Europcar (Ireland)
Europcar Ireland, part of Europcar Mobility Group, operates car and van rental stations across Dublin, Cork, Shannon, and additional Irish cities, serving leisure travelers, business customers, and van users through digital booking, a mobile app, and airport-based counters.
- Company typePrivate
- Founded1948
- HeadquartersDublin, Ireland
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Europcar (Ireland) does
Europcar Ireland is the Irish operating subsidiary of Europcar Mobility Group, a global vehicle rental company headquartered in Paris (Europcar International S.A.S.U., 13 Ter Boulevard Berthier, 75017 Paris). In Ireland, the company operates car and van rental stations at Dublin Airport (with Europcar Express counter-bypass service), Dublin City Centre Spencer Dock, Cork Airport, Shannon Airport, and additional city locations in Kilkenny, Clare, Naas, Waterford, Limerick, and Clonmel. The product portfolio spans economy through luxury car classes, an electric vehicle fleet (including Tesla models), and a van rental line covering minivans, moving vans, box vans, and flatbed vans, complemented by add-on protection packages, GPS, child seats, winter equipment, additional drivers, and a full-tank fuel option. Distribution is omnichannel via the europcar.ie website, a mobile app (Mobility Rent Share on iOS and Android) covering 2,000+ locations across 130+ countries, and physical rental counters, with a Privilege For You loyalty program and dedicated business account portal offering 10% discounts each.
Revenue is generated through transactional vehicle rentals, protection package upsells, ancillary fees (extras, deposits, young driver surcharge), and recurring business account relationships; the broader Europcar Mobility Group reported approximately €2.9 billion in 2023 revenues. The Irish website targets leisure and tourist travelers, business travelers, families, and commercial van users, and pursues a multi-channel marketing mix that includes an editorial blog, email newsletter, social media (Facebook, LinkedIn, X/Twitter), and partnerships with Shouqi (China) and Routes (Canada) for cross-border rental flows. Operationally, Europcar Ireland runs on a third-party-heavy digital stack — Google Maps, Salesforce, Intercom, iAdvize, Dynatrace, ContentSquare, ABTasty, LaunchDarkly, Contentful, Akamai, Didomi, and AppsFlyer — with online check-in via driver's licence scan and digital contract preparation integrated into the booking flow. The parent Europcar Mobility Group was taken private in 2024 in a €2.9 billion acquisition led by a Volkswagen Group and Attector consortium, following its 2021 emergence from bankruptcy restructuring.
Europcar (Ireland) firmographics
Firmographics- Name
- Europcar (Ireland)
- Legal name
- Europcar International S.A.S.U.
- Website
- https://europcar.ie
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Europcar Ireland, part of Europcar Mobility Group, operates car and van rental stations across Dublin, Cork, Shannon, and additional Irish cities, serving leisure travelers, business customers, and van users through digital booking, a mobile app, and airport-based counters.
- Ownership category
- akta.pro rank
Europcar (Ireland) industry classification
Industry- Product category
- Car Rental Services
- NAICS
- Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Local City / In-Town Car Rental (THADAAAC)
- akta.pro secondary industries
- Luxury Sedan & Executive Car Rentals (THADAMAB), Luxury SUV & Performance SUV Rentals (THADAMAC)
Keywords
Where Europcar (Ireland) is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices5 records
Markets served
Europcar (Ireland) business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Rental (Cars): Core revenue stream from renting vehicles on daily, weekly, or monthly basis. Customers can choose from economy, compact, sedan, SUV, premium, and electric vehicles. Pricing varies by vehicle type, rental duration, and included protections.
- Van Rental: Revenue from van rentals including minivans, moving vans, box vans, and flatbed vans for commercial and personal use. Offers options for extra capacity needs.
- Protection Packages: Additional revenue from protection packages: Basic Protection (theft and collision), Medium Protection (adds windscreen/mirror/headlight/tyre damage and personal injury), and Premium Protection (adds personal effects and zero excess option with personal accident protection up to €200,000 per individual).
- Rental Extras: Additional charges for optional services including GPS/sat-nav rental, additional drivers (Explorers Package), child seats, ski racks (winter equipment package), and full tank fuel option.
