Coaliza

What Coaliza does

Coaliza is a Brazilian SaaS company founded in 2023 and headquartered in Campinas, São Paulo, that operates a white-label engagement platform for enterprise and mid-market clients. The platform bundles three core products — Fidelidade (loyalty programs with a campaign engine and rewards marketplace), Incentivos (modular incentive campaigns with real-time calculations and customizable business rules), and Gestão de Vendas (sales target distribution and forecasting across teams, regions, and products). Underlying technology is a modular architecture supporting both one-off campaigns and complex multi-tier incentive programs, offered primarily as a white-label / OEM solution so clients can deploy programs under their own brand.

The company monetizes through three revenue streams: subscription-based platform access, professional services (business diagnosis and program strategy design), and managed program operation. Pricing is quote-based and tiered by client annual revenue, with intake forms targeting companies from under R$100MM to over R$5BI in annual revenue. Go-to-market is sales-led, executed by specialized consultants who run diagnostic conversations and qualify leads through the website. The company also maintains a white-label distribution channel that allows partner brands to deliver engagement programs under their own identity, expanding reach beyond direct enterprise sales.

Coaliza serves clients across multiple sectors including retail, finance, and telecommunications, addressing customer retention, sales channel motivation, and internal team engagement. With a team of approximately 22 employees and no disclosed funding rounds or institutional investors, the company appears to be an early-stage, privately held operation focused on the Brazilian market, with no documented geographic expansion beyond LATAM to date.

Name

Coaliza

Legal name

Coaliza

Website

https://coaliza.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Plataforma SaaS / Assinatura: Subscription-based access to loyalty, incentives, and sales management platforms. Customers pay for ongoing platform access with implementation and operational support included in the service offering.
2. Consultoria e Serviços Profissionais: Professional services including business diagnosis, strategy design for personalized programs, and ongoing program management and operation.
3. Gestão de Programas (Managed Services): Ongoing program execution including data analysis, participant support, and engagement communication management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Coaliza is a Brazilian white-label engagement platform that delivers three integrated product lines: Fidelidade (loyalty programs), Incentivos (sales incentive campaigns), and Gestão de Vendas (sales management tools). The platform combines rule-based campaigns, a curated rewards marketplace, and performance dashboards so companies can launch engagement programs under their own brand across multiple sectors.

Product overview

Coaliza offers a suite of three integrated engagement solutions: Fidelidade (Loyalty), Incentivos (Incentives), and Gestão de Vendas (Sales Management). The Fidelidade platform provides a complete loyalty program infrastructure with campaign engines and rewards marketplaces. Incentivos delivers a modular incentive system supporting both campaign-based and complex incentive programs with customizable business rules and real-time processing. Gestão de Vendas enables sales performance tracking and forecasting across organizational dimensions. These solutions are unified under a white-label technology framework that supports personalized strategies by segment and data-driven decision making.

Differentiator

Problem solved

Functional benefit

Products and services

• Fidelidade (Loyalty) White-label loyalty program platform that enables companies to design, launch, and manage points-based and tiered loyalty initiatives for customers, employees, or channel partners. Customers earn rewards through the integrated Coaliza Marketplace.
• Incentivos (Incentives) White-label incentive campaign platform that allows companies to design rule-based incentive programs to drive sales performance, employee engagement, or channel partner activity, with rewards delivered through the Coaliza Marketplace.
• Gestão de Vendas (Sales Management) White-label sales management tool that combines incentive campaign mechanics with performance dashboards and reporting, enabling companies to manage, measure, and optimize sales force and channel performance.
• Coaliza Marketplace Curated rewards marketplace integrated into the Coaliza platform that allows participants in loyalty and incentive programs to redeem accumulated points for products, experiences, and other rewards.

Quantifiable outcome

• 23% increase in customer spending with partner brands
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Dotz: Brazilian loyalty and engagement platform originally built as a consumer coalition program, now expanding into B2B loyalty technology services. Comparable to Coaliza as a Brazil-based loyalty/engagement provider.
• Comerc: Brazilian commerce and loyalty platform serving enterprise clients with cashback, coupons, and engagement programs. Comparable B2B loyalty/engagement offering in the same Brazilian market.
• Incentivos Online: Brazilian B2B SaaS platform for incentive campaigns, loyalty programs, and rewards management. Directly comparable to Coaliza in product category, target customer (Brazilian enterprises), and business model.
• Tango Card: US-based B2B rewards and incentive platform (now part of Blackhawk Network) offering a rewards marketplace and incentive program infrastructure. Directly comparable to Coaliza's Incentivos platform in functionality and B2B SaaS delivery model.

Emerging players

• Snappy: US-based B2B gifting and rewards platform serving enterprise clients. Comparable to Coaliza in targeting enterprise engagement/rewards use cases, though focused on gifting rather than full loyalty program management.
• Rybbon: Digital incentive and rewards platform (now part of Blackhawk Network) for B2B customer and channel engagement. Comparable to Coaliza's Incentivos product in delivering digital rewards and incentive fulfillment.

Broad incumbents

• Blackhawk Network: Global incentive and loyalty payments provider operating a broad portfolio including Tango Card and Rybbon. Comparable as a larger incumbent serving enterprise incentive and rewards use cases overlapping with Coaliza's Incentivos platform.
• Salesforce Loyalty Management: Loyalty management module within the Salesforce CRM platform, offering enterprise-grade loyalty capabilities bundled with the broader Salesforce ecosystem. Comparable as an incumbent offering overlapping loyalty functionality.
• Workhuman: Global employee recognition and incentive platform (formerly Globoforce). Comparable to Coaliza's internal team motivation and incentive program use cases at a much larger scale.

Regional players

• Grupo Méliuz: Brazilian cashback and loyalty company that acquired Dotz. Comparable to Coaliza as a Brazilian loyalty/engagement player, though primarily consumer-facing rather than a B2B SaaS platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/coalizabr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coaliza