What Modern Optometry does

Modern Optometry is a single-location, physician-owned optometry practice founded in 2013 by Dr. Joshua Schutte and Dr. Andrea Bieber in Fairfax, Virginia, operating under legal entity AEG Virginia Professional, PLLC. The practice delivers comprehensive eye care to the general population of Fairfax and the broader Washington D.C. metropolitan area, with services spanning routine comprehensive eye exams, emergency eye care, pediatric vision care, myopia management (including Ortho-K and atropine therapy), dry eye treatment (including IPL and radiofrequency), cataract and LASIK surgery co-management, and screening/management of diabetic retinopathy, glaucoma, and age-related macular degeneration. Diagnostic capability rests on retinal imaging, optical coherence tomography (OCT), and fluorescein angiography; optical dispensing is supported by an in-house full-service lens lab.

The practice's product portfolio combines professional services with retail optical: prescription eyeglasses (including designer frames from brands such as Ray-Ban, Prada, Burberry, Maui Jim, and others), sunglasses with various lens treatments and coatings, and contact lenses (daily, monthly, multifocal, toric, and colored). The business is a direct-to-consumer clinic with patients booking via phone, online, or walk-in; contact lens reorders are fulfilled through the MyCLstore e-commerce platform and bill payment through InstaMed. Modern Optometry participates in 17 in-network insurance and vision plans (including VSP, Medicare, United Healthcare, Cigna, EyeMed, Davis Vision, Humana, and Anthem Blue Cross Blue Shield), which functions as the primary patient acquisition channel alongside local SEO and insurance directory referrals. Nonclinical operations — marketing, technology, compliance — are supported by AEG Vision (Acuity EyeCare Holdings, LLC) and EyeCare Specialties of Virginia, while clinical delivery and provider-of-record responsibility remain with the practice.

Name

Modern Optometry

Legal name

AEG Virginia Professional, PLLC

Website

https://modernoptometry.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Modern Optometry is a single-location optometry practice in Fairfax, Virginia, founded in 2013, providing comprehensive eye exams, medical eye care, designer eyewear, and contact lenses to general-population patients in the Washington D.C. metro area under the AEG Vision network.

Ownership category

akta.pro rank

Product category

Optometry and Eye Care Services

NAICS

Offices of Optometrists (62132), Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industries

Comprehensive Eye Exams & Vision Care (HLAKAKAA), Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL), Vision & Ophthalmic Diagnostic Centers (Optometry/OCT/Retinal Imaging) (HLAFAKAI), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE), Cataract Surgery Systems & IOLs (Phaco Systems, IOLs, Intraoperative Aberrometry, Viscoelastics) (HLAHAJAH), Individual Vision Insurance (FSAIAEAF)

Keywords

• Comprehensive eye exams
• Contact lens fitting
• Optical retail services
• Medical eye care
• Pediatric optometry

Headquarters

HQ city

Fairfax

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Professional Eye Care Services: Revenue from comprehensive eye exams, contact lens exams, emergency eye care, and medical eye care services. Billed through insurance or paid out-of-pocket.
2. Optical Products (Eyeglasses, Sunglasses, Frames): Sale of prescription eyeglasses, designer frames, and sunglasses. Includes a wide variety of styles, materials, and designer brands.
3. Contact Lenses: Sale of contact lenses including daily, monthly, multifocal, toric, and colored options. Patients can order contacts online through the practice store.
4. Lens Treatments and Coatings: Additional coatings applied to lenses including UV protection, scratch-resistant, anti-reflective, photochromic, and blue light filters.
5. Cataract Surgery Co-Management: Pre-operative and post-operative care for cataract surgery patients. Co-management services with surgeons.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Modern Optometry is a primary eye care center that provides comprehensive eye exams, contact lens fittings, emergency eye care, and medical eye care services including cataract and LASIK surgical co-management, myopia management, dry eye treatment, and disease management for glaucoma, diabetic retinopathy, and macular degeneration. The practice also retails prescription eyeglasses (designer frames, sunglasses with lens treatments and coatings) and contact lenses, supported by an in-house optical lab and online ordering.

