Fresh Publishers
Fresh Publishers
- Company typePrivate
- Founded1996
- HeadquartersTholen, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What Fresh Publishers does
Fresh Publishers is a Dutch family-owned B2B news publishing company headquartered in Tholen, Netherlands. Founded in 1996, it operates a portfolio of more than 12 specialized branded trade publications serving international fresh produce, horticulture, interior design, and organic sectors, with flagship titles including FreshPlaza, HortiDaily, FloralDaily, Wonen360, Biojournaal, GroentenNieuws, AGF.nl, and newer verticals such as MMJ Daily (cannabis/medicinal) and VerticalFarmDaily. The company distributes daily newsletters in 7 languages to a reported subscriber base ranging from 300,000 to over 450,000 readers globally.
The publishing platform is built on a modern web stack comprising C# .NET 10, Angular, Azure cloud infrastructure, and CloudFlare, indicating a custom-built content management and distribution system rather than off-the-shelf CMS tooling. The company also operates APB Holland, a subsidiary that markets a supplements product line, providing modest product diversification beyond pure publishing.
Monetization is multi-stream: digital advertising and banner sales across the branded vertical publications, newsletter sponsorships and subscriptions, select print publications, and consumer supplements revenue via APB Holland. The customer base is B2B, comprising industry professionals, growers, suppliers, and retailers in fresh produce, horticulture, interior design, and adjacent verticals, with advertisers likely representing the larger share of monetization. The business is family-owned and privately held, with no disclosed funding rounds, and is currently scaling headcount (commercial editors across Wonen360 and Tuinbouw, plus a Fullstack Developer) from a new office in Tholen.
Fresh Publishers firmographics
Firmographics- Name
- Fresh Publishers
- Legal name
- Fresh Publishers
- Website
- https://freshpublishers.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fresh Publishers
- Ownership category
- akta.pro rank
Fresh Publishers industry classification
Industry- Product category
- B2B Trade Media Publishing
- NAICS
- Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Food, Cooking & Beverage Magazines (MPAJAEAF)
- akta.pro secondary industry
- Business, Personal Finance & Careers Trade Publishing (MPAJAAAK)
Keywords
Where Fresh Publishers is headquartered
LocationHeadquarters
- HQ city
- Tholen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Fresh Publishers business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain
Revenue model
- Digital Newsletter Subscriptions: Daily digital newsletters delivered via email in seven languages to B2B subscribers in the fresh produce, horticulture, interior, and organic sectors.
- Advertising & Banner Sales: Commercial advertising across digital platforms including websites and newsletters, with sales conducted by commercial editors through network building and trade event attendance.
- Print Publications: Branch-specific print editions complementing digital offerings for certain industry verticals.
- APB Holland Supplements: Complete supplement product line marketed in Netherlands through APB Holland, representing a separate business unit under the Fresh Publishers family.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | B2B advertising rates |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Fresh Publishers product offering
Product offeringCore offering
Fresh Publishers is a B2B digital news publishing company that operates a portfolio of sector-specific news websites and daily digital newsletters delivered in seven languages to more than 450,000 subscribers. It covers the international fresh produce (AGF) trade, horticulture, interior design, and organic sectors, and additionally markets a complete line of nutritional supplements through its APB Holland subsidiary in the Netherlands. Revenue comes from newsletter subscriptions, advertising sold by commercial editors, print editions, and supplement sales.
Product overview
Fresh Publishers operates as a multi-brand B2B news publishing platform with a portfolio of sector-specific news websites and digital newsletters. The core offering consists of daily digital newsletters distributed in seven languages to over 450,000 subscribers, complemented by multiple sub-brand websites including FreshPlaza (international fresh produce), AGF.nl (Dutch fruit and vegetable trade), GroentenNieuws (horticulture), Wonen360 (interior/furniture), FloralDaily, Biojournaal, HortiDaily, and vertical farming and other niche sector publications. The products share a unified digital publishing infrastructure with shared newsroom operations, common technology platform, and cross-selling opportunities between sectors. Additionally, APB Holland represents a separate supplements product line marketed in the Netherlands.
Differentiator
Problem solved
Functional benefit
Brands
- FreshPlaza: International produce and fruit news website operating in multiple language editions (Dutch, German, English, Spanish, Italian, French, Portuguese)
- AGF.nl
- GroentenNieuws
- HortiDaily
- Wonen360
- FloralDaily
- Biojournaal
- Interiordaily
- MMJ Daily
- Uiennieuws
- VerticalFarmDaily
- BPnieuws
- Primeur
Products and services
- Daily Digital Newsletters (multi-language) Core B2B news product: daily digital newsletters distributed via email in seven languages covering AGF/fresh produce, horticulture, interior design, and organic industry verticals, serving over 450,000 subscribers worldwide.
- B2B News Websites Portfolio (FreshPlaza, AGF.nl, GroentenNieuws, HortiDaily, Wonen360, Interiordaily, FloralDaily, Biojournaal, Primeur, BPnieuws, Uiennieuws, VerticalFarmDaily, MMJ Daily) Integrated portfolio of 12+ sector-specific B2B news websites operated under the Fresh Publishers family, including FreshPlaza (international fresh produce), AGF.nl (Dutch fresh produce), GroentenNieuws (horticulture), HortiDaily, Wonen360 (interior/furniture), Interiordaily, FloralDaily, Biojournaal (organic), Primeur, BPnieuws, Uiennieuws (onion sector), VerticalFarmDaily, and MMJ Daily (cannabis sector), serving advertisers and professional readers in each industry vertical.
