Eye Tube
EyeTube is a free, web-based video education platform for ophthalmologists, optometrists, and trainees, hosting surgical procedure videos, podcasts, CME, and conference coverage. It serves 124,000+ registered users and is monetized via pharmaceutical and medical device sponsorships.
- Company typePrivate
- Founded2011
- HeadquartersBryn Mawr, United States
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What Eye Tube does
EyeTube (operated by Bryn Mawr Communications, LLC) is a free, web-based video education platform dedicated to ophthalmology and optometry. Founded in 2011 and headquartered in Bryn Mawr, Pennsylvania, it functions as a curated repository of surgical procedure videos, expert commentary, podcasts, conference coverage, and accredited continuing medical education (CME) content. The platform is organized into 12 specialty channels spanning cataract, cornea, retina, glaucoma, refractive, pediatric, optometry, anterior 3D, and residents/fellows content, and features structured series (e.g., Inside the Wills OR, MIGS Unplugged, Clinical Minute, Eye Care Insiders) plus a podcast network of six programs totaling close to 1,000 episodes. Content is contributed by more than 100 named ophthalmologists and is delivered through a CloudFront-hosted CDN on eyetube.net, with audio distributed to Apple Podcasts, Spotify, YouTube Music, iHeartRadio, and Amazon Music.
The platform serves an audience of over 124,000 registered ophthalmic professionals globally, generating approximately 2,500 video views per day. Its primary user segments are ophthalmologists, optometrists, residents and fellows (the three "primary" segments), with medical students and medical industry professionals as secondary audiences. EyeTube does not charge users; instead, it monetizes exclusively through advertising and sponsored content from pharmaceutical and medical device manufacturers — including spotlights featuring specific products such as Bausch + Lomb's LOTEMAX SM and Alcon's SYSTANE, branded series, and podcast sponsorships. The go-to-market is community-led, relying on SEO, peer referrals among clinicians, conference presence, and podcast discoverability rather than direct sales. The company operates within a broader media portfolio owned by Bryn Mawr Communications that includes Modern Optometry, CRST Europe, and Eyewire News, giving it cross-promotional leverage across the ophthalmic vertical.
Eye Tube firmographics
Firmographics- Name
- Eye Tube
- Legal name
- Bryn Mawr Communications, LLC
- Website
- https://eyetube.net
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Short description
- EyeTube is a free, web-based video education platform for ophthalmologists, optometrists, and trainees, hosting surgical procedure videos, podcasts, CME, and conference coverage. It serves 124,000+ registered users and is monetized via pharmaceutical and medical device sponsorships.
- Ownership category
- akta.pro rank
Eye Tube industry classification
Industry- Product category
- Ophthalmology Medical Education
- NAICS
- Offices of Optometrists (62132)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Comprehensive Eye Exams & Vision Care (HLAKAKAA)
- akta.pro secondary industries
- Ophthalmology & Vision Telemedicine Platforms (HLALAGAL), Ophthalmic/Optometric Assisting (EDAOAJAK)
Keywords
Where Eye Tube is headquartered
LocationHeadquarters
- HQ city
- Bryn Mawr
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Eye Tube business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Advertising and Sponsored Content: EyeTube generates revenue through pharmaceutical and medical device company sponsorships and advertising. Sponsored content includes spotlight videos featuring specific products (e.g., Bausch + Lomb's LOTEMAX SM, Alcon's SYSTANE), branded series, and podcast sponsorships. This is a common model for medical education platforms serving healthcare professionals.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Eye Tube product offering
Product offeringCore offering
EyeTube is a free online video resource platform dedicated to ophthalmic surgical education for eye care professionals. It hosts over 2,500 surgical videos organized across 12 specialty channels (cataract, cornea, retina, glaucoma, refractive, pediatric, optometry, and others), alongside six podcast programs, a CME center, structured video series, meeting coverage from major ophthalmology conferences, and sponsored spotlight content. The platform serves ophthalmologists, optometrists, residents, fellows, and medical students with on-demand access to expert-led surgical technique demonstrations and clinical commentary.
Product overview
EyeTube is an ophthalmic surgical video resource and educational platform operated by Bryn Mawr Communications, LLC. The platform offers a unified video-based educational ecosystem comprising 12 specialty channels (Anterior 3D, Cataract, Cornea, General, Glaucoma, Optometry, Pediatric, Refractive/LVC, Residents & Fellows, Retina, Retina 3D), structured video series (Inside the Wills OR, Clinical Minute, MIGS Unplugged, Eye Care Insiders, Glaucoma Case Files, New Retina Radio Journal Club, RETINAWS, VJCRGS), six podcast programs, a CME Center, meeting coverage from major ophthalmology conferences, and sponsored spotlights. The platform serves over 124,000 users with access to over 2,500 surgical videos covering cataract, cornea, retina, glaucoma, and refractive procedures.
