Minha Entrada

What Minha Entrada does

Minha Entrada, legally ME Gestão de Eventos LTDA, is a Brazilian event-ticketing and event-management platform founded in 2009 and headquartered in Tubarão, Santa Catarina. The company operates a dual-sided marketplace connecting event producers — including venues, theaters, sports clubs, and entertainment promoters — with end consumers across eight Brazilian states (Bahia, Minas Gerais, Paraná, Rio de Janeiro, Rio Grande do Sul, Santa Catarina, São Paulo) plus Rivera, Uruguay. The core platform enables online ticket discovery, purchasing, and digital delivery (e-ticket printing on A4 paper) across ten event categories including shows, theater, parties, festivals, fairs, sports, gastronomy, and carnival, with payments via credit card (up to six installments), PIX, and Boleto Bancário.

The technology stack is a cloud-based ticketing platform extended with several modules: PDV Certo physical point-of-sale terminals for food and beverage sales at events, a PDV Digital web dashboard for transaction processing, the ME Cash (ContaME) virtual wallet on Android and iOS for prepaid event purchases and PIX refunds, a facial biometric authentication system for sports-arena entry compliance under Lei Geral do Esporte (Law 14.597/2023), a producer dashboard for event and commission management, and an official transportation service. Data processing is LGPD/GDPR-compliant with a designated Data Protection Officer.

Minha Entrada's revenue is generated primarily through per-ticket convenience fees on intermediated ticket sales, supplemented by managed POS terminal services for event producers and potentially float/transaction value from the ME Cash wallet. Distribution combines self-serve web and native mobile app channels with a physical PDV retail network across Brazil. The company is privately held with no disclosed external funding, no parent entity, and no M&A activity on record, operating as a bootstrapped regional player expanding organically through product breadth and geographic reach.

Name

Minha Entrada

Legal name

ME Gestão de Eventos LTDA

Website

https://minhaentrada.com.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Minha Entrada is a Brazilian event-ticketing and event-management platform founded in 2009, serving event producers and consumers across 8 Brazilian states and Uruguay with online ticket sales, POS systems, a virtual wallet, and biometric sports-arena entry compliance.

Ownership category

akta.pro rank

Product category

Event Ticketing Platform

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

akta.pro secondary industries

Event Marketing, Ticketing & Registration Management (HSACAAAM), Pricing, Yield Management & Anti-Fraud Services (MPAGAJAH), Event Discovery, Listings & Calendar Platforms (MPAGAJAL)

Keywords

• Online ticketing platform
• Event management software
• POS systems for events
• Facial biometric verification
• Virtual wallet payments

Headquarters

HQ city

Tubarão

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales Intermediation: Platform intermediates online ticket purchases between consumers and event producers. Revenue generated through convenience fee charged per ticket sold, included in total price paid by user. Fee varies by event complexity.
2. PDV (POS) System Services: Provides POS terminals (PDV Certo) for beverage and food sales at events. Producers use Minha Entrada's POS system to manage their events with agility and security.
3. ME Cash Virtual Wallet: Virtual wallet that stores credit from cancellations and PIX payments. While primary purpose is convenience, platform may generate value through float or transaction processing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Minha Entrada operates an online event ticketing marketplace that connects event producers with consumers across Brazil and Uruguay. The platform supports ticket sales for shows, theater, parties, festivals, sports, and fairs, complemented by digital e-tickets, a virtual wallet (ME Cash), physical and digital POS systems (PDV Certo and PDV Digital), and facial biometric authentication for sports venue entry under Brazilian law.

Product overview

Minha Entrada is a Brazilian ticketing marketplace and event management platform operating since 2009, connecting event producers with consumers across Brazil and Uruguay. The core platform enables online ticket sales across 10 event categories (shows, theater, parties, sports, festivals, fairs, gastronomy, and carnival) with digital (E-Ticket) and physical ticket options. The ecosystem includes complementary modules: ME Cash virtual wallet for prepaid event purchases and refunds, PDV Certo physical POS machines for food/beverage sales, PDV Digital for digital point-of-sale operations, a facial biometric identity verification system (required for sports events under Brazilian law), dedicated areas for producers (event management dashboard) and commissaries (sales analytics), official event transportation services, and half-price ticket document registration. The platform supports credit card, PIX, and bank slip payments with up to 6x installment options.

Differentiator

Problem solved

Functional benefit

Products and services

• Plataforma de Vendas de Ingressos Online Core online ticketing platform enabling event discovery, ticket purchasing, and digital ticket delivery for shows, parties, theater, sports, festivals, fairs, gastronomy, and carnival events across Brazil and Uruguay.
• PDV Certo Physical POS (Point of Sale) terminals used by event producers for food and beverage menu sales at events throughout Brazil.
• ME Cash (ContaME) Virtual Wallet Virtual wallet application (Android and iOS) for pre-purchasing event products and services in advance without queues. Stores credit from cancellations and PIX payments.
• Sistema de Biometria Facial Facial recognition system for identity verification at event entry. Mandatory for sports arena events under Brazil's Lei Geral do Esporte (Law 14.597/2023). Includes CPF verification, document photo validation, selfie proof-of-life, and automated gate matching.
• PDV Digital Digital point-of-sale system for transaction processing and sales visualization for event producers and commissaries.
• Área de Produtores (Producer Dashboard) Dedicated dashboard for event producers to manage events, track ticket sales, and access sales reports and commission tracking.

Quantifiable outcome

• Covers 8 Brazilian states plus Uruguay with event venues

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Fever: Global event-discovery and ticketing platform with strong Brazilian presence focused on experiences, leisure, and local events. Overlaps with Minha Entrada's event discovery and ticketing for experiences.

Direct peers

• Sympla: Brazil's leading independent online ticketing platform for events, festivals, and shows. Directly competes with Minha Entrada on online ticketing for producers and consumers across Brazil.
• Sou Ingresso: Brazilian ticketing platform serving events across multiple states, with producer-side tools and consumer-facing ticket purchase. Direct competitor in mid-market events.
• Ingresso.com: One of Brazil's largest ticketing platforms, originally tied to movie and theater cinemas and expanded to live events. Competes directly with Minha Entrada for theater and event sales.
• Eventim Brasil: Local arm of global ticketing giant CTS Eventim, focused on concerts, theater, and sports ticketing in Brazil. Major competitor with broader artist relationships and capital backing.
• Bilheteria Digital: Brazilian online ticketing platform focused on shows, parties, and events with digital ticket delivery. Comparable product offering in the same SMB-producer segment.
• Total Acesso: Brazilian ticketing and access-control provider offering QR validation and POS solutions for events. Comparable technology stack including entry validation and event management.

Broad incumbents

• Eventbrite: Global self-service event ticketing platform with limited Brazilian presence. Comparable marketplace model targeting independent event producers and consumers.
• Ticketmaster Brasil: Global ticketing leader with Brazilian operations, dominating large concerts and sports events. Larger portfolio and resources make it a broad incumbent in the same ticketing space.

Regional players

• Sympla / Bossa Experience: Regional event production and ticketing presence in southern Brazil. Comparable geographically and overlaps with Minha Entrada's southern Brazilian footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/minhaentrada
• Facebookfacebook.com/minhaentrada
• LinkedInlinkedin.com/company/minhaentrada

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minha Entrada