- Print Publications Branch-specific print editions published alongside the digital newsletters for selected industry verticals within the Fresh Publishers portfolio.
- APB Holland Supplements A complete line of nutritional supplements marketed in the Netherlands under the APB Holland brand, representing a separate, product-based business unit under the Fresh Publishers family with its own distribution in the Dutch market.
Quantifiable outcome
- Daily newsletters to 450,000+ subscribers in 7 languages
Companies that use Fresh Publishers
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Fresh Publishers technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Fresh Publishers partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- APB HollandcoreComplete supplement product line marketed in Netherlands under APB Holland brand. Part of Fresh Publishers family business operations, representing a diversified revenue stream outside the core news publishing business.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
Fresh Publishers competitors and assessment
Company assessmentDirect peers
- GrowerTalks / Ball Publishing: US-based horticulture trade publication (Greenhouse Management, GrowerTalks) covering greenhouse, floriculture, and nursery production. Comparable vertical B2B horticulture trade publisher with print, digital, and event properties.
- The Packer (Farm Journal): North American fresh produce trade newspaper and digital news outlet, now part of Farm Journal. Closely comparable in covering the international fresh produce value chain with daily trade news and advertising-driven B2B media.
- Urner Barry: Long-established US-based provider of news, market data, and pricing for the food/protein commodity industry. Directly comparable as a B2B trade news publisher serving niche agricultural/produce verticals with subscription and advertising revenue.
- Fruitnet Media International: International fresh produce media group publishing trade titles (including Eurofruit, Fresh Produce Journal, Asiafruit) and running trade events. Directly comparable multi-brand, multi-region B2B trade publishing for the global produce industry.
- Horticulture Week (Haymarket Media Group): UK-based trade publication for the horticulture industry, covering growers, garden retail, and landscaping. Comparable as a vertical B2B horticulture trade title with print, digital, and events.
- FoodNavigator (William Reed): Global B2B digital news platform covering the food and beverage industry, including fresh and processed categories. Comparable B2B digital trade publisher with advertising- and subscription-supported revenue serving food industry professionals.
- FloraCulture International: International floriculture trade magazine and digital news platform covering cut flowers, pot plants, and nursery production. Comparable as a niche vertical B2B trade publication in floriculture, overlapping with FloralDaily.
- Boerderij (Misset Uitgeverij): Leading Dutch agricultural trade magazine covering arable farming, livestock, and horticulture for Dutch agribusiness professionals. Closely comparable in being a Dutch-language B2B agricultural trade publisher serving the same regional professional audience.
Regional players
- Greenhouse Canada (Annex Business Media): Canadian horticulture trade magazine covering greenhouse production, floriculture, and vertical farming. Comparable in subject matter (horticulture/floriculture trade news) but primarily serves the Canadian market rather than Fresh Publishers' European/global footprint.
Broad incumbents
- Reed Business Information (RELX): Large-scale B2B trade publishing division of RELX operating numerous vertical trade titles and data products. Comparable as an incumbent B2B trade media operator, though it spans a far broader portfolio than Fresh Publishers' niche focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Fresh Publishers social profiles
Digital presenceFresh Publishers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fresh Publishers leadership team
Management profileNumber of profiles
Profiles1 record
Fresh Publishers subsidiaries and ownership
Company hierarchySubsidiaries1 record
Fresh Publishers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fresh Publishers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fresh Publishers
What does Fresh Publishers do?
Fresh Publishers is a B2B digital news publishing company that operates a portfolio of sector-specific news websites and daily digital newsletters delivered in seven languages to more than 450,000 subscribers. It covers the international fresh produce (AGF) trade, horticulture, interior design, and organic sectors, and additionally markets a complete line of nutritional supplements through its APB Holland subsidiary in the Netherlands. Revenue comes from newsletter subscriptions, advertising sold by commercial editors, print editions, and supplement sales.
Is Fresh Publishers a public or private company?
Fresh Publishers is a private company. It is classified as family owned and is currently operating.
When was Fresh Publishers founded?
Fresh Publishers was founded in 1996. It employs 51 to 100 people.
Where is Fresh Publishers based?
Fresh Publishers is headquartered in Tholen, Netherlands, in the Europe region.
How does Fresh Publishers make money?
Four revenue lines are on record. Digital Newsletter Subscriptions are the primary driver. The others are advertising & Banner Sales, print Publications and APB Holland Supplements.
Who are Fresh Publishers's main competitors?
Direct peers on record are GrowerTalks / Ball Publishing, The Packer (Farm Journal), Urner Barry, Fruitnet Media International, Horticulture Week (Haymarket Media Group), FoodNavigator (William Reed), FloraCulture International and Boerderij (Misset Uitgeverij). Greenhouse Canada (Annex Business Media) is listed as a regional player. Reed Business Information (RELX) is listed as a broad incumbent.
Does Fresh Publishers have an API?
No public API is recorded for Fresh Publishers.
What industry is Fresh Publishers in?
Fresh Publishers's product category is B2B Trade Media Publishing. Its primary akta.pro industry code is MPAJAEAF, Food, Cooking & Beverage Magazines, with a secondary code of MPAJAAAK, Business, Personal Finance & Careers Trade Publishing. Its NAICS code is 513120 and its SIC code is 2721.