified real estate property portal platform consisting of the core JustLead.in portal for property buy/sell/rent transactions and a companion LMS/CRM system for lead management. The offering includes a tiered services model: free property listings for basic exposure and three paid tiers (Basic Service Account, BSA + Booster for enhanced visibility, and Cost Per Lead Basis for performance-based advertising). The platform serves property seekers, real estate agents, builders, and owners across Indian metros with search, shortlisting, call scheduling, and home loan support features.

Differentiator

Problem solved

Functional benefit

Brands

• Justlead CRM: A Lead Management System (LMS) platform for advertisers and agents to manage leads and responses from the property portal.

Products and services

• JustLead.in Property Portal Online real estate marketplace enabling consumers across India to search, filter (by city, property type, and budget from ₹5 Lacs to ₹50 Cr), and shortlist residential apartments, builder floors, villas, plots, commercial spaces, and offices for purchase or rent. Includes call scheduling with experts, RERA-verified listings, and instant home loan support.
• Lead (Basic Service Account) Paid subscription service for real estate professionals (agents, builders, owners) that provides basic lead generation, property listing, and access to buyer inquiries through the Justlead platform on a recurring basis.
• Lead (BSA + Booster) Enhanced paid subscription tier for real estate professionals that combines basic lead generation features with boosted visibility to increase property exposure and attract more potential buyers on the Justlead platform.
• Lead (Cost Per Lead Basis) Performance-based advertising service where real estate professionals (advertisers) pay per qualified lead generated through the Justlead platform rather than a fixed subscription fee.
• Justlead CRM / LMS Proprietary Lead Management System (LMS) accessed at lms.justlead.in that gives real estate advertisers separate credentials to manage responses, track leads, and oversee customer interactions stemming from their property listings on the Justlead platform.
• Free Property Listing Non-paid listing service that allows property owners, builders, and agents to post property advertisements on the Justlead platform without subscription charges, functioning as a freemium entry point that converts users to paid Lead tiers.

Quantifiable outcome

• Call scheduling and lead exchange between buyers and real estate professionals facilitated through the platform

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

One partnership is on record.

• PropshopminorStrategic or Co-development Partner · 23 April 2021Propshop, a prominent realty brand in Delhi NCR with over 1000 real estate professionals, collaborated with Justlead for a Realty Analysis webinar in April 2021. Mr. Raghav Mishra, Co-founder and Joint Managing Director of Propshop, served as keynote speaker discussing market trends, COVID-19 impact, and opportunities in the real estate sector. This collaboration positions Justlead as an industry thought leader while providing Propshop access to Justlead's audience.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Housing.com: REA Group-backed Indian property portal offering listings, search, and developer marketing services. Competes directly with Justlead in residential property discovery and lead generation for builders and agents across Indian metros.
• Makaan.com: IndiaMART-owned real estate portal providing property listings, agent/builder advertising, and buyer leads across Indian cities. Directly competes with Justlead on listing inventory and advertiser subscription/CPL revenue in overlapping Indian geographies.
• 99acres: Infoedge-owned Indian real estate portal providing property search, listings, and agent/builder advertising. Closely comparable to Justlead in revenue model (subscriptions, featured listings, CPL) and target customer (property seekers, agents, builders) across India.
• Square Yards: Indian real estate platform offering property listings, builder marketing, agent services, and home loan support. Notably, Square Yard is both an existing Justlead customer (5+ year testimonial relationship) and a comparable platform competing in the same property portal category.
• NoBroker: Indian broker-free real estate platform connecting owners and tenants/buyers directly, with subscription-based listing and tenant/buyer search services. Comparable to Justlead in serving the same property-seeker and property-owner segments, though differentiated by its zero-broker model.
• CommonFloor: Indian real estate portal (now merged into Housing.com) that historically offered apartment/community-centric listings, agent directories, and builder marketing. Directly comparable offering to Justlead's property listings and builder/agent lead generation model.
• PropTiger: Indian property portal (now part of Housing.com group) focused on new project sales, builder advertising, and home loan assistance. Comparable to Justlead in builder/developer advertiser monetization and integrated home loan support.
• MagicBricks: India's largest online real estate portal (Times Group-owned), offering property listings, search, and lead generation for buyers, sellers, agents, and builders. Directly competes with Justlead on listings, advertiser subscriptions, and lead delivery across the same Indian metro and Tier 2/3 markets.
• RoofandFloor: Indian property portal focused primarily on new project launches from builders, offering project listings and lead generation for developers. Comparable to Justlead in builder-side monetization though with a narrower new-launch focus rather than resale and rental.

Emerging players

• NestAway: Indian managed-home-rental platform (now part of NoBroker group) serving tenants and property owners in the rental segment. Partially comparable to Justlead's rental listings and property-owner customer segment, though NestAway's model is more operationally managed rather than lead-generation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/justleadin

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Justlead Solutions