Apex Roofing

What Apex Roofing does

Apex Roofing is a privately held residential roofing contractor operating as Apex Roofing of Greater Kentucky out of Lexington, KY. The company provides storm damage restoration, roof inspection, complete roof replacement, and gutters and downspouts installation to homeowners in Kentucky and surrounding areas, with a particular focus on customers navigating insurance claims for wind, hail, and severe weather damage. Its core differentiator is end-to-end insurance claims handling: customers are assigned a dedicated project manager who conducts the inspection, files and negotiates the claim directly with the insurance provider, and remains the single point of contact through project completion and final payment. Pricing is project-based rather than published, with repair costs pre-negotiated with major insurance carriers so that customer out-of-pocket is typically limited to deductible plus any elected upgrades.

The business is organized around a direct-to-consumer field sales motion. Leads are sourced through the company's website, Google Business Profile and reviews, and a Facebook page, with no intermediaries or channel partners involved in customer acquisition. Field personnel hold HAAG Certified Inspector and ShingleMaster credentials, and Apex maintains Owens Corning Preferred Contractor status, an A+ Better Business Bureau rating, Google Guaranteed status, and KRCA membership. These certifications function as the primary trust signal in a low-differentiation local services market. The firm claims to have completed thousands of roofing and restoration projects in the Greater Kentucky area, and reports a headcount of 1-10 employees, consistent with a micro-cap contractor.

In April 2025, Apex Roofing completed a merger with TopTier Shingles, a transaction framed by both parties as combining traditional roofing expertise with new technologies and expanding service offerings and market share. No further detail on technology integration or post-merger operating capacity was disclosed. Apex Roofing generates revenue through one-time project fees, predominantly funded through insurance claim payouts, with a smaller portion coming from homeowner-funded upgrades or non-insurance repair work. The company has no published pricing tiers, no recurring revenue component, and no technology platform layer beyond its website and basic social presence.

Name

Apex Roofing

Legal name

Apex Roofing

Website

https://apexroofingky.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Apex Roofing is a privately held residential roofing contractor in Lexington, KY that provides storm damage restoration, roof replacement, and insurance claims navigation to homeowners across Greater Kentucky, operating on a direct-to-consumer, project-based model.

Ownership category

akta.pro rank

Product category

Residential Roofing Services

NAICS

Roofing Contractors (23816), Roofing Contractors (238160)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Roof Inspection, Preventive Maintenance & Tune-Ups (HSAGAKAH), Soffit, Fascia & Eaves Repair/Replacement (HSAPAKAH)

Keywords

• Residential roofing services
• Storm damage restoration
• Insurance claims assistance
• Roof replacement
• Gutter installation

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Roofing Installation and Restoration Services: Revenue is generated through one-time project-based fees for roofing installation, repair, and storm damage restoration services. Payment is primarily sourced through insurance claim payouts, with customers responsible primarily for their deductible and any upgrades they choose.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Apex Roofing is a residential roofing contractor serving the Greater Kentucky area. The company delivers storm damage restoration, complete roof replacement and repair, gutters and downspouts installation, and dedicated insurance claims navigation services. Each project is supported by a dedicated project manager who guides homeowners from inspection through final payment.

Product overview

Apex Roofing is a residential roofing services company operating in the Greater Kentucky area. The company offers a unified set of services centered around storm damage restoration and repair, with integrated insurance claims assistance. Core services include roof inspection, storm damage repair, complete roof replacement using quality materials, gutters and downspouts installation, and comprehensive insurance claims navigation. The company positions itself as both insurance claims specialists and roofing installation experts, providing a single coordinated service experience from initial inspection through project completion.

Differentiator

Problem solved

Functional benefit

Products and services

• Storm Damage Restoration & Repair
• Roofing Insurance Claims Assistance
• Gutters and Downspouts Installation
• Roof Inspection Services

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Owens CorningcoreChannel Partner/ Reseller/ DistributorApex Roofing holds Preferred Contractor status with Owens Corning, a major roofing materials manufacturer. This designation indicates a certified relationship where Apex installs Owens Corning products and likely receives benefits such as extended warranties, marketing support, and preferred pricing.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Peers

• ABC Supply Co.

Broad incumbents

• Tecta America: One of the largest commercial roofing contractors in the U.S. with growing residential service. Comparable as a broad incumbent roofing services company with national scale, though weighted toward commercial rather than residential like Apex.
• Owens Corning: Major roofing materials manufacturer and parent-level partner to Apex via the Preferred Contractor program. Comparable as the dominant incumbent in the roofing materials space and a key ecosystem participant for Apex's installation business.
• GAF Materials Corporation: Largest North American roofing materials manufacturer with a Certified Contractor program analogous to Owens Corning's Preferred Contractor network. Comparable as a broad incumbent and ecosystem enabler that competing roofing contractors partner with.

Direct peers

• StormGuard Restoration: National residential exterior restoration company focused on roofing, siding, and windows with strong insurance-claims expertise. Comparable to Apex in its storm-driven, insurance-funded restoration model and residential customer base.
• Bone Dry Roofing: Multi-state residential roofing contractor specializing in roof repair, replacement, and storm damage restoration across the Midwest and Southeast. Directly comparable to Apex in offering insurance-claim handling and shingle roof installation for homeowners post-storm.
• Erie Construction MidAmerica: Regional home exterior contractor offering roofing, windows, siding, and insulation to homeowners in Kentucky and surrounding states. Comparable to Apex in residential roofing focus and local/regional service area, though with a broader product mix.
• Feldco: Midwest-focused home exterior replacement company specializing in roofing, siding, and windows. Comparable to Apex in residential roof replacement services and direct-to-consumer motion, though broader geographically.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/apexroofingky
• Xx.com/ApexRoofingKy
• LinkedInlinkedin.com/company/apex-roofing-of-greater-kentucky

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apex Roofing