Product overview

Modern Optometry is an optometry practice offering a comprehensive range of eye care services and optical products. The practice operates as a single-location optometry clinic with integrated services spanning routine eye care (comprehensive eye exams, emergency eye care), surgical co-management (cataract surgery, LASIK), and specialized treatments (myopia management, orthokeratology, dry eye treatment, retinal imaging). The product portfolio includes prescription eyewear (designer frames, sunglasses) and contact lenses (daily, monthly, multifocal, toric) with associated lens treatments and coatings. The practice is part of AEG Vision network and is led by Dr. Joshua Schutte O.D.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Eye Exams Professional eye examinations that check vision, detect refractive errors, evaluate eye health, and identify signs of eye diseases such as glaucoma, diabetic retinopathy, and macular degeneration; available to patients in the Fairfax and Washington D.C. metro area.
• Emergency Eye Care Immediate eye care services for emergencies including foreign objects in the eye, chemical spills, sudden vision changes, eye trauma, and infections requiring urgent attention.
• Cataract Surgery Co-Management Pre-operative evaluation and post-operative care coordination for cataract removal surgery, including referral to trusted surgeons and follow-up examinations.
• Contact Lens Exams Specialized eye examinations to determine contact lens candidacy, evaluate corneal health, and prescribe the appropriate contact lens type and parameters.
• Contact Lens Fitting Professional fitting service that measures cornea size and shape, evaluates tear film, determines optimal lens parameters, and provides trial lenses for comfort and vision assessment.
• LASIK & Refractive Surgery Co-Management Pre-operative evaluation and post-operative care for LASIK and other refractive surgeries, including candidacy assessment and follow-up appointments.
• Presbyopia Treatment Vision correction solutions for age-related difficulty focusing on close objects, typically affecting individuals over 40, including progressive lenses and multifocal contacts.
• Senior Vision Care Specialized eye care for seniors addressing age-related vision changes, cataracts, macular degeneration, glaucoma, and diabetic retinopathy with early detection and management.
• Astigmatism Treatment Correction of astigmatism through toric contact lenses, eyeglass prescriptions, or other specialized options to address blurred or distorted vision at all distances.
• Eye Disease Management Comprehensive management of eye diseases including glaucoma, diabetic retinopathy, cataracts, and macular degeneration through diagnostic screening and coordinated treatments.
• Diabetic Retinopathy Diagnosis and Management Diagnosis and management of diabetic eye disease including dilated exams, fluorescein angiography, optical coherence tomography, and treatments such as laser surgery and anti-VEGF injections.
• Dry Eye Treatment Diagnosis and treatment of dry eye syndrome including artificial tears, prescription medications, specialized contact lenses, IPL therapy, and radiofrequency treatment.
• Macular Degeneration Diagnosis and Management Diagnosis and management of age-related macular degeneration including both dry and wet AMD, with treatments such as anti-VEGF injections and low vision aids.
• Myopia Management Specialized program to slow or halt myopia progression in children using customized treatment plans including specialized contact lenses and prescription eye drops.
• Orthokeratology (CRT & VST) Non-invasive vision correction using specialized gas permeable contact lenses worn overnight to temporarily reshape the cornea, providing clear vision during the day without glasses or contacts.
• Pediatric Eye Care Comprehensive eye examinations and treatment for children including detection of vision problems, strabismus, amblyopia, and visual skill deficiencies affecting learning.
• Retinal Imaging

Quantifiable outcome

• Cataract surgery has a 95% success rate
• +4 more outcomes

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AEG Vision (Acuity EyeCare Holdings, LLC)coreStrategic or Co-development PartnerModern Optometry is part of AEG Vision network (AEG Virginia Professional, PLLC). AEG Vision provides nonclinical business support services including marketing, technology, compliance, and operational support to optometry practices. The practice maintains independence in delivering patient care services.
• EyeCare Specialties of VirginiacoreStrategic or Co-development PartnerPowered by EyeCare Specialties of Virginia, a parent organization providing operational infrastructure and support for the practice.
• ACUVUE (Johnson & Johnson Vision)minorGTM or Marketing PartnerACUVUE offers promotions such as $400 savings on ACUVUE products at Modern Optometry. Regular promotional offers available to patients.
• VSP, Medicare, United Healthcare, Cigna, Spectera, EyeMed, Davis Vision, Humana, Anthem Blue Cross Blue Shield, UMR, Metlife, Aetna, Superior Vision, Guardian, GEHA, Care First, Blue Cross Blue ShieldcoreChannel Partner/ Reseller/ DistributorModern Optometry is an in-network provider for 17 major insurance and vision plans, accepting and billing insurance on behalf of patients for covered services.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• MyEyeDr: Large optometry group practice with multiple locations across the Mid-Atlantic including Northern Virginia, offering comprehensive eye exams, eyewear, contact lenses, and specialty services on the same model as Modern Optometry.
• America's Best Contacts & Eyeglasses: High-value optometry and optical chain with strong insurance network participation, directly competing for price-sensitive patients seeking bundled exam-and-eyewear offers in the same Mid-Atlantic markets.
• EyeCare Specialties of Virginia: Parent organization and affiliated optometry group providing operational infrastructure to Modern Optometry, with additional practice locations offering the same comprehensive eye care model in Virginia.

Emerging players

• Warby Parker: Direct-to-consumer eyewear brand with growing retail store footprint and in-store eye exams; competes with Modern Optometry on frame/lens pricing and increasingly on the exam experience.
• Zenni Optical: Pure-play online eyewear retailer offering prescription glasses and lenses at deep discounts; represents the online-disruption threat to Modern Optometry's frame and lens revenue.

Broad incumbents

• For Eyes Optical: Multi-state optical retailer with in-store optometrists offering exams, eyewear, and contact lenses; competes in the same insurance-driven exam and eyewear segment as Modern Optometry.
• Visionworks: Multi-state optical retailer offering eye exams, glasses, and contact lenses; overlaps with Modern Optometry in insurance-accepted exam services and frame/lens retail.
• Walmart Vision Center: Mass-market optical service inside Walmart stores providing exams and affordable eyewear, competing for entry-level vision correction demand.
• LensCrafters: National optical retail chain owned by EssilorLuxottica, providing eye exams, prescription eyewear, and contact lenses in-store; competes with Modern Optometry for Fairfax-area exam and eyewear demand at much greater scale.
• Costco Optical: Warehouse-club optical department offering low-cost eye exams and eyewear, drawing price-sensitive patients in suburban markets comparable to Fairfax.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/modernoptometry
• Facebookfacebook.com/ModernOptometryVA
• LinkedInlinkedin.com/company/modern-optometry

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern Optometry