Clube Agro

What Clube Agro does

Clube Agro, operated by Coaliza Comunicação Inteligente LTDA, is a Brazilian multi-brand coalition loyalty program for agribusiness, founded in 2021 and headquartered in Barra Bonita, São Paulo. The platform connects three participant groups: rural producers, agribusiness input brands, and sales channels (revendas, cooperativas, distribuidoras) along with insurance brokers. Producers register for free via a mobile application available on iOS and Android (and a complementary web platform), scan invoice barcodes or input insurance policy numbers, accumulate points, and redeem them as discount vouchers valued between R$100 and R$1,000+ at participating sales channels. The company positions itself as the first multi-brand loyalty program in Brazilian agribusiness.

The underlying technology consists of a cross-platform mobile application using smartphone-camera-based barcode scanning and QR-code/optical readers for voucher validation, paired with a web-based management interface. Revenue is generated through membership or subscription fees paid by participating brands (in exchange for buyer behavior insights and customer relationship tools) and by associated sales channels and insurance brokers (in exchange for new-customer access, sales optimization, and 31-day payment terms); producers participate for free under a freemium model. Geographic operations span the Brazilian states of Paraná, Santa Catarina, Rio Grande do Sul, São Paulo, and Minas Gerais, supported by hundreds of "Postos de Troca" (redemption points) and partnerships with Magazine Luiza and AgFeed. Go-to-market combines product-led growth (free app with a welcome bonus), channel partnerships, and community-led engagement through an exclusive producer social network plus social media presence on Instagram, Facebook, YouTube, and LinkedIn.

Name

Clube Agro

Legal name

Coaliza Comunicação Inteligente LTDA

Website

https://clubeagro.com.br

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Clube Agro operates Brazil's first multi-brand coalition loyalty program for agribusiness, connecting rural producers, input brands, sales channels, and insurance brokers. Producers register invoices via mobile app to accumulate points redeemable as R$100-R$1,000+ discount vouchers.

Ownership category

akta.pro rank

Product category

Agribusiness Loyalty Platform

akta.pro primary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Coalition loyalty program
• Agricultural loyalty program
• Multi-brand rewards platform
• Rural producer platform
• Agribusiness marketing platform

Headquarters

HQ city

Brasil

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Brand Membership Fees: Brands pay to participate in the coalition loyalty program and gain access to buyer behavior insights and customer relationship tools.
2. Channel/Sales Partner Association: Sales channels (revendas, cooperativas, distribuidoras) and insurance brokers pay to associate, gaining access to new customers and sales optimization tools. Payment is received within 31 days.
3. Producer Platform (Free): Free membership for producers with welcome bonus of 2,000 points. Revenue generated from brand and channel membership fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Clube Agro is a multi-brand coalition loyalty program for Brazilian agribusiness that connects rural producers, agribusiness input brands, and sales channels on a single platform. Producers register for free, scan invoices and insurance policies via the mobile app to accumulate points, and redeem those points for discount vouchers (R$100 to R$1,000+) on products from participating brands at associated sales channels. Brands and sales channels pay subscription/association fees to participate, gain buyer-behavior insights, and access new customer acquisition, loyalty, and cash-flow optimization tools.

Product overview

Clube Agro is Brazil's first multi-brand loyalty and relationship program for agribusiness. The platform consists of a core loyalty program (Clube Agro), a mobile application for iOS and Android, a brand partner module for analyzing producer purchasing behavior, and a sales channel module for resellers, cooperatives, and distributors. Producers register invoices and insurance policies via the mobile app to accumulate points, which are then redeemed as discount vouchers (R$100-R$1,000+) at participating sales channels. The platform covers brands in pesticides, seeds, climate intelligence, animal health, and rural insurance segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Clube Agro Programa de Relacionamento Multimarcas The first multi-brand loyalty and relationship program for Brazilian agribusiness, connecting agricultural producers with brands and sales channels. Producers register invoices and insurance policies to accumulate points and exchange them for discount coupons on products from participating brands.
• Clube Agro Mobile App A mobile application for iOS and Android that allows producers to scan invoice barcodes, register insurance policies, track points, redeem discount coupons, and access a community social network.
• Marca Associada (Associated Brand Program) A paid participation offering for agribusiness input brands, providing buyer-behavior insights, ability to deliver targeted benefits to producers, and customer-relationship tools across defensivos, sementes, inteligência climática, saúde animal, and seguros rurais segments.
• Canal de Vendas (Sales Channel Program) A paid association program for sales channels (revendas, cooperativas, distribuidoras) and insurance brokers that provides access to new producer customers, sales opportunities, cash-flow optimization with 31-day payment terms, customizable marketing layouts, and an exclusive social network.

