HOPE LINGERIE

What HOPE LINGERIE does

HOPE LINGERIE is a Brazilian intimate apparel and sleepwear retailer founded in 1996 and headquartered in Maranguape, Brazil. Operating under the Grupo Hope holding structure, the company sells bras (sutiãs), underwear (calcinhas), matching sets (conjuntos), pajamas and nightgowns, loungewear, and a men's collection (Masculino). The assortment spans core everyday basics through branded capsule lines such as Love Stories, with materials including microfiber and lace, and functional features like removable padding, multiple side-width and compression options, and invisible-finish construction. A dedicated Outlet channel handles discounted and clearance inventory alongside ongoing promotions of up to 50% off.

The company runs a hybrid omnichannel model combining an owned direct-to-consumer e-commerce storefront hosted on VTEX (hopeoficial.com.br), a network of company-operated physical retail stores ("Nossas Lojas"), and a franchise program (Seja um franqueado) administered via franquias.grupohope.com.br. Pricing is unit-based, ranging from R$34.90 for entry-level underwear to R$158.90 for premium sleepwear, with a 10% first-purchase discount, free shipping above R$249, and a 15% cashback loyalty incentive. Headcount is stated at 1,001–5,000 employees, and operations are entirely domestic, serving Brazilian consumers only.

No proprietary technology stack, AI/ML capability, patents, certifications, management team disclosure, or external funding history is present in the input. The business is a conventional vertically organized apparel retailer reliant on physical retail scale, franchise replication, and promotional pricing intensity to drive volume across a single geographic market.

Name

HOPE LINGERIE

Website

https://hopelingerie.com.br

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

HOPE LINGERIE is a Brazilian intimate apparel and sleepwear retailer founded in 1996, selling bras, underwear, pajamas, loungewear, and a men's line through owned e-commerce, physical stores, and a franchise network across Brazil under Grupo Hope.

Ownership category

akta.pro rank

Product category

Intimate Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Women's Clothing Stores (5621), Women's, Misses', Children's & Infants' Undergarments (2340), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industries

Intimates, Lingerie & Sleepwear Retail (CRAAABAF), Bras & Bralettes (CRAAAIAA), Panties & Briefs (CRAAAIAB)

Keywords

• Intimate apparel
• Women's lingerie
• Sleepwear retail
• Bras and underwear
• Loungewear brand

Headquarters

HQ city

Maranguape

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: HOPE LINGERIE generates revenue through direct retail sales of intimate apparel and sleepwear products to consumers via their e-commerce platform and physical store locations. Products include bras, underwear,睡衣, and apparel across multiple collections.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

HOPE LINGERIE is a Brazilian intimate apparel brand that designs, manufactures, and sells bras, underwear, pajamas, loungewear, and a men's line directly to consumers. The company distributes its products through its owned e-commerce platform (hopeoficial.com.br), company-operated physical retail stores across Brazil, and a franchise network under the Grupo Hope umbrella.

Product overview

HOPE LINGERIE is a Brazilian lingerie and sleepwear retailer offering a unified portfolio of core products organized by category: Sutiãs (bras), Calcinhas (underwear), Conjuntos (matching sets), Pijamas (pajamas/nightwear), Roupas (loungewear), and a Masculino (men's) line. The brand also operates an Outlet section for discounted items. Products feature materials such as microfiber and lace, with styles ranging from everyday basics to specialty designs like thongs, bikini cuts, and wide-side underwear. The Love Stories collection offers coordinated nightgown and short doll pieces. All products are sold through the company's e-commerce platform with promotional offerings including seasonal sales up to 50% off and loyalty benefits like cashback.

Differentiator

Problem solved

Functional benefit

Products and services

• Sutiãs (Bras)

Quantifiable outcome

• Sale promotions offering up to 50% discount demonstrate high-volume sales capability

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Expansion highlights4 records

Broad incumbents

• Aerie (American Eagle Outfitters): Loungewear, bras, and intimates brand from American Eagle Outfitters targeting younger women. Comparable to HOPE on intimate apparel category and the adjacent loungewear/sleepwear expansion HOPE is pursuing.
• Calvin Klein Underwear (PVH): Global intimates and underwear brand under PVH, distributed in Brazil through department stores and specialty retail. Competes with HOPE on bras, underwear, and loungewear for style-conscious consumers.
• Etam: French lingerie and homewear brand with international DTC operations. Comparable to HOPE on intimate apparel and sleepwear category focus and mid-market positioning.
• Intimissimi (Calzedonia Group): European lingerie and sleepwear brand with growing global footprint including LATAM. Competes with HOPE on bras, underwear, and sleepwear across mid-to-premium positioning.
• Hanesbrands: Global basics and intimates conglomerate (parent of Champion, Bali, Maidenform, and Brazilian brand Valisere). Competes broadly across the same intimate apparel category as HOPE.
• Victoria's Secret: Global premium lingerie retailer with growing Brazil presence. Competes with HOPE in bras and sleepwear, particularly among aspirational and younger Brazilian consumers.

Direct peers

• DeMillus: Brazilian lingerie and intimate apparel manufacturer/retailer with broad distribution across department stores and own channels. Comparable to HOPE on product mix, Brazilian market focus, and mid-market positioning.
• Lupo: Brazilian intimate apparel, hosiery, and activewear brand with multi-channel retail presence. Directly comparable to HOPE on geography (Brazil), product category (lingerie/underwear), and target consumer (mass-to-mid Brazilian women).
• Valisere: Brazilian lingerie brand (legacy Spring, now under Hanesbrands ownership) operating across department stores and DTC. Direct competitor on product, geography, and target demographic.
• Triumph International: Global lingerie brand with established presence in Brazil. Overlaps with HOPE on core bras, underwear, and sleepwear categories and competes for the same Brazilian mid-market consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FaceDaHOPE

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOPE LINGERIE