- Business Account Services: Dedicated business car and van rental services with up to 10% discount for business account holders, creating recurring revenue from corporate clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Business Account - 10% discount on car and van rental |
| Subscription | Pay-as-you-go | Privilege For You Loyalty Program - 10% member discount |
| Freemium | One time/ perpetual license | Newsletter Signup - 10% off first booking |
| Unit Pricing | Pay-as-you-go | Basic Protection Package |
| Unit Pricing | Pay-as-you-go | Medium Protection Package |
| Unit Pricing | Pay-as-you-go | Premium Protection Package |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Europcar (Ireland) product offering
Product offeringCore offering
Europcar (Ireland) rents cars and commercial vans on a daily, weekly, and monthly basis through airport and city locations across Ireland and a global network of 3,835 locations in 140+ countries. The fleet spans economy, compact, sedan, SUV, premium, luxury, hybrid, and electric vehicles, complemented by van categories (minivans, moving vans, box vans, flatbed vans) and ancillary offerings such as protection packages, child seats, GPS, additional drivers, and the Privilege For You loyalty programme.
Product overview
Europcar is a car rental company offering a broad portfolio of mobility services across 3835 locations in over 140 countries. The core offering comprises car rental (economy, compact, sedan, premium, and electric vehicles) and van rental (minivans, moving vans, box vans, flatbed vans). The portfolio includes a loyalty programme (Privilege For You), dedicated business rental accounts, and the Europcar Express counter bypass service. Optional add-ons include protection packages (Basic, Medium, Premium), winter equipment (ski racks), fuel options, GPS rental, additional driver coverage, and child seats. The company operates a mobile app platform for booking management across its global network.
Differentiator
Problem solved
Functional benefit
Brands
- Privilege For You: Loyalty programme offering points and discounts for frequent renters
- Europcar Express
- myEuropcar
Products and services
- Car Rental Core car rental service providing economy, compact, and sedan vehicles from brands including Audi, Mercedes, BMW, and Toyota for city driving, business trips, and family travel. Available on daily, weekly, and monthly terms across 3,835 locations in 140+ countries.
- Electric Car Rental Electric vehicle rental fleet including Tesla and other EV models, enabling customers to choose sustainable transportation alternatives for their car hire.
- Premium and Luxury Car Rental Premium vehicle fleet including luxury sedans and automatic transmission vehicles, with guaranteed model options such as Volvo XC60 and Skoda Kodiaq available through Model Choice booking.
- Van Rental Commercial vehicle rental including minivans, moving vans, box vans, flatbed vans, and 4x4 vehicles for jobs requiring extra capacity, with country-specific deposit requirements.
- Car Hire Protection Packages Three-tiered rental protection: Basic Protection covers theft and collision damage; Medium Protection adds windscreen, mirror, headlight, tyre damage, and personal injury; Premium Protection includes zero excess option and personal accident coverage up to €200,000 per individual.
- Privilege For You Loyalty Programme Free customer loyalty programme offering instant point earning, a 10% member discount on future bookings, and exclusive member benefits for frequent renters.
- Business Car & Van Rental Dedicated business rental programme offering up to 10% discount on car and van hire for business accounts, with instant online account opening and corporate invoicing.
- Europcar Mobile App Smartphone application (iOS and Android) providing access to over 2,000 rental locations across 130+ countries, enabling vehicle booking, reservation management, and pick-up details tracking.
- Europcar Express Counter-bypass service enabling priority in-terminal vehicle pickup at Dublin Airport by selecting 'Pay Online' and 'Europcar Express' during the booking process, bypassing the standard rental counter.
Quantifiable outcome
- Free cancellation up to 48 hours before pick-up time
- +3 more outcomes
Companies that use Europcar (Ireland)
Customer profileSegments5 records
Ideal customer profiles3 records
Europcar (Ireland) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
Feature3 records
Europcar (Ireland) partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- ShouqiminorShouqi is a Chinese partner listed in Europcar's alliances section. The partnership appears to be a strategic alliance for expanding car rental services between China and Europcar's global network.