Quantifiable outcome

• Discount vouchers range from R$100 to R$1,000 or more
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Sales Channels (Revendas, Cooperativas, Distribuidoras)coreChannel Partner/ Reseller/ DistributorAgricultural input retailers, cooperatives, and distributors that serve as Postos de Troca (exchange points). They accept vouchers and distribute products to producers. Hundreds of locations with ongoing growth.
• Insurance Brokers (Corretores de Seguros)coreChannel Partner/ Reseller/ DistributorInsurance brokers associated with the program who accept vouchers for rural insurance purchases. They gain access to the producer network.
• Agribusiness BrandscoreGTM or Marketing PartnerParticipating brands from segments including defensives, sementes, inteligência climática, saúde animal, and seguros rurais. Brands gain buyer behavior insights and ability to offer dedicated benefits to producers.
• Magazine LuizaminorChannel Partner/ Reseller/ DistributorPartnership for additional voucher redemption channel through Magazine Luiza platform (clube.magazineluiza.com.br/clubeagro).
• Coaliza Comunicação Inteligente LTDAcoreOthersOwner company of Clube Agro brand. Copyright holder and operator of the loyalty program. CNPJ: 51.987.908/0001-71.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Climate FieldView (Bayer): Bayer's digital agriculture platform serving Brazilian producers with agronomic data, input recommendations, and channel integration. Comparable as a platform capturing producer purchasing behavior data and connecting input brands to producers in Brazil.

Emerging players

• Traive: Brazilian agribusiness data and finance platform serving producers and input suppliers. Comparable in capturing producer financial and purchasing data and connecting input brands and rural producers via a digital platform in Brazil.
• Agrofy: Latin American agribusiness marketplace connecting producers with input suppliers, machinery, and services. Comparable in aggregating ag input brands and sales channels onto a single platform serving Brazilian rural producers.
• Magazine Luiza Clube: Magazine Luiza's proprietary coalition loyalty program that already partners with Clube Agro for voucher redemption. Comparable as a Brazilian multi-brand loyalty platform for consumers, with significant scale advantages as a major retailer's owned program.
• Agrolend: Brazilian agribusiness digital lender serving rural producers with input financing. Comparable in targeting the same rural producer customer base in Brazil and in building digital relationships with agricultural input distribution channels.
• Solinftec: Brazilian agtech platform serving large producers with operational data and channel integration across agricultural inputs. Comparable in building digital producer relationships and connecting ag input brands and distributors across Brazil.
• Aegro: Brazilian farm management SaaS serving rural producers with expense tracking and operational records. Comparable in digitizing producer expense and invoice workflows in Brazilian agribusiness, with overlapping functional benefits for Clube Agro's expense management tools.

Direct peers

• Smiles: Brazilian coalition loyalty program (now under GOL/Emirates partnership) that lets members earn and redeem points across multiple non-airline partners. Comparable coalition structure with similar revenue model and three-sided network economics.
• Dotz: Brazilian coalition loyalty program that aggregates multiple brands onto a single points platform for consumers. Directly comparable as a multi-brand coalition loyalty model with similar freemium consumer acquisition and B2B brand monetization, though operating outside agribusiness.
• Livelo: Brazil's largest multi-brand loyalty program, jointly owned by Banco do Brasil and Bradesco. Comparable as a multi-brand coalition loyalty platform connecting consumers, brands, and partner channels with points-for-rewards mechanics, though anchored in financial services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/clubeagrobr
• Facebookfacebook.com/clubeagrobr
• LinkedInlinkedin.com/company/clubeagrobr/mycompany
• Instagraminstagram.com/clubeagrobr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clube Agro