Differentiator
Problem solved
Functional benefit
Products and services
- EyeTube Video Platform
- EyeTube CME Center
- EyeTube Podcast Network
- EyeTube Sponsored Spotlights
- EyeTube Meeting Coverage
Quantifiable outcome
- Over 124,000 registered users worldwide
- +1 more outcomes
Companies that use Eye Tube
Customer profileSegments5 records
Ideal customer profiles4 records
Eye Tube technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Eye Tube partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bryn Mawr Communications, LLCcoreBryn Mawr Communications, LLC is the parent company and publisher operating EyeTube. They publish multiple ophthalmology-focused media brands including Modern Optometry, CRST Europe, and related Eyewire news properties. This is a corporate ownership relationship rather than a third-party partnership.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Eye Tube competitors and assessment
Company assessmentDirect peers
- PracticeUpdate: PracticeUpdate, operated by Elsevier, delivers specialty-focused clinical news, expert commentary, and CME to physicians across multiple specialties including ophthalmology. It competes for the same sponsored content and clinician attention as EyeTube.
- Ophthalmology Times: Ophthalmology Times is a leading ophthalmology trade publication with extensive online video, news, and conference coverage aimed at practicing ophthalmologists. It shares EyeTube's audience, content formats, and pharma sponsorship revenue model.
- American Academy of Ophthalmology (AAO) ONE Network: AAO's ONE Network is the official ophthalmologist society's online education hub, providing surgical video libraries, CME, and meeting content to members. It is the most authoritative society-run alternative to EyeTube's curated ophthalmic surgical video resource.
- Healio: Healio is a medical professional information and education platform with dedicated ophthalmology channels offering news, CME, and conference coverage. It competes directly with EyeTube for ophthalmologist attention and pharma-sponsored education budgets.
- MedPage Today: MedPage Today is a physician-targeted medical news and education site covering specialties including ophthalmology with video and CME content. It overlaps with EyeTube in delivering specialty-relevant educational content and sponsored medical education to clinicians.
- Medscape: Medscape is one of the largest physician-targeted medical education and news platforms, with specialty-specific content including ophthalmology. It overlaps with EyeTube in delivering specialty CME, video education, and sponsored medical content to practicing clinicians.
Emerging players
- Modern Optometry: Modern Optometry is a digital publication under Bryn Mawr Communications targeting optometrists with clinical, practice management, and education content. It serves a closely overlapping audience segment of EyeTube's optometrist users under the same operating parent.
- Cataract & Refractive Surgery Today (CRST): CRST is a sister publication under the same parent company (Bryn Mawr Communications) covering cataract and refractive surgery with digital and print properties. It is highly comparable in audience, content formats, and sponsorship model, though focused on a narrower subspecialty than EyeTube.
Broad incumbents
- Doximity: Doximity is the largest professional network for U.S. physicians, with growing video and CME offerings aimed at specialists. While broader than EyeTube, it competes for ophthalmologists' time and is expanding into specialty video and educational content distribution.
- JAMA Ophthalmology: JAMA Ophthalmology is a leading peer-reviewed journal in the specialty, with a substantial online presence, CME, and video content. It competes for ophthalmologists' educational time and pharma-sponsored reprint/revenue opportunities alongside EyeTube.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Eye Tube social profiles
Digital presenceEye Tube financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eye Tube leadership team
Management profileNumber of profiles
Eye Tube funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eye Tube M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eye Tube
What does Eye Tube do?
EyeTube is a free online video resource platform dedicated to ophthalmic surgical education for eye care professionals. It hosts over 2,500 surgical videos organized across 12 specialty channels (cataract, cornea, retina, glaucoma, refractive, pediatric, optometry, and others), alongside six podcast programs, a CME center, structured video series, meeting coverage from major ophthalmology conferences, and sponsored spotlight content. The platform serves ophthalmologists, optometrists, residents, fellows, and medical students with on-demand access to expert-led surgical technique demonstrations and clinical commentary.
Is Eye Tube a public or private company?
Eye Tube is a private company. It is classified as corporate owned and is currently operating.
When was Eye Tube founded?
Eye Tube was founded in 2011.
Where is Eye Tube based?
Eye Tube is headquartered in Bryn Mawr, United States, in the North America region.
How does Eye Tube make money?
One revenue line is on record: advertising and Sponsored Content.
Who are Eye Tube's main competitors?
Direct peers on record are PracticeUpdate, Ophthalmology Times, American Academy of Ophthalmology (AAO) ONE Network, Healio, MedPage Today and Medscape. Emerging players are Modern Optometry and Cataract & Refractive Surgery Today (CRST). Broad incumbents are Doximity and JAMA Ophthalmology.
Does Eye Tube have an API?
No public API is recorded for Eye Tube.
What industry is Eye Tube in?
Eye Tube's product category is Ophthalmology Medical Education. Its primary akta.pro industry code is HLAKAKAA, Comprehensive Eye Exams & Vision Care, with a secondary code of HLALAGAL, Ophthalmology & Vision Telemedicine Platforms. Its NAICS code is 62132 and its SIC code is 3841.