- Routes (Canada)minorRoutes is a Canadian partner listed in Europcar's alliances section. The partnership appears to facilitate car rental services between Canada and Europcar's global network.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Europcar (Ireland) competitors and assessment
Company assessmentDirect peers
- Dollar Car Rental: Value-tier rental brand under Hertz Global Holdings with airport-centric operations. Overlaps with Europcar's airport leisure and value customer segments.
- Avis Budget Group: Parent of Avis, Budget, and Zipcar brands with global rental operations at major airports. Competes head-to-head with Europcar in the Irish and broader European markets across economy, premium, and van rentals.
- Enterprise Mobility: Largest privately held rental operator globally through Enterprise, National, and Alamo brands. Competes with Europcar across airport and neighbourhood locations with comparable breadth of fleet and customer segments.
- National Car Rental: Business-oriented rental brand under Enterprise Mobility targeting corporate accounts. Directly comparable to Europcar's business rental programme with similar account management and invoicing capabilities.
- Sixt SE: European-headquartered premium rental and mobility provider with strong airport presence. Directly comparable to Europcar on premium/luxury fleet, business accounts, and digital booking experience in Ireland and across Europe.
- Budget Rent a Car: Value-oriented global rental brand under Avis Budget Group, competing for price-sensitive leisure and business renters at airports and city locations alongside Europcar.
- Thrifty Car Rental: Value rental brand under Hertz Global Holdings operating at major airports globally. Competes with Europcar's economy and mid-tier offerings for price-sensitive customers.
- Alamo Rent A Car: Leisure-focused rental brand under Enterprise Mobility with significant airport footprint. Competes with Europcar's leisure traveller and tourist segment in Ireland.
- Hertz Global Holdings: Operates one of the largest global car rental networks under the Hertz, Dollar, and Thrifty brands. Directly competes with Europcar at airports and city locations worldwide, including in Ireland.
Regional players
- Dan Dooley Rent A Car: Irish-headquartered independent car rental operator with airport and city stations across Ireland. A regionally focused direct competitor to Europcar's Irish footprint in both leisure and business rentals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Europcar (Ireland) social profiles
Digital presenceEuropcar (Ireland) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Europcar (Ireland) leadership team
Management profileNumber of profiles
Europcar (Ireland) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Europcar (Ireland) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Europcar (Ireland)
What does Europcar (Ireland) do?
Europcar (Ireland) rents cars and commercial vans on a daily, weekly, and monthly basis through airport and city locations across Ireland and a global network of 3,835 locations in 140+ countries. The fleet spans economy, compact, sedan, SUV, premium, luxury, hybrid, and electric vehicles, complemented by van categories (minivans, moving vans, box vans, flatbed vans) and ancillary offerings such as protection packages, child seats, GPS, additional drivers, and the Privilege For You loyalty programme.
Is Europcar (Ireland) a public or private company?
Europcar (Ireland) is a private company. It is classified as corporate owned and is currently operating.
When was Europcar (Ireland) founded?
Europcar (Ireland) was founded in 1948. It employs 501 to 1,000 people.
Where is Europcar (Ireland) based?
Europcar (Ireland) is headquartered in Dublin, Ireland, in the Europe region.
How does Europcar (Ireland) make money?
Five revenue lines are on record. Vehicle Rental (Cars) is the primary driver. The others are van Rental, protection Packages, rental Extras and business Account Services.
Who are Europcar (Ireland)'s main competitors?
Direct peers on record are Dollar Car Rental, Avis Budget Group, Enterprise Mobility, National Car Rental, Sixt SE, Budget Rent a Car, Thrifty Car Rental, Alamo Rent A Car and Hertz Global Holdings. Dan Dooley Rent A Car is listed as a regional player.
Does Europcar (Ireland) have an API?
No public API is recorded for Europcar (Ireland).
What industry is Europcar (Ireland) in?
Europcar (Ireland)'s product category is Car Rental Services. Its primary akta.pro industry code is THADAAAC, Local City / In-Town Car Rental, with a secondary code of THADAMAB, Luxury Sedan & Executive Car Rentals. Its NAICS code is 532111 and its SIC code is 7510.