The Buzz Maker

What The Buzz Maker does

The Buzz Maker is a private public relations consultancy founded and operated by Tracy Teuscher as a solo practitioner, serving small businesses and nonprofits. The firm's core offerings are PR consulting (media relations, PR strategy, and campaign execution), turnkey Squarespace website design, and personalized PR/business coaching, with services delivered on a project or retained basis at quote-based, "affordable" price points. Tracy Teuscher holds the APR (Accredited in Public Relations) credential and an MS degree, and previously established and managed PR departments for an advertising agency and a national magazine publisher; she claims to have helped grow more than 100 brands across 12+ industries as president of The Buzz Maker, with a notable long-term client relationship of 10+ years with Mickey Thompson Tires. The business has no proprietary technology stack — client websites are built on Squarespace — and there is no disclosed use of AI/ML tooling. Go-to-market is direct and personal: prospective clients book 30-minute consultations via Calendly, with demand generated through personal-brand features in Authority Magazine, CanvasRebel, Voyage Ohio, Marquis Who's Who, and multiple podcasts. The company is headquartered in Ohio, USA (the firmographic record lists Dublin, which appears inconsistent with operational evidence; the principal's location and the Save Ohio Bees nonprofit indicate Ohio). The business is a sole proprietorship-style consultancy with no external investors, no parent company, and no disclosed headcount beyond Tracy Teuscher.

Name

The Buzz Maker

Legal name

The Buzz Maker

Website

https://thebuzzmaker.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

The Buzz Maker is a solo public relations consultancy operated by Tracy Teuscher, providing PR consulting, Squarespace website design, and coaching to small businesses and nonprofits in the U.S. Midwest at affordable, quote-based rates.

Ownership category

akta.pro rank

Product category

Public Relations Consulting

NAICS

Public Relations Agencies (54182), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Event & Experiential PR (Launches, Stunts, Press Events) (MPAAADAM)

Keywords

• Public relations consulting
• Squarespace website design
• Media relations services
• Nonprofit branding
• PR coaching services

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. PR Services: Public relations consulting services for small businesses and nonprofits, including media relations, PR strategy, and campaign execution. Offered as project-based or ongoing retained services.
2. Squarespace Web Design: Turnkey website design services using the Squarespace platform for small businesses and nonprofits, including coaching and deliverables.
3. Coaching Services: Personalized PR and business coaching services, potentially offered as session-based or retainer arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Buzz Maker is a public relations consultancy that provides PR strategy, media relations, and coaching services to small businesses and nonprofits. The firm additionally delivers turnkey Squarespace website design and development as a bundled offering for the same client base. Services are delivered personally by the founder on a project or retainer basis at affordable, quote-based pricing.

Product overview

The Buzz Maker is a public relations and Squarespace design consultancy operated by Tracy Teuscher. The primary offering is PR & Squarespace Design Services, which provides public relations consulting, coaching, and turnkey Squarespace website development for small businesses and nonprofits. Tracy Teuscher operates additional separate ventures including Save Ohio Bees (a nonprofit) and Nature Therapy Earth (ecotherapy practice), but these are distinct from The Buzz Maker's core consulting services.

Differentiator

Problem solved

Functional benefit

Products and services

• PR & Squarespace Design Services Public relations consulting, PR coaching, and turnkey Squarespace website design bundled for small businesses and nonprofits; includes media relations, brand strategy, and website development delivered personally by an APR-credentialed practitioner.
• Public Relations Consulting Services Media relations, PR strategy, and campaign execution for small businesses and nonprofits, delivered on a project or retainer basis by the founder.
• Squarespace Web Design Services Turnkey website design and development using the Squarespace platform for small businesses and nonprofits, including coaching and website deliverables.
• PR and Business Coaching Services Personalized PR and business coaching services offered to small businesses and nonprofit clients on a session-based or retainer arrangement.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Edelman: Global leader in PR and communications, offering media relations, branding, and strategic communications at enterprise scale. Overlaps on core PR service category but operates at vastly larger scale and serves different customer tiers.
• 5W Public Relations: Full-service U.S. PR agency offering media relations, branding, and digital communications. Comparable on core PR services, but serves larger enterprise clients and operates at significantly greater scale than a solo consultancy.
• Weber Shandwick: Major global PR and communications agency. Comparable on the public relations and branding services, but serves large enterprise clients with deep specialization versus The Buzz Maker's SMB focus.

Direct peers

• Otter PR: Tech-enabled PR agency serving small businesses and entrepreneurs. Directly comparable to The Buzz Maker on customer segment (SMBs) and core service (PR), though Otter PR leverages technology and a distributed team for scale.
• Derris: Boutique PR and communications agency focused on brand storytelling and media relations for growth-stage and SMB clients. Similar positioning in the boutique PR space with comparable service offerings.
• JPR Communications: Boutique PR firm offering media relations and strategic communications to small and mid-sized businesses. Closely comparable on service mix, customer tier, and boutique positioning.
• AMP3 Public Relations: Boutique PR agency serving lifestyle, consumer, and nonprofit clients with media relations and strategic communications. Comparable target segments (nonprofits and SMBs) and service mix.
• TrizCom PR: Boutique public relations agency providing strategic communications, media relations, and content services for SMB and nonprofit clients. Directly comparable on service scope and target market.

Others

• Squarespace (Circle Partner Network): Platform provider whose Squarespace Circle partner network includes freelance designers offering website design services. Comparable on the web design delivery mechanism that The Buzz Maker leverages for its Squarespace offering.

Emerging players

• Pressfarm: Tech-enabled PR platform providing press release distribution, media database access, and PR services to startups and SMBs. Comparable customer segment and partial service overlap, but with a software-driven delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TheBuzzMaker

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Buzz Maker